Abroad, although Hise's "camera incident" has caused it to be controversial and lose some market share, it has not yet collapsed.

Because Hise's main competitor in the world is not matrix glasses, but other brands. And other brands...... Basically, the camera function is done.

Therefore, the infamy of the "camera incident" is actually shared by other friends, and users in Europe and the United States are basically focusing on the entire "smart glasses" market when discussing this incident, rather than just staring at Hise's hammer.

Although matrix glasses have opened up a certain market share by virtue of the lack of camera function, after all, the background is insufficient, and most European and American users have instinctive distrust of a Chinese brand that they have not heard of before.

It will take a long, long time to go from emerging to monopolizing the market, and it can even be said that it is difficult to do.

This is also a reasonable thing, just like mobile phones and computer brands, many domestic manufacturers sell well in the domestic market, but if you really want to enter the European and American markets and compete with those old hardware manufacturers, it is still very illusory.

After the "camera incident" intensified, Hise Glasses also had to make a compromise in time, saying that it would launch new glasses with different shapes, removing the camera and live streaming functions.

Although such a toss makes the Hise glasses R&D team a little painful, after all, it is an old factory, so it will not hurt the muscles and bones.

The new glasses are actually a matter of changing the permission and changing the color, so it was done quickly, and the response was good after it came out, and I saw that the Hise glasses were about to pick up in Europe and the United States.

After all, smart glasses are the trend of the times, and most people still need this thing. Now that there are no privacy concerns, many people are starting to buy with confidence and boldness.

……

……

Chen Mo was talking to Zhou Jiangping with matrix glasses, browsing a report he sent.

Zhou Jiangping was very happy to explain the current situation of matrix glasses to Chen Mo.

"At present, the situation of matrix glasses in China is very good, and it has won nearly sixty percent of the market share, and this number is still rising. Yesterday I told them to expand more production lines to ensure that the production capacity of matrix glasses can keep up with the current market demand......"

"There have been many IT companies in China that they will provide an exclusive version of the app for matrix glasses, and add more MR functions in combination with the characteristics of matrix glasses, and we are also very active in communicating with organizations such as ball game associations and municipal transportation departments to tailor a variety of professional apps for matrix glasses, so that matrix glasses can be further integrated into people's lives."

"As for the overseas market, the expansion rate of matrix glasses is also gratifying, with a market share of 12.9%, which has entered the top five in Europe and the United States, and even surpassed many old manufacturers in Europe and the United States, which is an unprecedented achievement."

Listening to Zhou Jiangping's rather joyful description, Chen Mo didn't react, but frowned when he heard the figure of 12.9%: "So low? ”

Zhou Jiangping paused: "This is still low?" The highest share of a single brand of domestic mobile phones in the global market is only close to this number, and it also includes data from local, Southeast Asia, and Africa. The 12.9% share of matrix glasses is already making history after deducting the share of the domestic market. ”

Chen Mo said: "Sitch sold much better overseas than this at that time. ”

Zhou Jiangping was happy: "Mr. Chen, it's a special game machine, and we are doing it all over the world, a proper niche thing." The ones you buy are basically for your game, and there's no competition at all. But smart glasses are different, this is the general trend of future development, how many manufacturers in the world are staring at this piece of fat? ”

"Moreover, the potential market for smart glasses as a whole is much larger than Sitch, and Stich is aimed at a small group of players, but smart glasses are for everyone in the world! Overseas, matrix glasses don't have such a big first-mover advantage, and the road has to be taken step by step, and it's not realistic to think about taking a giant like Hise down just a few days after the product is launched, isn't it? ”

Chen Mo asked: "The overseas versions of matrix glasses have also updated those MR games at the same time, right?" ”

Zhou Jiangping nodded: "It's updated, but it's not as obvious as the domestic effect." The main reason is that the cultural influence of "Three Kingdoms" is relatively limited, and it cannot spread to Europe and the United States, although other MR games are also good, but there are also game companies in Europe and the United States that are developing MR games and releasing them to Hise glasses. Not to mention the app. ”

Chen Mo thought for a moment: "In other words, at present, our MR game has no dominance. ”

"That's what it means." Zhou Jiangping explained, "But this is also normal, MR games are an emerging field, and designers all over the world have little experience, and they are all in the stage of trial and error and exploration. ”

Chen Mo smiled: "Lao Zhou, there is nothing that can't be solved by a popular game, if there is, then let's have another one." ”

"Huh?" Zhou Jiangping didn't know what to do.

Chen Mo smiled: "It's okay, I'll just worry about it, you don't have to worry about it." In short, it is better to increase production capacity, and matrix glasses will sell more in the future, just produce hard. Our ultimate goal is to occupy the world's smart glasses market, and don't be held back by the production capacity problem. ”

Zhou Jiangping nodded: "Don't worry, I understand." ”

After ending the call, Chen Mo began to think about his next goal.

At present, the development of matrix glasses in China can be described as smooth, but the expansion speed in foreign countries is far from Chen Mo's expectations.

The main reason is that matrix glasses have no word-of-mouth accumulation, and there are no advantages at the technical level, and there is no reason to buy them for users in the European and American markets.

In China, "Three Kingdoms" is a very fun MR board game, and the various MR games on the Thunder game platform also have a strong attraction for players. But "Three Kingdoms" is not attractive to foreign players, after all, the cultural atmosphere is different.

As for other MR games, it is unlikely to be a reason why European and American users must buy matrix glasses, after all, these games are not popular games, and their influence is very limited.

For Chen Mo, it is impossible to work hardware, and it is already very good that matrix glasses have not lost to Hise in hardware.

If he wants to further expand the market share of matrix glasses in Europe and the United States, Chen Mo needs a popular MR game that is more suitable for foreign markets than "Three Kingdoms", or...... A lot of them.

Tsing Yi got drunk and said

I don't know why the monthly pass has become 0, and it will be counted when it returns to normal...... Owed more 66