Not only in the field of rugby, in fact, in the field of football or basketball, etc., and even in the field of tennis and golf, the cost of car endorsement is always not as good as that of luxury brands, because the endorsement of a car brand is often only a series or a new model, rather than the official endorsement of the entire brand, and the number of years of each endorsement contract is relatively short.

The car endorsements of 10 million a year and a three-year contract have been among the top in the entire NFL, second only to the two top superstars of Big Manning and Brady; Even in the NBA, this contract can also be among the top 10, definitely the top of the top -

Indeed, Lu Ke's market value has reached such a position in just two months, and the combination of unique advantages and wonderful performances makes him have infinite possibilities. From Rolex to Mercedes-Benz, Lu Ke's rise is rare in all professional sports.

What's more, choosing to sign a Mercedes-Benz contract instead of a car brand that is more widely applicable to rugby players such as Ford or Volkswagen is itself a direct reflection of Lu Ke's market value!

As the world's top car brand, Mercedes-Benz has countless cooperation with the sports field, and in the past two years they have been adjusting their US strategy, and the NFL is naturally the first choice.

Last year, Mercedes-Benz title-sponsored the name of the New Orleans Saints' home stadium, which was an important step; But when it comes to the selection of spokespeople, they are always cautious.

On the one hand, top players like Big Manning and Brady basically have car endorsement contracts; On the other hand, with a large number of NFL players and a high elimination rate, it is not easy to choose a stable and long-term partner. In the end, after careful consideration and meeting the right player at the right time, Mercedes-Benz chose Lu Ke.

For Mercedes-Benz, what they need is not Lu Ke's appeal in Asia, but Lu Ke's appeal in the Asian American market, and Lu Ke's far-reaching influence on the diversification and diversification of the American football market. On the side, this can also be considered that Lu Ke has occupied an irreplaceable and indispensable position in the NFL league.

As a unique existence in the entire league, with the overall rise of this season's performance, the current sponsorship endorsement invitations have been pouring in like a tide, but Lech has never been in a hurry, focusing on quality over quantity, and has only signed two endorsements for Rolex and Mercedes-Benz, but it is enough to be impressive.

If Lu Ke's performance in the playoffs this season can continue, then Lech is confident that he will build the No. 14 quarterback into the league's No. 10!

"Lech, I'm not quite sure what your so-called satisfaction number is, but what I can say for sure is that I have no opinion." Lu Ke raised his hands and made a gesture of surrender, which made Lehe chuckle, and then Lu Ke let out a long breath, as if the big stone in his heart had finally fallen, "Huh, the Christmas gift for my parents this year is finally here." ”

Lu Zhengze and Jiang Youning are not short of money, but the first thing that comes to Lu Ke's mind is them.

Lech was not surprised, "Actually, if you want, we can spread a little more about your family." For example, in a magazine interview, you can talk about the positive impact Jack and Anne have had on you, which is very good for your public image......"

But before the words were finished, Lech noticed Lu Ke's unquestionable expression, so he cut it off himself, "I know I know, you want to protect Jack and Anne's lives. That's no problem, I understand! ”

Lech didn't push it any further, but got back to business, "Mercedes-Benz, starting tomorrow, they will start announcing this cooperation step by step on social media. They were originally thinking about waiting a little longer, but after today's victory, they hoped to use the momentum as soon as possible, so it is estimated that there will be relevant publicity online in the evening. ”

"Social media?" Lu Ke was a little surprised.

I have the impression that Mercedes-Benz is not a company that is keen on social media promotion, after all, they have deep roots and lush branches, and they can promote it steadily.

Lech nodded in the affirmative, "They want to be younger and more youthful." This is also an important reason to choose you. By the way, this time you are endorsing the M-class, which is a medium and large family SUV, but the positioning is relatively high-end, mainly aimed at the middle class. Now, by choosing you as a spokesperson, I hope to create an image that can also be used by young people and change people's stereotypes. ”

Mercedes-Benz has a number of product branches, each branch line market positioning is different, naturally, the level is a relatively high-end branch, more need texture and thickness, they are also in the discussion with Roger Federer, David Beckham, the United States NFL part of the choice of Lu Ke.

Next, Lech briefly explained the itinerary for the next 24 hours, including promotional photo shoots, studio advertising shoots, magazine interviews and other links, which is bound to be very busy.

"Don't worry, I know your training plan for your rest day won't make a difference." Lehe added another sentence, and then saw Lu Ke showing a reassuring look, Lehe also smiled dumbly, "By the way, tonight's catwalk, Mercedes-Benz also has an invitation, they and I said that if you want, you can attend in their name, and they don't mind starting to expose it now." ”

"What catwalk?" Lu Ke blinked, his head full of question marks.

Lech was a little surprised, "Victoria's Secret, the annual catwalk, just tonight, don't you remember?" If I'm not mistaken, you have a good friend who is their model, isn't it? I thought you knew. ”

Lu Ke couldn't help but be stunned.

In recent times, all his thoughts have been on the dressing room, training and games, and he has completely forgotten about it, and although Candace has been mentioning the catwalk, he has not mentioned the specific time, and he has never taken it to heart. What's more, Candace was worried about disrupting Lu Ke's attention, so she never deliberately mentioned it.

"Girlfriend." Lu Ke opened his mouth and said. The first time I used this term, it was still a little unfamiliar; And the first time he used it with another person, he was still a little uncomfortable, and Lu Ke couldn't help but adjust his sitting posture.

Lehe didn't react at the first time, he looked at Lu Ke's bright eyes more, and then saw Lu Ke's slightly shy appearance, thought about it carefully, and then understood. was a little surprised, because Lu Ke seemed to be engaged in training day and night, and he didn't even have much time to socialize, so he didn't have any clues to capture at all; But after being surprised, I couldn't help but find it interesting.

Lehe couldn't help but want to tease Lu Ke - usually this guy himself is a prank demon king, and he rarely has the opportunity to fall into the trap, but now that the opportunity is in front of him, how can he be willing to miss it easily?

So, Lehe looked at Lu Ke without saying a word, and the delicate atmosphere began to tense.

Lu Ke scratched his head slightly, coughed and cleared his throat again, his stunned appearance was really far from the image on the field, "Didn't you say before that if there is a change in your life, it's best to report to you in advance?" That's it. ”

Under Leh's gaze, Lu Ke was a little uncomfortable. Lech was the first person he and Candace knew, and Lu Ke was inevitably a little jerky, but this situation only lasted for a moment, and then he straightened his waist and put on a dignified posture again, "I really forgot about tonight's catwalk." Now that I have the opportunity to attend, it would be great and I need a little help. ”

This is also the reason why Lu Ke took the initiative to choose to confess: in order to make up for Candace, and to thank Candace, Lu Ke not only needs to appear tonight, but also needs to make a grand appearance, so he needs Lech's help-

With only a few tracksuits in his carry-on bag, he was clearly out of place.

Lech didn't answer immediately, but folded his hands over his chest, "So, when did this happen?" Definitely not this week, I guess, right? ”

"If you're expecting me to start discussing some details, you're wrong. I have no intention of doing so. Lu Ke has now regained his composure and affirmed his position in righteous words.

Lehe smelled nervousness under Lu Ke's tightness, and he was not too urgent, but said with a smile, "I have no malice, really, I just want to express my blessings." If your love life can go well, it will be great. I'm genuinely happy for you. So, the name of my player's girlfriend, I can always know, right? ”

Although there was nothing in the words, the tone was always mocking. Lu Ke was also full of helplessness, and glanced at Lehe, but Lehe did not back down, thinking that there would be something to please Lehe for a while, so Lu Ke could only compromise, "Candace, her name is Candace." ”

"Candy. I love the name. Lech repeatedly bowed his head in agreement.

Then he saw Lu Ke's gritted teeth' expression in the corner of his eye, Lehe accepted it when he saw it, and immediately said, "There is not much time left before the start of the fashion show, and besides, the guests still need to walk the red carpet." This means that we are already in a very short time and we have to dress up now, and no one wants to be late for such an important night. ”

Without waiting for Lu Ke to say anything more, Lehe picked up his mobile phone and started making calls, getting busy.

knew that Lehe did it on purpose, but Lu Ke couldn't cry or laugh - at least, he really started to be busy, not pretending to be busy.

On the way from Fort Fox to New York, Lu Ke was wondering if there was something important happening today, but he didn't expect that just a few hours later, things had already come to the current situation, isn't this a bit magical?

https:

Genius one second to remember the address of this site:. Mobile version reading URL: m.