Chapter 563: Gardener, Celent (1st Shift)

"Mobile games?"

Everyone present was a little surprised, because Chen Mo hadn't played a mobile game for a long time.

I used to do "My Name is MT" and "Onmyoji" because Chen Mo lacked ability and funds at that time, so he made this kind of game to Kryptonite.

However, as Chen Mo's designer level is getting higher and higher, and the R&D funds are becoming more and more abundant, there are few mobile games anymore, and the focus is shifting to VR games in an all-round way.

The last mobile game produced by Thunder Mutual Entertainment was "The Shore of the Land", and Chen Mo completed it by himself.

But everyone didn't think much about it, after all, the workload of developing the prequel of "Dark Souls" this time is not very large, and on the premise that there is already a game foundation of "Dark Souls", the redevelopment of the prequel is nothing more than adding some new scenes and new plots, and the overall framework can be followed.

In this case, it seems that there is nothing wrong with sending some people to develop a mobile game.

Chen Mo lightly tapped the keyboard twice, and the design concept draft of "Glory of Kings" appeared on the projector screen.

"What we're going to do this time is a MOBA mobile game."

Chen Mo looked at Qian Kun: "You will be fully responsible for this mobile game project, after all, you are responsible for the "League of Legends" side, and you are more experienced, this mobile game is based on "League of Legends" as a template, but there are some minor changes, you should not have any difficulty in doing it." ”

"Huh?" Qian Kun was stunned for a moment, "Then why don't we just make a mobile game version of League of Legends?" ”

"That's right." Su Jinyu was also a little puzzled, "Even if we don't use the characters of "League of Legends", we can also use other characters, and we can make all the more famous heroes such as "Warcraft" and "Diablo". ”

Chen Mo squinted: "I said that the two of you have been with me for so long, why haven't you grown at all?" ”

"Huh?" The two of them were confused in their faces.

Chen Mo knocked on the projector screen: "Okay, it's class time." I ask you, what was the first element of writing a game design concept draft? ”

Qian Kun scratched the back of his head: "Hmm...... Analyze design intent. ”

Chen Mo nodded: "That's right, before writing all the game design drafts, the first point is to analyze the target group of this game, and then analyze the design intent of this game." ”

"Look at who I'm writing about here?"

Qian Kun looked confused: "Uh, elementary school students ......"

Everyone really didn't pay attention to it before, but after a closer look, Chen Mo clearly wrote on the target audience of the game: primary school students, girl players, and related derivative audiences......

Obviously, this game is completely different from League of Legends in terms of positioning. League of Legends players are targeted at young players around the age of 16 to 26, and are basically high school students and college students.

But the target audience for Honor of Kings is...... Elementary school students, girl players, and handicap parties.

Everyone is a little confused, and it's the first time I've seen a game with elementary school students as the main target audience.

Chen Mo said: "Indeed, the IP of these games does have more weight in the minds of young people. But if you target elementary school students, how many do you think elementary school students have played Warcraft, and how many people like Diablo? ”

Qian Kun thought thoughtfully: "Uh, it seems that this is really the case......

Chen Mo continued: "The game "Honor of Kings" and "League of Legends" are not the same positioning, otherwise wouldn't I be digging into my own corner? Obviously I want those young people to continue playing League of Legends, and Honor of Kings is tasked with continuing to expand MOBA games to a more marginalized player base. ”

"Elementary school students, girl players, and handicap parties, mainly those light players who feel that "League of Legends" is too tiring to play, too long, and not convenient enough, and the main target audience of "Honor of Kings" is these people."

"And most of these people, in fact, were not loyal players of Thunder Games before. Thunder Games does have a lot of good IPs, but it doesn't necessarily have much of an advantage among these people. ”

"Think about it from the perspective of elementary school students, how many of today's elementary school students know about the Lich King, and how many of them have actually played our VR games?"

"Maybe for elementary school students, the only thing that has a little influence is "League of Legends", but as I said before, I don't want this game to conflict with the positioning of "League of Legends", if "League of Legends" comes out of the mobile game version, then what if it hits the PC side?"

"These players need a clearer, more recognizable cultural image, and the characters in the traditional culture are more easily remembered and recognized by them. After all, when they were in elementary school, many people had already learned Li Bai's poems. ”

Qian Kun scratched his head: "Hmm...... It seems like that.,Store manager.,I understand your intentions.,But can the elementary school group really support this game? They must have a weak time and spending power......"

Su Jinyu raised her hand: "There is another question, store manager, for minor players, the game committee has relevant regulations, and the game time must be limited every day, which will also have a certain impact, right?" ”

Chen Mo smiled: "Of course, even if the game committee doesn't have regulations, I will limit the game time of primary school students, after all, they are the flowers of the motherland, and they have to take good care of them!" ”

Everyone present was shocked, my God, is this what the store manager said?

Take good care of the flowers of the motherland?

How do you feel that the smile on Chen Mo's face was a little wrong when he said this?

Or is there one more title in the future, Celent the Gardener?

Chen Mo continued: "Also, why don't I use other IPs, just so that current students can understand the traditional culture of my country." ”

"Actually, if you want to talk about IP, I have a lot of good IPs, but most of them are Western fantasy themes. First, primary school students are not interested, and secondly, they do not play a role in promoting traditional culture. ”

Su Jinyu looked pained: "Store manager, I don't read much, don't lie to me, you have obviously changed the background stories of many heroes." You see, what you wrote on this concept draft was originally the continent after the magic reform, and these heroes are just about the same in name and characteristics, but they are actually not historical figures at all! ”

Chen Mo smiled: "Of course, how boring it is to strictly reproduce the characters in history, no one will play it." To combine the real historical characters with the game's characteristics, there will definitely be some magic changes. But you don't have to worry, because I've been prepared for that. ”

Chen Mo tapped the keyboard lightly twice: "That's right, it's this system, I call it Love Blue Cat, Learn Blue Cat...... No, no, it's 'love knowledge to learn knowledge, I have posture I am proud of the system'. ”

Qian Kun was shocked: "My God, is the name of this system so long?" ”