Chapter 83: Differentiation

Like Imperial Interactive Entertainment, its Imperial Dynasty game platform has tens of millions of active users, and its online users have reached more than 2 million at its peak.

As long as these players log in to any of the games of Imperial Dynasty Entertainment, they must first log in to the Imperial Dynasty game platform, and they will naturally see other games on the platform's major recommended positions.

Even many players, who only play the games of Imperial Dynasty Entertainment, rarely hesitate to buy games or value-added services.

Chen Mo also has such a group of players now, but the number is too different. Most players will not pay attention to what Chen Mo's next game is, let alone buy or play a game because it is "Chen Mo's work".

Chen Mo knows that it is not impossible to do R&D, but it will be subject to channels after all. Moreover, Chen Mo will also make a game platform sooner or later and integrate all his games.

What's more, there are many games that require a huge number of users to be playable.

Now, Chen Mo has two key tasks, one is to develop the "Thunder Game Platform", so that those players who have a Thunder Game Pass know about this platform, and poach some players from other platforms.

Just like Blizzard in the previous life, Battle.net, and Tencent did TGP and WeChat games, integrating all existing player resources is more conducive to the promotion of new games and the linkage between games.

However, for Chen Mo, it is definitely not enough to dry only one thunder game platform, there are only three games on the platform: "flappybird", "Plants vs. Zombies" and "My name is MT", no matter how you look at it, it is a bit too thin.

Of course, Chen Mo can also talk about cooperation with other game companies, so that they can hang the game on the Thunder game platform and enrich the game library.

But firstly, Chen Mo can't look down on those games, and secondly, these companies probably can't look down on the game platform that Chen Mo has newly made, so even if they talk about it, most of the results will be a split in two.

Chen Mo wants to release two new games at once, one is to enrich the game library, and the other is to further expand his player base.

Chen Mo opened the document and wrote down the title of the document: "Thunder Chess" Design Summary.

……

What game has the most users in China?

Card games? Role-playing games? Shooting games?

Neither.

The most used users are board games.

In the previous life, the number of Tencent chess and card users reached an astonishing more than 240 million, and on average, one out of every five Chinese people was a user of chess and card games.

Chen Mo wants to make chess and cards, that is, to use the recommended positions of Imperial Dynasty Mutual Entertainment and the characteristics of the chess and card games themselves as much as possible to attract the most players for the Thunder Game Pass and pave the way for the future fist products.

This was planned by Chen Mo early in the morning, and it was also to maximize the use of the recommended position he won in the last bet.

However, how to do the chess and card game, Chen Mo has not yet figured it out.

The scope of chess and card games is too wide, such as fighting landlords, mahjong, bridge, chess, and Go...... These can be counted in chess and cards. Chen Mo wants to do it all, it is definitely unrealistic, and it is not cost-effective, so he can only do it.

Moreover, there are board games in this world. Like Imperial Dynasty Mutual Entertainment and Fantasy Game Platform, they all have their own chess and card games, and there are many players.

What Chen Mo is thinking about now is how to make a difference, otherwise he will not be able to leverage the chess and card players of these two major companies at all.

In the past two days, Chen Mo has downloaded all the chess and card games on the market, which is equivalent to research.

Like fighting landlords and mahjong, which were very popular in the previous life, there are also parallel worlds, and the gameplay is similar, Chen Mo can optimize some interface performance and specific rules, but after all, it is only optimization, and it is impossible to poach players from other chess and card games by relying on these optimizations.

There has to be something that makes it clear from other board games.

The same is to do chess and cards, and there are great differences between different types. For example, fighting landlords and mahjong are basically suitable for all ages, and the number of users is very large. In the case of chess and Go, there may be many players, but they are not profitable at all. As for games such as bridge, the number of players may be even rarer.

Chen Mo wants to do chess and cards, and wants to rely on chess and cards to dig more players, fighting landlords and mahjong These two will definitely not be bypassed, so these two must be done.

However, Chen Mo has also studied a lot of chess and card games, and other game companies are not stupid, everyone who does chess and cards basically does fighting landlords and mahjong, and all kinds of gameplay are also integrated according to some classic gameplay in various places, such as the leper field in the landlord and the bloody mahjong in mahjong.

There are three aspects of optimization that Chen Mo can think of now, the first aspect is a complete set of guidelines and help for novices, including novice classes, daily tasks, welfare tasks, daily subsistence allowances, etc., these things, other games either haven't done it, or don't do it well, Chen Mo can optimize it in this regard.

The second aspect is the game format. The main body of chess and card games in this world is the game hall, and there are few various competition venues, and for Chen Mo, it is a good gimmick to be a competition field.

The third aspect is the mall props and the aristocracy system. Although this world has also done some value-added services, it is relatively rare. If you really want to optimize, make some aristocratic emojis, avatars, clothes, etc., and even exchange points for physical objects, these can be done.

But that's not enough, it's not enough.

The novice system is at most to reduce the cost of acquiring players, slightly improve player retention, the mall, and the aristocratic system can increase income a little, and the game mode is a differentiated thing, which can be slightly distinguished from other chess and card games.

However, none of this is conclusive. You must know that the stickiness of chess and card users is still relatively strong, for example, some players have millions of beans on the imperial game platform, why should they switch to Chen Mo's chess and card games? It was impossible for Chen Mo to help him turn these beans together.

Therefore, if he wants to overcome this stickiness, Chen Mo has to find a breakthrough, a breakthrough that other chess and card games do not have.

Chen Mo began to look for ways to play that he had in his previous life but did not have in this world.

Fighting landlords? Upgrade? Fried goldenrod? Seven ghosts, five, two, three? ……

I haven't found any particularly obvious breakthroughs, some popular gameplay must have been done badly, and there are too few players in niche gameplay, and it can't serve the purpose of expanding the player base at all.

Chen Mo was also a little depressed, why is it a chess and card game, the two worlds are so similar?

If you don't believe it, look for it again, there must be something different!

Volkswagen mahjong? Sichuan mahjong? National standard mahjong? ……

Nor did it!

Chen Mo felt a little weird, he always felt as if there was a kind of chess and cards, which were available in the previous life but not in this world.

What is it?