Chapter 382: The Unexpected of the Channel Merchants (Second Update)
After the group stage, Chen Mo posted a Weibo.
"About the League of Legends Season 1 World Finals: The group stage was watched by more than 7 million viewers online or on TV, most of which were domestic viewers, but more than 2.7 million viewers from countries or regions such as Europe, the United States and South Korea. This also means that this League of Legends World Championship has become the most watched esports event in history. ”
As soon as this Weibo was issued, it immediately caused widespread heated discussions!
Previously, most players and game insiders could only vaguely feel that the game of "League of Legends" was very popular, but there was no very clear idea of how popular it was.
However, the data of 7 million spectators watching the game really shocked everyone!
Because this number is far more than all previous esports competitions, it also means that the World Championship of League of Legends has become a pivotal event, even enough to compete with some traditional sports!
forum.
"The S1 Finals were watched by more than 7 million? Really? Isn't this just a League of Legends game? ”
"I don't think it should be fake, there are more than 2 million people watching the live broadcast platform alone, not counting other platforms, official channels, etc., as well as overseas audiences. Even if the fish is fake in terms of the number of people, it is impossible for Chen Mo to fake the data. ”
"Don't you think it's like a lot of chat groups and forums are talking about the finals during this period? Obviously, that's the real thing! ”
"I don't think 7 million is much, and 6.3 million people watched the global science and technology conference held in the magic capital before, and many people have probably never heard of that conference, right? But "League of Legends" is a game that few people in China have not heard of, right? ”
"No, no, no, it's just that we are well-known among Internet addicts, and League of Legends is not so well-known."
"But it's not low!"
"It can only be said that this is an international event, many people didn't pay attention to it at first, but after the two Chinese teams beat foreign teams, the attention of this game is getting higher and higher!"
"Awesome, wait to see the finals, if the domestic team can successfully win the cup, I think this world finals will probably make history!"
……
Imperial Dynasty Mutual Entertainment Headquarters.
Imperial Dynasty Game Platform, Fantasy Game Platform and several other more influential platforms in China are holding emergency meetings.
Xu Xiaojun presided over the meeting, and his face was very unsightly.
All of you here are directly in charge of major platforms, and it can be said that all of them have a large number of channel resources, and these people are all well-known figures in the game circle, and all of them are not offended by some independent game designers.
As the saying goes, "Hades is better, but ghosts are harder", it is not Lin Zhaoxu and Ding Xing CEOs who are really responsible for the channel resources of major game platforms, but the people in charge of these platforms, if these people join forces, they can even decide the life and death of a large number of games.
If the vast majority of domestic channel providers don't promote you and join forces to block them, then it will be difficult for most designers with average ability to appear in front of players.
But now, the atmosphere in the conference room is very dull, and the faces of these people are very bad.
Xu Xiaojun cleared his throat, his face was a little solemn: "The number of viewers of the League of Legends Global Finals has reached 7 million, and the screen has been swiped on major forums, video websites and live broadcast platforms. It can be expected that after the finals, the game "League of Legends" will have an explosive growth in China. ”
He looked at the people present: "Mr. Lin organized this meeting this time just to let us discuss countermeasures, everyone, express your opinions." ”
Yao Bo, the person in charge of the fantasy game platform, sighed: "Mr. Ding also lost his temper, but ...... With the current popularity of "League of Legends", I'm afraid that any countermeasures will be useless. ”
Xu Xiaojun also knows that Yao Bo is right, with the current momentum of "League of Legends", what countermeasures can they come up with? The success of the League of Legends Grand Finals depends on the game itself, and when the game is hot, the popularity of e-sports competitions can be high.
But after all, this meeting is to discuss countermeasures, so we can't just say nothing, right?
Xu Xiaojun said in a deep voice: "Although the current situation is not something that can be reversed by a certain person or a few people, we must at least analyze the success of this finals, so that even if we can't analyze the countermeasures, we can barely make a difference." ”
Yao Bo nodded: "Yes, Mr. Lin and Mr. Ding asked us to hold this meeting, in fact, there is also this meaning in it." At least let's analyze the success of this League of Legends Grand Final. ”
……
Not only these distributors, but most designers in the gaming industry are analyzing the success of this League of Legends S1 World Finals.
Previously, the promotion of "League of Legends" in China has slapped these channel providers hard, and the domestic channels jointly suppressed the Thunder game platform, but the emergence of "League of Legends" directly beat the competing PC games in the same period, and directly established the strong position of the Thunder game platform in the PC.
Now, Chen Mo has very successful works in mobile games and PC, and has also occupied a place on the VR side with "Minecraft" and "Escape", two VR games with very distinctive characteristics.
It can be said that since the beginning of this channel battle, these traditional domestic channel providers have been in a state of losing and retreating, and so many companies together can't beat Chen Mo alone, which is simply a great shame.
And this "League of Legends" finals is equivalent to sprinkling salt on a wound.
Originally, these channel providers generally sang about this finals, which is very simple, because these channel providers have not held many e-sports competitions and know the doorway here.
For example, the fantasy game platform has held many events, and Yao Bo is also a well-known e-sports person in China.
The reason for the decline is because in the eyes of these channel providers, e-sports competitions are a kind of loss-making business, and it is a means for game manufacturers to promote games.
Esports competitions require the rental of venues, the purchase of equipment, the introduction of attractive prize money, and the invitation of well-known players from all over the world...... It's all money, but what about tickets to the event? It's impossible to price it too high, it's good to be able to recover the cost, and you won't make much money at all.
It is also difficult to pull sponsorship, at most it is to pull the sponsorship of a few motherboards, keyboards and mice and other businesses.
Many esports tournaments simply lose money, and even non-payment of winnings has occurred from time to time.
This time, Chen Mo's formation is too big, whether it is the venue or the bonus, all the investments have broken the record, if the heat of the previous e-sports competition is followed, the cost will not be recovered at all.
But as soon as the data came out, everyone was slapped in the face.
Who would have thought that the popularity of this competition would be so high?!