After determining the R&D progress of "Elf World", it officially entered the R&D process.

Everyone has their own part of responsibility, unify the painting style, refine the rules, make unique skills and moves for each elf, make a detailed elf illustrated book, plan the world map, and so on......

In particular, the planning of the world map, although it is completed by artificial intelligence according to the algorithm, still needs to be reviewed manually, and even Chen Mo himself has to look at it.

If there is any negative news, it will have a very uncontrollable impact on the game, so it is better to be cautious.

In fact, for most of the current game manufacturers, there is no difficulty in the development of MR games, even if there are some troublesome places, it is easy to overcome.

After all, the carrier of these games is smart glasses, which are limited by hardware and can basically be seen as a state of "dancing in shackles".

Therefore, creativity is particularly precious.

Although MR games are a hot topic at the moment, many game companies have not paid much attention to this aspect, mainly because they think that the super explosive MR games will not appear so soon.

Although smart glasses are developing at a rapid pace, after all, MR games have many limitations, and even the PC side is worse in terms of overall picture performance, let alone compared with VR.

As for the popular MR games?

Many designers can't even imagine what it will look like.

……

At the same time as the development of "Elven World", a promotional video about this game is also being filmed at the same time.

Different from the past, this promotional video will use live-action + CG to present players with a fake and real effect as much as possible. Those various elves will also appear in the most realistic high-definition form in the "Elven World", presenting players with a bizarre elven world.

As for the live action in the game......

It's going to be a little worse than CG, but it's not that bad. - If it is a high-end version.

The youth version can't even run "Three Kingdoms", let alone "Elf World". The normal version of the matrix glasses can run, but it will be much lower in terms of special effects and image quality.

This promotional video will be filmed simultaneously in many regions around the world, domestic, European and American, neon...... A large number of iconic buildings from all over the world will be used to show the local cultural connotation as much as possible, so as to express a very clear concept: "This is a game that the whole world can play together, and this is a game that will surely be popular all over the world." ”

Everyone will wear matrix glasses and enjoy a new experience where the elven world and the real world are intertwined.

……

Matrix glasses are selling very well, and Zhou Jiangping is not idle, while promoting various overseas, while developing various software and system optimization content for matrix glasses.

This is a protracted war, Zhou Jiangping has been making mobile phones for so many years, and he obviously knows this well.

was busy when he received a message from Chen Mo.

"Look at the mailbox."

Zhou Jiangping temporarily put down the work in his hand, opened the mailbox and found that Chen Mo had sent a video.

The video is not long, only more than three minutes in total, but after Zhou Jiangping watched it, he stood up directly and dialed a video request for Chen Mo.

"How's it going, have you watched the promotional video?" Chen Mo was sitting in the experience store and asked with a smile.

Zhou Jiangping nodded: "Look!" Is this a promotional video for the new game? ”

"yes, how does it feel?"

Zhou Jiangping said with some excitement: "Okay! This promo is very well shot! At least the concept of this game is very novel, and if it is well promoted, it should be a very good entry point, even if the gameplay is not as rich as shown in the video......"

Chen Mo smiled: "The gameplay is much richer than what is shown in the video, when did Thunder Mutual Entertainment do the title party?" The game is only going to be more fun to play than it is in the promotional video. Of course, except that the picture will shrink a little bit, after all, the current level of technology does not allow us to achieve 100% full realism. ”

"That's pretty good! And this time, it seems that all the big IPs of Thunder Games have been used, Mr. Chen, you are really interesting. Zhou Jiangping said with emotion.

Chen Mo said: "Since I think it's OK, then I'm ready to put the promotional video out, and then the thunder game platform and major forums will vigorously promote it." You also cooperate, including the official website of matrix glasses, advertising spaces in major online shopping malls, product promotion pages, etc. I will find someone to send the relevant materials to your advertising department, remember to check. ”

"All the publicity work starts at the same time, and the same is true for overseas markets, which are updated in multiple languages. Moreover, this promotion is mainly for overseas players, after all, we are going to open up the international market for matrix glasses. ”

Zhou Jiangping nodded: "Okay, no problem, I'll arrange it." ”

……

Although the game of "Elf World" has not yet been officially developed, the progress is very fast, and it is just right to warm up with a promotional video.

Soon, players at home and abroad found that a promotional material called "Elf World" almost overwhelmingly occupied their field of vision. It is available on the Thunder game platform, on the official website of Matrix Glasses, on major shopping websites, and on many technology websites and game websites!

Chen Mo has not officially released the promotional video, and it is still the stage of "playing dumb riddles" with players.

However, there are also various promotional materials besides promotional videos, such as posters or video clips.

These materials are given very implicitly and obscurely, and many people can't understand what they mean, so they can only guess.

For example, in a certain poster, in a certain city square, many young people are running around happily, and some people are looking at each other, as if they are engaged in some kind of competition. Strangely, these young people are surrounded by a black silhouette. These silhouettes have different shapes and movements, and it is generally possible to see that some of the silhouettes are animals, but many more are not.

It's like a mystery, players know it's a game, but they can't guess which device it belongs to, or what kind of game it is.

Many foreign players have found that almost half of the content on the product detail page of Matrix Glasses on overseas shopping websites is to introduce the exclusive relationship between Matrix Glasses and the Thunder game platform, or the game information of "Elf World", but compress the introduction of equipment parameters......

The sudden publicity surprised many players, it is really not very common for Chen Mo to promote his game so hard!

What kind of game is the game that Chen Mo attaches so much importance to?

Just when the players' discussions and doubts reached their peak, Chen Mo released the promotional video of "Elf World".