American clothing.

"I haven't played RTS games, and the first game to get into the pit was COG, but COG was too difficult for me, and I think a lot of the operations are very anti-human and unfriendly. The appearance of "League of Legends" really made my eyes shine, the gameplay is clear, the teaching is detailed, the operation is simple, and it is the first time I have experienced the fun of this kind of competitive game! ”

"Although I thought this bright art style was a little strange at first, I soon realized that the biggest effect of this art style is to relax the player's spirit, and this game is not tiring to play at all compared to COG, NICE!"

"Thunder Mutual Entertainment continues their consistent level of Western fantasy themes, but I was pleasantly surprised that they seem to have made a breakthrough. "Warcraft" is a pure Western fantasy theme, but in "League of Legends", they seem to have added a lot of elements from other cultures, maybe this time they have great ambitions and want to make this game popular all over the world? ”

"That's right, heroes have different styles, and they take into account different cultural backgrounds, such as the philosophical weapon master Jax, the traditional Western fantasy hero Galen, the Egyptian mummy Amumu, the oriental-style blind monk Li Qing, and so on."

"It's great, although there is no backstory like Warcraft this time, but these heroes have their own characteristics and the mechanics are very rich, I think that's enough!"

European service.

"At first, I thought that League of Legends would be as difficult to play as RTS games even though it was a new genre, but I was wrong, this game not only retains the fun of real-time competitive games, but also simplifies the operation, and even a handicapped person like me can play it very smoothly!"

"I think many details reflect the intentions of this game, especially the matchmaking system, ranking system, hang-up report and short-term reconnection and other mechanisms, I can feel how determined the official is to rectify the competitive environment, which makes me very moved!"

"Moreover, "League of Legends" greatly reduces the cost of playing together with friends, can be started at any time, supports single mode and 2~5 players free team mode, each game only takes about 30 minutes, which is really convenient!"

"I think GA's COG is just scum compared to League of Legends. I mean, the quality of the COG is good, but it's clear that the design concept is outdated, it's not easy to use, and it has a strong RTS style. But League of Legends has embarked on a whole new path, and it is the true king of the genre! ”

Hanbok.

"Great, I'm finally able to find a fair game, in which I will match the same strong enemies, unlike COG, it's not fun to abuse vegetables, and it's even more fun to be abused."

"I love its whistleblowing system. So at least I can do something after I've been pitted by some of the pennies who like to hang up. ”

"This game seems simple? Why do you guys think it's better than COG? ”

"Simple? It is recommended that you play the heroes of Katerina, the Blind Monk, and Ryze, this game is far deeper than you think, at least, first put the ranking points with diamonds and then make this game simple! ”

"I think the limelight of RTS games will be completely stolen by this game, and it will most likely become a pillar game in the esports industry!"

……

While the popularity of "League of Legends" burned to the world, a concept began to ferment continuously.

"League of Legends is a MOBA game."

This is a completely new concept, MOBA game is the abbreviation of Multiplayer Online Battle Arena, which translates into Chinese as "multiplayer online battle arena".

In Chen Mo's previous life, MOBA games were already a familiar game genre, but in the parallel world, this was still a completely unfamiliar term.

In fact, the name of MOBA games is not scientific, from a literal point of view, the concept of "multiplayer online battle arena" is too broad, if it is just a word, FPS this game type can also be attributed to this concept.

The concept was originally just a means of "de-DOTAIZATION" of League of Legends, because in the past, all MOBA games were called "DOTA-like" games, which was a very embarrassing name for the promotion of all MOBA games.

Moreover, compared to the names of game genres such as MMORPG, FPS, and RTS, "DOTA-like" games are indeed not a formal name.

That's why we have the title of MOBA game.

Putting aside the purpose and origin of this name, this name did play a very important role in the promotion of the game.

Although this name is not appropriate and rigorous, you really can't think of other more suitable words to describe this type of game, and it can't be called "three-way hero tower pushing game", right?

It's too uncompulsive.

Over time, the shouting is too much, and the concept of MOBA games is deeply rooted in the hearts of the people.

And Chen Mo's promotion of this name, in addition to redefining a game type, is also to create a topic and gimmick to give players a hint.

"MOBA games are a new thing, everyone come and play!"

Whether a concept can be popularized or not, the most important thing is not whether it is appropriately called, nor whether players are satisfied, but whether it is popular enough.

Just like 3C, this name is actually much more scientific than MOBA, at least it tells you that there are three paths to this game; And "Demigods" call themselves ARTS. It's called professionally, but it's useless, because these games aren't popular enough.

If "League of Legends" called itself a "multiplayer online dumping pot and pit daddy game", this concept would be equally popular, and then spread to all similar games in the future.

……

After the overseas version of "League of Legends" was launched, it also swept the overseas market with a very strong momentum, with more than 500,000 players landing on the first day and a retention rate of 68% on the second day.

And it's growing.

This data is still gorgeous, which makes GA and domestic companies a little dumbfounded.

COG designer Raman Clive has always believed that there must be something wrong with the ultra-high retention rate of "League of Legends" in China, because this kind of game is the same as RTS games, and it has a certain operating threshold, and it is normal for masters to beat novices, how can there be such a high retention rate?

But after the overseas version of "League of Legends" was launched, GA also had to accept the fact that the retention data of "League of Legends" was real, and the popularity was also real.

Not only in China, but also in the whole world, including the United States, Europe, and Hanbok, "League of Legends" has completed the comprehensive crushing of COG!

And domestic game designers are also very surprised that "League of Legends" can achieve such good results overseas, which they did not expect, after all, the domestic game market environment and the international game market environment are obviously different.

Only then did they realize that Chen Mo's goal was probably not only to win the battle for channels, but this time he was really going to make a big news!