Chapter 404: The whole body is an endorsement

On February 15th, tonight's mixed shooting contest, HORSE contest, skill challenge, three-point shot contest and dunk contest will be held. Harris, Tony of the Spurs. Parker, Bulls Derek. Rose and Cavaliers guard Mo. Williams.

The HORSE competition, which will be held later, is a new competition introduced to All-Stars this year, but this competition did not live long, and it was canceled after only two editions, so the two brothers did not bother to accept the invitation.

Today the two brothers follow LeBron. James, Dwyan. Wade and other stars sat on the sidelines early to watch the game, the two of them were also dressed up carefully today, of course, they didn't spend their own money, the clothes on their bodies, including accessories and sunglasses, are all endorsed products, otherwise why do these stars sit on the sidelines every all-star to grab the camera, is it really idle? Of course, they received money to appear at the exhibition, and grabbed a close-up that was hundreds of thousands of dollars in rewards, they were not grabbing the camera, they were grabbing money.

At this time, the camera took a picture of the two brothers, and the two of them immediately had hundreds of thousands of dollars more in their accounts, and the media outside that had already received money immediately reported in detail what brands of clothes, sunglasses, rings, watches, etc. on the two brothers were.

It's worth mentioning the boots on the feet of the two, who wore their second-generation All-Star boots for the rookie game yesterday.

Ji Guoqiu's "Panda Second Generation" and Ji Guoqiu's "Fox Second Generation" have been released as early as the beginning of the season, but that is the regular season version, and the playoff version of the boots will definitely be launched in the playoffs. It's the All-Star Game, and of course Nike and Adidas helped the two design the All-Star Edition boots, and in short, the two have to release at least three sets of sneakers in a season, just like the DLC is released all day after the game is released.

The two of them have sold a total of 15 million US dollars in the United States in 2008, including 9 million for Ji Guoyi and 6 million for Ji Guoqiu. Even if this number is higher, Ji Guoqi is not particularly high, at least they are not ranked in the top five, Ji Guoyi is barely ranked 8th in the North American sneaker sales list, and Ji Guoqiu is directly ranked 10th.

The Americans don't give the two people a lot of face, but the Asian region is completely different, the sales of the two brothers' sneakers in China have surpassed Kobe Bryant, who has always occupied the first place, ranking first or two, plus the sales of Japan and South Korea and other countries are also in the top three, they rely on the support of the Asian region to complete the counterattack, and both ranked in the top five in the global sales list.

1 Michael. Jordan: $1.5 billion, 2 kopecks. Bryant: $400 million, 3 LeBron. James: $250 million, 4 years of national humiliation: $120 million, 5 years of national hatred: 90 million dollars,

That's right, the number one seller in the world is Michael, who has been retired for many years. Jordan, despite being retired for many years, is still very influential, and in 2008, he was also the "Most Popular Athlete" in the ESPN selection, and his sneaker sales were more than the top 10 players combined, and he has been so for nearly a decade, which shows his global influence.

In fact, since the mid-80s, Jordan's sneakers have been at the top of the sales ranks, and although Nike and Jordan have had a lot of trouble, they really make a lot of money through Jordan, and on average every two pairs of basketball shoes sold in the United States, one pair is Jordan's brand.

The NBA has a golden rule that "big men don't sell shoes." The current implication is that interior players are basically lacking in idol temperament, and it is difficult for ordinary consumers to buy their sneakers. Therefore, their sneaker sales are bound to be average, and many big men have suffered this loss, including Yao Ming.

The two brothers are not bad, and the other interior stars are not much better, "Postman" Malone has almost no decent sneaker contract, he wore Converse at the beginning, Converse only provided him with shoes, and a little symbolic sponsorship fee, which is pitiful. When Malone was already firmly on the throne of the No. 1 forward in the West and hoped that Converse would increase his sponsorship fee, the other party actually terminated his contract. Subsequently, he wore through many niche brands, Laguerre, apex, DADA...... Many fans have never heard of these brands. So Ma Long complained all day long that there was no Peak, Li Ning or anything in the United States at that time, otherwise he would not have made so much money.

In addition to the unlucky Malone, stars such as Olajuwon and Garnett have also suffered from this "regularity". When O'Neal was the boss of the Lakers, his sneakers couldn't buy his younger brother Kobe, and the gap was not small, which is why Kobe Bryant was unwilling to be a younger brother. Howard's sneaker sales last year did not rank in the top ten at all, you must know that he was already the first in the All-Star vote last year, but the sneakers just don't sell, and there are only less than 5 million sales in North America, which is a little lower than Ji Guoqiu.

Looking at it this way, the two brothers can rank in the top 10 with more than 10 million pairs, which is already very rare, thanks to the support of Chinese and Canadian fans, and their location in the Los Angeles area, relying on the attributes of people here who are stupid and rich to increase some sneaker sales.

Arguably, they are already the biggest big man in North America who can sell sneakers. Of course, Nike and Adidas Ken gave them such a high endorsement fee, not because of their sneaker sales in the United States, but because of their appeal in Asia, and they did rank among the top five in the world with their sales in Asia, becoming the first inside player to break the rule that big men don't sell shoes.

The two brothers are more interested in sharing, because in the contract they signed, the global sales reached 50 million and they began to share, and the more they sold, the higher the share ratio, as long as the sales exceeded 100 million, they could get 2 shares, so the two of them made at least millions more dollars last year. If sales continue to rise this year, the share ratio will increase.

Back at the all-star scene, the two brothers sat on the sidelines and one of them held a camera, saying that this camera is of course also an endorsement product, and the two raised their cameras from time to time to shoot blindly for a while. Ji Guoyan was actually not filming at all, but looking for beautiful women everywhere to shoot. They kind of understood why James walked around like a fool with a camera every year, and the gorillas didn't do it because they were idle.

Since Atlanta's All-Star Weekend began hosting the Skills Challenge in 2003, the event has attracted some of the league's top ball handlers over the past six years. The Skills Challenge requires players to overcome a number of obstacles to complete passes and shots, and the rule is that the player who takes the shortest time wins the championship. At the end of the first round, the two players with the least time will advance to the finals.

Devon who appeared first. Harris may have been a little nervous, a little bit of a slow straight pass, and it took him three times to complete; The ground-hitting pass and shooting were done decently, and it took two floor-hitting passes to meet the requirements, and it took 36.9 seconds to complete all the required actions.

The second to appear Mo. Williams was the opposite of Harris, his straight pass was very smooth, but the ground pass was much worse, but Williams still lost to Harris in 37.5 seconds.

The third appearance of the Bulls champion Derek. Rose looked relaxed, with his through ball hitting the ground and hitting the ground with great accuracy, and he only had two chances to complete the shot, and finally took the first place with 33.3 seconds, and there was no suspense for Rose to reach the final.

Tony at the end of the game. Parker repeated another embarrassing 2003 scene when a poor shooting point shot cost him 50.8 seconds to make it easy for Rose and Harris to advance.

In the final, Harris picked up the pace significantly, concentrating the ball once, but it took three ground passes to complete, and four shots in a hurry, but it took 39.7 seconds to pass the through ball once.

Rose, who came out at the end, played very steadily, completing both the through ball and the ground pass in one shot, and only hitting the ball twice, and the final through ball was also completed twice, which took only 35.3 seconds. Interestingly, Rose also performed a turnaround and backhand dunk at the end, which was considered to celebrate his championship in advance.

Nets guard Harris lost to Rose and didn't win the championship, but he set a new record in NBA All-Star history - the fastest dribble from baseline to baseline at 3.93 seconds. Someone may be able to run faster than Harris, but this is the first time in NBA All-Star history that this program has been officially set up and entered into the NBA record.

Harris set a new record, and Howard "Superman" tried unsuccessfully to set another record when he sat in the center circle and tried to shoot a three-pointer, resulting in a 0-of-5 shooting, unfortunately, his seated shot was measured at 47 feet.

At this time of the last All-Star Weekend, Chris. Paul hit a record of four three-pointers in a one-minute three-point shot.

The Skills Challenge was followed by the H-O-R-S-E Shooting Game, a newly formed tournament featuring the Thunder's Durant, the Grizzlies' Mayo and the Hawks' Joe. Johnson has three players in the tournament, and this is the latest game to be introduced at this year's All-Star Weekend.

The H-O-R-S-E shooting game is an extremely popular shooting game in the United States, which is actually a shooting game in which whoever gets 5 letters first is out. According to the rules of the H-O-R-S-E shooting competition, the participating players play in a pre-arranged order, for example, the SuperSonics Durant comes on the court first, he can choose to shoot in any position on the court, and if he shoots in this position, then the other two players must complete the shot in the same position and in the same way.

If the other two can't shoot like Durant, or miss, they'll get the first letter of the word "HORSE" H. If Durant's choice of shooting location and shooting method doesn't allow him to shoot the ball, he will get a letter and lose the initiative, leaving the next player to choose a new shooting position and shooting method. If a player receives all 5 letters, he is eliminated from the tournament and the game will continue until both players fail to get the word "HORSE" 5 times.

Eagle King Joe. Johnson took the lead and threw a shot with his back to the rim. Durant came out to imitate, but the ball shot behind the rebound, causing the audience to laugh, and he himself was embarrassed to score a letter "H" first.

Facing the hoop, Mayo stood on the high platform in the audience and hit a big three-pointer, and the fans cheered. Johnson came to imitate, but cast a "three no-sticks".

Durant hit a three-pointer from a 45-degree angle near half court, and Mayo imitated it, but made a "three-no-touch" shot.

Mayo then shot with a "urinal" approach, and Johnson's imitation was another "three no-sticks". Webb waved along with the audience. Johnson's shooting style was relatively simple, and the other two players were able to imitate it well, so he lost the initiative early.

Durant went from strength to strength, hitting two three-pointers from the bottom corner, and Mayo failed to hit, so he was full of "HORSE" letters, and Mayo was eliminated.

Ji Guoyi looked at Durant's excited cup, and said with a smile: "It seems to be quite interesting, if you change HORSE to WSDSB, it will be even more interesting." But I'd rather go and have fun and see if Durant can make my moves. ”

Ji Guoqiu also smiled: "Then why don't you participate, didn't the alliance invite you?" ”

"Yes, but you see, there are no big-name stars participating in this competition, only two rookies and one of the most unknown all-stars, wouldn't it be a dull bow if I participated?"

"Come on, you better go and prepare for the three-point contest, and then I'll watch you perform, don't let the championship out."

Ji Guoyi stood up, showed a smile that he thought was very chic, and said with a smile in his heart: "Come out and mix, you have to talk about it, and if you say three consecutive championships, then you will definitely be able to win three consecutive championships!" ”R1152