Chapter 91: Burning Money
Because of the launch of "Thunder Chess", it is not only Imperial Mutual Entertainment that suffers, but also Ding Xing, the president of the fantasy game platform, is also jumping in a hurry.
The fantasy game platform is also a large channel provider in China, but their R&D capabilities are far inferior to Imperial Mutual Entertainment and Zen Mutual Entertainment.
The fantasy game platform attaches great importance to chess and card games, and also regards chess and card games as an important means to expand the user base.
What's that?
Ding Xing felt that he was more wronged than Dou E, why did Chen Mo and the Emperor fight with each other entertaining immortals, and it affected him?
Chen Mo actually used the homepage recommendation of Imperial Dynasty Mutual Entertainment to promote chess and card games?
Imperial Dynasty Mutual Entertainment is really, and it really promoted it to him!
Isn't this providing a hoe for the other party to dig into the foot of his own wall?
Chen Mo also sent the game cabin through the competition field? Such a rough way!
The most angry thing is that the players are still very buying?
What the hell!
Since the launch of "Thunder Chess", the daily active users of "Fantasy Chess" have dropped by tens of thousands every day, can Ding Xing not be in a hurry?
Ding Xing also wondered, this is obviously the matter of Chen Mo and the emperor's mutual entertainment, he was really shot while lying down!
Ding Xing also encountered the same predicament as Lin Zhaoxu, if you want to resist, how can you resist? The game itself doesn't have a game field mechanic at all!
If you want to say that it is sent by lottery, the effect is not good! If you really want to drag into the money-burning war, it will only be to drink to quench your thirst, hold your salary to fight the fire, and treat the symptoms but not the root cause!
However, knowing that it is to quench your thirst, you can't help but do it, if you don't do it, you will be active every day, and it won't be long before the users of the fantasy game platform will have to lose in large numbers.
No way, Ding Xingyi gritted his teeth: "We will also send the game cabin!" Also, immediately work overtime for me to make the playing field! ”
……
Chen Mo's hand directly mixed up the water of the entire chess and card game circle, I don't know how many designers stay up late to develop the competition field, if Chen Mo can collect grievances to upgrade, it is estimated that he will be able to upgrade three levels in a row within this week.
However, this made the melon-eating masses usher in a carnival, there are three or four chess and card games have opened lottery activities, many people simply don't do anything, mobile phones and simulators are fully open, and there are several clients hanging at once, just to grab the lottery opportunity.
However, although other board and card games are also hanging, they are all perfunctory, because these board and card games are all in the form of lottery and do not need to be played too seriously. Only "Thunder Chess" adopts the method of competition, so players are working hard to brush points and rush to the rankings in "Thunder Chess".
……
Sunday.
The three chess and card games of "Thunder Chess", Mahjong and Thunder Poker all ushered in the final table, and after more than an hour of fierce competition, the top three tables were all determined.
Chen Mo has always been paying attention to this matter, and broadcast the key process of the competition live on Weibo, and finally announced the list of winners, and called these people as soon as possible to mail the prizes.
After the final table, the heat of the matter fermented again, and players paid more attention to the subsequent games.
"I trembled after watching the whole game through the live broadcast, Nima, these players at the final table are monsters, and I found out that there are so many hidden chess and card masters......"
"The competition is open and transparent, there is no cattiness, there are two or three players I know, they are old friends, this time I must give Chen Mo a thumbs up!"
"It's really a service, chess and card games can be played by Chen Mo, I can only say that some people are the first in everything he does!"
"The other game designers shuddered, once again experiencing the horror of being dominated by a Thunder game......"
"I can only say that Chen Mo has really many ideas, and I am attracted by him who doesn't play chess and cards much, although I haven't even qualified to enter the finals after playing for so long, I still insist on playing every day."
"After getting used to playing Thunder chess and cards, I really can't play other chess and card games, it's too rough! Thunder Chess is one of the best board games on the market! ”
"Tell Emperor Chess, I can't go back......"
"Upstairs +1."
"By the way, bring a word to Fantasy Chess, I can't go back."
"Wait for me upstairs, I'll come to you when I'm done drawing this prize!"
……
At the end of the first week, the number of users of "Thunder Chess" surged to 2.2 million. "My name is MT" only reached the number of users in a month, and "Thunder Chess" reached it in a week.
The follow-up heat continues to heat up, and after such a month, Chen Mo estimates that if it goes well, "Thunder Chess" can bring more than 8 million users to his Thunder game platform, and even tens of millions of users can be expected.
What is the concept of tens of millions of users?
When League of Legends was in S1, the number of players was around 1.4 million, and by S2, it was roughly 11.5 million.
The number of tens of millions of users is basically slightly lower than the level of "Dota 2" and "Overwatch".
Of course, the active users of chess and card games are very watery, and there is no comparison with MOBA games, it can be said that more than half of this is water, there are not many real core players, most of them occasionally come up to play a handful or two and slip away, and the next time you play, I don't know if it is the year of the monkey.
Moreover, the number of active players of "Thunder Chess" is not comparable with the more than 200 million users of Tencent Chess and Cards in the previous life, and it is not an order of magnitude at all.
However, it is already very good for Chen Mo, at least with these users, it is very beneficial for him to promote the game in the future.
Chen Mo didn't expect chess and card games to make a profit, and then he planned to give away all the income from chess and cards, and even use the income from "My Name is MT" to post it upside down, continue to hold competitions every week, and send game cabins every week.
According to the current delivery method, one million will be sent out in a month, even if you add the money for renting servers for chess and card games and hiring the customer service team, Chen Mo can still afford it.
Just like the taxi software war and the bike-sharing war in the previous life, since you started burning money, you can't stop, Chen Mo is now in the position of a challenger, and if you want to poach users of other games, you can't do it without making a big move.
What's more, how much is that? One or two million a month can buy so many users, and it is worth it in the long run.
……
From the second week, Imperial Dynasty Chess and Fantasy Chess have also launched competition venues, and prizes are also given away through the competition venues.
This move saved them some users, but after all, it was just a passive defense, because their size was too large, the user experience of "Thunder Chess" was better, and it was the first chess and card game to launch the arena, so there is no doubt that in this money-burning war, "Thunder Chess" is the undisputed focus.
The momentum has been achieved, and the field of chess and card games was originally "Imperial Chess" and "Fantasy Chess" stood side by side, and the strong entry of "Thunder Chess" directly took away a large number of users from these two games and became the third game with significant influence.
As for the other board games, I can only tremble.