Chapter 69 Counting Income
Soon, "My Name is MT" received more reviews on the official app market.
"What the hell is this, I want to watch the big battle between the Alliance and the Horde, what do these cards mean!"
"It's a card game, and it's a game you've never seen before......"
"What should this game be called? Battle cards? ”
"Seriously not expected! Refund! ”
"Upstairs, this game confiscates money, free game ......"
"I originally wanted to give a one-star bad review, but after playing it, it seems to be okay, so I'll give you a three-star for follow-up observation."
"Only I think this game is quite fun, I think the cards are twisted and twisted so cute, I give five stars."
"There's a girl upstairs, right? Haven't you played a good game......"
"Hehe, I'm your upstairs, take it out bigger than you, do you believe it?"
"It's really funny to give a bad review, Chen Mo is a C-level designer, and he is doing a mobile game, and it is impossible to reproduce the entire worldview with his toes. I think it's good to be able to express anime characters in this way. ”
"Yes, as a mobile game, I think it's okay."
"Don't you feel very conscientious? It's free, there are no built-in ads, and so many runes are given away. Chen Mo made a bet with others that it would be better than the moon. ”
"I think for the sake of these runes, let's give them five stars for the time being."
"Just bought by money??"
"What's the matter, I support Chen Mo, I have the ability to make "Guardian of the Holy Spring" free!"
……
At present, the rating of "My Name is MT" is 7.6 points, and a very few people have given one-star negative reviews, most of them are four-star, and a small number of them are three-star and five-star.
Chen Mo estimated that after two days, these players came back and found that this game was very expensive, and the rating should be lowered again, maybe to 7.4 points or even lower.
Not too low or not low has little impact on Chen Mo, because this is a free game, as long as the score does not fall too ugly, new players will still play.
On the other hand, Qiu Bin is also studying "My Name is MT".
"That's it? That's too easy, right? The combat system is monotonous, there is no gradient in the difficulty of the levels at all, sweeping all the way, not only free, but also giving so much money that everyone can play without any pressure. ”
"Who will charge this money? He is completely counting on in-app purchases for this game, but as a result, this in-app purchase is still selling cards and physical strength? Who will buy it? ”
"Is this a loss to make money? Sending money for everyone to play? But you're betting with me on the moon! Don't let the monthly turnover be too low and lose too ugly, then it will be boring for me to win. ”
Qiu Bin played for nearly an hour.
The copy is still flat, the money is still the same, and even a ten-in-a-row draw has been drawn, and a rare purple card has been issued.
"It's just this game, it's no play, the world view is not made, it's free, and there is so much money to give, and players have no follow-up recharge motivation at all."
"Collecting cards may seem like a profitable point, but how many players are willing to spend money collecting cards? Besides, according to your method of sending money, you will have money in two days, isn't it a matter of time before you collect cards? ”
"Don't watch it, this game is not playing."
Qiu Bin deleted "My Name is MT" on his mobile phone, in his opinion, what is the use of this game even if it sells well? Players don't spend money, your sales are all vain, useless!
……
The next day, both games were online for a full 24 hours.
"Guardian of the Holy Spring" sold 38,938 in 24 hours, less than 40,000, which is still almost double the sales of "Plants vs. Zombies" at that time.
"Plants vs. Zombies" was a bit of a late-half effort at the time, because the recommendation on the official app market was rising step by step, so it had a lot of stamina.
The first-day sales of "Guardian of the Holy Spring" basically relied on the Imperial Dynasty game platform to push up, and the stamina may be insufficient.
However, Qiu Bin doesn't care, even if the sales decline later, the first month sales of "Guardian of the Holy Spring" should not be less than 800,000, that is to say, the monthly turnover is basically about 8 million, which is expected to hit 10 million.
Qiu Bin can't estimate the sales data of "My Name is MT", because "My Name is MT" is not sold by shares, and all the in-app purchase information is only clear to the developers themselves.
However, Qiu Bin is not worried, in his opinion, Chen Mo's game is absolutely impossible to have a monthly turnover of more than 10 million, and there is no suspense in this bet.
……
Experience the store.
Chen Mo looked at the various data on the screen.
Jia Peng and the others surrounded him, all staring at the numbers on the screen, looking horizontally and vertically, but they still couldn't see any doorways.
"Store manager, explain, what do these data mean?"
"Yes, the income from "Guardian of the Holy Spring" has already come out, but what about "My name is MT"?"
"Say it quickly, I'm in a hurry."
Everyone asked.
Chen Mo studied a few more numbers on the screen, and then said, "Don't worry, it's no problem to beat the Guardian of the Holy Spring." ”
Wen Lingwei looked disdainful: "Oh, it's really fake?" You don't think you're afraid of losing face, so you say that, right? What can you tell from these numbers? Where's the income? Really, if you want to run, I know a few friends on the road......"
Chen Mo was speechless: "Don't mention your friends on the road again......"
Chang Xiuya asked: "Then, store manager, you have a thorough understanding, how did you beat the "Guardian of the Holy Spring"?" ”
Jia Peng also nodded: "Yes, you probably talk about the posture, right?" ”
Su Jinyu's eyes narrowed slightly, desperately trying to see the connection between these numbers, but she couldn't see anything.
Chen Mo said: "Let's put it this way, the turnover in the first month will not be less than 20 million. ”
Jia Peng almost choked on his own spit: "What's that?" How much do you say, store manager? Million? ”
Su Jinyu was also shocked: "Twenty million is too much!" It's a mobile game! ”
Wen Lingwei counted with her fingers: "If the monthly turnover is 20 million, you can earn more than 10 million a month?!" ”
The crowd was amazed.
Million! Is this going to be more than double the monthly turnover of "Guardian of the Holy Spring"? No matter how you think about it, Chen Mo is bragging!
Chen Mo stood up: "When the first month of water comes out, if you can't guess accurately, I will tell you the meaning of these numbers." ”
Su Jinyu asked, "Huh? If you can't guess, tell us what you're doing? ”
Chen Mo Yile: "If you guess correctly, I can't tell you!" ”
……
These numbers represent some of the key data of "My Name is MT", and the so-called "DAU", "LTV", etc., seem quite lofty, but in fact they are nothing more than English abbreviations.
DAU: daily active users
ARPU: Average revenue per player.
ARPPU: Average Revenue Per Paying Player.
LTV: The total revenue generated by an average player over the total time spent playing.
In addition, there are some other data, such as next-day retention, seven-day retention, and so on.
The significance of these data is that as long as these data are calculated, it is possible to have a reasonable estimate of the entire game ecology, so as to infer the approximate state of the game.
As long as the shortcomings are raised, the game can make money.
On the first day of "My Name is MT", there were about 130,000 daily active users, 14,330 paying players, and a payment rate of 10%.
My name is MT and Guardian of the Springs in that it sells value-added services, and players who have already spent money will continue to spend money.
According to Chen Mo's estimates, "My Name is MT" will accumulate at least 2 million active users in the first month.
Within a month, players who top up will top up multiple times, or even more and more, and some free players will also be converted into top up players.
Chen Mo estimates that after a month, the per capita ARPU of paying users of this game will definitely reach 150.
According to this calculation, even if the average payment rate is reduced to about 8% in the future, the monthly turnover can reach 24 million.
There is a set of data for reference, in March 2014, the number of active users of "Dota Legend" was 2925630, the number of paying players was 312407, the average ARPU of paying users was 204.89, and the final monthly turnover was 64 million.
In the parallel world, for various reasons, the results of "My Name is MT" must be worse than in the previous life, and it is impossible to compare with "Dota Legend", which often breaks 200 million in monthly flow, but in general, as long as the number of users can be guaranteed, there is no problem with the monthly turnover reaching about 20 million.
This is the result of Chen Mo's estimation.