"It's also that now that society has progressed, the people's mentality is more peaceful, and they may be more rational about things like achievements......

Of course, in fact, it is nonsense to say that we are reasonable, we were second in the gold medal list in the last Olympic Games, and we finished third in this competition, and our ranking has indeed regressed...... But is the third place in the world a weak country in sports?

Good guys, the whole country is scolding, and the news media are full of 'broken halberds'.

But it's better than smashing the glass of the runner-up's house to threaten other people's families, and now the people want to scold the country, no one will scold other innocent athletes, and the proportion of reason in the masses is also increasing little by little.

The social atmosphere has changed, and gradually there is no need to drink to quench thirst, and the above will begin to reform.

Because this thing did go astray in the first place.

At the beginning of the BJ Olympics, the concept of 'National Fitness Day' was promoted by the east wind.

In fact, if you really pay attention to sports, you will know that in recent years, the country has indeed been reforming, and this kind of thing is on the table.

So why marketization?

Businessman businessman, to put it bluntly, only has the word money, and it is useless to talk to him about national self-confidence and national honor.

That businessman can't just count on one or two championships to make money?

For example, my manufacturer makes sneakers, and I was lucky enough to win the provincial team, and the provincial team went out to compete and those athletes wore my shoes......

Did it work?

It's useless, there are only a few people in your provincial team including substitutes? How many games do you play in a year? How much can I purchase? As far as that little business is concerned, I may not be able to earn back the electricity bills for the machinery and machinery in my factory.

But I have to make money, to put it mildly, I'm not trying to make money, I'm trying to make so many workers under my command can afford to support my family, so what should I do?

To open up the market, the provincial team has dozens of people and dozens of pairs of feet, but we have saved tens of millions of people, and even hundreds of millions of people.

Hey, my manufacturer will spontaneously find a way to save us...... Or at least the hundreds of thousands of otaku in our city mobilized and tried every means to make them interested in playing, so that they would not shrink into the house and talk about the computer screen all day long, but go out to the court to play.

It is not possible to do such a thing as encouraging national fitness, and it is not possible to do it with the power of the state.

Because this sports thing belongs to the people's own hobby, people don't like to go out to play, he just doesn't like it, and the country can be on the platform to say that if you don't go out to play, you are not patriotic?

I can only say to the young man, 'You always stay at home and eat and sleep, and eat and eat is harmful to your health, and when you are old and your health is not good, it will be too late to try to exercise'.

So what's the use of all this?

The state can't hold a knife holder around the neck of the people and let them go to the gym, but the businessmen who are the bosses can force the managers who work under them to find a way to trick the people into exercising.

No one exercises, the company's products can't be sold, I can't make money, I can't even support myself, and I still have money to support you idlers?

I can't think of a way, you just roll me up and fuck off!

People are forced out, the masters are in the people, and the wisdom of the people is stronger than anything else.

Giving equipment to schools to build courts, organizing amateur competitions in the city, and inviting star athletes to come and play exhibition games...... In short, no matter what tricks are used, my company has successfully mobilized 100,000 otaku to go out, okay, one person buys two pairs of shoes a year, a pair of 100 yuan, 200,000 pairs is 20 million, and then there are some white-collar workers in other companies who want to buy a pair of shoes to show their 'health'...... In fact, for manufacturers, the consumption of these pretending people is the real big one.

Such a company can mobilize 100,000 people to come out for fitness, so what if there are 1,000 such companies in the country? Will it be possible to mobilize 100 million people?

Of course, you may think that I am just an analogy, the total capacity of the sports market is there, how can it be said that there are 1,000 companies, and how can it be said that a company only mobilizes 100,000 people, you may think that there are not many domestic sports products are giant companies with annual sales of tens of billions......

But actually, I'm not analogy.

Let's put it this way, these big companies...... It has made great contributions to the cause of sports, but it is difficult to play a substantial role in the cause of national fitness.

You two can understand that many of those big companies were the first to come out and eat crabs when the 'sports economy' was not so deeply rooted in the hearts of the people, and the reason why they could do so big was because there was not much competition in the market at that time.

Consumers have searched all the shopping malls, and there are only a few manufacturers selling sneakers, rackets, and mountain bikes, and there are very few brands to choose from, so there is no pressure to sell them at all.

It is in this environment that there is no enemy, those big brands have gradually made a brand effect by taking advantage of the overall improvement of the economic situation and the improvement of people's living standards.

Then the propaganda model I just mentioned will not hold, and there is no need for people to spend so much effort on this thing.

But fortunately, the market is not really saturated yet.

Established sports brands...... Or manufacturers, the vast majority of sales channels are gradually rolled out from top to bottom, what does this mean?

The higher the economic level of the big city, the stronger the people's awareness of sports and fitness.

It is felt that sports is a channel to ensure the physical fitness of reserve soldiers in wartime, but in the eyes of ordinary people, isn't playing ball a personal hobby?

If you can't even eat enough, then who has time to talk about 'hobbies'?

I got up at 6 o'clock in the morning to catch the subway and squeeze the bus and spent 2 hours running from home to the company, after a day of work, experienced so many troubles during the period, completed so many tiring tasks, endured so much scolding from the boss, suffered so many blank eyes from customers, and then spent the same 2 hours to go home, hungry and poor, I have that time to learn from the rich people to jog in the morning and play ball in the evening?

After a long time like this, even if you love sports again, you will become a mobile phone and computer in the end.

In big cities, gyms and stadiums abound, but what about changing to a small county? There are basically no professional stadiums, basketball hoops can only be seen in schools and government agencies, and both the equipment and the environment are very simple, not to mention the gymnasium, which basically can't be closed down for half a year.

I also came from a small county, this thing has a deep experience, my children liked football when they were young, at that time they admired a team, all day long I didn't let go of noisy and asked me to buy him a jersey for that team, but at that time I rummaged through the entire county and was stunned to find any shop that sold jerseys, or then there was a time when I went on a business trip back to the provincial capital, at that time, hey, I saw at least 20 stores selling jerseys all the way on the bus, and I went in to see, there was a dazzling array of teams, which star, At that time, I was dizzy just hearing the name.

This is true, the economic base determines the superstructure, the kind of consciousness of people in big cities has been cultivated, you don't need to talk to them, they will go to the gym themselves, but the small place is that even if you want to go to the gym, you don't have that condition.

The current situation is like this, those sporting goods manufacturers that have played a brand effect, basically from the top to the bottom of the operation channels, when opening a new store, it must be preferred in big cities, small counties...... Meetings are held, but they don't pay too much attention to it, just that little bit of consumption power, other manufacturers basically only make money, and hope that the children in these small places can remember their brands after they grow up and go to study and work in big cities.

If you simply want to do the sports industry, you can directly use this top-down operation model to attack the big city market, put the third-tier and fourth-tier markets, give priority to the brand, and stabilize the high-end customer base, which is also the most efficient approach.

But if you want to do the cause of 'national fitness', you have to do it from the bottom up.

'Fitness' for all' fitness for all, what does it mean to be 'for all'?

No matter how big a city is, how many people can it add up? 200 million, 300 million, 400 million?

How many people do small places add up?

The total population is reduced, well, starting with a billion.

If you really want to fight to the critical point of survival, do you think it is reliable to recruit from these 400 million people or expect to recruit from the 1.4 billion people in the country?

Only grasp the physical fitness of these 400 million people, and then let the other 1 billion people leave it alone, and let them smoke, drink and play mahjong all day long?

That's not going to work.

Marketization, to do, but this thing is not a simple 'market' problem, the above does not expect to support how many tens of billions of giant companies to fight with foreign brands, that thing is useless to win.

Instead, I hope that in this vast land, there will be a continuous burst of fires one after another, and everyone will collect firewood to burn the fire of national fitness more and more.

You don't need to invest much, and you don't need to do anything high-end, the wider the better, of course, the conditions may not allow it now, it is a bit difficult to say that the village and township level also runs factories to engage in sports, at least, at the county and city level, there can be more and more manufacturers and enterprises to fry up the sports together, and strive to let more people experience the charm of sports, only in this way, they can spontaneously get out of the dormitory, go out of the house to play ball and run, instead of smoking, drinking and playing mahjong all day long. ”

Hearing this, Jian Dang smiled, "What you say, can I understand that your company thinks that life players are generally from small counties, and our gang is a life gang, and the influence among these people is relatively high. ”

"I didn't mean that, don't get me wrong!" Wang Tianlin instantly felt like a great enemy, and hurriedly pretended to be relaxed and said, "You are really telling a joke, this game is made by our company, can we not understand the situation?" In fact, the proportion of life players from first-tier and quasi-first-tier cities is actually higher than that of combat players, and many people are quite rich, but because they are rich, they don't need to prove themselves with the power in the game, just like I just said, the poorer the person, the better the face, don't you say? ”

"Oh," Jian Dang smiled slightly, and said, "That's another situation, in your company's opinion, the mentality of the players at that time is, you see that even that garbage to the explosion, poor and white, no ability to do anything broken life gang can make money by doing this, I am not only financially but also brains are much stronger than them, they can earn, I can definitely earn more?" ”

Wang Tianlin's whole body was worried, and he didn't know how to explain, "Are you ...... Are you ...... Why do you say that, you are ......?"

Jian Dang smiled, "Haha, I'm just joking, Mr. Wang, you don't have to take it to heart, go on." ”

Wang Tianlin was embarrassed for a long time and didn't speak, and finally said, "Mr. Xiao, you really misunderstood, really misunderstood, the company absolutely absolutely never has the slightest intention of looking down on your gang and life players, in fact, this matter can be changed to any gang, as long as it is not our company itself, the General Administration will not have any opinion." ”

Jian Dang was puzzled, "Why? ”

"Because if our company does it, in the end, no matter how much money is made, people outside will not think that it is because of the fact that young people like Go, and they will not think that it is because the industry has a commercial future, but will attribute it to our company's ability."

"What do you say...... Jian Dang was happy again, "Can I understand that with your company's ability, no matter what kind of business you do, even if you have no market prospects, you can still make a sensational performance across the country?" ”

Wang Tianlin hesitated, "You can understand it this way. ”

Lu Ming sighed, this sentence is really ...... I'm so confident.

Maybe it's because both of them have a look of disbelief on their faces, Wang Tianlin said, "Don't think I'm bragging, this is a fact, Mr. Li often educates us that we can't be arrogant, but we can't be arrogant, but we can't be arrogant, you should know what our company did before the restructuring, right?"

To say a word of immodesty, even the General Assembly and the General Administration of Aeronautics and Astronautics have recognized our products, which product in the world has higher quality requirements than those two?

Product quality is one thing, sales channels are also one thing, do you know how much turnover our company's e-commerce platform has gone through in the past two months? 16000000000000......000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 I'm not saying there are very, very many, but the proportion is not small; But our company's 160000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000

I can say that our platform, less than two months after it came out, can account for 5% of the nominal market share, 10% of the actual share or even more, do you think this is a good result or a bad result?

To be honest, our company ...... Head office,Holding a sales channel that can cover at least 200 million people、Iron channel and other friends may not be able to snatch that kind of ah.,And then our branch that does games here.,It's not kind to say that the total number of domestic users is more than 80 million.,Because there are dead numbers and zombie numbers.,But how about the market of 20 million people, it must be able to be guaranteed, right?

If our company really does it, when the time comes, open a Go classroom to publicize it, even if only 1% of the people come to join in the fun, 500 yuan a month for one person, okay, the monthly income is hundreds of millions, and now how big is the scale of the domestic Go training market? 20 billion a year, how much is the proportion?

How many people will think that this data is the charm of Go?

This is what the General Administration is pinching the most, and they feel that we will not have any role in promoting marketization if we do this! ”

Lu Ming asked, "Then since you said before that any gang can do it, why did you find us?" ”

"Hehe," Wang Tianlin smiled, but pointed to the gate of the main altar not far away, "Didn't your gang hold that cooking competition last time?" Relatively speaking, you have experience. ”

(End of chapter)