On July 18th, the new content of Assassin's Creed officially opened for trial, and it was released on the 25th.

This time, the content was named "Assassin's Creed: Revelations", and the pricing also set a new high, 3988 soft girl coins.

In fact, before, the three collections of "Uncharted" had been sold for 3688, but that was actually equivalent to three games, which could be purchased separately.

And the magic change of "Assassin's Creed: Revelations" is actually four games in terms of capacity. But due to the existence of Desmon, the stories of "Assassin's Creed 1" and the Ezio trilogy can be strung together, so this is a super long theatrical version, priced at 3988, which is already pressed again and again.

Of course, the game content of "Assassin's Creed: Revelations" is not the same as the collection of "Uncharted", and it cannot be opened and bought.

As soon as this price came out, many players were confused, rubbing their eyes, wondering if they had misread the first number.

"What do you mean? Assassin's Creed: Revelations costs 3988? This is a soft girl coin, right? Am I right? ”

"What's wrong with the official website price? This price is directly doubled compared to "Assassin's Creed: Origins"! ”

"Is it the same as "Uncharted", a collection?"

"No, this seems to be a game, but it's said to be a very long game."

"In the next poor family, farewell!"

Not only players, but even many designers in the industry were surprised by Chen Mo's pricing strategy this time.

It's a bit too expensive!

In fact, the previous record for a single VR game in China was set by Assassin's Creed: Origins, 1980. And this time, the advent of Assassin's Creed: Revelations has doubled the price.

Although there was also a collection of "Uncharted" before, it was regarded as three separate games, and players could choose to buy them individually, with an average of just over a thousand each.

But ...... Assassin's Creed: Revelations isn't just for sale!

Even if players are accustomed to the Double 11 discount routine, the price of this game is still 2000 oceans, which is really a bit extravagant.

This price puts many players off, and they plan to take a look at the live content and game reviews before deciding whether to buy or not. As for the way exploration, leave it to the local tyrants to handle it.

……

In fact, everyone in the Assassin's Creed project team knows that the price of Assassin's Creed: Revelations is not only not high, but too low.

Double 11 is half price, and the game capacity of Assassin's Creed: Revelations is equivalent to 4-in-1, and each game is only 500 yuan, which is half the price of Assassin's Creed: Origins. While Assassin's Creed: Origins has a larger open world, that's a big loss!

Someone proposed to disassemble Assassin's Creed: Revelations and sell it, but Chen Mo refused.

In fact, constantly lowering the price of the game was intentional by Chen Mo.

Since the beginning of the Double 11 event, the games produced by Chen Mo have basically been going in the direction of getting cheaper and cheaper, as for why......

Quite simply, expand sales.

So far, the number of players on the VR platform is relatively limited, not as good as the mobile and PC platforms. Before the large-scale innovation of technology and the entry of VR game cabins into the stage of parity and the entry of thousands of households, VR games are destined to be only enjoyed by the rich.

However, even for those who have VR game pods, all kinds of games are not just bought and bought.

Other game providers maintain the price of VR games in the range of 1000~2000 because they are often VR games that are deeply involved in a certain field, have a relatively fixed player base, and have limited ability to produce games.

For example, it takes half a year to a year to polish a masterpiece, and the player base is relatively fixed, so even if the price is reduced, more people may not buy it, and it is better to maintain the original price.

But Chen Mo's current situation is different from other game companies, because he can always maintain a very fast research and development speed, and even his own games collide with each other.

For example, the previous "Uncharted" collection and "The End of America" were launched at the same time, which is equivalent to hitting yourself, no way, the game has already been made, of course, it is sold directly, but you have to wait for the schedule and hold it in your hands, right?

Moreover, because almost all of the games made by Chen Mo are of different types and different IPs, the player groups attracted by the Thunder Game Platform are very common, and everyone is Chen Mo's personal fans, not fans of a certain game, and they actually want to buy Chen Mo's new game, even if this game is a type that they have not tried.

To put it simply, if Chen Mo now has two AB games in his hand, both of which are sold for 2000, players are short of money and will only choose one of them to buy; However, if they are all sold for 1000 at half price, then the player may buy both together.

After all, they earned.

For Chen Mo, the cost is the same, and the income is the same, both of which earn 2,000. However, the actual effect is not the same.

The first is to expand the player base, so that those who were not interested in B games will also enter the pit, and if the same type of game is released in the future, they will consider continuing to buy it.

The second is to leave the players with the impression that the "Thunder Game Platform" is very conscientious.

Finally, it squeezed other game companies and expanded their market share.

At the same price, you can buy two games here in Chen Mo, and you can only buy one game in other places, and Chen Mo's game is even better, how will players choose?

For Chen Mo at this stage, there is not much difference between earning more and earning less, and at present, Thunder Interactive Entertainment's strong game output capacity has determined that he can adopt a strategy of small profits and quick turnover, which is difficult for other game companies.

As for the pricing of "Assassin's Creed: Revelations" this time, Chen Mo felt that there was nothing wrong with it.

Expensive is expensive, but great value for money. When players actually play it, they will understand that this game is also one of the best games to buy on the Thunder gaming platform.

……

On the day the trial was opened, a large number of players poured into the new headquarters of Thunder Interactive Entertainment.

However, there was no queue this time.

In fact, the previous experience store is still retained, but like the experience store in other first-tier cities, it has been handed over to a special person to manage, and the employees of Thunder Mutual Entertainment are no longer working there.

The office area of the original experience store has not been touched or renovated, but it is only left for players to visit freely. The game experience area and holographic projection viewing area are still open to players normally.

Some players who are close to the original experience store will still go to the original experience store to play, but the vast majority of players choose to come to the new headquarters.

Not of an order of magnitude after all.

Many players were worried about queuing up and deliberately got up early, but after entering the new headquarters, they found that they were too worried.

I can't fill it at all!

Hundreds of players quickly disappeared after entering the VR game experience area, and the empty game pods were everywhere, and there was no crowding at all.

There are also players entering one after another, but even on special days when new games are being played, the state of the personnel is no different from usual, so the players are not in a hurry, and they are very calm one by one.

There are even a few players who decide to go to a themed restaurant for breakfast first, and it's not too late to experience the game after eating.