Listening to the strange things that kept coming out of Hongchen's mouth, Lu Ming felt that he should communicate with his aunt and grandmother.

Sponsors' money is indeed saved, but it is not appropriate to spend it everywhere.

First of all, it needs to be admitted that this sponsorship price code is recognized by both parties, and has been clearly stated in black and white on the contract and signed and sealed, and the cart gang has also begun to prepare their goods and advertising displays, and even the host has brought the sponsor's advertising slogan for them to memorize, and the obligation has been fulfilled, and the rest is naturally power.

The reason why Lu Ming is worried now is not because of moral factors, but because of future gains.

Whenever there is a natural disaster* somewhere, there are always a bunch of celebrities and wealthy businessmen vying to donate, are they all out of morality?

Of course, such true and benevolent people must exist, otherwise how could there be so many anonymous donors?

It can only be said that the vast majority of people donate for the benefit of the future;

Donations may not necessarily increase public awareness and make people feel better about themselves, but not donating will definitely turn bad and will definitely have an impact on future popularity and marketing.

Wealthy businessmen are okay, because donations can be tax deductible - up to 30% of the amount of contributions, of course, they have to be donated to formal institutions recognized by the tax bureau, and the donations of wealthy businessmen can be linked to the company's name; But for celebrities, their donations are often helpless, and of course taxes can also be deducted, but a person's income cannot be compared with a company with tens of thousands of employees at every turn, and a donation of hundreds of thousands may cover all the amounts, but now the society has regarded donations as a benchmark for weighing the conscience of enterprises and celebrities, and it has become a moral kidnapping, they have to donate, not only donate, but also must compare with each other, otherwise the decline in popularity will not be able to receive good dramas and endorsements, The losses are far greater than the millions of donations made this year.

In the same way, the reason why we usually do business to engage in promotions, the reason why we want to make profits, and the reason why we want to give some small gifts to old customers during the New Year's holidays is essentially to expand new customers and retain old customers, and to strive for a larger profit volume by sacrificing a part of the profit margin;

What Lu Ming is worried about is this, now that he spends money like this, will there be sponsors in the future?

The truth is like this, but Lu Ming is not easy to tell his aunt and grandmother, he can only say, "I, I think it's better for us to take it easy now, buy so many things, if you don't use it in the end, the player may gossip at that time, saying that if we save this money and use it to check the dishes and raw materials, they will definitely eat more comfortably, and then we will do bad things with good intentions......"

Before Lu Ming finished speaking, his aunt turned around and said to Lu Ming helplessly, "Qingqing, you are a person, everything is fine, but it's just a little bit, too petty and too timid." ”

Lu Ming was speechless.

Because what my aunt said was the truth.

A few years ago, when he first started, he didn't care, at least in the "world", he often didn't charge money as start-up capital when he did business, and he never borrowed money - of course, when he made perfume before, he asked the supplier to take credit and say it, that time because Lu Guo was unwilling, if the business was done by himself, it would be a matter of one or two million gold, and he still needed to pay on credit?

Of course, this kind of behavior is irrational, the vast majority of enterprises in the world are operating with debt, while repaying the bank's money, while expanding production capacity to earn customers' money;

An enterprise, if you really want to be bigger, it is impossible not to borrow money, the vast majority of listed companies have an asset-liability ratio of more than 40%-60%, but this data is not dangerous at all, 70 can be called the "warning line", too low is the embodiment of poor corporate financing ability, but can not cope with the risk, not to mention, banks, especially state-owned banks, this is the most stable enterprise, how much is the asset-liability ratio? At least 90%!

"How bold and prolific people are", although this sentence is now said to be a general attitude of criticism, but this sentence is actually very reasonable, the key is to be able to grasp the difference between "self-confidence" and "arrogance", the total market size of a product is so two billion, if a company has a 30% share, then to borrow one or two hundred million to try to mention 35% or 40%, this is called "self-confidence", but if you borrow 1 billion at once, the task should be mentioned more than 80%, this is "arrogance".

Lu Ming's current market share in the Yunmeng City resource market is roughly 1-2%, and he is already satisfied with this, and he will not be greedy no matter how much he does—of course, he actually does not dare to be greedy.

He is indeed timid, and what his aunt said is not wrong, so how can he refute it?

If you want to refute it, it has to be in response to the previous sentence "You are good at anything".

I only heard my aunt and grandmother continue, "I used to do sales, and I also know the doorway here, you see those big companies are desperately spending more than ten or two hundred million yuan to build the headquarters building, how good the decoration is, how good the office equipment is, and only buy the most expensive office equipment, but also give those business managers unlimited good cigarettes, so that they not only go out to meet customers to smoke good cigarettes, usually they can't smoke about 20 yuan at home, how big the waste is, do you know?"

But it's not a waste of money! In this world, who doesn't judge people by their appearance? You're not the only one who makes this thing, who has so much time to really spend four or five days to inspect and contact? And don't talk about this thing for four or five days, if you haven't really cooperated, you may not be able to see through it for four or five months, in order to quickly negotiate the business, in order to solve the problem quickly, then you can not only look at these superficial things?

As soon as the customer comes to the door and sees that your place is in tatters, driving a car that is only 70,000 or 80,000 yuan, people will think that your company's strength is not good at first sight, even if it is actually said that millions of goods can be supplied, even if you put the samples and financial statements in front of him, people will not believe it, the better the things you take out, the more he will not believe it, but will think that you are fraudulent;

This world is like this, there is no way, the thinner you are, the more you have to slap your swollen face to fill this fat man, if you can't even get fat, then how can you talk about being really fat?

If we want to do this activity, we have to make more fuss about the packaging, and we have to make people look like we are very powerful, so that those sponsors will come to talk about cooperation with peace of mind in the future, those merchants will be relieved to come and set up stalls, and those suppliers will honestly follow us;

Yes, I also know that this kind of investment is too big and the risk is not small, but why is there no risk in this world? If we don't have the confidence to do well in the first place, why should we do it?

Now that you have decided to do it, don't worry so much, now is not the time to worry about whether you can do it well, but you must force yourself to do it well! ”