On the official forum of "League of Legends", a new post has caused heated discussions.

The title of the post is: Real shot Chen Mo playing "League of Legends", the bull-headed chief saves the life of his teammates in the pit!

Seeing this post, everyone's first reaction was disbelief, after all, Chen Mo was the first person in China to play "Warcraft", and he beat the major domestic masters back then, and he also had the title of "cramp hand", how could this kind of person play "League of Legends" to pit his teammates?

As a result, after watching the video, I really pit teammates!

"Hahaha is amazing, what is the situation with S God, why did he secretly go to an Internet café to play games again, and he was photographed!"

"Look at this back, it's really Chen Mo."

"Funny me, I felt that this cow was playing well when I first fought, but the scene of putting the Sword Master next to his own card really laughed at me!"

"What a life-saving cow! I thought I was the only one who would make such a mistake! ”

"No, this should be an assist cow! Best Sixth Man! ”

"I can't imagine that Chen Mo can't even play "League of Legends" well, God S is a pit goods, hahahaha!"

"I feel like this cow is for me to play, and this wave of the group can be 0 for 5!"

"I also want to play League of Legends, I think I can abuse God S!"

"I'm going to play too! The lost field in Warcraft can finally be found in League of Legends! ”

This video has not only caused a lot of buzz among League of Legends players, but also players in other games.

And Chen Mo has one more nickname: Saving Lives and Helping the Wounded, Silent.

……

Experience the store.

Chen Mo looked at this video and was speechless for a while.

Meow, my brother is ensuring the fairness of the game, how can it save lives?

But at this time, I can't explain it clearly, think about it or forget it, it just so happens that this video is also very topical, which is equivalent to promoting "League of Legends" in disguise.

So far, the promotion of League of Legends has been very successful.

Game platform promotion, online advertising, Internet café linkage and other promotion strategies have made the popularity of "League of Legends" instantly rise to a very high position, sweeping the target player group targeted by Chen Mo like a trend.

Who is League of Legends target?

It is mainly aimed at school and non-school teenagers aged around 12~30 years old.

These people are characterized by their enthusiasm for online games, but they are under pressure from school and work, and most of them do not have a lot of time, and they prefer this kind of game that tests the operation.

One of the fatal problems of traditional MMORPGs is that the time cost is relatively high to play, and individual ones also require a relatively high cost of money. Players in the age group of 12~30 years old, who are still in school or already working, do not have so much time to play games.

The financial ability of these players is also generally relatively weak, and many of them are free-to-play players. Games like League of Legends, which can guarantee fairness without spending money, and can be forced through technology, are perfect for them.

Of course, there are some college dogs who have money and leisure, but those people are in the minority after all. And even if it's a college dog, League of Legends is just as appealing to them.

Therefore, Chen Mo's promotion strategy has been extended to Internet cafes and university campuses in a targeted manner. Especially PC Internet cafes, which are too suitable for promoting League of Legends.

……

On February 10, 3 days after the launch of "League of Legends", Chen Mo announced the first-day retention data of "League of Legends".

The number of players who logged in on the first day reached 390,000, and the retention on the second day reached a frenzied 73%.

Of course, 390,000 doesn't seem like a particularly scary number in terms of the number of active users on the entire Thunder gaming platform, but the majority of players on the Thunder gaming platform are mobile gamers (and the entire gaming market is the same), and they like games like Onmyoji and Happy Match, and the real core PC players don't have an advantage.

However, this number is also very scary.

You know, "Diablo" sold only 280,000 units in the first week at that time, and "League of Legends" does not have such a lofty opening CG for the time being, and there are not too many fascinating plots.

Moreover, "League of Legends" is a new game genre, and many players are confused after seeing the description of the game, and there is not much incentive to download it on the PC, so it is already very successful to be able to get this data.

This number of players is enough to support the in-game matchmaking system, ensuring that players of similar skill level are matched together to play, and trying to ensure that the win rate of all players hovers around 50%.

While it can seem silly at times to enforce a 50% win rate, it also maximizes the gaming experience for the vast majority of players.

After Chen Mo announced this data, Imperial Dynasty Mutual Entertainment and the Fantasy Game Platform were a little unable to sit still.

As professional game distributors, they are very aware of the meaning of this data, which means that League of Legends has the potential to become a super hit game, and this data has been equal to or even slightly exceeded some classic dominance games.

The only good news for Dynasty and Fantasy right now is that players don't have a very high opinion of League of Legends.

At present, players' ratings for "League of Legends" are basically around 8.4 points, although this rating does not seem to be low, but after all, when "Warcraft" and "Diablo" were released, the ratings never fell below 9 points.

Judging from some specific player evaluations, this work has not reached the level of "masterpiece" in the minds of players.

Most of the players' reviews are "not bad", "playable", "novel gameplay", and there are not too many brainless blows, and it is clear that the gimmick of "completely free fair play games" has played a very key role in attracting players and driving up ratings.

There are also some players who have expressed disappointment with this game, including even some of Chen Mo's core players.

"I feel that the art style is too cartoonish, and there is no sense of immersion."

"Chen Mo has regressed, right? There's no story mode, not even an opening CG? ”

"From the point of view of R&D time, I always feel that Chen Mo is playing some moth again, and the old players of "Warcraft" are a little uncomfortable with this game, maybe players with handicaps will like it more."

"I originally thought that Chen Mo would make an official COG, but the difference with COG is too big, right? has changed Chen Mo's style all along, and the forced style has dropped too much! ”

These evaluations gave Imperial Mutual Entertainment a glimmer of hope for a turnaround.

If League of Legends can achieve such terrible results, what about COG?