September.

On the fourth floor of the experience store, in Chen Mo's own studio.

Sitting across from him was a middle-aged man who was a little blessed, who didn't look too old to be 40 years old, this was Yanhuang's chairman, Zhang Kaiwen.

This time, Zhang Kaiwen came to the imperial capital, on the one hand, to see the performance effect of the "League of Legends" game on the holographic projection, and on the other hand, to meet Chen Mo about some specific matters about the finals.

Regarding how much the ticket price for this finals should be set, Zhang Kaiwen and Chen Mo have certain differences.

According to Yanhuang's previous experience in holding e-sports competitions, ticket prices are basically set between 100 and 300, and 150 is a middle range.

However, because the rental cost of the venue this time is too high, and the various equipment and investment are relatively large, if you charge tickets at this price, it is very likely to lose money.

Of course, Zhang Kaiwen knew that Chen Mo planned to make the League of Legends game a series, which was a relatively long-term goal, so his opinion was that this World Championship would lose a little bit and the price would be lower, which would be used to increase the popularity and play a certain role in publicity.

But Chen Mo asked to set the ticket price at 180 to 580, especially the front row, where the large screen and holographic projection could be clearly seen, and even the facial expressions of the players could be seen clearly, Chen Mo felt that selling 580 was not expensive.

Zhang Kaiwen hesitated slightly: "Mr. Chen, I think your pricing is still slightly higher, because there are not so many e-sports audiences in China at present, and with our previous experience, the front-row tickets of 300 yuan are already a bit expensive." After all, traditional sports, like tickets for some basketball games, only sell 500 or 800 in the front row, and e-sports competitions are still too niche, and this ticket price is ......"

Chen Mo smiled: "Mr. Zhang, this is the World Finals of League of Legends, only once a year, and this year is the first one." To be honest, I think this money is too cheap, and I am not surprised that the ticket price for the finals will be two or three thousand in the future, let alone only 580. ”

Zhang Kaiwen was still a little hesitant: "But Mr. Chen, you also have to consider the number of audiences......"

Chen Mo said: "At present, the number of global players of "League of Legends" is about to exceed 7 million, which is far more than all previous competitive games, including "Warcraft", which is not an order of magnitude at all. What's more, League of Legends' game mode is different from first-person games, with a third-person perspective that's perfect for spectators, and the visuals of the matches are far better than any other game. ”

"Moreover, this World Finals will also launch a series of linkage activities, such as buying tickets and giving skins, limited avatars of each team, limited figures, etc., in fact, the commemorative significance of this ticket is very great, don't worry about no one buying."

"The highest price is set at 580, which is already very cheap."

Zhang Kaiwen was still a little hesitant.

Chen Mo said with a smile: "Mr. Zhang, I know much more about the current popularity of "League of Legends" than you, so don't worry about it, just follow the pricing I said." ”

Zhang Kaiwen thought about it carefully again, and found that he really didn't seem to have any other reasons to refute, so he had no choice but to nod and accept Chen Mo's statement.

"Well, the ticket price is set at 180 to 580, I will contact the relevant ticketing company, as for the publicity method of this competition, in addition to the regular publicity, does Mr. Chen have any good ideas?" Kevin Zhang asked.

"It's okay, you Yanhuang just use the usual way to publicize it, and I'll do the rest." Chen Mo thought for a while, and then said, "Also, remember to use the electronic ticket and directly swipe your ID card to enter the venue." ”

Zhang Kaiwen was stunned: "E-ticket? The cost of the e-ticket system is much higher. ”

Chen Mo nodded: "Yes, you also need an electronic ticket." Anti-scalping. ”

Zhang Kaiwen was a little hesitant: "Mr. Chen, scalpers shouldn't be staring at an e-sports game, right?" In our previous experience of running competitions, some low-priced tickets of 100 yuan may not be sold out, if there are really scalpers, it can increase our income......"

Chen Mo shook his head: "Listen to me, use an electronic ticket." ”

Zhang Kaiwen saw that Chen Mo's attitude was more resolute, so he no longer insisted. After all, this is not a big deal, so many things ahead have already been conceded, there is no need to insist on such a small thing.

However, Zhang Kaiwen is still a little empty in his heart, the ticket price is so high, and it is an electronic ticket, how high is Chen Mo's psychological expectation for this S1 World Finals?

Will this ticket sell out?

If no one buys the high-priced tickets at that time, for the sake of the live effect, you can only hire additional people to act as live audiences.

If that's the case, it's a bit unsightly.

However, Zhang Kaiwen also knows that Chen Mo has the final say in the entire event, and he doesn't have much decision-making power. Therefore, the relevant plan was quickly finalized and completely in accordance with Chen Mo's specifications.

……

On September 8th, the news that the "League of Legends" S1 World Championship was about to be held in the magic capital spread throughout the entire "League of Legends" player circle within a day, and soon spread to Europe, the United States and Hanbok.

In addition to conventional publicity methods, Chen Mo also hung the news of the S1 World Finals on the homepage of the national server client and the overseas client, including the time, place, list of participating teams, schedule, etc.

In addition, Chen Mo also opened a special page on the official website of "League of Legends" to continuously release some news about this World Finals. This board will also be updated during the World Finals.

During the World Finals, there will also be a special live broadcast page on the homepage of the client to broadcast the whole game live.

Chen Mo also deliberately posted a long Weibo to introduce the S1 World Finals this time.

"Tickets for the League of Legends S1 World Championship have been officially sold, and you can click on the ticket purchase link on the official website to purchase tickets."

"The World Finals will be held at Grand Plaza in the Magic City, where 16 teams from all over the world will compete for the League of Legends Crown: Season 1 Championship Trophy."

"All players who watch the game at the event will receive a new skin in the game: Champion Blade Ruiwen, and players who purchase VIP tickets will also receive a limited figure of Card Master."

At the same time, all team avatars will be available this time, and players can purchase avatars in the game to support their favorite teams (each summoner is limited to 2). If that team wins the championship, you will receive additional chest rewards. ”

"This S1 World Finals will be the highest-level and best-performing e-sports event so far, and we will give every summoner who comes to the scene the most exciting e-sports viewing experience!"

The news of the League of Legends S1 World Championship immediately caused an uproar among the player community.

Although they had already gotten the news before, after really seeing the specific schedule, players were still shocked by Chen Mo's relentless efforts.