Chapter 52: The Soul of Card Games
In the previous life, "Plants vs. Zombies" took the world by storm, with sales exceeding one million dollars in just 9 days, breaking many records.
According to the calculation of 3 US dollars a copy, if "Plants vs. Zombies" sells 1.5 million units, it can earn 4.5 million US dollars, nearly 27 million yuan.
And what is the monthly turnover of "My Name is MT"?
In 13 years, when the domestic mobile game market was still in the development period, it had reached 55 million.
In contrast, "Plants vs. Zombies" relies on the global market, while "My name is MT" only relies on the domestic market.
"Plants vs. Zombies" is a single-player game that relies on sales to make money, and sales will always slowly decline. And "My Name is MT" adopts a free model, has been in operation for three or four years, and is still alive and well, and even keeps updating the version.
The success of Plants vs. Zombies is not replicable, and the mode of My Name is MT is fully mass-produced.
Comparing the two, it can be seen that the profitability of domestic card games is strong.
"My name is MT" carried forward the model of "domestic cards" and found a way to make money for domestic game developers, as a benchmark for a generation of card games, "My name is MT" was repeatedly plagiarized by various games, until three or four years later, there were similar games.
Before Dota Legends revolutionized the way cards played, My Name is MT, as a veritable national card mobile game, it undoubtedly dominated the top spot on the best-selling charts for a long time.
Chen Mo wants to make money in the way of domestic games, "My name is MT" is the first step, and its several characteristics are very in line with Chen Mo's current needs.
The first is easy to do. Most of the art resources of "My Name is MT" are focused on character cards, whether it is numerical values, levels, gameplay or original paintings, it is not difficult for Chen Mo now.
Its gameplay is not complicated, and the rules are relatively clear, as long as the art resources are in place, the real development time will not be too long, two or three months is enough.
The second is moderation. "My name is MT" is not like those later domestic games that provoke hatred and stimulate players to rush money frantically, on the contrary, this game gives a lot of rune stones, basically giving away wild gifts during the New Year's holidays, and is relatively friendly to free players.
Moreover, there is no high-intensity PVP and GVG content such as national wars and city wars in the game, and the frustration suffered by free-to-play players is relatively weak.
Chen Mo must consider the acceptance of players in the parallel world, and he will take strong medicine as soon as he comes up, for fear that they will not be able to stand it, and if he is scolded and his reputation avalanche, it is very likely that he will get rid of it.
From this point of view, "My Name is MT" is a good transitional work.
The third is that it is easy to publicize.
Regarding this point, Chen Mo was thoughtful.
What is the core of the card game?
It's not the gameplay, it's the IP.
The so-called IP is the abbreviation of intellectual property, which is translated into Chinese as intellectual property.
In the domestic game circle, IP is a popular word, and many game manufacturers do not hesitate to spend a lot of money for some big IPs, and many game designers keep their mouths shut about IP, which is more frequent than eating and drinking.
Why is IP so important and so valuable?
Because in card games, IP determines the value of the card. The same card game, your orange card is Guan Yu, Zhang Fei, my orange card is Hawkeye, Zolon, obviously these two games can attract completely different user groups, players are willing to pay a different price in order to draw orange cards.
Three Kingdoms is basically the worst IP, because there are too many people who make Three Kingdoms games, and everyone is too familiar with them.
In the previous life, works like Hokage, Pirates, Fate, and Jin Yong, these are some relatively large IPs, as long as you get these IPs, you can make money in minutes by changing a set of art resources.
If a card game doesn't have an IP, it's equivalent to having no soul, yes, it's that exaggerated.
To make a card game, you must have an IP.
After Chen Mo decided to make a card game, he also thought about how to solve the problem of IP.
His first instinct was to buy some big IPs in the parallel world, but after checking the offer, he gave up.
In this world, the awareness of copyright protection and genuine copyright is relatively strong, and the price of IP has also risen accordingly.
In the previous life, the IP of some popular works could be sold for seven figures, but in the parallel world, the money will only be higher.
Of course, it is impossible for all IPs to be so expensive, like some novels and animation IPs that are not very popular, they may be available for hundreds of thousands, but the influence of these works is too limited, and Chen Mo can't look at it.
IP is a real penny, you get what you pay for, and buying an IP that is not famous is equivalent to not buying it.
Now for Chen Mo, cheap IP is not worth it, and expensive IP can't afford it. Of course, even if he could afford it, he didn't want to spend the money.
Therefore, after thinking about it, Chen Mo decided to create his own IP, and "My Name is MT" is the most suitable for self-made IP.
Of course, Chen Mo also has other options, such as......
To redraw One Piece or Naruto?
To rewrite a "Legend of the Condor Heroes" or "Dragon Babu"?
…… None of them are very reliable.
Novels and anime, from the first appearance to the fire, there will be a long process. Not to mention whether Chen Mo's current level of original painting can control "One Piece" and "Naruto", let's just say that at the rate of one word a week, how long does Chen Mo have to paint before he can raise this work to the popularity of his previous life?
The novel is relatively fast, but the novel is not suitable for direct adaptation of games, generally first film and television, anime, and then games, and it is rare to skip film and television adaptations and go directly out of the game.
Because the image of the novel is illusory, and the original painting of the characters in the game is very specific, from illusory to concrete, it generally has to be verified and precipitated by film and television adaptations to ensure that this IP is a big hit.
Pick and choose, the anime of "My Name is MT" is the easiest to make, and it is also Chen Mo's best choice now.
In this world, the domestic animation industry is also developing well, Chen Mo only needs to give the character design, original painting, plot, and storyboard of "My Name is MT", and let these animation production companies do it, and the quality will not be worse than in the previous life.
After all, "My name is MT" in the previous life was completely created by a few anime game lovers, and the cost was not high.
"My Name is MT" is very popular, on iQiyi, the first episode of "My Name is MT" has been played more than 300 million times, which can be called a phenomenal anime work, and has become a common memory of a generation of Warcraft players and anime lovers.
Therefore, this work can be built into a super IP, allowing Chen Mo's new game to take off.
Of course, there are risks.
The biggest problem is that the popularity of "My Name is MT" in the previous life, to a certain extent, relies on the story background and huge user base of "World of Warcraft", there is no game "World of Warcraft" in the parallel world, and the audience may not understand many of the settings when they see the anime "My Name is MT".
For example, what does MT mean? What is the profession of MT? Why do you need a career in MT? What are the characteristics of this profession? Why is he the protagonist of this work?
These are all things that don't need to be explained at all for World of Warcraft players, and it is enough to understand, but for viewers in parallel worlds, can they understand the World of Warcraft game culture hidden behind "My name is MT"?
Taking a step back, if they don't understand, then, does the shadow affect the popularity of this anime?