Chapter 232: Wooing Marina
"Of course I will support it! I'll support you! But I'm not alone in this matter! You're going to face a lot of resistance! Carraro made his position clear.
A smile finally appeared on Hugo's face, "With a wise leader like you, I believe that our Italian football will be more prosperous!" ”
"I'm still going to find a way to push this forward, and if you're willing to help, that's great!" Hugo went on to say: "Mr. Carraro, you are a man who has fought all your life for the cause of Italian sports, and you should know the benefits of this event for the Italian league!" Look at the big clubs, they have money, yet how many young Italian players do they produce?! They are not suitable for young people to grow up at all, they are just blindly buying superstars, squeezing the space of our Italian players! ”
"If the package sales plan is implemented, the small clubs will still not be the opponents of the big clubs in the competition for world-class stars, but this will give everyone the ability to invest in the youth training and let more Italian football talents emerge!"
"If our Italian football prospers in the future, I am sure everyone will remember your credit!"
Carraro smiled and said: "Yes, I did this position to do more for Italian football!" Your suggestion is good, and I will try to convince everyone to accept it! ”
Hugo left Carraro's office satisfied, Carraro still had influence on Milan, he was originally a member of the Milan system.
After leaving the Football Association, Hugo took Lu Fan to the headquarters of the new media group again, intending to find Julia. Bonaparte and Garlando.
Julia. Bonaparte was not here, she was not only the chairman of the new media, but also the CEO of Hugo International Investments, and of course it was impossible to spend all her time on new media.
Garlando took a few young people to meet Hugo, and he knew that Hugo was specifically asking about the feasibility of bidding for the broadcast rights of Serie A and Serie B, and whether he made any money!
Garlando invited a lot of experts to plan this matter, including some marketing talents and Serie A experts, Serie B is simply negligible, needless to say that there is a great possibility of losing money, the main thing to investigate and analyze is the prospect of Serie A.
Gallando itself can also be called an Italian football expert, and Hugo first asked, do we have such a feasibility in the end?! Will you be able to make money in the future?!
"Of course, there is operability, and I think this is a good opportunity, which is good for new media and will make new media get more attention! In Italy, the fan base is a force to be reckoned with! Garlando replied.
Didn't Berlusconi expand his popularity with Milan and his TV station in his hand?! Buying a team has an additional purpose, and there are really few pure ones like Hugo.
"Make money?! Gigi, this proposition is very difficult to say, this is a risky action, it is impossible to predict the future, whether to make money or not depends not only on our marketing efforts, but also on whether the Serie A teams are competitive enough, if the competitiveness of these teams is declining, then even if we win the broadcast rights, the loss is expected! ”
"And in fact, it is not wonderful for our expert group to analyze the situation of the teams in Serie A during this time, and now you also know that the situation of Parma, Lazio, Fiorentina may be in a bad state, and the bubble of the Italian football economy has arrived! Losing them is a big loss for Serie A, and they have a lot of supporters all over the world! If you think about the current state of the economy, how many clubs can invest a lot?! If it goes on like this, Serie A will lose its appeal! At this point, it is not optimistic at all! ”
There is no shortage of visionary men in Italian football, who are onlookers who can analyse the future of Serie A in all their aspects, knowing that Serie A may face a strong challenge from several other major leagues!
Hugo doesn't know much about this, what he wants is to fight for the interests of the club and win the favor of other small teams, as for investment, he doesn't think about it, and in a few more years, his brother can burn a lot of money like the Tanzi family and the Craniotti family.
Now that his business ideas are involved, he cheers up and listens to Garlando's analysis, which sounds very reasonable.
Hugo knew that the first Serie A owners had various purposes, some were speculators like Gauci (at least Hugo thought he was a speculator), taking advantage of the current situation, buying teams and selling them to make money; Some are like Hugo, who invest when they have money and live if they don't have money; Some are to expand their popularity, such as the Tanzi family and the Craniotti family, who have made the team improve rapidly by spending money, which has also brought benefits to the family, and the business has gone international.
But these people are engaged in football like Hugo is a family management, Hugo attaches more importance to commercial development, the reason why he attaches importance to it is that he knows the American basketball team in his previous life, they attach great importance to commercial development, and the commercial development ability of the American sports industry is very worthy of learning, Hugo wants to make Trapani a top football brand like them.
Many other clubs do not pay much attention to commercial development, and focus most of their attention on domestic fans, which cannot be said to be wrong, after all, it seems that fans in Italy are visible interests, and few people feel that overseas fans are also valuable assets of the club.
Among them is also Italy's original overseas rights contractor, National Television, who also does not pay attention to the promotion of the brand value of Serie A, which makes Garlando and others believe that Serie A has a tendency to decline.
As Garlando's research conclusions, this is actually a risk, making money and not making money is a bet, it is difficult to predict, and there are many uncertain factors.
When everyone else was out, Hugo meditated in the conference room, and Garlando sat quietly next to him.
"Two different things!" Hugo thought about it for a long time, and such a sentence came out!
"Uh, what's the difference!" Garlando asked, confused.
Hugo smiled and didn't explain, but said to Garlando: "My intention is to set up this sports communication company, I will discuss it with Julia, and I will also talk to Marina. Silvio Berlusconi communicated, but at the moment the participants of this company are not yet sure down! You have to make some preparations in advance, in the future, this company may win the broadcast rights of Serie A and Serie B, and may also involve other aspects of live sports programs, in short, it is not necessarily for Serie A and Serie B to survive! How to make money, you should study it well! ”
Hugo's conclusion is basically a certainty, this matter will be put on the agenda, it will be a major event for the new media group, Garlando is not optimistic about such a decision, but he is powerless to object, Hugo's investment has not failed, and now he can only blindly obey.
Hugo didn't delay for a long time in Rome, talking to Carraro about complaining and complaining, putting pressure on the referee committee, and then inspecting the new media group, and the work was over in two or three days.
Then he went to Milan and set up Marina. Berlusconi, according to the previous resolution of the two parties, any decision of the new media group does not need to obtain the permission of the Feningwest group, which means that the strategic plan of the new media group is operated and implemented by Hugo and his team, and the new media will only carry out all-round cooperation with the traditional media industry under Feningwest, according to this resolution, Hugo does not need to explain anything to Marina at all, but not this time, this time the causal relationship is to promote Galliani to stand on Hugo's side, Hugo had to make Marina clear about the stakes, and let Fenningwest put pressure on Galliani.
Hugo gave Marina a detailed explanation of what the company was going to do, and he made it clear that there was no expected profit, everything was unknown, but his final words convinced Marina.
"It is precisely because we are unknown that we have to do it, it is up to people to make things happen, and it is up to heaven to make things happen, and national TV stations can benefit from this, and we can do the same! Don't forget, this is a great opportunity to crack down on state television! ”
This sentence made Marina's mind come alive, the TV station of the national capital and Fenning West are mortal enemies to a large extent, if the things that can make the national TV station deflated, if it are not too badly lost, it is completely possible to do it.
The Fenning West Group has always been watched by some people, and now most of the shares of the new media do not belong to Fenning West, but to Hugo International Investment Company, so those who try to use monopoly to fight Fenning West may be difficult to achieve, but it can serve the purpose of hitting national television, which is really good.
With the consent of Marina's interests, Hugo naturally had to put forward conditions, and he asked the Berlusconi family to send a message to Galliani, and they must fully support the package sales plan of Serie A and Serie B.
Hugo began to explain the story again, but Marina was not interested at all.
"I don't care what your purpose is, I am only satisfied with two things, the first is that this matter is good for Fenningwest and can fight state monopoly capital! The company of the second new media group can make a profit, and it is enough to let Feinning West get a profit! ”
"As for the equity issue you just mentioned, I don't mind, it's better if you can win them over! I also know what kind of agency Moggie and his gang can set up close to the water, and we can also set up a sports communication company near the water, specializing in the business of the Italian league, which is not impossible! ”