In Roland's view, there is an all-round gap between the products of the Karon Industrial Zone and similar products in other leading industrial countries in Vares: the appearance is bulky and lacks beauty, the packaging is rough, the function is single, and the price is not superior to similar foreign products. If you have to find out that little advantage, you probably just want to be willing to spend money, real materials, strong and durable.

With the Far East's fledgling and rather weak industrial base, it is unlikely that it will be able to catch up with the advanced industrial countries in all these areas, at least during the first five-year plan period.

In this situation, if foreign industrial products are allowed to enter the Far East market, then it is conceivable that it will not be long before imported goods with more exquisite appearance and lower prices will beat the stupid, big, coarse and black domestic products to the ground, steal most of the market share, squeeze domestic products out of the list of consumer choices, and create a consumption concept, and people will generally believe: foreign goods are as good as tens of millions, and domestic goods are garbage!

When this concept is widespread for a long time, it will expand from the field of consumption to all-round ideology, and at that time, the Far Easterners will naturally think that "the moon in a foreign country is relatively round", and they will be full of contempt for their homeland, regard it as an ignorant and backward country, and hate only that "they cannot be born as a foreigner" and "they are willing to be a stranger in the next life...... When that day comes, the country will be in jeopardy.

Having lived on Earth for 20 years, Roland has had the privilege of personally experiencing or hearing about the subtle destruction of a developing country by the ideological offensive contained in consumerism, and the deep-seated mental distortion caused by Roland to his parents and even his peers......

Roland didn't want the Far East to repeat the mistakes of his homeland on Earth, so he could only say sorry to the foreign merchants who were eager to open the doors of the Far Eastern market: I'm sorry, but your products can't come in for the time being.

Tariff barriers and trade protection are the last resort choices of late-developing countries in the process of rising, and they will inevitably pay a full range of costs from politics to economy, and the economic costs are ...... Frankly, it is mainly borne by domestic consumers. Roland acknowledges this reality, but does not intend to listen to the criticism of liberals who stand on the moral hilltop and think that they are asking for their lives. There is no such thing as a simple economic phenomenon, and an economist who does not understand politics is just a mascot, and no matter how beautiful his words are, they are useless.

It is an indisputable fact that foreign goods are better than domestic goods, and tariff barriers cannot change this fact, after all, when the road of legal trade is not profitable, smuggling will be active. Trying to hide this from the public is tantamount to hiding the truth, but it is not wise to admit it publicly.

At the cabinet meeting, Roland raised the question of public opinion orientation on industrial quality, and John Plitt, the director of the press with his brilliant mind and rich experience in the industry, gave a satisfactory answer: "Don't be led by the nose by internationally recognized value standards, create your own set of value standards, and take the initiative to seize the right to speak." ”

It is a fact that foreign goods are exquisite, but in propaganda they should emphasize their flashiness and falsehood, and by extension, criticize the social atmosphere of the manufacturing country for advocating vanity and pretentiousness; It is a fact that domestic goods are bulky, and the propaganda should emphasize real materials, and it is extended that "honesty and simplicity are the traditional virtues of the Far Easterners", and "only in the Far East that advocates honesty and simplicity can this kind of industrial products conform to the aesthetic concepts of the Far Easterners".

What is "right to speak"? To put it simply, it is who sets the criteria for judging right and wrong, good and bad. It is very simple to evaluate the quality of a commodity, but as long as you change the way you play, put aside the quality and talk about the aesthetic orientation and artistic value, it is impossible to draw conclusions within the scope of right and wrong, good and bad, and the existing right to speak is helpless to you.

Art and beauty are just so irrational and unreasonable. Otherwise, how to explain the toilet bowl placed in an art museum on the earth, how to appreciate the artistic value of "Artist's", and how to taste the performance skills of "4′33"?

In the field of propaganda, there is a more unreasonable forbidden area than art, and that is "political correctness" – including but not limited to religious beliefs, national traditions, and moral superiority.

The propaganda program developed by Roland and John Pulit had two clear directions: first, to prove artistically that domestic products were more aesthetically pleasing than foreign, and second, to combine this officially-dominated aesthetic with the national traditions and patriotism of the Far East. In this way, a dominant ideology can be created in society: if someone belittles domestic products in favor of foreign ones, then it is obvious that this person either does not understand beauty and ugliness, or does not respect national traditions and does not love his homeland.

In such an environment of public opinion, the purchase of domestic products has naturally become a manifestation of patriotism, and nationalism has been fully expressed in the economic field.

Of course, Roland, as the controller of public opinion, knows that "economic nationalism" is a double-edged sword, and it will inevitably suffer backlash if he plays too much. Therefore, Far Easterners still have to have a few fist products that are really good at it and amazing on the international stage, so that they can have confidence in cooperating with publicity.

Coincidentally, there are really two advanced products in the Far East that are at the forefront of the world, and they are both produced by the factories in which Roland participates in investment, one is mercury mirror, and the other is soap.

The mirror factory and the soap factory were officially put into production a few years ago. Roland specially invited Jack's uncle, the alchemist Duvalin, from the town of Big Rabbit's Nest to sit in the industrial area to guide technological innovation.

Master Duvalin improved and packaged the process of making mirrors and soaps, so that the mercury mirrors and soaps were more high-end and high-end than the versions that Roland had originally seen, perfectly fitting the aesthetic tastes of the middle class.

Master Duvalin's skill is not only this, but also the recipe of the mercury mirror and soap has been improved, in addition to the necessary adjustments, and more importantly, to achieve a "crypto" purpose. Even if a competitor hired a high-level alchemist to analyze the mercury mirror and soap, it would not be possible to figure out the real recipe within three to five years, which won the monopoly of at least three to five years for Roland's two factories.

Anthony, as a shareholder in the mirror factory and the soap factory, was more active in the operation and promotion of these two factories than Roland as the owner, and recently returned to the holy city of Assan, using the connections of the Fogel family to promote the two new products in high society circles. At the same time, he also used the special relationship between Roland and Lyubov to change the origin label of the mirror and soap from Colasburg to Port Baigull, playing a trick of hiding the world, selling small batches to the empire to test the waters, the market feedback was very good, and foreign orders flew like snowflakes.