Chapter 242 Jianlibao

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Lai Yuwen is a typical businessman, she has business acumen more than many people, and being a reporter is a waste, so she quit her job as a reporter and became Liu Hao's agent with peace of mind.

After reading the content of the text message, he really guessed Lai Yuwen's thoughts.

The Yinzhou Municipal Party Committee took away the staff sent by Master Kong and the two groups, the purpose must be to negotiate the cooperation of shrimp wine, this is a big project, Liu Hao knows it with his heels. But the problem is that shrimp wine and his real medicinal wine are completely different things.

What he said in the news media is somewhat false, and if the product is sold to the outside world, it will be suspected of deceiving customers, which is what Liu Hao is most worried about.

Any product is basically going to exaggerate what it does, just don't overdo it.

And the reason why the municipal party committee came out is that it must have seen the huge market potential of shrimp wine, and it must have been used as a political axe economy. It is no wonder that the people of the municipal party committee will take people away on the spot, since Yinzhou City has become a bonded port, there are not many enterprises that have really been pulled, and large enterprises like this cannot wait.

However, Lai Yuwen was also very cooperative, and she came here as soon as possible, and she saw that Qian was opening her eyes faster than anyone else. To be honest, Liu Hao still doesn't understand how much his market value is.

This time Liu Hao had to come forward in person, which is completely different from the previous advertising, and he can't just ignore anything for the sake of a money.

Liu Xun didn't hold it a few times, and he was invited to the municipal axe.

The timing of coming was not quite right, it was just meal time, and Liu Hao was directly pulled into the political axe dining hall.

He was familiar with the political axe dining hall, and the second floor was used to entertain dignitaries and leaders, at least on the surface.

Mayor Zhang Xiaoxin pulled Liu Hao to his side and sat down, and the standard treatment was very high. Liu Hao, the deputy mayor and other leaders next to him, also knew him, only two guys didn't know, it seemed that it was Master Kong and the people from the unification side. One fat and one thin, one tall and one short, the image is quite distinct, think about it with his heels, Liu Hao can guess which one is Master Kong's, which one is unified, and the fat one must be Master Kong's; The big 6 are generally fat, everyone understands it......

Being able to eat with the mayor shows that the status of these two guys is definitely not low, but at the same time, Zhang Xiaoxin's idea of letting the two of them sit together is really surprising, that means that he wants to sue the two of them, is he ** one over the other? Whoever pays the highest price is hopeful?

This kind of scene must be the leader singing the main tune, if Liu Hao was the small role before, let alone sitting next to the mayor, he wouldn't even be able to see the mayor's face.

But he is now a football star, and he is the one who makes the product have an impact, so he is the real protagonist.

If you change the star to push new products now, the effect will definitely be 108,000 miles away from Liu Hao, because Liu Hao pushed the product out in practice, not just casually stand in front of the camera and say two advertising lines, although it is still ambiguous......

Therefore, which company to choose really depends on Liu Hao's face...... Without Liu Hao's Ken, it would be useless for the two of them to fight over their faces, he is the most critical, without him to advertise, there would be no drama.

Zhang Xiaoxin personally consulted him......

I have eaten a lot of instant noodles and drinks, if he is allowed to choose, he may be biased towards Master Kong, but listening to Zhang Xiaoxin's meaning, the political axe seems to be biased towards reunification, because reunification is a Chinese Taiwan enterprise, and there will be more highlights in cooperation...... In fact, this is no longer his personal preference, even if it is Master Kong, isn't it said that the company accounts for the majority of the shares? It's not your own mind to choose anyone.

And Peng Weiguo's call gave him the opportunity to have a third choice, just when Liu Hao thought that this project was going to be produced from two companies, Peng Weiguo actually called. It is also for this matter that Jianlibao Group actually participated!

Jianlibao, this name is good, very kind...... When Liu Hao heard the three words Jianlibao, he seemed to have made a decision in his heart. It is always easier for people to choose the ...... they are familiar with.

Jianlibao was born in 1984 and contains the health care meaning of "health and vitality". After the 1984 Los Angeles Olympics, it became popular and was known as "China's magic water". As the first drink in China to add alkali electrolytes, Jianlibao took the lead in introducing the concept of sports drinks to the Chinese people. Associated with sports and sponsoring sports events is the concentrated expression of Jianlibao as a special surname for sports drinks.

In the 21st century, however, it has fallen into the ......

In front of Master Kong and Unification, Jianlibao is not competitive at all.

Peng Weiguo is a native of Guangdong, and it is natural to say that he has a relationship with Jianli Baola. What's more, he and Zhang Hai, the former boss of Jianlibao, are old acquaintances, although Zhang Hai is in prison, he is no stranger to the outside world.

Hearing Peng Weiguo say that Zhang Haituo did it, Liu Hao was very surprised...... Zhang Hai knew that although he hadn't seen it, he could still see his news almost every week when Zhang Hai was engaged in football in those years, even after he was imprisoned.

With the involvement of a third company, this matter will naturally have to be delayed. Such a heavy matter cannot be solved with a phone call. In a responsible manner, Liu Hao and the municipal party committee still had a formal meeting with Peng Weiguo later.

The relationship between Peng Weiguo and the municipal party committee is naturally no worse than that of other companies, but the public and private must be clearly distinguished, at least on the surface.

"It's Jianlibao that can't do it now, so I want to take this opportunity to rise again. If you can win this product, as well as Liu Hao, the image spokesperson, Jianlibao is not far from re-emerging. Instead of supporting foreign companies or joint ventures, it is better to pull state-owned enterprises back up. Peng Weiguo does not represent him personally, but Jianlibao, and no one is more suitable than him to be a lobbyist for Jianlibao.

When I was a child, I grew up drinking Jianlibao and orange juice, and I have a soft spot for Jianlibao. Why in the middle of nowhere? Because the products that sell well are in the places where the location is prominent, it would be good if a half-dead product like Jianlibao could be on the shelves......

Of course, because of the good memories left by Jianlibao in Brazil in those years, the joys, sorrows, and memories of Chinese football in the years after Jianlibao Youth Team went to Brazil......

In the end, people are animals with feelings, between the three, Liu Hao finally chose Jianlibao without hesitation.

"When the time comes, you can't sell it, you can't put the responsibility on me...... "I can only help here, if Jianlibao can't rise with this opportunity, then it is estimated that it will sink for a while." Of course, if the characters who can turn the situation of Jianlibao around, it is definitely a very proud thing.

There is no different opinion from the municipal party committee, as long as Jianlibao shows the sincerity of the other two companies and can start a modern product processing plant in Yinzhou, they are all welcome. In this way, Master Kong and Uni-President were sideways by Jianlibao and unexpectedly lost.

"The name 'Shrimp Wine' is the same as the title of the novel, it looks like it's hitting the street, and it has to be changed! Change a fresh name, and don't let people think it's wine, shrimp and wine shouldn't be used......" Soon, Liu Hao participated in it and expressed his opinion.

Being able to talk about this cooperation is a great success in itself, and unconsciously, he actually brought an opportunity for his hometown Kangxiling to leap forward, which was unimaginable if it was placed before. One person has attained the Tao, chicken dog **, that's what he said.

He just bragged in front of the media, but he didn't expect it to have such a big effect......

In order to define the product more accurately, although he did not participate in the discussion of the technical department, he did not relax his attention, because every move may affect him and his hometown.

This is a major event, this is a major event in Yinzhou City, and it is a major event for the people of Kangxiling.

Of course, it is also a major event in the country, and even the People's Daily has written a commentary, in which it praises Liu Hao's contribution, Jianlibao's courage, the vision of the Yinzhou Municipal Party Committee, and the blessing of the people of Kangxiling...... All in all, it's a great event to celebrate.

However, some people have expressed concern that this kind of cooperation is like Liu Hao's sudden play in a professional league, which is extremely risky and needs to be quite cautious.

"Actually, Jianlibao is doing an extremely risky thing, Liu Hao is certainly a household name in domestic football, but his career is likely to end quickly, you may not know if he is still active on the field at this time next year. And to make this product, from research to listing, it will take at least half a year, therefore, Jianlibao must grasp the limited time, next year's Asian Cup is the best opportunity, when the product really occupies the market, they will change the celebrity endorsement is not enough. ”

Even if Liu Hao goes down, there are still those young people who have risen, such as Ling Zhenbang, such as Huang Rongzheng, etc., they can continue to endorse. Therefore, when Jianlibao is considering the spokesperson, he is already thinking about Liu Hao's ** person, which can be regarded as a rainy day.

Jianlibao has been very picky in recent years, mainly because when the former general manager Zhang Hai was still in office, he gave up the sports drink route, chose fashionable drinks, and launched a number of new brands in a row, which also directly led to the blurring of Jianlibao's positioning and lack of core competitiveness. Later, even the advertisements were not nutritious. And this time they really made a bloody investment, in addition to Liu Hao, he also plans to invite the other four generals of Zhongneng, plus Ling Zhenbang of Guangzhou R&F to join the advertising lineup. Maybe he took a fancy to the effect of Nike's advertising, so he simply transplanted it directly, and of course, there was one more Ling Zhenbang...... (To be continued.) )