"Toby, a little further left!"

"Do you want to go left!? Are you sure you're right? ”

"I'm sure, Toby. Just do it, if you still want to go home and sleep. ”

At four o'clock in the morning, at the entrance of the arena at the Dallas American Airlines Center, several workers were arranging a new poster for the exterior wall of the arena. This kind of thing is usually done in the early hours of the morning when no one knows about it, and by the time the fans come back the next day, the poster will already have a new look.

"The technology is really advanced now, and in just a few hours, the poster has been made." The worker, Toby, was chatting with his partner as he moved the poster's position.

"This is something that Adidas has worked overtime to make, and there may be a more refined version in the future. Hey, did you watch tonight's game? ”

"Did I watch tonight's game? What a stupid question man, I was there! Mike. Conley didn't fight back under the pressure of Yi, and it was as if I was watching an NBA star play with an NCAA student. Toby gestured as he spoke, and when he mentioned tonight's game, the guy who has been a Mavericks fan for 10 years was particularly excited.

"Alright, stop Toby, I see you can talk like this all night. The poster is in place, come down and enjoy the fruits of your labor! ”

The two workers turned on the night light on the wall, and on the largest billboard on the right side of the American Airlines Center arena, a new poster made by Adidas for Yiyang had been arranged.

"This guy is great, isn't he?" Toby crossed his waist and stared at Yiyang's poster.

"He's just getting started, man."

On the poster, Yiyang yells and points to the floor. At the bottom of the screen, a few simple words are written in white lettering.

“This is my house！”

※※※

Adidas' "This is my territory" theme advertisement has become a popular advertising plan in the playoffs, and even CCTV5 will scroll to play Adidas's TV commercials that have been edited out in an expedited manner throughout the time. On the Internet, countless people imitate Yiyang's celebration of yelling at the floor, which has undoubtedly become a popular element.

Yiyang's classic post-game celebration in the game against the Grizzlies was used by Adidas Unlimited Packaging, which greatly stimulated the sales of its products. Although the "This is my territory" celebration is not the first of its kind in Yiyang, Maddie and Wade have also celebrated the victory in a similar way before, but under the promotion of Adidas, Yiyang has undoubtedly become the "spokesperson" of this action.

Before the playoffs began, Adidas didn't expect its brand to grow as a result. If Yiyang now has its own signature shoes, God knows how exaggerated the sales will be.

This year is the last year that Adidas and Yiyang signed a contract. Although Adidas stipulates in the contract that Duffy is not allowed to contact other sports brands until the contract expires. But Adidas is also very clear that now the three brands of Nike, Anta and Jordan must have opened the conditions, and are ready to smash all of them in Yiyang's face. After all, the commercial value of this guy has been fully proven.

Rather than sit back and wait, Adidas decided to take the initiative. So when Adidas North America General Manager Mark . Kim pushed his proposed contract to Deputy General Manager Ryan. When Armstrong was in front of him, Armstrong's surprised expression was as if he had discovered Columbus in the New World.

"I have to remind you Mark that we only signed Derek last year with a sky-high contract. Rose, if you want to take Yiya again at this price, it may have an impact on our company's finances! "Armstrong is a conservative who only likes to do what he is sure of. But Armstrong is uncertain about Yiyang's future.

"Fiscal implications? God, do you see the benefits that have been brought to the company in the past three years? Compared with the endorsement fee, it also brings us a greater and better return! If we don't make a move now, Nike and Jordan will definitely snatch him away. I don't think you want us to be reactive. Last year we managed to take down Derek, and this year, we have to take advantage of the victory and take the chase under our command. In this way, our endorsement lineup will also be able to wrestle with Nike in the next ten years. "Mark. Kim's expression was very excited, and he seemed to have seen a bright future for Adidas and Yiyang.

The two general managers who think completely differently have completely different attitudes towards the renewal of Yiyang's contract, but there is one thing Armstrong can't deny. If Yiyang falls into the hands of competitors, Adidas' earnings will definitely be affected, even a strong impact. Even in order to prevent their opponents from possessing such a gold-absorbing machine as Yiyang, they must take it down.

"But this contract ...... Isn't it too big? Armstrong looked through the draft contract again, and there was nothing wrong with the terms and conditions, but it was the contract amount that made Armstrong a little worried. Even Rose's contract is nothing compared to this amount!

"That's not a small amount, man. But trust me, you have to give something in return for it. What you should be thinking about now is how to get Bill. Duffy's old rivers and lakes. Perhaps, people are not satisfied with such an offer. "Mark. Jin Chong Armstrong smiled, it seems that the general manager has made up his mind to renew the contract with Yiyang.

"When are you going to talk to Duffy about this? After the end of the season? ”

"Our contract with Yi expires in June, so it's too late by the end of the season. Therefore, I want to negotiate this contract with Duffy now, immediately, and never leave any chance for competitors to get close. ”

"As you wish, Mark. I'll leave for Dallas right now and get back to you as soon as possible. After Armstrong finished speaking, he picked up the draft contract and prepared to go.

"Wait!" Mark. Kim suddenly stopped his deputy general manager.

"What, changed your mind? I'll just say that the contract is a bit too much. Armstrong smirked, Mark, who was passionate about his work, was sometimes too pushy.

"No, I haven't changed my mind, I just want to go with you in person!" Mark. Kim stood up, and that's when Armstrong realized that Mark Brown. Kim had already changed into an expensive Armani suit. This guy had a plan. Also, how can he be absent as the general manager of North America in this contract negotiation that has the potential to change Adidas' position in the market?

※※※

On the huge indoor basketball court, only Yiyang is still shooting silently. Someone pushed the door open, and Nowitzki poked his head out and waved his hand to Yiyang.

"Go back early and rest, there's a game tomorrow night."

"Well, I see, Dirk." Yiyang nodded slightly, and then continued to devote himself to his training.

After Dirk closed the door, Yiyang was once again the only one left on the basketball court. Yiyang took a big breath, his training clothes were completely soaked, but this guy didn't mean to stop. After all, this guy's success doesn't come from luck.

After throwing a few more balls on the basketball court, Yiyang's mobile phone suddenly rang. The Chinese defender didn't think much of it, and usually at this time Vignali would call to say goodnight to herself. Of course, it's still just afternoon in the United States.

But when he picked up his phone, the number of the caller ID surprised Yiyang a little. Bill. Duffy, the manager who never bothers him easily, would definitely not look for himself if it weren't for some special circumstances.

Yiyang answered the phone nervously, thinking that no matter how lively the business contract was, he would push it down. During the playoffs, you can't afford to be distracted by something else.

"Where are you now, boy!" As soon as the phone was connected, Bill. Duffy's anxious voice came from the earpiece.

"I'm at the training ground, what's wrong?" Yiyang looked confused, this guy, shouldn't he fly over again.

"I've just landed at Dallas-Warnes International Airport right now, and I'll be on your doorstep in forty minutes!"

"When are you going to let me know before you come?" Yiyang shook his head, Bill. Duffy seems to be carrying out surprise attacks every time.

"It's too late to inform you, you're still practicing, right? Put down your basketball and go home. Today, we have a very important contract to sign. ”

"An important contract?" Yiyang scratched his head, his contract with the Mavericks will not expire until next year, even if it is renewed early, he will have to wait until next season. In that case, what other contracts are important?

"God, don't you care what brand you've signed to?"

"I don't care, because you arranged it for me." Yiyang's answer is very honest, as long as there are business activities on weekdays, Duffy will help Yiyang take care of everything smoothly.

"Okay...... Mark today. Kim is going to visit your home in person, and there's a good chance we'll sign the next contract at your $3,000 mahogany dinner table. ”

"Mark. Gold? ”

"Awesome, I should have expected ......" Duffy shook his head, Yiyang really doesn't care about anything other than basketball. Mark. Kim, General Manager of Adidas' North American Division. Your contract with Adidas expires in June, so they want to talk to you personally about an early extension. ”

After Duffy explained, Yiyang suddenly realized. Time flies, and the three-year endorsement contract signed back then has expired in a blink of an eye. Yiyang looked at the basketball in his hand and smiled, it had been so long since he entered the field of professional basketball.

"You can talk to them about renewing the contract."

"You're kidding me, boy? Do you think this is still a three-year multimillion-dollar fight? I wouldn't have made any decisions without you. ”

"Could it be that they can still offer me hundreds of millions of dollars?" Yiyang joked with Duffy, so he deliberately used a very exaggerated number.

"You're right this time, boy. $250 million in ten years, decide for yourself whether you want to come or not. ”

Duffy's serious tone caused the basketball in Yiyang's hand to fall vertically to the floor.