Chapter 104: Interview
Chapter 104 Interview
Raiola was quite cautious when choosing some commercial activities and endorsements for Li Qingshan. Football has a very strong appeal around the world, and China is no exception. It's just that due to the decline of Chinese football over the years, it is difficult for Chinese internationals to get any good endorsement contracts.
But Li Qingshan is different, especially after landing in La Liga at the end of the Chinese Super League season, many Chinese companies have come to the door and become the object of many brands.
However, Raiola did not regard Li Qingshan as an ordinary professional player, especially since he relied on the strong Chinese market behind him, so he was very strict when choosing a brand.
Generally, small brands and even second-tier and quasi-first-tier brands Raiola can't look at it. Especially after Li Qingshan won the Champions League, many big brands lined up to "send money".
In many countries, sports stars are the most popular and market-recognized endorsements for their sports, as well as for sports stars.
The same is true in China, Yao Ming and Liu Xiang in previous years, and Li Na now, are all big money absorbers.
But the Chinese football players are in a miserable mess. Before '03, the international players also experienced a good time of earning millions of advertising dollars a year. But what about now..... The international players can only go to some small businesses to stand on the platform and the like to earn some publicity fees, but fortunately, their salaries for playing in the Chinese Super League are not low.
And the appearance of Li Qingshan can be said to be an exception, a young and healthy image, a legendary experience of being an amateur player, and a crazy performance on the field. Now he has become the first player in history to win the Champions League!
He is like a beacon of Chinese football in the dark, the economic benefits he can bring to the market far exceed the value he should have, and Chinese brands know very well how much appeal Li Qingshan has in China - almost all Chinese football fans have eyes on him, what a terrifying appeal!
Therefore, it is not uncommon for Hua Wei to be willing to pay 10 million a year for Li Qingshan's advertising endorsement fee.
After Li Qingshan returned to China, the two main activities were the signing of the endorsement contract and advertising shooting for mobile phone advertising, and the other was to participate in the interview show of Tianxia Football on CCTV.
Li Qingshan had an experience in shooting commercials, but it was completed very smoothly. In a few days, advertisements with large full-length photos of Li Qingshan will appear in CBD across the country to promote the new smartphone for Huawei.
After that, Li Qingshan was interviewed by Duan Xuan in the studio of CCTV. Raiola believes that CCTV, as China's national television, has a huge influence in China. Therefore, Li Qingshan's special interview with CCTV is also happy to see it.
When Li Qingshan walked into the interview room, Duan Xuan was already sitting there waiting.
Seeing Li Qingshan coming in, Duan Xuan quickly stood up, stretched out his right hand and walked towards Li Qingshan, speaking of which, Duan Xuan had explained Li Qingshan's competition so many times, this was the first time he had close contact with Li Qingshan himself.
After a while of greetings, the two sides sat down, and then five cameras were turned on at the same time, respectively to shoot the whole of the two people, Li Qingshan's front, and Li Qingshan's face close-up. Duan Xuan, as the host, also had two cameras facing him.
Li Qingshan looked left and right at this interview photography room with some curiosity. Although he is now a household name in football, he has not really been interviewed in this kind of battle because of his short time as a professional footballer.
Maybe seeing Li Qingshan's crampedness, Duan Xuan said with a smile: "First of all, congratulations on winning the Champions League, at that time, I was watching you celebrate winning the championship from the commentary seat in the stands, you see I also took a photo of your celebration." As he spoke, Duan Xuan took out his mobile phone, pulled up a photo, and handed it to Li Qingshan to see.
Li Qingshan took it and was amused by the appearance of the photo with the Champions League trophy on his head and the national flag on his body grinning: "Hahahaha, this can't be revealed, it's too ruining the image....."
"Haha, you can see that you are in a very good mood after winning the Champions League."
"Yes, it feels very good!" Li Qingshan nodded and said.
Duan Xuan said with a smile: "Before this, the media reported that Atletico Madrid was the biggest dark horse this season, and in the end, this dark horse went black to the end and won the Champions League. To be honest, did you not expect that you would lift the Champions League trophy in just half a season in La Liga. ”
Li Qingshan thought for a while and said: "To be honest, until we eliminated Barcelona, we didn't think about winning the Champions League, because the pressure in the league was actually quite great at that time, and at that time, Barcelona and Real Madrid were only one game away from us. But when we got out of Barcelona and got to the semi-finals, we thought, why don't we even go one step closer to Barcelona out? Since then, our goals have changed. ”
Duan Xuan nodded and continued to ask: "The process of the final was full of twists and turns, but the most interesting and thrilling thing was that you stood on the goal line as a temporary goalkeeper and saved Ronaldo's penalty. How did you guys come to such a decision at that moment. ”
"Actually, when Courtois came off injured, I volunteered to go to goal, because we didn't have any other goalkeepers at the time, and at this time, as the tallest player on the field, I always looked a little more intimidating than the other players on the goal line, maybe I would be scared to shoot high, haha."
"Did you think before you saved the penalty that you would succeed?"
"Haha, I was just staring at Cristiano Ronaldo, I didn't think about it that much, and after the pounce, Real Madrid quickly sent a corner, so I had to wait until the referee blew the whistle at the end of the game to react, and we won."
..........
The interview on the TV station went very smoothly, and by the time Li Qingshan returned to his hometown in Changsha, CCTV had already edited the interview and broadcast it as the finale of the World Football program.
As for the repercussions caused afterward, Li Qingshan didn't care about them....... Because when he got home, he turned off his phone.......
His vacation seems to be long, but in fact, he has to go to the national team training camp in the meantime.
Although Lippi has appointed him as the vice-captain of the national team, he has not been to the training camp once, and this time he will not be able to escape.
The national team will have three warm-up matches from June 18 to June 29, so Li Qingshan will rush to Shenyang on June 15 to participate in the national team's training camp.......... In other words, he only has a little more than a week left on vacation.
When others play in the World Cup, they can only play warm-up games........ Li Qingshan, who used to be a fan, didn't feel much of a feeling, but when he became the vice captain of the national team, he was full of shame - although the Chinese team's inability to participate in the 2014 World Cup in Brazil had little to do with him.
It's just a taste, and it's really uncomfortable.....