The NBA's 2005-06 season was the hottest in the last decade, with the implementation of the "No handcheck" rule in the following year paying off, with a flood of scorers, incredible individual performances one after another, and one super-big data after another dominating the headlines. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

ESPN's data analyst said: "This year in the NBA, a large number of fans have grown around the world, resulting in the playoffs before the playoffs have even begun, and the smell of gunpowder in the playoffs has been revealed, the league's playoff seeded teams are secretly competing, and fan attention has skyrocketed, and the ratings of this year's playoffs have definitely improved compared to last year, and may even be another peak after Jordan 98." ”

In such a situation, the NBA officially launched a short MV for the playoff tour in due course, inviting the famous female singer Christina Aguilera to perform the single "Fighter".

Fifth Avenue, New York, Olympic Tower, NBA Headquarters.

As the playoffs approach, the staff at the NBA headquarters were busier than usual.

In the 51-story Olympic Tower, the NBA headquarters occupies 14 to 20 floors, with office space, league merchandise area, staff cafeteria, conference rooms, studios, and more.

On the walls of the office area, there are also posters of various NBA stars, from the beginning of its establishment to all of this era. Where employees work, there are also all kinds of basketballs, posters, trophies, etc., and strong NBA elements are interspersed throughout the office environment.

Yang Di's giant poster is also among them, posted in several places, especially the picture of the violent dunk on the All-Star Field, which is listed separately, at the front desk at the door, and in the aisle.

The glass doors of the office area are printed with a black scale, set up in inches, at 6'6", with Michael Jordan's name written on it, at 7'1", Shaquille O'Neal's name, and then at the shortest place, Derby Black, 5'1 tall.

There are a lot of glass doors, so the heights and names of many players are engraved on them, such as Yao Ming who is 7'5 and Yang Di who is 6'9.

The staff here does some data analysis, document processing, and other business operations things every day, and the team of about 100 people is probably not very busy, keeping in touch with NBA affiliates around the world.

The office of the president of the alliance is also here, except that as the leader, David Stern has a separate office.

Under Stern's leadership of the NBA, the NBA became one of the most commercially successful sports events in North America, and basketball and the NBA grew in influence.

The beautiful staff pushed open the door of the president's office, stepped on five-centimeter high heels, and walked in with a "da-da-da".

"Amy, help me get this document to the VP." Stern pushed his glasses and handed over a blue folder in his hand.

"Okay, President David." Amy smiled, put down the papers in her hand, and took Stern's folder.

But at this moment, the vice president of the alliance looked at the office door, "Excuse me, can I come in?" ”

"Of course, I'm looking for you!" David Stern saw Adam Silva walk in and happily beckoned him to come and sit at the front.

"By the way, give him the document." David and Amy said.

Amy nodded obediently, then handed the blue folder in her hand to Adam Silva.

Adam Silva was previously David Stern's special assistant, and before becoming vice president, he was also the NBA's senior administrator, the NBA entertainment league president, and David Stern admired a brilliant talent who could take over his banner.

Silva opened the folder, a document about promoting the Chinese market.

"The Chinese market is huge, and after the success of Yao Ming and Yang Di, this market is slowly expanding, and it is like a delicious piece of cake, and it can even radiate to the whole of Asia."

David Stern said: "Adam, you know, in Europe, basketball has always been inferior to football, the influence has always stopped there, people and fans there don't buy the NBA, and even people in many countries and regions reject the sport of basketball, and it's hard for us to get much benefit under the shadow of football, but Asia is different. ”

"In Asia, there is no such thing as the strongest sport, basketball is very popular, and in China, basketball is gradually overpowering football, which is a good thing."

Silva nodded in understanding: "Yang Di and Yao Ming have grown into All-Stars, proving that yellow people can also play basketball and gain a foothold in the league. ”

"Yes, so the recognition of the NBA by Chinese fans has suddenly come up." David Stern said with emotion, reminding him of the moment when he traveled to Beijing, China, in the cold wind and handed over the NBA tape to Chinese officials, which was the first brick for the NBA to pry open the door to China.

Silva took a hard look at the papers.

"Founded an NBA basketball school and cooperated with Yang Di Yao Ming?" Silva frowned, on this document, the NBA's resources are obviously tilted towards China, and there is not much substantial benefit to the NBA, with his eyes, he really does not see any outstanding interests and advantages.

David Stern looked at Silva's appearance, and sighed slightly in his heart, Silva's gaze was still a little lighter.

At this moment, Silva's eyes lit up and he suddenly realized: "Is it to increase the positive image of the NBA in China, and at the same time pave the way for the NBA to introduce more Chinese players?" ”

"By the way, many Chinese players have potential, but the training they have been receiving is wrong, the ideology is traditional, the diet is irregular, Yang Di and Yao Ming's personal experience as a demonstration, can give more people some inspiration, at the same time, basketball schools and training camps are different, once the basketball school is opened, it is equivalent to a bridge of direct communication between Chinese education and the NBA, a lot of good seedlings, can even come directly to the summer league to exercise, to a slightly weaker league to exercise."

Silva gasped, if it was really successful, it would definitely be a huge impact on the original Chinese basketball system, and he now knows that Chinese basketball selection talents have always been to pick people first, enter sports schools, enter the system, and then professionally, such selection, to a large extent, subject to the system, and even many players give up becoming a professional player, although it is easy to manage, but it has wiped out many talented players.

David Stern said: "As long as this school is successful, there should be many Chinese players who will log in to the NBA, which will be a help to the development of Chinese basketball and the promotion of the NBA in Asia." ”

"But it's very difficult to operate."

"Yes, so I found two successful cases like Yang Di and Yao Ming, coincidentally, Yang Di originally had such an idea, and I have already communicated with Bill Duffy, so that the school was established without any problems at all."