Chapter 194: Shameless Hunger Marketing
"Rich! I'm really going to get rich this time! β
Hilton happily closed his mouth, after so many years of doing business, it was the first time that he had cleared all the inventory on the morning of the first day of opening!
That's right, in just one morning, all the inventory was sold!
Orders that need to be delivered as quickly as possible by employees have been lined up for a week!
Even if Don En's estimate was very optimistic at the beginning and prepared a lot of spare goods, he didn't expect the situation to be so hot!
Although they still wanted to stay open, they had nothing to sell, so Hilton had to ask Donn to go back to Ellington to restock immediately.
To her surprise, however, Don refused and asked her to close early.
"Why?"
Hilton was puzzled: "Obviously the sales situation is so good, we just need to replenish the goods, and today's sales and profits will probably be an amazing number!" β
"It's an illusion."
Don explained with a smile: "Because it is a new thing, coupled with the popularity of the upper class nobles, it has led to a craze for many people, but in fact, this craze is a very short-lived impulse. β
"Then we should use this impulse to make them consume!"
"No, what we're going to do is prolong this short-lived, impulsive craze."
"Extended?"
Hilton froze.
"Yes...... Look at the people outside, how eager they are to buy an air conditioner or other convenient products under the stimulation of those big nobles......"
Hilton, of course, noticed the frenzy on the faces of those men, who looked like they wanted to throw the money in your face and immediately take the things and leave.
"But once they find out that we can satisfy their desires without limits. The urge will soon cool down. Because they find something that looks rare. In fact, it is not that rare, and they don't need it that much, so their desire to buy will decrease. β
"So what are we going to do?"
Hilton was fascinated to hear this, Don said something she had never noticed before, how could they do business with so many doors?
Elsa next to her didn't understand what they were saying at all, and looked at Don with Illya unconsciously.
The corners of Don's mouth curled, and he said lightly: "But if we tell them at this time." We have very few things, there are gold coins may not be able to buy, only desperate grabbing, and even need to fight a certain amount of luck, luck to buy it, so with the current boom superimposed, what do you think will be the effect? β
Hilton just thought about it for a moment, and immediately his eyes widened, and he looked at Don with great admiration: "They will always be in a situation where they want to buy but can't!" The desire to buy it will get deeper and deeper - oh my! Your Lord! You are simply the god of business! You can think of this way!? β
"Oh hehehe...... It's not really much, it's just very simple hunger marketing......"
"Hunger Marketing...... Sure enough, it's hunger marketing. exploiting their craving psychology and deliberately not satisfying them to expand their desires and needs......"
After understanding the method. Hilton quickly figured out the truth, after all, the blind spot of thinking is a blind spot, but her experience over the years is not in vain.
"yes, that's the trick."
Don was very relieved that Fiona had really found a good helper, and it was easy to get through.
"In addition to what was just said, we can do this......"
Don whispered to Hilton, and Hilton listened, one moment amazed, the next suddenly realized, and all kinds of expressions finally turned into adoration for Donn.
The lord's talent in business, I don't want to say!
"Then I'll leave the rest to you, let me see how you perform."
"No problem! Leave it to me! Your Lord! β
After listening to Don's arrangement, taking what he had prepared earlier, Hilton hurried downstairs.
"Sorry, sorry! We're off work! All the goods have been emptied, so if you want it, please be early tomorrow! β
Some people who came late and didn't buy anything immediately got angry: "What!? Out of stock? How do you do business!? β
"I'm so sorry."
"Damn! They all bought it, but I didn't! How can I explain to my master when I go back!? Damn it! You're going to kill me! β
"That's your business, I'm sorry."
The sudden closure of business naturally aroused the anger of some nobles who were relatively slow to be efficient, they were not as well-informed as those big nobles, and they were already a little slow to get the news, but it was still a lot of effort for the boss to rush in front of the others - I didn't expect it to be too late!
In the face of those people's complaints and anger, Hilton showed a faint smile on her face, and she said loudly: "Our Datang Chamber of Commerce understands everyone's eagerness very well, and we also want everyone to feel the convenience of our products as soon as possible, and we don't want to see such a thing happen." β
Isn't that nonsense! How can anyone be scolded for not making money?
After listening to this, a group of people secretly slandered themselves.
"So, after my strong negotiation with the boss, we will replenish the stock overnight tonight, and there will be sufficient supply tomorrow!"
"Tomorrow's goods are tomorrow's business! If we come late tomorrow, won't we be able to buy it again! Can you guarantee that tomorrow's goods will be enough? β
"That's it! The most important thing is whether there will be enough goods tomorrow! β
Looking at the angry guests, Hilton's heart became excited, and sure enough, the lord was right!
Hilton did not make a habit of assuring and reassuring them as before, but said with a heavy face: "I'm sorry, I can't guarantee this." β
"What!?"
Just now, those people just subconsciously complained, thinking that this would definitely not happen tomorrow, who knew that they would hear such an answer?
So a group of people were dumbfounded.
If tomorrow's goods are still not enough, then will they continue to wait? How should their masters face the ostentations and ridicule of other nobles? What kind of punishment awaits them!?
"Are you kidding!? The supply of goods is not guaranteed, what kind of store do you still open in Alinks! β
"That's right! Are you kidding us!? Although my owner is not a big person. But it's not something a businessman dares to fool! β
"I'm sorry. Listen to me! β
Hilton sighed. "I don't think you understand how difficult it is to produce our products! We use the most advanced and incredible craftsmanship in Brandal! Our products are strictly tested and controlled to ensure that each product is qualified and durable, only through our test, we will engrave our Datang Chamber of Commerce Golden Dragon trademark on it. β
"In addition, our products also contain the power of magic, how difficult it is to portray and test the magic array, I think even you have heard of it, right?"
A group of people subconsciously nodded, how difficult it is to draw the magic array. They had all heard of it in the mouths of the bards.
"And in each of our products, there is a magic circle carefully drawn by our specially hired magician - that is the magic circle miniaturization! The difficulty will be even more terrifying! So the failure rate is very staggering! β
Hilton said excitedly: "We produce every ten ...... Out of a hundred products, ten will fail! But we control the quality and do not let these substandard products leave the factory, because we are so strict, so our cost remains high, and the output is difficult to increase! That's why our products are so expensive! β
I see!
After hearing Hilton's explanation, these people suddenly realized, no wonder these things are sold so expensive, and the cost of others is there!
"We also want to be able to reduce costs as quickly as possible. Reduce the price and then let more people enjoy the convenience of our products. But it will be too difficult in the short term, and we will only achieve this goal sooner if more magicians deign to join us. β
After exclaiming, Hilton continued: "But until then, please forgive us for not being able to keep up with everyone's demand. β
"Well, well, I didn't expect you to be so embarrassed......"
"Yes, seeing that their things are so well designed, it must have taken a lot of effort, and the shell alone must have taken a blacksmith to build for a long time......"
The guests forgave Hilton, and most importantly, Hilton gave them a reason to go back and explain, so they were relieved.
Seeing that their emotions had been mobilized by herself, a smile flashed on the corner of Hilton's mouth, and then she suddenly changed her words and said, "But we have also considered the situation of your guests, so we have thought of a solution in the middle. β
Immediately, someone asked, "What solution?" β
"It's very simple, our products will only be replenished every day, but you can start to pre-pay the deposit number today, and from tomorrow, we will sell according to the order of your number."
"The deposit for each number plate is one hundred gold coins, please don't be surprised, this is to prevent some people from maliciously numbering, the so-called deposit means that you have set the goods, this gold coin will be directly converted into the price of the goods, you can rest assured."
Hilton pointed to a window at the door and said with a smile: "Although we got off work early, this window will be open normally, if you have the intention to buy, go to the number as soon as possible......"
As soon as Hilton's words fell, there was a mess in front of the window!
"Haha! I'm the first! I want to be numbered! One Viscount Exclusive Air Conditioning Package! β
"Damn itβjust a viscount! My master is the Earl of Hal! Bring me a-"
"Earl Hal dares to be arrogant!? Get out of here! My master is Marquis Cooper! β
Seeing that they were squeezing their heads and bleeding for a number there, Don was very relieved, and finally it was not time for him to grab the number......
Let's show you scum the horrors of hunger marketing! (To be continued.) )
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