If you simply sell these three bottles of Crescent Wine, you can only earn 30,000 gold coins, but compared to the actual value, the gimmick of Crescent Moon Wine is more important.

After all, this is a rare wine from the elves, and most nobles can't even buy it for money!

Its true value lies in its rarity!

The method that Donn said was very simple, that is, to maximize the appeal of the crescent wine to the aristocracy, one bottle sold at auction was to increase the popularity of the chamber of commerce, while the other bottle was to attract the nobles and enter their circle, and the third bottle was placed in the shop as a long-term attraction that could bring a steady stream of customers to the shop.

In a simple way, the psychology of the aristocracy is used to the extreme, what can Fiona say besides admiration and worship?

"But what if the nobles, or even the lord of Bein, have to buy it?"

Fiona asked another pointed question.

Tang En gave her a blank look: "I said I can't sell it casually, but I didn't say that I can't sell it." ”

"But we're only three bottles ......"

"Who said there were only three bottles?"

Don flipped his hand and placed a dozen crescent moon wines on the table with a "bang", and Fiona's eyes instantly widened and she couldn't speak.

"Tell them that our shop sells a bottle of Crescent Wine every month, and the way of selling is mainly auction, and when the time comes, we will invite all the nobles of Bain to participate in the auction, and the highest price will be awarded."

Tang En smiled very sinisterly: "I believe that providing a bottle of Elf Crescent Moon Wine every month is enough for our Datang Chamber of Commerce to make a name for itself in Bayin." ”

"Absolutely enough!"

Fiona said categorically, "To this day, there has never been a chamber of commerce that has the ability to provide elven crescent wine all the time!" These crescent wines will allow us to grow steadily in Bain City for at least one year, and even if we can't continue to offer crescent wines after a year, we are already on our feet. ”

At this time, Tang En said: "In addition to gaining a firm foothold, I also have to give the Chamber of Commerce an important task. ”

"Please."

"People, we in Ellington need a large population, that is, labor, of course, it would be better if we could attract the apocalypse such as mages or warriors."

Don paints a huge and ambitious vision for Fiona's future development, but if this development plan is to become a reality, it will require a lot of human and material resources.

"While the Chamber of Commerce is developing in Bayin, it must publicize the situation in Ellington and attract those at the bottom to gather in Ellington, and only when there is enough labor can our development be accelerated."

"I see."

Don sighed, there were still too few people available to Ellington now, otherwise many things could go hand in hand and develop together, but now he had to slow down and come the same.

At this time, he suddenly thought of something and asked, "By the way, have they prepared a flyer?" ”

The new store opened, and in a world without a TV network, Don really couldn't think of any other means of publicity than handing out flyers.

Fiona was stunned: "Flyer? What is that? ”

Don was desperate: "Are you serious? ”

"My lord, are you kidding me? Seriously, it's not funny at all. ”

Well, in a world where there is no electronic media, there is not even print propaganda media, how simple is the civilian life in this world!

Don frowned and said, "Let Hilton and Thomas prepare today, and set off tomorrow, I'll prepare something for them." ”

Immediately after taking down Donn's orders, Fiona hurried away with the crescent wine, believing that Hilton and Thomas would be able to handle it beautifully.

Seeing Fiona leave, Don immediately went back to the room.

To mass-produce flyers, you first have to solve two problems, one is a large amount of cheap and durable paper, and the other is a printing press.

And the printing press is involved in the problem of ink - well, for now, color printing aside, the problem of black and white printing ink is easy to solve, but how to get a lot of good and cheap paper is still a big problem.

"Time is tight, so I can only make do with it first."

Plandal's current paper is made from the leaves of plants, which is very expensive, so most people still use animal skin paper, and only the nobles can afford to use white paper.

But what Donn has to do now is to get the printing press out first.

The principle of the printing press is actually not difficult, the difficulty lies in the controllable programming chip, but Don does not need to implement such complex functions, so as long as the simplest movable type printing can meet his requirements.

Coincidentally, there are similarities between the Rune script and the Chinese script that are commonly used in Plandal, both of which are ideograms rather than pinyin characters, so it is only necessary to sort out the commonly used characters, and the printing function can be realized very quickly.

Then use magic to achieve automatic feeding, automatic cutting, automatic printing functions, a printing machine can barely take shape.

After a few hours of pondering, a printing press resembling a large printer appeared, and it was extremely ugly, but after he tried it, he was very satisfied.

Because it was already usable - as an amateur traverser with no professional knowledge, he was already proud to be able to do this.

After determining that the printing press could be used, the first thing Don did was to make a simple black and white leaflet template, although he didn't understand advertising, and he didn't learn art design, but he had never eaten pork and seen pigs run.

"One after the meal, the breath is fresh and lasts longer-please look for the mints of the Datang Chamber of Commerce!"

"On a hot summer day, try mints! Let the cool feeling go straight to the bottom of your heart! ――Mints, it's still better than the Datang Chamber of Commerce! ”

"Are you still worried about your child playing around and soiling your clothes? Are you still worried about the difficulty of cleaning the oil stains on your clothes? Try the new soap, which has a special effect to remove stains and sweep away oil stains! ――Produced by Datang, it must be a high-quality product! ”

"A good helper for housewives, a new "clean" world for a better life! Let soap be your intimate partner - Datang Chamber of Commerce. ”

When designing these slogans, Don was filled with a happy smile on his face, and he sincerely gloated at the thought of this pure world that had not been polluted by advertising, and that he was going to feel the brainwashing power of advertising under his own actions.

That's right, he's such a bad guy.

After designing the advertising slogan and trying a few more typography methods, when Tang En finally finalized the draft, the advertising flyer added the pricing of the product and the trademark of the Datang Chamber of Commerce.

In order to make the trademark as exquisite as possible, he specially took out a small piece of dragon steel and carefully processed it into the prototype of the trademark.

So, when Fiona is called in by Donn again, she sees the room covered in paper, and the strange contraption.

"Oh my God! Your Lord! What a waste you're making! ”

Fiona's heart was beating to death, even if she was a nobleman, such a waste of paper was a reprehensible act, and this piece of paper was worth ten silver coins!

"Condemn me later, come and see this."

Don smiled and handed the flyer to Fiona, who glanced at it, and although she felt that the content on it was interesting, it was ......

Fiona looked puzzled: "What is this for?" ”

"Flyers for promoting new stores."

"If you don't advertise a new store, just waiting for customers to come to your door, it takes too long, so you have to take the initiative," Don explains. ”

"Take the initiative?"

"These are the flyers."

Tang En said with a smile: "I have printed more than 3,000 leaflets, in fact, if it weren't for the fact that the Lord's Mansion didn't have much paper, I plan to print tens of thousands, and then let them distribute flyers to pedestrians on every street in the mountain city of Bein, and wait until the day the store opens——"

"Wait, wait!"

Fiona suddenly stopped Don and her eyes widened, "You said you used up all the paper in the Lord's Mansion!?" ”

"That's right, but—"

Fiona's eyes widened, and she pressed towards Don En, aggressively: "You also said that you want to send out these papers, that is, the flyers you said, for free!?" ”

"That's right, it's—"

"Your Lord!"

Fiona's expression was devastated, and her momentum instantly exploded: "What the hell do you want to do...... Please, don't lose again, okay? One piece of paper is worth ten silver coins! 3,000 is 300 gold coins! You want to send it away!? ”

Don scratched his head, having a hard time understanding Fiona's thoughts......

You must know that he only took out the crescent moon wine worth more than 100,000 gold coins a few hours ago, and now she was so annoyed because of only 300 gold coins......

Could it be that this is the common problem of housekeepers?

"Of course, I sent it out!"

Tang En said confidently: "If we don't send it out, how will they know how good our store is?" ”

"But with the investment of these 300 gold coins, we have to sell at least 400 mint soap, or 4,000 ordinary soap to earn it back!"

"I know, but it's a long-term business."

Tang En pressed Fiona's shoulder, stared at her beautiful big eyes, and said calmly: "Fiona, you should have understood the value of the brand, what we have to do now is to establish the brand value of the Datang Chamber of Commerce, and now our products have no competitors, but do you believe it?" Once the popularity of our products is opened, it will not long be difficult for someone to find the trick and create similar products to compete with us. ”

"It can't be!"

Fiona was a little shy by Donne's eyes, and her emotions were not as excited as just now: "These are all things that you have invented after painstaking meditation, Lord Lord, how can they be cracked so easily......"

Tang En sighed: "The difficulty is complete innovation, not a copycat......" ===PS: I received a text message from Sanjiang, go to Sanjiang on Sunday afternoon, and book Sanjiang tickets in advance~Momoda~."