The scorching summer days passed day by day, and after a series of transfers and big contracts broke out, the long grass period really came. Pen % fun % Pavilion www.biquge.info

Every year in July, August and September, it is the lowest ebb of all sports leagues in the 12 months of the year, at this time no sports league dares to hold competitions, even if it is a swimming competition, injuries or excessive fatigue or even life crises because of too hot are several times higher than at any other time.

Only national-level competitions can be held at this time, to win glory for the country, and injuries or something should be done.

From the end of July to the middle of August, Liu Ren trained at the Toyota Center, and he had learned very well the technique of getting to the basket and blocking the opponent's defender sideways and then hooking the ball into the basket with the other hand.

After teaching Liu Ren for three or four days, O'Neill left, because he really didn't have anything to teach Liu Ren, he played with physical talent.

Liu Ren trains every day, and occasionally participates in those activities that he endorses.

Nike's endorsement has not yet been negotiated, but even so, Liu Ren's domestic publicity in late August still has to go, and his endorsement contract with Coca-Cola has been renewed, with 42 million US dollars for 6 years, which is basically the highest endorsement fee for NBA players to endorse Coca-Cola. And there is only one publicity period every year, that is, the China Coca-Cola Basketball Summit in August, Coca-Cola spent so much money to use the influence brought by Liu Ren's identity as a Chinese to compete for market share with Pepsi in China.

Speaking of which, Liu Ren has been very busy since he took a month off and returned to work, who told him to have nearly a hundred endorsements on him?

There are more than a dozen articles with on-site publicity, and there are more than 20 that need to be arranged to take pictures.

He is glad that most of the endorsements he signed are just pure image endorsements, and he only needs to use his photo P to print on the product or let his image appear in the advertisement.

Although this kind of simple image endorsement has little money, most of them are only hundreds of thousands a year, and forty or fifty endorsements may not add up to the endorsement fee that Coca-Cola gave him for a year, but it is easy!

You don't even need to meet with the agents of those brands, you just need to wait to collect the money, of course, there are some such as the tavern that has a stake and need to stand on the stage, and some such as the balance bracelet need to go to the exhibition match to see the boys play.

As for Nike's side, it has been inappropriate, according to the news obtained by the chick, Nike will definitely re-sign the contract with Liu Ren, and sent someone to reassure them not to rush to sign a contract with Under Armour, but there is a big disagreement on how to renew the contract with Liu Ren.

If there is a difference of opinion, it means that there will be unity.

On August 16, after Under Armour officially sent Liu Ren a huge endorsement contract of 380 million US dollars for 10 years, Nike finally couldn't sit still.

The rich man is coming!

The chick received a call from Nike early in the morning and made an appointment to visit them in the morning.

Then Linda's little sister, who was in charge of Liu Ren's affairs, came.

"Hello, Linda, Woo, it's getting more and more beautiful, look at our boss, his eyes are almost straight." The chick quipped when she saw Linda.

"Mary, don't make fun of me." Linda blushes habitually.

Liu Ren is speechless for the chick, the chick seems to be very fond of teasing him lately, either that the big loli has good breasts, or that Abby has a good figure, and occasionally goes out shopping and evaluates the young female college students passing by......

Liu Ren took the initiative to say hello: "Linda hasn't been here for a long time, why, you are finally willing to renew the contract?" ”

"Ah......" Seeing Liu Ren, Linda's face instantly turned redder, "No, boss, I came today to discuss other things with you, ask your opinion, of course we are very sincere." ”

After speaking, Linda looked at Liu Ren with expectant eyes.

On the other side, Liu Ren and Xiao Niu looked at Linda with curious eyes and listened to what she had to say.

“……”

“……”

After a long time......

The atmosphere was a little awkward, and both sides seemed to be like big fools.

"Boss, what are you thinking? Our sincerity is very strong! Linda was a little anxious, this was a hard-won clause within Nike that belonged to her parents and uncle, trying to open up a new section.

"Well, Linda, you have to tell me what you want to discuss with me first!" Liu Ren is about to collapse, this girl is so capable when she designs sneakers and does publicity and promotion planning, why is she so stupid when she chats.

"Ahh ......" Linda exclaimed again, "I'm sorry I forgot, I'm here today to discuss with you on behalf of Nike headquarters to create an independent brand for you, not a separate series, but an independent brand like Air-Jordan, your next pair of signature shoes will announce the birth of a new brand, and you will have a three-percent commission on the sales of the new brand before you retire, and you will continue to get our endorsement fee, and the endorsement contract will be converted into an NBA career contract, The endorsement fee is the same as the salary you will receive from the Lakers next season, and it will increase with your salary in the future, of course, if you take the initiative to take a salary cut in the NBA, we will also keep your salary before the salary cut to pay the endorsement fee, and when your salary exceeds the salary before the salary cut, we will continue to rise. When you retire, the sub-brand's share will be increased to five percent of the same terms as Jordan's air-Jordan. ”

The conditions for this endorsement ...... Liu Ren feels that Nike clearly wants to save the current endorsement fee, in the coming year, Liu Ren will definitely suffer, only 5 million a year, even if he signs the highest contract with a starting salary of 25.7 million next season, it is only a little higher than Durant's endorsement fee, and the contract provided by Under Armour is too far away, but the new sub-brand can be said to be a lifelong guarantee!

What did Jordan rely on to buy the Bobcat and now the Hornets?

His salary? Endorsement fee?

Come on, Jordan's career salary adds up to less than 100 million, and he is not an investment master like a magician, and the things he invests in are all losses eight out of ten.

Jordan's endorsement fee? His endorsement fee was 1 million a year in the 80s, and less than 5 million in the 90s, and these endorsement fees seemed to be as high as the endorsement fee provided to Liu Ren by Under Armour at that time!

To be able to make a lot of money after retiring, even more than when he was playing, Jordan relied on Airjordan's share!

After Jordan retires, he can get 5% of AirJordan's sales every year, and AirJordan's average annual sales in the past eight years are 2.3 billion, and Jordan can get more than 100 million US dollars a year from here!

Last season, the NBA's first income was James, with an NBA salary of more than 19.8 million, plus more than 44 million various endorsement fees, a total of more than 60 million US dollars.

But according to the Forbes rich list basketball star section, the number one is Jordan, and the endorsement income is twice that of all James......

Now Nike is also under more pressure, and only Adi used to compete with them, and they have always occupied the largest share in basketball shoes.

But now not only Adi has begun to make efforts to sign some popular new stars, but also Under Armour has also emerged, and almost poached Durant, and has already signed the current super popular point guard Curry, Adi has also signed this year's champion show Towns and Warriors star Randle, and the basketball shoe sales market is inevitably moving in the direction of three-legged.

The most embarrassing thing for Nike now is that their existing brand, the sales market has become saturated, not everyone is willing to buy new shoes from Nike every year, and some have bought a pair of Nike or other series of sneakers from AIR, but will not buy a second pair of the same series.

And Under Armour's sudden emergence of a new brand, and Adi's desire to occupy the basketball shoe market again, have produced a lot of new sneakers, which has given Nike a huge impact.

Thanks to Nike, James and Kobe, the two super gods, they would have had a hard time.

But even James is 30 years old, Kobe Bryant is about to retire, and the sponsorship contract of more than 20 million a year for Durant in the first two years seems to have no effect, he is not the kind of player who can sell sneakers in particular, and he just doesn't want to poach him for Under Armour.

So when James is about to start aging and Kobe Bryant is about to retire in less than two years, renewing Liu Ren's contract is something that Nike executives don't consider.

But how to renew the contract is an artistic job.

There is the simplest, that is, under armour gives as much as they give.

But this kind of passivity fell behind, so Linda's uncle, who is the head of Nike North America, is also a branch of the Knight family that established the air-Jordan sub-brand for Jordan back then, and proposed to establish a sub-brand for Liu Ren just like the sub-brand for Jordan back then!

After discussion, Nike executives passed the decision, and they believe that in this way, Liu Ren's endorsement fee as a player will save a lot of money, look at Durant's salary next season is 19 million, but if the endorsement fee is paid in full, it will be more than 24 million.

And Liu Ren's salary in the next two years will not reach the average annual horror endorsement fee of 38 million provided by Under Armour, and it will be many years before it rises to that point, which can save a lot of money for the time being.

Feeling the expectant gaze of the freckled girl, Liu Ren glanced at the chick, and the chick gave Liu Ren a look.

Liu Ren blinked and said to Linda, "Mary is going to discuss with Erin, let's go eat something, Linda, you haven't had breakfast so early, have you?" Hungry? Xiao Ai is going to make sushi today, do you want to try it together? ”

Linda blushes when she talks to Liu Ren, but this is Liu Ren's invitation!

Linda nodded quickly: "Mmmm, Xiaoai's food is amazing, I eat a lot every time I come." ”

Liu Ren took Linda to find Big Lori to eat, and the chick found Monica to discuss.

"Nike's conditions they gave are here, you see, there's no problem, right? That's a great condition! It's like rushing to give us money. "The chick still thinks it's a little incredible.

Monica thought for a moment and said, "I don't think they're stupid, and we have to take risks in doing this. ”

The chick asked strangely, "We don't participate in investment, huh?" ”

Monica replied: "It's not here, but on the endorsement fee, next season's boss's salary is 5 million, that is, the endorsement fee will be 5 million, which can be said to be so cheap that it looks like a robbery endorsement fee, and we can only get a maximum of 25.7 million for the renewal of our contract with the Lakers next year, which is too far from the endorsement fee given by Under Armour, and the sneaker sales share, this situation is not easy to say, three percent...... It looks tempting, but it is difficult to achieve the current sales of air-Jordan in a short period of time, mainly because the number of products is too small, air-Jordan has accumulated various styles of sneakers for more than 30 years, and there are also signed shoes by so many stars as Anthony and Wade, even if we have our own sub-brand, but only three pairs of shoes are sold. ”

If you think about it with one more person, it's really easier to see the Tao in it! The chick also reacted at this time: "I see, if Ah Ren's sub-brand sales are not good, we will not be able to share any money at all, and we will have to bear the impact of the failure of Nike's new strategy and take more than 10 million less endorsement fees!" However, if we want to have greater returns, there are definitely risks, and they are not excessive, we have to take risks of only millions of dollars a year, if we succeed, or even if it is a few years later, but then we can get a share of the current endorsement fees are completely incomparable, if the sales can reach half of the air-Jordan, we can get three percent of the sales increase can reach 30 million! ”

"That's right," Monica nodded, "I think it's perfectly acceptable, the idea they gave is very good, it's really as sincere as Linda said, and I think based on the popularity of the boss, Nike has a good chance of succeeding in building a new Air-Jordan!" ”

"Then accept it!"

"Accept it!"