Chapter 72 Establish brand values

The name was chosen not to say that Donn was a nationalist who wanted to plant the flag of that kingdom on earth all over Purandal......

It's purely because he's lazy, because his surname is Tang, so it's called that.

Dangru, if you want to understand it like that, it's not bad, anyway, Don didn't think too much.

"Datang Chamber of Commerce? Good. ”

Fiona immediately wrote down the name, and then Don suddenly said, "By the way, all the products we produce in the future will be marked with our mark." ”

Fiona was stunned for a moment: "Mark? ”

"That's right, just like those master blacksmiths who inscribe their names on their weapons when they build them."

Tang En snapped his fingers, and a flame immediately appeared in the air, and the flame quickly twisted and rotated, and soon turned into a coiled image of a five-clawed golden dragon, and the golden dragon was entwined with the two Chinese characters "Datang": "This icon will be our trademark in the future." ”

"What is this?"

Fiona didn't recognize the image of the flames as an animal, nor did she recognize the two symbols in the middle that looked like words, which was a bit of a novelty.

"You don't care what it is, all in all, the trademark of our Datang Chamber of Commerce in the future will be this golden dragon icon."

"Trademarks? What is it? ”

Fiona was dizzy, and she couldn't understand any of what Donn was saying at this point.

Tang En suddenly realized that Plandal did not have the concept of a brand trademark, and even the good things produced by those masters only had a brand prototype to make a name for themselves.

So Don briefly explained the role of the trademark to Fiona.

"Fiona, if you are a warrior and you want to buy weapons, there are two in front of you, the same quality, the same shape, the same price, but one of them is built by Brian, and the other is built by Edgar, which one will you choose?"

"Brian, of course."

Fiona gave him a blank look, do you still need to think about it? Dwarf products are quality assurance.

"That's right, but if you don't see how they built it, how can you tell who made these two products?"

"This ...... Usually there is a mark left by the forger, right? ”

"That's right, that's what a trademark came into."

Don nodded: "Further, if this trademark is clearly marked on the product, and then the product created by Brian is slightly more expensive than the one made by Edgar, then which one will you choose?" ”

"If it's not too expensive, of course it's better to choose the ...... built by Brian."

As soon as Fiona finished speaking, she immediately understood: "I know! That's what trademarks and brands are all about! ”

"That's right. A trademark is used to identify a product, while a brand is used to add value to a product. ”

Tang En clapped his hands: "What we want to do is to popularize the trademark to each of our products, so that everyone knows that these things are produced by the Datang Chamber of Commerce, originating from Ellington, and our goal is to make the trademark of the Datang Chamber of Commerce become a recognized brand." ”

"In that case......"

Fiona's eyes lit up, and she quickly thought about the benefits of trademarks: "Once our brand is recognized by the market, we will be much more competitive, and not only that, but it will also prevent others from counterfeiting our products!" And after forming a brand, our profits will be higher! ”

"That's right, it's called an anti-counterfeiting trademark, and it's more technical, but it's ......"

Tang En smiled: "It's not a problem for me, just leave it to me to solve." ”

"Good!"

Fiona became excited, as if she had seen a huge market beckoning to her.

"By the way, I came back with the Cross Rose Mercenaries, they are stationed in the Oak Heart Tavern at the moment, and will stay here for a day, you can send someone to inform Old Tom and Aunt Fanny later, and let them entertain the guests, and make sure they feel at home."

Tom Sr. is the father of Danny's friend Tom, and because he is illiterate, his son's name is Tom, and everyone calls him Tom Sr.

"Mercenary group? For mercenaries, there's no need......"

"No, you forgot a little bit again."

Don shook his head: "For Ellington now, the only way to increase the floating population is to make a name for himself and let everyone know that Ellington is a good place, the people here are hospitable, the security here is very good, the things here are good and cheap, once everyone forms this impression, then the flow of people will naturally gather here." ”

Tang En said earnestly: "To operate the territory as a brand, this is the path we should take." ”

"I see!"

Fiona solemnly accepted Donn's education, although Don spent lavishly, but Fiona had to admit that Don did have an incredible talent in this area, and the ideas he came up with were like a stroke of genius, obviously just some simple means, but the potential for future development was incredible.

Fiona didn't even think she would be surprised that day when Donn said that he was actually the son of the gods.

After explaining these things, Donn's attention returned to the charcoal factory: "Is the charcoal factory ready to work now?" ”

"The first batch of charcoal has been fired, and with the help of the old charcoal workers who have been working on it, the slaves have already gotten their hands on it."

Don perked up: "Very good, next, you can consider building a blast furnace!" ”

In addition to blowing carbon, steelmaking also requires quicklime, which is made from limestone, which is dug everywhere in the Brussels iron mines, and he has already instructed Rogers to keep the limestone.

Rogers told Don that Rex had even been worried about what to do with the stones, but he didn't expect Don to let them transport the stones to Ellington.

Don didn't explain at the time, and now there was a large amount of limestone piled up outside along with the iron ore.

There is also a set of production lines for firing quicklime, but Don doesn't know what it looks like, and he doesn't bother to make such trouble, limestone will decompose into calcium oxide and carbon dioxide when calcined at high temperatures, and calcium oxide is the so-called quicklime, as long as he knows this principle, he will never burn his brain again.

The problem of quicklime was very easy to solve, and the main problem that bothered Donn was the problem of the steelmaking furnace.

Donn's impression of the steelmaking furnace used in a large factory seems to be called a converter? But he didn't know what a converter was......

But the blast furnace he vaguely knew a little.

However, whether it is a converter or a blast furnace, the most important technical difficulties to solve are temperature and slag discharge, but this kind of problem is ...... Not at all in Plantal.

Temperature? Tang En estimated that the temperature of the high-level fire magic he released could easily reach more than 10,000 degrees...... Used to make steel? Don't be funny, it is estimated that the iron ore will be vaporized directly.

The temperature of steelmaking can be easily solved with a fire-based magic array.

As for the dross, arcane magic works wonders here...... It is completely possible to clean up the residue inside without affecting the melting liquid.

Instead of having a headache about this, it is better to get the headache of how to let ordinary workers complete these steps in the future.

Maybe...... Can you recruit some mages to do this?

As soon as Don thought of this solution, he laughed dumbly, the magicians of Plandal were generally more proud, how could they do such a job?

Unless......

Unless you train some magicians yourself.

“…… Your Excellency? Your Lord! ”

Fiona screamed several times before Don came back to his senses: "What's the matter?" ”

"Do you have anything else to do? If not, I'm going to work! ”

"No, no, no ......"

As a result, Don was kicked out of the study by Fiona.

"Really, who would dare to ask for it after such a bad temper......"

Don subconsciously complained.

"Bang!"

Something seemed to have slammed into the door in the study, and Don immediately ran away.

"Blast furnace...... Well...... Blast furnace ......"

Tang En pondered for a long time, but he didn't think of what the specific structure of the blast furnace was, and finally simply patted his head and ran to find Brian.

"Removing impurities?"

Brian was stunned for a moment when he suddenly heard this question: "There is no special means, just normal melting, cooling into the mold, and melting and forging again when needed." ”

"But that's not right......"

Tang En frowned, the quality of the products forged by the dwarves is generally better than that produced by human blacksmiths, but craftsmanship is one thing, and materials are also another, and craftsmanship cannot completely solve the defects of materials.

"Melt ...... Mould ...... Fusion again...... Wait a minute! ”

Don suddenly had a flash of inspiration: "I remember that you despised the dwarves who lived in human cities before, saying that their craftsmanship was getting worse and worse? ”

"That's right."

Brian's face was inexplicable, that was what he casually said to Don when he was drunk last time, why did he mention this stubble at this time?

Tang En seemed to have touched something: "I remember that there is a volcanic crater under Fort Hammer, right?" The furnace you dwarves use to keep the crater lava hot, and there are rune dwarves who lay fire runes to gather fire, right? ”

Brian's eyes widened suddenly: "Damn it, big brother, how do you know this!?" ”

Brian had never told Don about the situation inside Fort Forge, let alone the secret of rune dwarves, which was top secret information in the dwarven realm!

The other races don't even know about it!

Don didn't wonder why Brian was so excited, in the eyes of the aborigines, the dwarves were a pure warrior race, and there were no other professions for the dwarves except warriors and priests and paladins who believed in the goddess of the earth.

However, there are actually mages among the dwarves.

According to rumors within the dwarves, they were blessed by the goddess of the earth and were born with magical powers, so these rare dwarves are called rune dwarves.

However, this is not the most important thing.

The most important thing is the great significance of rune dwarves to the dwarves - although rune dwarves may not all be godsmiths, godsmiths are rune dwarves! ===PS: Please vote to vote after reading ~~~~