80_80813All the guests who participated in the WeChat video promotion meeting have long been psychologically prepared, and they all know that WeChat companies should increase their investment in WeChat videos.

But when Zhang Ning, president of WeChat, stood on the stage and announced a series of plans for WeChat Video in 2013 to everyone present, everyone, including partners and advertisers, was stunned.

Zhang Ning's speech was the first to put forward the internal strength of WeChat video.

For example, how to provide users with the best viewing experience, as well as WeChat Video's large investment in servers and other aspects.

Even if these are compared to competitors in the industry such as Youdou and Du Niang, they are all surpassed.

In particular, WeChat, which has more than 300 million users in China, has made everyone realize that WeChat video will provide a social interaction advantage that other video websites and platforms cannot match.

This advantage alone is enough to make everyone's heart flutter.

But if that's all there is to it, it would be too much to underestimate the ambition and strategic pattern of WeChat video!

Immediately afterward, Zhang Ning announced that WeChat Video has reached a strategic partnership with Warner Bros. and Fox in the United States, which will become the exclusive broadcast platform for movies and TV series of the two Hollywood companies in China, and provide them to all WeChat video users.

This blockbuster move immediately shocked everyone present.

Oh my God, that's a big deal!

Needless to say, Warner Bros. has works in the field of film, the famous Harry Potter, Superman, The Lord of the Rings and Batman series are their works, and they are the strongest film companies in Hollywood.

Let's just say that there are two TV stations under the command of Warner Bros., one is HBO TV and the other is CW TV.

HBO's American dramas have countless fans in China, and the previous Spartacus, Band of Brothers, Pacific War, and now True Blood and Game of Thrones, these TV series have caused huge ratings sensations in China.

Compared with HBO, CW TV's popularity is not so great, but as long as this company's dramas are mentioned, I believe many American drama lovers will cherish them.

Evil Forces, The Vampire Diaries, Crush Detective and Nikita, to name a few.

This is also a very powerful TV station, and the viewership group is aimed at young viewers between the ages of 18 and 34.

In addition, The Big Bang Theory is also owned by Warner Bros.

As for Fox, although it is not as good as HBO, it is also not simple.

For example, the famous Prison Break, Dr. House, Bone Tracing and other dramas are all written by this family.

This WeChat video won the exclusive broadcast rights of the two major American drama companies in one go, how much money does it have to spend?

Yang Huan sat below, crossed Erlang's legs, listening to the exclamation and uproar of the audience, not to mention how proud he was.

Winning the exclusive broadcast rights of Warner Bros. and Fox is the most painful blow to all competitors.

Don't look at American dramas, it seems that they are still a niche in China, but in fact, the overall situation is rising.

What's more, the groups faced by American dramas are white-collar workers with higher education and middle-to-upper income levels, or college students.

And this group is precisely the group of people that online advertisers value the most.

A large number of high-end brands, including Mercedes-Benz, BMW, Cadillac, Chanel, Dior, etc., are happy to advertise American dramas.

Therefore, even if the introduction of American dramas is not low, it still has to be earned.

This is the same as Sky TV's broadcast of the Premier League, as long as it is the exclusive broadcast rights, then there is something to earn!

What's more, Yang Huan, as a traverser, knows better than anyone that signing this contract now is definitely super cost-effective.

Speaking of Game of Thrones, this series is quite popular in China now, but compared with the past two years, this is simply a small fight now, after all, in the next two years, the development momentum of American dramas in China will advance by leaps and bounds.

With this time difference, WeChat video will make a lot of money in the introduction fee.

There is also CW TV, not to mention the Vampire Diaries, the Green Arrow and Flash launched by this company in the next two years have aroused a lot of American drama fans in China.

And CW TV's National Supermodel Contest is also a very popular entertainment program in the United States.

This time, WeChat Video Investment's Fall in Love with Supermodel will be supported by CW TV.

Fox will vigorously support the production of WeChat video in the broadcast of the event and supporting programs, which are Fox's strengths, and it was also the reason why James Murdoch came out to persuade Yang Huan.

Now, it happened to be borrowed by Young Master Huan.

What's more, with the relationship between Yang Huan and James Murdoch, as well as so many cooperation projects between the two sides, the cooperation in American dramas and entertainment programs is a bit inconspicuous.

In addition to Warner Bros. and Fox, WeChat Video will also cooperate with the BBC, and the introduction of series will also introduce BBC documentaries, which is another attractive piece.

For example, the BBC's most popular TV series, Sherlock!

In addition to announcing these exclusive copyrights, Zhang Ning also announced that WeChat Video will invest more money to participate in the copyright introduction of other excellent European and American dramas and movies.

But just when everyone was amazed by the big money of introducing European and American copyrights to WeChat video, Zhang Ning once again announced a blockbuster news.

That is, WeChat Video has reached a strategic partnership with South Korea's SBS TV, which will become the exclusive broadcast platform for SBS TV dramas on the Internet in China.

This was undoubtedly another bombshell, which directly caused an uproar in the conference hall.

SBS TV is the most appealing TV station in South Korea, and this time WeChat Video cooperates with SBS, in addition to introducing dramas, it will also cooperate with variety shows, the latter is also SBS's strength, such as Run Brothers.

This is another decision made by Yang Huan personally, because the price offered by SBS is very cheap.

After contact and negotiation, the two parties finally decided that WeChat Video would buy out the exclusive network copyright of SBS's TV series for the next five years at a price of $5,000 per episode.

In exchange for bargaining chips, Yang Huan agreed to let Lin Yuna shoot a drama for SBS after obtaining Lin Yuna's consent.

Of course, although there is a big discount, the salary still has to be paid!

At present, in terms of the price of Korean dramas in China's online copyrights, the price of a single episode is about 1,000 to 3,000 US dollars.

Among them, $3,000 corresponds to the most popular Korean drama copyright, so WeChat Video bought the exclusive copyright of the Internet for the next five years at a price of $5,000, which feels quite a loss.

But Yang Huan knows better than anyone that Korean dramas in 2012 are still quite sluggish, but in 2013, with the popularity of a series of excellent Korean dramas such as You from the Stars and the Inheritors, the copyright fee for introducing Korean dramas has also risen.

From 10,000 episodes at the beginning of the year, to 30,000 later, to a record $40,000 in an episode of You from the Stars.

But is that all?

No, in 2014, Rain's participation in him was as cute to me, and he directly set a record of 200,000 US dollars per episode.

But that's not even the highest!

The real single-episode record is $280,000, and it's still Pinocchio on SBS.

It is precisely because Yang Huan knows that the copyright fee of Korean dramas will skyrocket to a jaw-dropping level in the next two or three years, so he will make the decision to sign SBS TV for TV episodes in the next five years for a single episode of 5,000 US dollars, which now seems to be quite a high price.

Because it's just so cheap!

Also cheap and cost-effective is the exclusive cooperation agreements signed by WeChat Video with a number of domestic TV stations such as Capital TV, Mango TV, Litchi TV and Blueberry TV.

Among them, WeChat video covers all the variety shows of Mango Satellite TV, and the exclusive copyright fee is 200 million per year!

In addition, WeChat Video has also reached a cooperative relationship with a number of domestic film and television drama companies, signing the exclusive copyright of the network at the current market price in advance, but it seems to be quite low in the next one or two years.

In Zhang Ning's words, if WeChat video wants to be what others have, we must have full coverage of 100% popular resources, and then use the advantages of exclusive copyright to lay the competitiveness and market share of WeChat video in one fell swoop.

This pile, piece by piece of cooperation, is put on the table, all of which are calculated in hundreds of millions!

All the people sitting in the audience, each one of them was dumbfounded, full of disbelief.

Especially the bald beast, he kept patting his face and muttering a word.

"I'm not dreaming, am I?"

How much money does it have to be invested, and how capricious does it have to be, to be able to invest so much money to run such a huge project?

Not much else, just for the copyright fee, how much do you have to pay every year?

This is simply burning money, and crazy money burning!

Everyone was stunned!

Compared with the large investment in copyright fees, the budget invested in supporting original videos is nothing at all.

It is also at this moment that everyone clearly realizes that the WeChat video is going to be real this time!

They are not like Yang Huan, they are not traversers, so naturally they don't know, now the price is indeed a big deal, or even high, but in the next year or two, when Internet video companies start to grab copyrights, the price will be quite low.

Just kidding, you have a hit American drama with a single episode of 10,000, and a hit Korean drama with a single episode of 5,000, why don't you buy it and try it?

There are also variety shows on Capital TV and Mango Satellite TV, if you don't give a sky-high price, people will sell it to you?

But there are also smart people, although they are not traversers, but their eyes are quite precise and sharp, and they grasp another layer at once.

For example, a young man in his thirties wearing glasses sat next to Yang Huan.

He realized that Young Master Huan was erecting copyright barriers.

The mobility of online video users is quite large, and whoever has a good video program and has a better experience will go to whoever watches it.

If it's the kind of show you have, I have, everyone has, it's not very competitive.

But now, WeChat video has spent a lot of money to sign the exclusive copyright of the network, including the set-top box.

That is to say, in the future, in these fields, these programs will only be available on WeChat video, and if you want to watch them, you have to come to WeChat video.

This will be a painful blow to other video platforms.

And for WeChat video, it will be a godsend.

If after spending so much money and introducing many programs and resources, WeChat video can't catch up, rush to the forefront of online video, or even become the market leader, then it is really a dou that can't be supported.

It is estimated that it is also because of this that WeChat video will be used by headhunters to poach themselves in every possible way.

Thinking of this, the young man with glasses couldn't help but turn his head sideways and glanced at Young Master Huan who was sitting beside him, with admiration in his eyes.

This plan is too far ahead!

It will be a terrible blow to competitors!

Or even exploded directly into slag!

He could even predict that by tomorrow, as soon as the media announced it, the entire Internet would definitely go crazy!

It's just that......

"Young Master Huan, will your plan be too rushed? After all, the investment is so large, and now the market environment is ......"

After Yang Huan heard this, he couldn't help laughing, "Lao Ma, you're not wrong at all, the current market environment is not good enough, the payment habits of netizens have not been cultivated, and piracy is everywhere, but so what?" ”

The old horse frowned, and smiled bitterly in his heart, I am only in my early thirties, and I will become an old horse!

Please call me a pony, okay!

"I sue you, this market will not take the initiative to get better, we need to operate!"

These words made the old horse nod his head in agreement.

"Someone pirates, I sue him for bankruptcy, users don't have the habit of paying, it doesn't matter, I gradually cultivate step by step, I have enough patience, enough financial resources to support, I believe that all the future will be fine."

The old horse nodded convincingly, and his eyes were full of admiration.

"Also, my dad often said that the biggest advantage of doing business is the time difference, you can't wait until all the conditions are ripe, and everything is ready, and you can only go on, then it's too late!"

"Therefore, I have always done things, which line of work I have identified, regardless of whether he makes money or loses, I will talk about it first!"

The old horse nodded heavily, it is indeed such a set of truths.

It's easy to say, but it's hard to do!

I'm afraid that only a wealthy person like Young Master Huan has the ability and courage to do it.

"In the future, the WeChat video will be handed over to you!" Yang Huan smiled and patted the old horse on the shoulder encouragingly.

It's directly a rush entrusted with a heavy task!

The old horse was full of emotion and excitement, and couldn't stop nodding