"I want to make an internet gift card."

Andres? Ihahn was a little excited when he said his idea.

Yang Huan knows that gift cards are the kind of shopping cards or vouchers that are very popular in China, but this industry is not new, and there are many websites that make gift cards, especially in the United States.

It is said that the gift card market in the United States may reach $50 billion this year, and it is expected to exceed $100 billion by 2012, so this market is indeed very large, but the problem is that the competition is too fierce.

"What I want to do is not that kind of gift card sale or transaction." Andres? Ihan shook his head vigorously.

Yang Huanqi was surprised, "Then what do you want to do?" ”

"Gift-giving."

"Gift-giving?" Yang Huan was a little confused.

"Now the social network is so large, whether it is Facebook or Twitter, the number of users has reached hundreds of millions, and the connection between users is getting closer and closer, but I don't know if you have a problem, there is almost no online gift service."

Andres? Ihan said this, revealing a hint of excitement, "We all know that giving gifts is more exciting than buying gifts, so my idea is not to do a gift card buying and selling transaction, or to spend, but to give." ”

Yang Huan remembered that in China, the gift of shopping cards and gift cards is indeed very popular, especially in reality, and it is an important channel for the government to crack down on accepting bribes.

Can be sent on the Internet, this ......

"According to the analysis I obtained, in the United States, among the gifts that women most desire to receive, gift cards rank first, and men rank third, while in Europe, gift cards are also the most desired gifts for everyone, which is why gift card trading sites have become so popular in recent years."

Although Yang Huan doesn't know the details very well, it sounds like it makes sense.

This man has put a lot of effort into this.

"My idea is to get a friend's birthday and other important or celebratory information through social networks such as Facebook and Twitter, and then choose the right gift card to give to the friend and write a message."

Yang Huan listened lightly, "This is a bit like the concept of Internet greeting cards." ”

"Yes, that's right, but what's interesting is that after the gift card is given, it will be temporarily pre-stored and kept confidential, and the recipient of the gift card will not see the specific information on the gift card until the pre-set memorable day, he will be reminded and learn the details of the gift card."

It's kind of interesting!

It's a bit like giving the recipient an unexpected surprise.

"However, everyone other than the recipient can see the details of the gift card, and if they want to give a gift to the recipient, everyone can add an amount to it, and the amount of money available in the gift card received by the recipient is the sum of the amount added by all the friends."

Yang Huan listened to it and felt that this concept was a bit like a group purchase, but this time it was a group purchase gift.

"And then?" Yang Huan felt that it was not enough.

Andres? What Ihaan is talking about is only the user and the recipient, but what about the channel of the gift card?

"You know, now many brands are reluctant to engage in discount promotions, they think it will damage the reputation of the brand, but everyone knows that the lower the price, the more competitive it is, so we use gift cards to carry out a disguised discount, for consumers, they take the gift card into the physical store, they will not feel that it is a discount promotion, but feel that it is a gift carefully prepared for him by a friend."

"For brands, they can sell their products cheaper without compromising their reputation, so I'm sure there will be a lot of brands willing to offer some free or low-cost gift cards for that."

Yang Huan thinks that this idea sounds really good, at first glance it seems to be a group buy, but in fact it is more interesting than a group buy.

In his previous life, he had seen some reports that the biggest problem with group buying websites was that the user stickiness was not enough.

Merchants distribute preferential information on the group buying website, and users flock to it, and after enjoying the low price discount, they are gone, and the user has no viscosity at all, so the group purchase model is difficult to solve the win-win situation between the group buying website, the merchant and the user.

Can Andres? Ihan's idea is an effective solution to this problem.

At the very least, this gift-giving gimmick is good.

There is a saying that is blessed to give than to receive.

Giving gifts to others is more rewarding and proud than receiving gifts from others.

In addition, the gift card market is indeed quite large, and over the years, countless people have been groping and looking for how to break down the barriers between online and offline.

Now it seems that this is an opportunity worth trying.

Seeing that Yang Huan was in thought, Andres? Ihan smiled a little awkwardly, "This is a relatively primitive idea of mine, but I think this model is very promising, especially your WeChat, all users are users in the mobile phone address book, and they are more connected to each other than Facebook and Twitter." ”

Generally, the people who give gifts will want to give it if they are close to each other, and the friends in the mobile phone address book are basically close people, so there is a very large overlap between the users of these two aspects.

It is estimated that this is the reason why he found Yang Huan.

"It's kind of interesting!" After Yang Huan heard this, he praised it with a smile.

He has always felt that free is the ultimate killer on the Internet, and as long as anything is free, it will become popular immediately.

But free is also a double-edged sword, if you use it well, you win more, and if you don't use it well, it will be over.

As it stands, Andres? Ihaan's whole idea is still relatively complete.

And he feels that with this app, it is bound to attract users on Facebook and Twitter to WeChat as much as possible.

"I can promise you right now that I am willing to invest in this project!" Yang Huan made a decision on the spot.

This kind of project does not require too much capital to invest, and it is not painful for him.

After all, he had just extorted 30 million pounds from his father.

"Now, I solemnly invite you to join my company and work for me, with an annual salary of 200,000 pounds, no shares, but I will give you free space to swing, and equip you with a research team, and take out two million pounds of research funds, and as long as you do a good job, I will definitely give you a salary increase."

"Two hundred thousand pounds?" Andres? Ihahn was dumbfounded.

That's more than five times his smashing salary in Sweden, and even Google, which claims to be the best-paid company, has a senior technician's salary of about the same.

He didn't expect that Yang Huan would be such a big deal as soon as he made a move.

Two million pounds of research money would be enough to stun him.

In fact, Yang Huan searched for Shengpotian from his mobile phone, this company is not small, and being able to serve as a technical officer in a company like Shengpotian at least proves that this Andres? Ihaan is very strong.

"Think about it." Yang Huan was not in a hurry.

People have taken the initiative to come to the door, what are you still anxious about?

Are you still afraid that he won't be able to escape?

Even if he runs away, Yang Huan can immediately organize people and do it himself according to this idea.

"Don't think about it, I'll do it with you!" Andres? Ihaan nodded in agreement without hesitation.

People go to high places, water flows low, and of course he will not be stupid enough to put a high salary and continue to go back to Stockholm.

Yang Huan nodded and praised, "You won't regret today's decision!" ”

Sweden's Internet innovation companies have always been quite good, such as Skype, which was later acquired by eBay at a high price, and Yang Huan was acquired by Microsoft in 2011 for a sky-high price of $8.5 billion.

And the current table of Shengbaotian is also quite good, and it is favored by many investors.

Sweden also has a lot of game and software talents, and Yang Huan is the most scarce talent now.

So his calculation is to retain people first, then find opportunities to get through him, and attract more Swedish talents to join his team, after all, talent is the primary productive force.

…………

…………

Germany, Gelsenkirchen.

Clemens? Tenis sat in his office, on the desk in front of him, with a financial statement that had just been handed to him, and across the desk sat the team's new general manager, Peter Brown. Petus.

Since this summer, the chairman of the board of directors, Joseph? After Schnusenberg's retirement, Tenis, as chairman of the supervisory board, became the sole ruler of Schalke O4, but at the same time, he also took over the huge debt of Schalke O4 from his predecessor.

"We have a debt of 270 million euros and we need to pay almost 15 million euros in interest every year, and if we don't solve these problems and reduce the debt burden of the team, even if we make it to the Champions League this season, we will end up crushed by the debt and even bankrupt."

Peter? Petus, who used to be the sporting editor of aZ magazine, was asked to take over Schalke O4 this time to help Tenes improve the team's operations, but after taking over, he is in a much worse situation than previously expected.

So to speak, Joseph? Schnusenberg left them with more than just a mess.

"The team's total salary expenditure is now more than 70 million euros, which is only a little less than Bayern Munich, but we have nearly 150 million euros less than Bayern Munich in terms of income, and we simply can't afford such a heavy salary burden."

Peter? Peters was a little excited, "On the other hand, the money owed for the renovation of the stadium is now enough to give us a headache with interest alone, and the British Shekett Investment Bank has asked us to use the ticket proceeds as collateral to raise funds from the society to pay off the debt." ”

Speaking of which, Peter? Petus staring at Clemens? Tenes, word for word.

"We don't have a choice!"

In the summer of this year, Schalke O4 has successively released Westman, Raphinha, Kuranyi, Asamoah and other main stars in order to save salary expenses, and the superstar Raul who was introduced for free was able to join the team because Real Madrid helped pay his salary.

However, this can only be done to reduce costs, but this season the team has reached the Champions League, if you want to make a difference, get more Champions League bonuses, and relieve the financial pressure of the team, you must bring in reinforcements to strengthen the overall strength of the team.

The premise of being able to recruit is to sell people!

"Neuer?" The only thing Tennis can think of is the team's most valuable player at the moment.

Manuel? Neuer.

Petus nodded, "We need to sell him in exchange for cash flow." ”

"But you should know very well that Bayern Munich also knows what we need, they don't want to offer a reasonable price, and Manchester United has been hovering around 15 million euros, and they can't sell for a high price."

Tenes is not the kind of pedantic person, he knows very well that the most urgent thing for the team at the moment is money, and if he can sell Neuer in exchange for a considerable amount of money, then he will not hesitate to agree.

But the problem is that the two teams that are interested in Neuer now, Bayern Munich and Manchester United, are not in a hurry, they are waiting for Schalke O4 to hold on, and take the initiative to come to them, so as to take the opportunity to lower the price.

Therefore, selling Neuer at this time is undoubtedly a very loss-making transaction.

"Actually, we have another potential customer."

"Who?" Tenis asked curiously.

"Southampton!"

"That League One team?"

Peters nodded, "I received the news that they now want a goalkeeper and have brought in eighteen-year-old Courtois from the Belgian Genk team for one and a half million euros, but this player lacks game experience. ”

When Tenis heard this, he immediately understood what Peters meant.

"You mean, we took the initiative to sell Neuer?"

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