From Madrid Airport, head south along the M14 ring road and you will immediately find a network of interchanges connecting the city of Madrid with the eastern suburbs.

Highways in four directions are intertwined here, like a spider's web.

Under the overpass, a green light rail train coming from the southeast roars by.

Next to the overpass, you can see a large construction site to the west, the rumbling sound is endless, and from a distance, it is a hot and prosperous scene, which is quite rare in the economic depression of Madrid.

Just get off the overpass, enter the E5 road, the first intersection goes west, enter the M201 road.

This road also had an official official name before, Olympic Stadium Road.

On the north side of the road, which is in full swing, is it the new stadium of Atletico Madrid and the surrounding commercial center?

On either side of the intersection into the construction site of the new stadium is the Stadio Olimpico station on the Madrid Metro Line 7.

The surrounding area is a residential area, densely populated, and the transportation is very convenient.

In addition to buses, Metro Line 7 stops at the new stadium, and Lines 2, 5 and 9 also pass through the surrounding area, making it easy for fans to access the stadium from any corner of Madrid.

After two years, the frame and façade of the new stadium at Atletico Madrid are almost complete, leaving only the interior decoration and a series of other supporting facilities, which are expected to be officially opened in a year's time.

When completed, the new stadium will have a capacity of 70,000 people.

If the attendance is satisfactory by then, it is not even ruled out that the third floor will be expanded in the future, with a capacity of up to 90,000 or even more than 100,000, which will catch up with the Camp Nou and the Bernabeu.

As soon as Yang Huan got out of the car, he raised his head and looked at the magnificent new stadium.

The design of the course was designed by Norman Foster and Huang Ying, the latter of whom has gradually made a name for himself in the last two years after several successive plays, and has become a rising star in the international architectural design industry.

What satisfies Yang Huan the most is that her designs always have a strong Chinese flavor.

Moreover, it is still very Chinese and traditional, because it is difficult to be satisfactory in Europe, America and the world.

Huang Ying's Chinese style is a very international style and a very atmospheric style.

Therefore, not only the Chinese are very satisfied, but even people from European and American countries are quite fond of her design.

"That decision was the right one!"

Young Master Huan stood outside the gate of the stadium and looked at it for a long time before he spit out such a sentence.

Accompanying Young Master Huan, Atletico Madrid CEO Ferran Soriano, and the new CEO of Miracle Football Group, Peter Kenyon, they all understood what Young Master Huan meant, and they kept nodding.

At the beginning, there were two plans to renovate the stadium, one was to follow the original plan, which could reduce a lot of investment, but also save a lot of time, and even, if it was according to that plan, it should be moved in now.

The other solution is to tear it down and start over.

Before, Atletico Madrid was a sling and had no money, so how to save it, it was unsatisfactory in many aspects.

Young Master Huan finally chose the second plan and tore everything down to rebuild, even if it required a considerable amount of investment, but now it seems that it is still worth it.

According to the original plan, the capacity of this new stadium in Atletico Madrid will be 70,000 at most.

But now, at least 70,000, at most, the third layer is added, and it can even break through 100,000.

Don't worry about Atletico Madrid's attendance, as the most popular team in Madrid, Atletico Madrid's attendance has always been quite ideal, and it is not lost to the city's rivals Real Madrid.

In the past, the attendance rate was basically able to maintain around 85%, but now, the team has won the La Liga championship and reached the Champions League final.

Last season, Atletico Madrid averaged 92 percent attendance per game, second only to Athletic Bilbao in La Liga.

However, in the new season, the team's season ticket sales were very good, and the second round of the league at home to Eibar was a full house at the Calderda Stadium, with an attendance rate of 98%.

A large part of the team's high attendance is also due to the fact that Simeone's coaching style is getting better and better.

"The club's preliminary estimate is that the attendance rate of this year's league should exceed 95 percent, and we are now hard to get a ticket, so we even doubt that the 70,000 capacity of the new stadium is enough."

Yang Huan laughed when he heard it, "Don't be too greedy, you can't become a fat man by eating in one bite, this kind of thing can't be rushed, first work steadily and steadily, and it is only serious to serve these 70,000 people well." ”

Soriano hurriedly nodded yes, he also knew that this could not be rushed.

If the third layer of stands is built all of a sudden, the capacity is too large, but the seats are not satisfied, resulting in a bad atmosphere at home, which will affect the viewing experience of fans, and then affect the attendance rate of the team.

Of course, sometimes, the attendance data can't be taken too seriously.

For example, Athletic Bilbao has a high attendance, right? First in La Liga!

But their San Mamés stadium has a total capacity of only 35,000, even if your attendance rate is high, how many people can you sit?

In La Liga, a team with this kind of ambition to build a stadium with a capacity of 70,000 people, aside from the two giants of the Spanish Super League, is the only team that Atletico Madrid has the qualification, and other teams, including other teams such as Valencia and Sevilla, are impossible.

"Let's go, go inside and have a look."

Yang Huan, like most Chinese, has a very special complex for real estate in his heart.

It's not that he wants to invest in real estate, but he enjoys it, and the sense of accomplishment of building Madrid's iconic buildings on a large barren plot of land that attracts tourists from all over the world is very different.

Building a new stadium is actually a very complicated matter, not only the exterior and interior decoration of the stadium, but also a lot of factors to consider.

For example, the simplest seat, the difference and the greasy are quite obvious.

In addition, the multimedia system and intelligent management system are also standard equipment that must be equipped with modern golf courts.

Atletico Madrid has contracted these supporting facilities to professional companies to take care of, but the specific operation is still quite troublesome.

Yang Huan is very afraid of trouble, so he just goes around and never interferes.

After visiting the new stadium, Yang Huan went to the commercial plaza in the north.

"By the way, Peter, how are you talking to ECE?" Yang Huan asked Peter Kenyon.

The commercial center supporting the stadium is now handed over to the group for unified operation, so the negotiation with the partner is naturally in charge of Peter Kenyon.

"The negotiations are going well, but there are still some issues that need to be resolved."

"What's the problem?"

"There is still a big gap between them and our psychological price in terms of rent."

Yang Huan nodded, "Are there any other options to consider?" ”

"Yes, several large shopping mall chains in Europe and the world are interested in cooperating with us, and some of them even offer prices that are more attractive than ECE Group, but ......"

Peter Kenyon said cautiously.

Negotiating with ECE was Yang Huan's suggestion to him, and Peter Kenyon also knew very well that the owner of ECE Group was the most famous rich fan of the Hamburg team, Alexander Otto.

Therefore, when he was negotiating, he was somewhat stumbling, but he couldn't figure out what Young Master Huan meant.

"Since there are more tempting options, then our attitude should be a little stronger, we are in business, not here to make friends, don't have other concerns, if Alexander Otto really wants to cooperate with us, he will know what to do!"

"Understood!" Peter Kenyon had it in mind.

In Yang Huan's opinion, it would be good if he could cooperate with Alexander Otto.

But if you have to sacrifice your own interests because of this, it may not be too compromised.

After all, he didn't owe anything to take over the burger, and he didn't need any help from them, he could handle it himself.

Therefore, there is no need for him to accommodate Alexander Otto in such matters.

Of course, he also believed that this kind of thing should be the responsibility of the people under the Otto family, and it had nothing to do with Alexander Otto.

Just like Yang Huan, Peter Kenyon is also responsible for the whole thing, and he doesn't interfere at all.

"How's the preparation for attracting investment?" Yang Huan asked again.

Peter Kenyon nodded, "Almost, we are planning to hold two investment conferences in Madrid and Milan in October, and there are already many merchants and enterprises who have expressed interest in us, so we believe that this is not a big problem." ”

With Southampton's previous popularity, coupled with the very mature operational precedent of the United States in this regard, it is not surprising that many enterprises and businesses are optimistic about this model.

"By the way, Ferran, what is the reply from the Madrid city government?" Yang Huan turned to look at Soriano.

Soriano immediately replied: "They have agreed, but they still need a little preparation time, after all, there are a lot of residents around, we have been in a hurry recently, and many residents have reacted greatly, and there were even many fans of Real Madrid and Getafe before, who collectively accused us of disturbing the people, and it was not easy to suppress it." ”

Yang Huan laughed when he heard it.

Real Madrid and Getafe are both Madrid teams, and one is Rayo Vallecano.

So, no matter which point of view you look at, it is impossible for the supporters of these teams not to give Atletico Madrid eye medicine, especially when the project is really a nuisance.

No, wasn't Manchester City going to build a new training base before?

As a result, in the process of land expropriation, I encountered one of the strongest nail households.

Ah, it turned out to be a die-hard die-hard Manchester United.

According to Mubarak, that bastard is soft and hard and does not eat, water and fire, anyway, no matter what you say, he will not accept it, and he will not bird you at all, which makes Manchester City really exhausted.

So, Atletico Madrid is in a good situation right now.

"As soon as possible, the naming rights of these two roads are also very valuable!" Yang Huan laughed.

When he decided to build the new stadium and commercial plaza, the city of Madrid promised that the Rue de la Olimpico and the road to the west would be named after Atletico Madrid.

The consideration of Yang Huan and the commercial team is that these two roads are named in the name of the naming agent of the stadium, which can greatly enhance the commercial value of the naming rights of the stadium, which is also quite attractive.

"Okay, I'll keep following up!" Soriano agreed.

Yang Huan didn't say anything more.

He still has a lot of trust in Soriano and Begiristan, and their abilities are also quite good, they are both well-known professional managers in European football, one is responsible for management, the other is responsible for competition, and they can be regarded as the best partners.

Previously, Manchester City's Mubarak also took the initiative to find Yang Huan and begged for a long time, hoping that Yang Huan could let the two of them go to Manchester City.

As a result, Young Master Huan didn't agree, and almost blasted Mubarak out of the door.

The group continued to walk in the commercial plaza until Yang Huan's phone rang.

Caller ID, Florentino!

"Haha, this old boy can't wait!"

Yang Huan smiled and shook his head, "Let's go, go to the Bernabeu!" ”