Chapter 106: Promise by example
There are rules everywhere in this world, everywhere, in every industry, and even in every person.
But behind the rules, there are often many unspoken rules that outsiders can't see.
For the Michelin Travel Guide, Richard? Parker was undoubtedly the one who knew their unspoken rules best.
"Let me tell you this, Michelin has 500 independent food agents like me all over the world, and these 500 people have to search for and inspect gourmet restaurants all over the world, especially in Europe, and they must be anonymous and cannot show their Michelin ID."
"According to the most standard, a credit card and a car, they have to go back and forth between more than 80 three-star restaurants, hundreds of two-star restaurants, and more than 1,000 one-star restaurants in a year, how much do you think it will cost?"
Hearing him say this, Yang Huan understood a little.
The most unrestrained thing in the world is public spending.
Michelin employs these food agents, each of whom is a food lover, and even if they don't spend money outside of business, just eating, which is a staggering amount of money.
Elvi just now? Didn't Dekun say it?
The average spending level in a three-Michelin-starred restaurant is 300 euros, but what about the highest spending level?
"Michelin does not accept gifts and advertisements of any kind, and its only income is the publication of Michelin travel guides, which can be calculated according to various editions, with an average annual volume of 1.5 million copies, and the price is only 24 euros at a maximum price, that is, Michelin only earns 36 million euros a year from the line without any cost."
Speaking of which, Richard? What Parker wanted to say was already clear.
"Do you think Michelin's income can afford such a huge expense?"
"And in recent years, with the emergence of other food evaluation institutions in the United States and Europe, Michelin's lofty status has been constantly challenged, and the evaluation mechanism has also been questioned, and there has been a lot of turmoil in the past few years."
Yang Huan understands Richard? Parker meant, and he understood why Elvi? Dekun is going to avoid suspicion.
In the final analysis, there is no kind of selection in this world that can truly be fair, impartial, objective and independent.
Even if it's a Michelin travel guide.
Since the cost pressure is too great and the income is not high, Michelin must find a way to open up revenue and reduce expenditure.
Open source is to increase some income outside the industry, and to reduce expenditure is to reduce investment in evaluation, for example, you can't go to random inspection every year, and some restaurants go once every few years, or even once from beginning to end.
Or for some restaurants with certain qualifications, after some kind of activities, after establishing a good relationship, allow them to be on the list, etc., these are all feasible methods.
In fact, Michelin has had this happen more than once.
A Michelin-starred food agent wrote a book that revealed the inside story, and then a Belgian restaurant made the list first, waiting for a period of time before opening a guidebook.
These cases are all illustrating one thing without exception, there is something greasy in this!
"Whether it's from the company's standpoint or from the standpoint of a friend, I hope you can accept the honor of three Michelin stars, because I will often come to you for dinner in the future!"
Richard? Parker laughed when he said this, "You know, I love Chinese food culture. ”
Yang Huan's various reasons for wanting to retire this honor before seem to be unnecessary now.
Listened to Richard? After Parker's words, he felt that it would be good for him to leave this honor.
"Okay, I'll think about it again!"
Of course, Yang Huan couldn't agree on the spot, at least he had to pretend.
Richard? Parker is also an old fritter, and he doesn't say much after listening to it.
"When you open your branch in London, remember to give me a call and I'll look for another opportunity to patronize it!"
Yang Huan understood what he meant, and nodded with a smile.
At this time, Elvi? Dekun came back, saw the two talking and laughing, and knew that things were going well, but he had to pretend not to know, "What are you talking about, talking so happily?" ”
Yang Huan said with a smile: "We are discussing a way to resolve the embarrassment and doubts that Michelin is experiencing now. ”
What did he say, Elvi? Dekun was immediately interested.
"Tell me about it."
"It's easy, work with us!" This is also what Yang Huan suddenly thought of just now.
"The problem you are encountering now is nothing more than that some people question you for not being just and fair enough, and you are completely operating in the dark, and the outside world does not know your specific selection criteria, as well as the problem of selection and efficiency."
Elvi? Dekun nodded, "Yes, that's right. ”
Even Richard? Parker also paid attention, and if he could really solve it, it would be a great favor for Michelin.
"Actually, it's very simple, you set up several public service accounts on our WeChat platform, and when your secret agents go to a certain restaurant to evaluate, they can directly tell the users what they have eaten, what they have seen, and they can even complain and praise, etc."
Yang Huan's idea is quite special, the number of WeChat users is rising sharply, and it is very convenient, as long as there is a smartphone, you can do it, almost no additional cost.
"Nowadays people value the right to know and the sense of participation, you have to let them know what they are interested in, let them comment, participate in this evaluation, be a part of it, and then you can resolve this mistrust to the greatest extent."
"Wonderful! Wonderful!!! "Elvi? Dekun patted his thigh and praised.
"It's such a great idea!"
Richard? Parker listened and thought it was a good idea.
"I'll get someone ready right away when I get back!" Elvi? Dekun is excited right now.
Because he really felt that Yang Huan's mention was like an initiation, which solved an imminent problem for him.
Thinking about it seriously, this Young Master Huan is really a genius.
The ideas that came up with a random idea are so wonderful, so amazing!
"Okay, I'll also send technicians to France to help you and build your life."
Yang Huan actually has his own careful thoughts.
Cooperating with this kind of authoritative evaluation agency first is also a big improvement to the image of WeChat.
In addition, the number accumulated by Michelin's food evaluation can help WeChat to provide travel assistance and food guides in the future to the greatest extent, which is also very attractive to WeChat users.
…………
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Sent Richard away? Parker and Elvi? After Dekun, Yang Huan called Huang Tianshun over and told him about it.
"That's what happened!"
After listening to Yang Huan, Huang Tianshun agreed with Yang Huan for changing his mind and leaving a three-star Michelin signboard.
It's an honor.
And maybe even the London branch will have a chance to make the list.
"Lao Huang, what should we cook in the future, what ingredients to use, we still do it, don't care what Michelin star they are or not, it has nothing to do with us!" Yang Huan said it arrogantly.
"Understood!" Huang Tianshun also thought it through, and his heart was relieved.
"But Young Master Huan, it's best not to let too many people know about this matter, after all, ......"
"Well, you can do it yourself!"
Yang Huan was not interested in this kind of thing, so he let Huang Tianshun deal with it himself.
Seeing off Huang Tianshun, Yang Huan sat in the open-air restaurant, facing the Teste River, looking at the sailboats and yachts on the riverbank, thinking about some things.
"Young Master Huan." Huang Ying walked to Yang Huan's side and sat down across a table.
"Is there something wrong with me?" Take the initiative to send it to the door, which is rare.
Huang Ying didn't know why, she blushed when she saw him, especially as long as she thought of his eyes, as if she could see through his outer clothes and directly see the underwear inside.
She is also wearing the underwear given to her by Yang Huan today, which feels quite strange.
"This is the key to your house, and I've cleaned it for you." She pushed over a key.
After coming back, Yang Huan hadn't even been to his home.
"Oh, okay!" Yang Huan took it casually.
He is thinking about whether to open a few more Wangjiangge branches in major cities?
But in this way, will it be too big?
Also, should we take advantage of the relationship between Michelin to let a few more Chinese restaurants be on the list and improve the status of Chinese food?
At the very least, I have to let that vote look down on Chinese food, and always think that there are many Michelin three-star restaurants in Japan, which means that the guys who have good Japanese food look at it, and it is not entirely because of the food and attitude.
Huang Ying sat on the side, seeing him staring at the river, knowing that he was thinking about things, he couldn't say a lot of words.
Originally, she wanted to help Du Ziteng thank Yang Huan, but now......
She was really curious, what was the structure of Young Master Huan's head?
How is it possible to do so many incredible things?
She really wanted to find out.
"That's right, Huang Ying."
"Huh?" Huang Ying was suddenly taken aback.
"What's wrong with you?" Yang Huan felt strange, why was this girl so surprised?
"It's okay, it's okay!" Huang Yingfen's face was flushed, and she looked very handsome.
Yang Huan smiled, "You helped me design the house again, and helped me clean up, and I will be my part-time worker in the future, to be honest, how do you want me to thank you?" ”
Looking at Yang Huan's ambiguous eyes and smile, Huang Yingfang's heart was confused.
Could it be that he wants to make a promise?
She forgot to ask, when did she promise him to be a part-time worker?
"No, you don't need to thank me."
"Yes, yes!" Yang Huan laughed, turned his head to look behind him, made sure that there was no one, and leaned over.
"Why don't I take you to the mall again?"
At the mention of shopping malls, Huang Ying's face turned even redder, and she couldn't sit still.
"Young Master Huan, if you talk nonsense again, I will ignore you in the future!"
Yang Huan laughed even louder, "Why am I talking nonsense?" I'm serious and want to go to the mall and buy a gift for you, isn't that serious? ”
"In short, don't mention the mall." Huang Ying stomped her foot lightly and stood up.
"It's okay not to mention the mall, we just launched a gift-giving app, I'll go up there and see if there's a Damoris."
Damoris, isn't it the store where Yang Huan took Huang Ying to choose underwear?
Huang Ying bit her lower lip, stared at Yang Huan viciously for a while, and threw down a sentence, "Ignore you!" And then he left.
Yang Huan shrugged his shoulders, learned her tone, and said coquettishly, "Ignore you, dead ghost!" ”
Just a few steps, Huang Ying burst out laughing.
This guy is too poor to be serious, but he can't be hated.
After Huang Ying left, Yang Huan beckoned to Long Wu, "Take my phone." ”
took the phone, Yang Huan quickly logged on to 6 Apple's official app store, found this social gift app called ap, and directly used the WeChat account to log in 6, enter the main page, and feel very simple and comfortable.
"Wow, is there really Damouris, Andres? Ihaan did a good job! ”
Yang Huanzhen found Damoris's gift cards and gifts.
"Gotta pick the sexiest one." He was amused in his heart, thinking about Huang Ying's expression when he received the gift, it must have been very interesting.
The Internet has such advantages and benefits.
"Huang Ying has it, and others should have it too." Yang Huan decided to do just that.
Zhang Ning is still in China and can't enjoy this treatment for the time being, so Yang Huan decided to give Huang Ying and Xia Lin? Lahri and Lin Yun'er sent the same alone.
But when he was searching for Lin Yun'er, there was already a fan who wanted to give her a gift card, and more people were allowed to add the amount to it.
Yang Huan thought about it, and simply clicked in, and now this fan gave an amount of one pound.
"Wow, that's too stingy, isn't it?"
Yang Huan shook his head and entered a hundred on the amount, but he felt that it was too little.
"It's the first time I've given a gift card to a beautiful woman, giving 11,000 is too little, at least 10,000!"
So he entered four zeros, but who knows, with a shake of his hand, he accidentally lost too much.
What's worse is that the order was directly generated and sent out.
Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!