In the hall of the Yang family's villa, the old man Yang and his wife sat in the main seat, and Yang Wenfeng and his wife sat on one side, they all stared at Yang Huan, especially Yang Wenfeng, with some anger in his eyes.

Although Old Man Yang is not like Yang Wenfeng, he is somewhat blamed.

There was a sense of tension in the hall, as if there was going to be a family war, which was about to break out.

This made Zhang Ning, who was sitting next to Yang Huan, a little panicked, looking at Yang Wenfeng, and then at Yang Huan, she was quite at a loss.

"Uh, Dad, why are you looking at me like that?" Yang Huan asked with a wry smile.

It's okay not to ask, but as soon as he asked, Yang Wenfeng became angry.

"Hey, you stinky boy, are you embarrassed to ask? What do you mean you helped me buy a football team? Do you think your dad's money is so easy to make? Four billion, my little ancestor, do you think it's 400,000? ”

Yang Wenfeng finished counting, and he shook his head with remorse.

It seems that he should be remorseful now, why did he indulge him so much in the first place?

It turned out to be good, this kid is getting more and more outrageous, more and more excessive.

"I know, you have the ability, you have the money, but the money is not such a flower? That's four billion! ”

He has worked hard for most of his life and saved such a large family business, in his conscience, it is difficult for him to come up with four billion cash in one go, but his precious son is good and throws it out directly.

It's a good thing that young people have ideas and courage, but the problem is that they can't go too far!

Yang Wenfeng felt that Yang Huan's decision this time was too hasty.

It is estimated that he is used to being smooth sailing in Europe, thinking that he can toss like this at home, but as everyone knows, can the domestic environment be the same as the foreign environment?

How many people are calling for wind and rain abroad, but when they arrive at home, they are immediately deflated.

"Have you ever thought that now that you have smashed into four billion in one go, what will happen next? Yangcheng Hengda burned 2 billion in three or four years, what are you going to do? Also burn two billion? Or even more? ”

Yang Wenfeng doesn't seem to understand, this account is not cost-effective!

"I'll deal with this matter, and immediately ask people outside to withdraw the news and clarify that it's fake news, and I'll talk to the Zhongxin Group, it's a big deal to sponsor them for a few years, but this deal is over!"

Yang Wenfeng still has this ability.

But who knows, when Yang Huan heard this, he smiled, "Dad, you're wrong." ”

When Yang Wenfeng heard this, he was stunned.

Not only him, but even Old Man Yang and others were a little surprised.

"Let me tell you this, even if it really costs four billion, I think it's worth it!" Yang Huan said very seriously.

Yang Wenfeng didn't notice anything else, but he just heard Yang Huan say, even if he said, isn't it four billion?

But Old Man Yang heard it, his old man was not interested in money or anything, and he wanted to know what his grandson thought.

"Ah Huan, you should talk about it."

Yang Huan nodded towards the old man, "Grandpa, let me ask you a question, I heard that you have also paid attention to football recently, do you know how many years have those professional clubs in Europe been so giant?" ”

When Old Man Yang heard this, his brows furrowed, and he thought hard, "It seems to be over a hundred years, right?" ”

"Yes, it's basically been a hundred years, fifty or sixty years are very few, but have you ever wondered why these teams have survived for so long?"

At this time, Old Man Yang and Yang Wenfeng were a little silent, they really didn't know.

"From a macro point of view, the reason why professional football has survived for so long is because of the needs of the fans."

After a pause, Yang Huan smiled slightly, "I don't know if you have noticed that since the subprime mortgage crisis in the United States, and then to the European debt crisis, first the US government, and then the European Union, have been developing the sports industry in unison, especially football, and now, our country has also begun to pay attention to this area." ”

"I have a friend, News Corporation's Murdoch son James, he told me that whether it is the TV era, the Internet era, or the mobile Internet era, content is king, and whoever controls the content is the king!"

"Of all the quality content, sports are a crown, and football is the brightest and most valuable jewel in this crown."

"At the same time, if you look at all developed countries, especially in Europe and the United States, the sports industry is the most high-quality resource in the tertiary industry, there are five major leagues in Europe, as well as the Champions League and the European Cup, not to mention in the United States, the sports industry is in full swing, doesn't this explain the problem?"

Old Man Yang and Yang Wenfeng listened and nodded in unison.

I have to admit that Yang Huan's words are indeed very convincing.

In fact, Yang Wenfeng can also see the development potential of the sports industry in China.

Therefore, in the past few years, the transformation direction of Yang's Group, led by Zhang Ning, is inseparable from the two major blocks of sports and entertainment, and it has also made quite good progress.

"In the past few years, in Europe, I have gradually discovered a very interesting phenomenon, that is, the most potential market in the football industry is in China!"

As soon as Yang Wenfeng heard this, he shook his head, "I don't really understand." ”

Everyone knows that Chinese football is the most complained about by all fans, and there is almost no one who does not take pleasure in ridiculing Chinese football.

A country that can't even enter the World Cup, dare to say that it is the most potential football market in the world?

Don't really say it and laugh at other people's big teeth.

Yang Huan shook his head when he heard this, "Dad, you don't know about football, especially professional football." ”

Yang Wenfeng was suddenly depressed, being ridiculed by his son like this, where is his old face going?

The wife next to him gave him a vicious look, who made you laugh at him for no reason?

"As I mentioned in Southampton, professional football has a unique social attribute, it is not a simple industry, and no industry is completely independent, just like real estate, there must be a lot of supporting industries, and the same is true of professional football."

"If you want to develop the tertiary industry, the sports industry is indispensable, and professional football, as the best quality content in the sports industry, will definitely be ranked first.

Speaking of this, Yang Huan smiled, "It's just a matter of time sooner or later!" ”

"As for the fact that professional clubs are losing money now, this is also normal, because even in Europe, it is difficult for professional clubs to make money, the main consideration is social effect, and sustainable development, but this is not a problem, just like engaging in the Internet, there is usually an idea, that is, to circle people in first, and then slowly find a way to monetize."

Why isn't Yang Huan worried about whether Madrid's Glory Plaza will make money?

The reason is very simple, every game has sixty or seventy thousand people to the scene to watch the game, people have been circled, you just need to find a way to cash him out, this set of methods can't make money, it doesn't matter, I'll change it tomorrow, if it doesn't work, I'll change it again.

As long as Atletico Madrid can still attract these tens of thousands of fans and come to watch every game, sooner or later, this group of fans will be willing to pay.

"Now the situation of domestic football is that people have circled, and they are still circling more and more, the number of fans is also increasing, and with the development of the domestic economy and the increase of income, their consumption potential is increasing."

This point, even Yang Wenfeng himself does not deny it.

"What hinders the development of China's football industry is not the national team, but the lack of standardization of professional leagues, and professional clubs have not been able to form a set of effective modern management mechanisms, but now all this is slowly changing and gradually in line with international standards."

"How much did the domestic league sell for live TV in the past? How much does it cost now? ”

"Also, a few years ago, the Football Association went all out and sold all the team's jersey sponsorships to Nike, but now? I can guarantee that when Nike's contract expires, they will be ready to vomit blood! ”

Yang Huan's words are really not untargeted, because now there are many voices proposing to redraw the contract with Nike.

"Football is an industry with this unique social attribute, and the European Football League is booming, firstly, it is too far away from us, there is a lack of interaction, and we can only watch it from a distance, which is nothing, and secondly, it lacks a sense of identity."

"I dare to say that if the country is at the same level, no, not the same, as long as it can be replaced at the same level, I believe that local fans will gradually turn to the domestic league."

"Yangcheng Hengda has only been burning for a few years, look at how popular it is in China? If the 16 teams of the Chinese Super League are so burned, within five years, the Chinese professional league will be on fire, and it will inevitably sweep the whole country, and even if it develops properly in the future, it is possible to go abroad. ”

Speaking of this, Yang Huan smiled, "Dad, then think about it again, China, as the world's largest and most potential consumer market, has the hottest, most attractive and concerned professional football league in China, you tell me, will the Chinese Super League have potential?" ”

Old Man Yang and Yang Wenfeng were really shocked by Yang Huan's words.

Not to mention, listening to his analysis, it is really such a truth.

Even looking at the past period of time, several of the top domestic conglomerates have flooded into the professional football market, and there is a feeling of fear of being turned away, and it is obvious that they are also aware of this.

As Yang Huan said, after this village, there will be no such shop.

If you don't make a move now, in a few years later, the market will be cultivated, and it will be difficult to enter again.

Even if you really reluctantly get in, I'm afraid you'll have to pay a lot of money.

Thinking of this, Yang Wenfeng also had to admit that his son thought deeper than himself and was more thorough than himself.

But who is Yang Wenfeng?

He has always been the only one who has been trained, when has he been disciplined?

Therefore, even if he agrees with and supports Yang Huan's idea, it is impossible to praise him.

"Okay, even if you're right, but you say, a capital national grace, you buy four billion?"

As long as he thinks of these four billion, Yang Wenfeng's heart hurts.

That's all white money!

"Who told you it was four billion?" Yang Huan laughed.

"This ......" Yang Wenfeng was stunned for a moment, this is what the newspaper said, "Is it ...... No? ”

"Of course!" Yang Huan smiled, "You say, am I so stupid?" If someone offers four billion, I'll buy it? Don't know how to bargain? Besides, what I just said is that even if it's really four billion, it's worth it, but it doesn't mean that I have to spend four billion to buy it, right? ”

"Hey, you kid, can you speak directly?" Yang Wenfeng suddenly became angry.

But everyone present laughed.

Everyone knows that this Daddy Yang is dying to save face.

"Three billion, cash!"

"Cash?" Yang Wenfeng was stunned.

If you want to say three billion, it is really not expensive, but it is this cash......

"I'm afraid our company won't be able to draw so much cash for a while!" Yang Wenfeng said with difficulty.

Who knows, Young Master Huan smiled, "It's okay, you don't have it, I have it." ”

"You?" Yang Wenfeng was overjoyed.

Oh, it's really a son, filial piety.

Unexpectedly, Young Master Huan's next sentence almost caused him to have a cerebral hemorrhage, "I'll borrow you, but remember to pay interest!" ”

"What?" Yang Wenfeng jumped up directly.

Still to pay interest?

Is this still his own son?

"Dad, what you said at the beginning, the father and son settle the account."

Yang Wenfeng was directly dumbfounded.

Isn't?

Wasn't it the same when I borrowed his money myself?

Five years ago, he borrowed 300 million from him, and five years later, he borrowed 3 billion from himself.

"Oh, by the way, I'm leaving after lunch today."

"In such a hurry? Where to go? "The whole family jumped.

"Go to Japan for a hot spring." Yang Huan said with a hippie smile, but he remembered Maki Horikita in his mind.

Old Man Yang laughed when he heard it.

When I go to Japan, I dare to love for the Club World Cup.

Yangcheng Hengda also participated, and the domestic speculation has been quite lively recently.

It can be seen that Yang Huan went home specially this time, which should be for the acquisition of the capital Guoen.

Thinking of this, the family suddenly felt warm.

This kid isn't as heartless as he seems!