The day after Boxing Day, the media across the UK and even Europe exploded.

Since the European debt crisis, the UK economy has been sluggish, and domestic consumption has not recovered to the pre-crisis level.

Although in 2014, the UK economy was the first to recover among many EU countries, with steady growth in sectors such as manufacturing and financial services, domestic consumption did not improve much.

But at the end of the year, first on Black Friday, major merchants have increased their promotional efforts, and then before Christmas, staged a pre-holiday madness, which greatly stimulated domestic consumption in the UK.

This is the envy of the rest of the European Union.

But it was Boxing Day that really surprised everyone.

The total sales of 3 billion pounds in a single day not only set the record for the highest single-day sales in the UK since the European debt crisis, but also set the craziest Boxing Day sales record ever.

This has led to an exclamation across Europe that the British have returned to pre-crisis levels of consumption.

PricewaterhouseCoopers, a well-known accounting firm, predicts that under the astonishing momentum of November and December, the UK's GDP will grow by 3% per year, taking the lead in recovery and successfully gaining a firm foothold.

In the midst of the craziest Boxing Day sales frenzy in the UK, the stunning performance of the south coast city of Southampton has managed to attract the attention of all over Europe.

The outbreak of Glory Square on Boxing Day can be described as a side-by-side birth.

With a turnover of £120 million and 320,000 visitors throughout the day, both figures are the highest in the UK, making Glory Square in Southampton one of the UK's most striking shopping destinations.

You know, in second place is the McDull shopping center in Sheffield, with a total of only 200,000 people in and out of the whole day, and the total sales are less than 50 million pounds.

But Southampton's Glory Plaza not only surpassed its rivals in numbers, but also more than doubled its rivals in sales.

In PwC's analysis report, it was pointed out that the outstanding performance of Glory Plaza was not sudden.

"In fact, according to the data we have obtained, since the trial operation began in May, the sales of Glory Plaza have maintained a steady increase, especially when there is a competition, the sales will be much higher than usual."

"This situation is due to the business model of Glory Plaza."

"Saints Southampton has pioneered a free ticket system, and all fans want to get their tickets in one way, and that is to accumulate fan points after spending at Glory Square and other Saints authorized stores, and then go to the club to redeem free tickets and season tickets."

"In recent years, the Saints Southampton's results have improved by leaps and bounds, first one step at a time, and successfully promoted every year, entering the first season of the Premier League, and winning the league title as a promoted horse, and last season it won the first Champions League title in the club's history while successfully defending the Premier League title!"

"The outstanding results have greatly stimulated the fans, and the fans have moved into the new stadium this season, and the fans are enthusiastic about watching the game, and they have gone to the Glory Plaza to spend in order to get free tickets, which has greatly stimulated the sales of the Glory Plaza."

"On Boxing Day, Glory Square ushered in the strong dialogue between the Saints and Chelsea, which greatly attracted the attention of fans, and after the game, the six-goal victory stimulated the fans, so that the original sales expectation of about 100 million pounds was constantly broken by the enthusiastic consumption frenzy, and finally locked in 120 million pounds."

"It's worth mentioning that according to the data we have obtained, on Boxing Day in the UK, the per capita consumption is about 200 pounds, but in Glory Square in Southampton, the per capita consumption is as high as 380 pounds, almost double the average in the UK."

"The reason for such a staggering disparity is that we have analysed that 10 percent of Glory Plaza consumers are from overseas, most of them from China, the Middle East and North Africa, and the average spending level of tourists from China is as high as 1,000 pounds."

"We got news from some multinational travel agencies that Southampton has gradually become the first choice for Chinese tourists to spend in the UK, not only because the owner of Glory Plaza is Chinese, but also because it has the best football stadium in Europe, the world's top underwater hotel, and because everything here seems to be tailor-made for them, shopping here makes them feel very comfortable and reassured."

"Not only that, in order to attract Chinese tourists, Glory Plaza has played ultra-low discounts, all luxury goods in Haros malls are discounted below 50%, which is quite a discount, and now the pound exchange rate has fallen, so that Chinese tourists are very willing to take advantage of Boxing Day to come to the UK to find bargains."

"In an interview with us, the relevant person in charge of Glory Plaza said that from Christmas, Boxing Day to New Year's Day, they planned the entire shopping carnival for half a year, and it is expected that on the 28th, the Saints will host Arsenal, and around New Year's Day, they will continue to usher in a consumption boom."

After the PwC analysis was released, the harbour city of Southampton, as well as Glory Square, immediately became famous and hot in Europe.

And the facts have proved that the prediction of the management of Glory Plaza is not wrong.

The Boxing Day sales frenzy is more like an advance revelry, after which all consumer indices in the UK have fallen, and the major shopping malls are almost unable to sell.

But in this case, Southampton's Glory Square is still a standout and has become a big exception.

On the day after Boxing Day, Glory Plaza's sales also fell sharply, but they still remained around 30 million pounds, which is quite a good sales figure in the UK.

But on the third day, the 28th, sales rose again, close to 70 million pounds, and there was a buck in the market.

This has left the entire British business community and the media crying out in amazement.

Even on the 29th, 30th and 31st, the sales of Glory Plaza have always remained at around 40 million pounds.

In the three days from New Year's Day to January 3, it rose again, reaching 60 million pounds.

After that, it didn't work, all the way down, back to the usual level.

But even so, in ten days, Glory Square generated 550 million pounds in sales throughout the Saints Shopping Carnival.

This is quite an impressive palmares!

Not just in the UK, but across Europe, was taken aback.

After an in-depth analysis by professionals, all of them were surprised to find that a large part of the sales boom of Glory Plaza in Southampton was supported by tourists from abroad, especially from China and the Middle East.

"According to the analysis of the data of Glory Plaza, tourists from China spend as much as 1,500 pounds per capita, although the number is small, but it accounts for 25% of all foreign tourists' spending, far surpassing Kuwait, Saudi Arabia and Qatar, becoming the most bold guests of the Saints shopping carnival."

"Tourists from China and the Middle East also account for a significant proportion of Glory Plaza's sales, and in the past six months, Glory Plaza has stepped up its promotional efforts in China and the Middle East, which has contributed to the madness and popularity of the Saints Shopping Carnival."

Not only that, but the media has also dug deep into the news, and the organizers of Glory Plaza are working with the British Hotel Association, retail and business groups to issue an initiative to streamline visas for Chinese tourists in the UK.

"Due to the lack of convenience in the visa process, many Chinese tourists choose to go to Milan, Paris or Berlin to shop, which costs the UK at least more than a billion pounds a year."

"With the madness of Boxing Day at Glory Square in Southampton, Chinese tourists are showing the world their amazing spending power."

"It is reported that next year's Milan Expo, Italy will open up a special Expo channel for Chinese tourists, and France, Finland and other European countries will also launch considerate services for Chinese tourists, and Germany will also seriously consider streamlining the visa issuance process."

In this context, British Home Secretary Theresa May also said in an interview that the government is also seriously considering introducing a series of new schemes to attract Chinese tourists in the near future, including a visa regime.

When this series of news from Europe came back to China, it immediately caused an uproar in China.

Chinese tyrants have bought all over the world, so that the high-ranking European governments have to launch a preferential system with Chinese characteristics, which makes the domestic people excited.

Among the reports of many domestic media, Southampton's Glory Plaza and Yang Huan behind it have attracted attention in this jubilant turmoil.

Southampton has even become a popular tourist destination for people visiting the UK and Europe.

……

In this wave of shopping spree triggered by Boxing Day, the Premier League is still going on in an orderly manner according to the schedule.

Southampton beat Chelsea by six goals, then beat the visiting Gunners Arsenal 2-0 on the 28th, and then beat Crystal Palace 3-1 away to win three consecutive games on the Christmas Devils schedule and firmly defend the league leadership.

Later, in the League Cup and FA Cup, the Saints still won the opponent without danger, although they played with the main force.

After the main players were well rested, Southampton beat Manchester United 1-0 away from home.

They then won 2-1 away at Newcastle, drew 1-1 with Swansea, drew 0-0 with Queens Park Rangers, beat West Ham United 3-0, beat Liverpool 2-0 and beat West Bromwich Albion 1-0.

In January and February, the Saints were at the top of their game in the Premier League.

There is not much to be said about Southampton re-defending their Premier League title after February's fixtures.

This also shocked the British media.

And when they analyze in depth, it is not difficult to find that the strength of the Saints comes from their own strength on the one hand, but a very important reason is the decline of the traditional four of Manchester United, Arsenal, Chelsea and Liverpool.

The new Manchester City have a lot of problems, the squad seems to be strong, but in fact the competition is weak, and Tottenham Hotspur will not be able to compete with Southampton in the short term.

Therefore, after Bielsa's painstaking operation for five years and Yang Huan's successive large investments, the strength of the Saints has been steadily improving, and recently there is a faint tendency to dominate the Premier League and establish a Saints dynasty.

This is also quite evident in the Champions League.

In the knockout round of 16, the Saints first drew 1-1 with Paris Saint-Germain away, and then defeated the Ligue 1 team 2-0 at home, and finally advanced to the quarterfinals with an aggregate score of 3-1.

Manchester City, who emerged from the group stage, were beaten twice by Barcelona in the group stage, while Arsenal faced Monaco with a 1-3 defeat at home and then a 2-0 defeat away, with an aggregate score of 5-1.

Koeman's Monaco have become one of the brightest dark horses in the Champions League.

But behind this, there is the decline of the Premier League giants.

Southampton have become a lone wolf in the Premier League's Europa League.

The consequences of this are clear, and that is......