When Yang Huan traveled from the M4O highway to the town of Guyton in Warwickshire, on his way to the Aston Martin headquarters, he realized a very new and interesting thing.

That is the headquarters of Jaguar Land Rover, which was bought by Indian Tata Motors in 2007, and it turned out to be next door to Aston Martin.

Between the two factories, there is not even a fence barrier, but only a little shelter with a green belt.

"In the past, Jaguar Land Rover and Aston Martin belonged to Ford Motors, so Ford built such a huge and magnificent automobile industrial park here, but who would have thought that just a few years after moving in, Ford did not operate well, and now these brands have been sold."

Zhao Yuanfang was handpicked by Yang Huan in that phone call, and really ran from China to the UK.

Yang Huan did not hesitate to hand over the acquisition to Zhao Yuanfang to be responsible.

This investment expert, who was highly valued by Yang Wenfeng before, did not disappoint Yang Huan after coming to the UK, whether it was Aston Martin or Sunseeker Yachts, he successfully kept the purchase price very low.

And Yang Huan's acquisition plan is still being implemented.

"Jaguar and Land Rover, these two brands are good!" Yang Huan has a good impression of these two brands.

Now they are riding in Jaguar's limited edition xJ luxury sedan, and Yang Huan also has a Range Rover at home.

"Yes, but the Indians will definitely not sell, even if they are losing a lot of money now!" Zhao Yuanfang smiled.

After Jaguar and Land Rover were acquired by India's Tata Motors, they have indeed lost money every year in the past three years.

If Yang Huan is not mistaken, it seems that he began to turn losses into profits after entering the Chinese market in a big way.

So at that time, many people in China said that it was not the Indians who saved Jaguar Land Rover, but the Chinese.

Except for important cities such as London, the UK is basically sparsely populated and land is very cheap.

Aston Martin has at least 400 acres of land in the northern suburbs of Guyton, and Jaguar Land Rover next door is not far behind.

To get to Aston Martin's headquarters and factory, you have to pass through a roundabout with a sign that says, "Aston Martin? Lagonda, this made Yang Huan feel very strange again.

"Is this factory called Lagonda?"

The British have always liked to give names to buildings, for example, Southampton's training base is called Staplewood.

The reason is also very simple, the road outside the training base is called Staputwood Road.

"No, Lagonda used to be one of the luxury car brands in the UK, and the car manufacturing technology is also quite exquisite, especially good at motive design, it was acquired by Aston Martin in 1947, and later there was a model of Lagonda for a time, but the sales were not good, or it was stopped."

Yang Huan sighed, and then he understood that the full name of Aston Martin Company was called Aston Martin Lagonda Company.

Finally slowly driving into the factory, clean roads, green environment, fresh country air, all of which make it easy to make a good impression of Aston Martin's Guyton headquarters.

When Yang Huan arrived, Ulrich? Bates was already leading a group of executives waiting outside the main office gate.

As soon as he saw Yang Huan's Jaguar arrive, he immediately greeted him.

"Master Huan, welcome to Aston Martin!" Ulrich? Bates's attitude towards Yang Huan is completely different now.

Before, he was quiet to settle a lawsuit, but now he is polite to his boss.

"Ulrich, thank you!" Yang Huan said with a smile.

"It's not hard!" Ulrich? After Bates closed the door, he led Yang Huan over to meet the company's top management.

"This is Hanno, the company's treasurer? Kona, this is the company's Director of Production Operations, Keith? Stanton, this is the company's design director Marrick? Rickman, Sales Director John? Kenster. ”

With Ulrich? With Bates's introduction, Yang Huan walked over and shook hands with them one by one.

The company changed a group of owners in 2007, and the next few years were dismal, and they were all a little disheartened.

Now the new boss is young, but the fame is terrifying, as soon as the acquisition of the company, in a blink of an eye, there was a car smashing incident that shocked the world, but it was this incident that made everyone realize the strength of the new boss.

Not to mention anything else, after smashing the car, Sun Yue intervened in Aston Martin's public relations, and turned the original potential crisis into a brand building for Aston Martin and turned the crisis into a business opportunity, which is still worthy of recognition.

I just heard that the Chinese marketing director spent six figures on a six-figure fee for this turmoil.

It seems that he is also a big spender.

In addition to Zhao Yuanfang, Yang Huan accompanied Yang Huan to Aston Martin, as well as Sun Yue and Long Wu.

A group of four people in Ulrich? Accompanied by Bates and others, they first visited the company's exhibition hall.

The exhibition hall is similar to the 4S store, but the decoration is very simple, even worse than the 4S stores of some low-end brands in China, but the inside is placed every model of Aston Martin in the past.

It was also in the exhibition hall that Yang Huan noticed that in addition to designing cars, Aston Martin also designed a lot of things such as leather shoes, watches, wallets, and bags. When Bates, he was wearing so many Aston Martin stuff.

"Young Master Huan, this is our production workshop, in addition to the body-in-white process, each of our processes is made by hand, even including body painting."

Ulrich? Bates introduced the manufacturing process of Aston Martin, and it was with a smug look.

In his opinion, it represents the cutting-edge technology and tradition of handmade car manufacturing.

If you want to say that the car is handmade, Aston Martin recognizes the second, and I am afraid that no one dares to admit the first.

But in Yang Huan's opinion, this is more or less ironic.

While you are obsessed with high-quality hand-made manufacturing, your competitors are carrying out assembly line operations on a large scale, ensuring quality while constantly improving car-making skills, which is also an important reason why Aston Martin is losing money every year.

After visiting the leather workshop that Aston Martins are most proud of, Yang Huan in Ulrich? Accompanied by Bates and others, they returned to the administrative office area, and all the core management also walked into the conference room in 66 succession.

Yang Huan glanced at everyone present, and now everyone was also looking at him, waiting for him to speak.

"I would like to say that we must forget the glories we have achieved in the past, or the cold eyes and lows we have suffered."

Everyone present raised their heads and looked at Yang Huan, listening to him start his first opening remarks after acquiring the company in a faint voice.

"Today, we say goodbye to the glories and lows of Aston Martin in the past, and tomorrow, we will welcome a new Aston Martin and create a new situation!"

Yang Huan's words won a rather warm applause.

After all, before David? After Richards bought Aston Martin, he said even more beautifully than Yang Huan, but what was the result?

The people present are all old fritters in the automotive industry, and they are very aware of the problems encountered by Aston Martin and the solutions to them, in the final analysis, it is the same thing, money!

"I am announcing that Aston Martin will invest £20 million to upgrade the car manufacturing plant, and I want to complete this project in the shortest possible time, after the new factory is put into use, the entire Aston Martin car production line will be further improved, and Aston Martin's car manufacturing process and efficiency will be further improved."

Everyone present was in an uproar when they heard this.

Spending £20 million to upgrade a car-making factory?

That's a good idea, but isn't it a regression to previous years?

You know, Aston Martin's car factory now produces 8,000 cars a year, but now it sells just over 3,000 cars a year.

Just upgrading the factory, does it work?

And Ulrich? During the Bates period, one of the most criticized points by the outside world was that there was sales, but there was no quality.

But this Yang Huan also has something to do with Urishi? Bates understood and listened to his explanation, that is, Yan couldn't keep up.

Nowadays, the automobile industry is upgrading faster and faster, and the investment in research is getting higher and higher, especially for luxury cars like Aston Martin, every car, every new technology research needs to invest a lot of money.

But whether it was at Ford, or later on David? During Richards' time, Aston Martin did not invest enough money in research and development, which caused Aston Martin to have no sales and production, but no quality, which became a disaster.

"I am announcing that in 2011, Aston Martin's annual research budget is £100 million, and I have only one requirement for the design department and the research department, in the shortest possible time, to not only get back what we have lost in the past, but also to catch up with our competitors!"

Yang Huan's words made the entire conference room fry.

"100 million pounds?"

"Oh my God, all of our research projects can be started at the same time!"

"Yes, those projects that were stillborn due to lack of funds can be restarted."

"Great, the new boss is just good and bold!"

Everyone in the conference room was in an uproar and there was a lot of discussion.

Urishi sitting next to Yang Huan? Although Bates knew that Yang Huan had courage, he didn't expect that he would have such great courage, and he invested 120 million pounds in research and equipment upgrades as soon as he came.

"I hope we can master all the core technologies of the entire car industry chain, including the research of motivation, which is our biggest weakness at present, I don't want us to look at other people's faces to do things, I like to let others look at my faces to do things!"

"So, we have to rectify the previous outsourcing parts suppliers at the same time, I don't care what happened before, in short, from now on, in the future, we Aston Martin only do the best, and only do the best!"

Yang Huan's heroic words resonated with everyone present.

Aston Martin, once a high-end and high-grade store, but it has fallen over the years, first by Ford, and later by private capital, has always been cold-eyed, and now finally ushered in a new boss, mixed with people.

The feeling of getting ahead is good, it is enjoyable!

If you want money, you have money, you have what you want!

One word, cool!

"In addition, I plan to build an Aston Martin car manufacturing center in China, the core of the future automotive consumer market, especially the high-end automotive consumer market, in China, I can even say unceremoniously, whoever loses the Chinese market, who does not want to mix in the automotive field."

"If someone doesn't agree with me, he's not qualified to stay at Aston Martin!"

Everyone present could not refute that the importance of the Chinese market is self-evident and everyone knows it.

"So, in order to cater to the Chinese market, we are not only going to make sports cars, we are also trying to make luxury sedans, suVs and crossovers, so in the next few years, we will focus on building a product phalanx with the class sports car as the arrow, and luxury sedans, suVs and other models follow closely behind."

Speaking of this, Yang Huan exuded extremely strong self-confidence.

"I don't just want to revive Aston Martin's position as the king of sports cars, I want to make Aston Martin an important force in the automotive kingdom, and the core market is the battle for China's high-end car consumption in the next few years!"

Burning money is also an art.

Some people burn money so much that they don't even see the ashes.

But some people burn money, but burn a mountain of gold.

Yang Huan undoubtedly wants to be the latter.

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