Jeremy Darlock sat in the elevator, slowly ascending.

Looking ahead, the elevator door was as bright as a mirror, reflecting his expression at this moment.

Nervous, apprehensive, restless, and pretending to be calm.

He clutched a copy of the text in his hand, which was requested by his immediate superior.

Ding, the elevator arrived.

One of his hearts was pinched.

I stepped out of the elevator and walked into a spacious and bright office.

All the offices in the building have signs at the doors, but this one is not.

However, this office is the largest and the best.

Outside the main door of the office is a front desk secretary.

"Hello, Mr. Dallock"

The front desk secretary stood up as soon as he saw Jeremy O Dallock, "He's already waiting for you"

The secretary walked to the door of the office and knocked lightly, waiting for a sound from inside to come in before she opened the door.

"James, Mr. Dallock has arrived"

Inside is a glasses brother who is about forty years old and looks very sven and practiced.

He is the youngest son of News Corporation Chairman Murdoch, James O. Murdoch, the former chairman of the Sky TV board of directors.

At the beginning of this year, he was forced to apologize and resign because of the wiretapping incident, but he is still in charge of Sky TV's affairs.

Everyone also knows that as soon as the old Murdoch is gone, the successor will be this prince.

"Oh, Jeremy, here we are"

James Murdoch was playing golf in his office when he saw Jeremy Darlock come in and had just hit a hole-in-one, so he put it away and walked over with a smile.

"James" Jeremy Darlock greeted with trepidation.

He knew that the rumored heir to the Murdoch family had a very bad relationship with his father.

He doesn't even like people to call him Mr. Murdoch, but he likes people to call him James.

However, no one will deny the future of this crown prince.

That's to take over the entire sprawling News Corp

From the time he took over Sky TV, everyone was convinced

Because Sky TV is the core business of News Corporation

"He called early in the morning and asked, what the hell is going on in Southampton?" As soon as James sat down, he asked.

Only people who have frequent contact with James can understand that he here refers to old Murdoch.

Chairman of News Corporation, a world-famous media tycoon

In fact, the elder Murdoch calls almost every day to ask about Sky because it's so important to News Corp

Importantly, he calls at least once a day to inquire about the company's situation, and every important decision must be approved by him before it can be implemented.

In Jeremy O. Darlock's opinion, James O. Murdoch was lucky.

His predecessor, Donnie Uncle, created a very good situation for him, taking advantage of the exclusive rights to broadcast Premier League, winning 7 million users, each paying an annual fee of 400 pounds a year, and this revenue alone was nearly 3 billion pounds.

And what James needs to do after coming to power is very simple, it is enough to keep this core business

As Murdoch's son, although everyone knows that James and the elder Murdoch have a bad relationship, he is at least not a dumb boy who has achieved nothing, so he quickly used the influence of the elder Murdoch to establish a firm position in the company.

But all this qiē is still inseparable from the guidance and supervision of the old Murdoch behind his back.

Jeremy Dalloc is also used to having this kind of conversation with James.

They don't know how many times they've done this in the past.

"This is the information I gathered this morning." Jeremy O Dallock handed over the text in his hand.

James took it and flipped it open, from top to bottom, page by page, looking at it very carefully and seriously.

This is also his consistent style of doing things.

I believe that this is also what the elder Murdoch values him most

"So, Southampton are trying to coerce the Premier League into compromise?" James smiled slightly.

That's interesting

In the past so many years, I have never seen such a strong promotion horse

Jeremy Darlock smiled wryly, "Do they have that much guts?" ”

"Hehe, Jeremy, never underestimate someone else's ambition"

James smiled and pointed to one of the paragraphs in the report, "Look at this"

Jeremy O Dalloc immediately took over, and it was Yang Huan's speech in an interview with the media at the entrance of the hotel.

"It's diplomatic rhetoric, an in-depth exchange of views, where the two sides quarrel a lot but each has a mind and can't reach an agreement, and his affirmation of the role of the round table and the Premier League at the same time is an attitude"

Jeremy Darlock immediately raised his head and looked at the crown prince.

"My bottom line is out, you have sincerity, we can talk again"

Speaking of this, James couldn't help but laugh, "This Yang Huan is really interesting, they Chinese just like to talk in such a secretive way." ”

Jeremy Darlock suddenly realized at this time, and clapped his hands vigorously, "yes, I was still weird before"

"What's the matter?"

"Yesterday afternoon, Southampton CEO Peter Nien called me about the renovation of the broadcast system at St Mary's Stadium, and called someone from the engineering department to urge him to start work today."

James couldn't help nodding, "That's right, if you really want to retire, then what's the point of reform?" ”

When he said this, James couldn't help frowning again, as if he had thought of something.

It wasn't until Jeremy Dalloch left this report and got up to say goodbye and leave, that James Murdoch picked up his phone on the desktop and made a call.

"Daddy"

Undoubtedly, the person on the other side of the phone was Murdoch, the world-famous media mogul and chairman of News Corporation

This is a powerful figure in the field of news media, who can cause a major earthquake with a stomp of his feet

James Murdoch crackled over the phone about his findings.

The exchange between father and son was very interesting.

They speak English with a very complex tone.

It's a bit Australian, but with a distinctly American English Boston accent and a bit of Indian.

The difference is that James also has some Hong Kong accents mixed in.

Murdoch, who is nearly eighty years old, has been quietly controlling News Corporation behind the scenes, and has no intention of retiring.

When he heard about it from his youngest son, he couldn't help but smile playfully on the other side of the phone.

"What a cunning imp"

James couldn't help but frown, which didn't sound derogatory, but appreciative

"The reason why England's top teams had the courage to leave the first division and create another Premier League was because we had Sky TV behind us and even helped us, and at that time, we desperately needed football to establish ourselves in the UK."

James is well aware of this period of history.

If News Corp's core business is Sky TV, then Sky TV's core business is the Premier League.

Even after countless efforts over the years, Sky has not been able to shake off its dependence on the Premier League.

Who made England almost all the way up and down to see football as a faith?

Football is no longer just a sport in the UK, it has been integrated into all areas of British society, and it is inseparable

"We are interdependent with the Premier League, and both are indispensable, but since the establishment of the Premier League, in the past 20 years, the broadcast fee has been rising, and the cost of a single broadcast has risen from 630,000 pounds in 92 to 97 years, and has rapidly increased to 4.3 million pounds now, which is nearly seven times."

James listened silently, in this respect, he was not as clear as his own father.

Because his father is the witness of this qiē, even the creator.

"For us, this has the advantage of scaring off potential competitors and building copyright barriers, but it is also constantly increasing our operating costs, which we have been aware of since 2003."

The first Premier League broadcast contract was from 1992 to 1997, and the broadcast fee for a single game was £630,000.

It is also this contract that has established Sky TV's leading position in the UK pay TV field.

By the time of the second contract, from 1997 to 2001, with the rapid growth of Sky TV, the Premier League's single-game broadcast fee quickly increased to £2.79 million.

The third contract, from 01 to 04, was raised to £3.64 million again.

In 2003, when the fourth Premier League broadcast contract began, which was the one from 04 to 07, Sky realized that it could not go on like this, and the antitrust of the European Union forced the Premier League broadcast rights to be divided.

In the fourth contract, the number of live broadcasts in a single season in the Premier League quickly increased from 106 to 138, and was divided into three packages, but the single-game broadcast fee fell sharply, only 2.47 million pounds.

Even the overall cost of broadcasting rights has shrunk.

Since '07, more and more TV organizations have entered the competition, especially as the Premier League realized Sky TV's intentions, and quickly responded, allowing other TV stations to jointly bid and split the broadcast package into seven parts, consciously allocating the existing show resources more reasonably and striving to maximize profits.

So in 2007, the Premier League's broadcast rights reached a record high of £4.12 million per game.

In 2010, it climbed to a new high of £4.3 million, and the number of broadcasts in a single season increased again.

It can be said that in this competition, Sky TV has been forced to compromise almost again and again.

Although Sky TV has also passed on huge broadcast fees and operating costs to fans in the way of almost monopolizing the broadcast rights of the Premier League, in the final analysis, this is not a long-term solution.

Because of the endless price increases, sooner or later users will use their feet to speak.

Especially with the rise of potential competitors such as BT, the pressure on Sky is even greater.

Murdoch has been waiting for his chance.

Wait for an opportunity to lower the price

"Although it is a bit of a suspicion to help Southampton in doing so, Trues......"

"Daddy" James Murdoch habitually obeys.

"You sue Sù Dallock, put pressure on the Premier League, refuse to raise prices, refuse to increase the number of live broadcasts, the reason, that cunning little devil has already helped us find it"

When James Murdoch heard this, it suddenly dawned on him.

It turned out that this was Yang Huan's purpose

"However, other competitors ......"

Murdoch didn't let him continue, "If they are smart, they will know what to do, and if they are not smart, then what are we afraid of?" After saying that, he had regained his usual self-confidence, and smiled.

James Murdoch couldn't stop nodding, "I see, Daddy"

"Also, I heard that after Yang Huan's miracle media acquired Infront, it acquired IN and obtained Tongguò."

"What?" James Murdoch was taken aback.

Although they are in different fields, the market value of ING is not cheap.

Is this being acquired?

That Chinese is too ambitious, right?

"I heard that they are contacting several European giants to organise an international Champions Cup and a UEFA Youth Champions League, so you should keep an eye on it, and if the price is right, take it"

These resources are scarce, and once they are operational, they will be beneficial for life.

Think back then, didn't Murdoch just bet on the Premier League and on Sky TV?

"I see"

"Yu Crisp, you can go to Southampton yourself," Murdoch confessed on the phone.

"Hehe, I heard that the Chinese food in Wangjiang Pavilion there is world-famous, you can try it."

"Okay, I'll get in touch"

"Well, so be it, I'm tired"