When Alan approached Done, it was when he and Evan were looking for Done. When Adams was on his way to the Champions League group stage draw, he was surprised to find that there was an extra person in the car.

In the past, the head coach and the president of the club went to the draw, and some teams didn't even go to the president of the club, but Evan insisted on going, and there must be something for him. I didn't expect Alan to follow.

"I'm not looking for them, Tony. In the car to London Heathrow, Alan smiled at Donn. "I have something I want to talk to you about. ”

"And me?" There's something strange about Donn.

"Yes. Alan nodded.

Evan, who was sitting in the front row, hadn't said a word since the conversation began.

Don rolled his eyes, and he roughly knew why.

"Because of that, what kind of Chinese football draft?"

Alan smiled, "You're smart, Tony. Yes, it's because of the Ana thing. I heard that a Chinese journalist came to you and wanted to talk to you about the talent show cooperation, but you directly refused? ”

Don turned his head to look outside, then turned back to Alan and said, "She's looking for you again?" He didn't answer directly, but he confessed.

"No, I heard it from others, not from the Chinese. Allen adds, "I was told by people from the British International Sports Information Company (kick_orld_ide) who said they were planning a TV talent show that no one in the world had ever done before......

Tang En was a little stunned: "Wasn't it organized by the Chinese media on a whim?" ”

It was jointly organised by the two countries, and in addition to the two Premier League clubs, the project was joined by Fremantu Media Communications (fremantle_media) and GroupM GroupM. ”

Donn was unfamiliar with these names, and he never studied anything related to economics, either after or before the crossing, and perhaps some of them were famous in the economic world. It's like thunder, but here in Donn it's like a nobody.

Alan also apparently saw the confused look on Donn's face, so he further explained: "You should know about the British International Sports Information Company, right? A well-known sports agency in the UK. ”

Don nodded his head to indicate that he knew, and he knew what had to do with sports.

"Fremantto Media Communications is an Australian media company, but they are also well-known in the English-speaking world. They are experts at reality shows, and they have the right to produce a talent show like America's Got Talent in Australia. As for GroupM, this is a giant in the British communications world. A subsidiary of PP, the world's second-largest advertising group. ”

Don nodded: "You mean I rudely turned down a tempting business and a large number of distinguished guests, right?" ”

Alan laughed and shook his head, "I didn't say that, Tony. ”

At this time, Evan, who had not spoken, spoke: "Alan just feels a little pity. Tony. This is a great opportunity to break into the Chinese market and continue to expand and strengthen our position in the hearts and minds of Chinese fans. ”

"The Chinese market?" Don habitually disdainful, "You don't know there, 99% of the fans there won't buy your authentic clothes and souvenirs......" Don thought to himself, Lao Tzu was like this in the first place. A genuine jersey costs more than 700 yuan, how many fans can afford it? Football is not an aristocratic sport like golf, and the people who like football are all kinds of ordinary people and students, think about it. How many of these people would be willing to pay a thousand dollars for a jersey?

"Okay, Alan. I don't know much about economics, but I can give you an example that I know of, and it happened recently. Didn't the Premier League sign a new broadcasting rights contract before the new season? Both domestic and overseas places have signed, among which the Chinese side has won the bid for a ...... Tiansheng company. They bought the rights to broadcast Chinese mainland for three seasons in the Premier League, as well as the rights to broadcast some Serie A matches. Then they decided to roll out a fee-based service. Pay TV ...... That's normal, right, in the UK. But in China, Tiansheng was unanimously resisted. Do you know why? ”

Alan and Evan shook their heads at the same time. In Europe and the United States, pay TV has long been a tradition and routine. But within China. Everyone is still used to watching free ball games. But that's not the crux of the matter.

"The crux of the problem is that Tiansheng's company set the cost of pay TV too high, and it costs 188 yuan a month! This amount of money is undoubtedly a big burden for most ordinary Chinese fans. Although the Premier League is exciting, in order to protest against Tiansheng's unreasonable approach, many Chinese fans chose to stop watching it, or watch free live broadcasts through Internet cracking tools...... I have no doubt about Tiansheng's final defeat, because that is China's national condition. The price is too expensive, football is a civilian sport, but in China. But some people are engaged in the same way as the aristocratic movement. A pirated jersey costs only thirty-five yuan, Alan, you study economics, you should know the exchange rate between the yuan and the pound. ”

Alan nodded, "About two and a half pounds." ”

Evan took a breath of cold air, this is really cheap.

"But how much does it cost to be authorized? More than 1,000 yuan. That's already more than two-thirds of the Premier League's home ticket prices. Don said, "How much does our terrain clothing cost in China?" ”

Alan replied, "Forty to forty-five pounds." ”

"This price is expensive in the UK, let alone in China. Don grinned. "Go to China. Including import duties, it is even higher...... In fact. Many of the authentic jerseys are only made in China. Nike, Adidas, Enbao and Puma have factories in Chinese mainland. ”

Hearing Donn say this, Alan muttered, "Our jersey costs only seven to ten pounds......," and he suddenly raised his head and took Donn's hand. "Thank you, Tony!"

Don was confused by Allen's move: "Huh? ”

"Thank you for giving me such a vivid lesson and letting me know what the Chinese market is like. ”

Donn began to feel that something was wrong, and he had tried to convince Alan to give up his unrealistic illusions about the Chinese market, but now it seemed that he had sparked the other party's interest......

"As you say. Tony, the key to the problem is the price. We can't simply and rudely copy everything in the UK to China. Compared with the UK, China is still only a developing country, and their spending power there is not high, and if the price here is directly moved there, it will make people there feel that things are too expensive to afford to spend**. Alan told the other two people in the car about the sorted out ideas.

"If we look for factories in China to process our jerseys and other memorabilia and sell them at prices that match local consumption levels...... Let's be honest. I don't think it won't work out. The materials and labor are all from China, and we only provide one brand - the brand of Nottingham Forest......"

Donn interrupted him, "I'm sorry, Alan. But there have been other clubs that have done it before us, like Manchester United......"

Alan smiled gently, not in the slightest bit of resentment at Donn's interruption: "That's because they can't put down the shelves of the big clubs, and they haven't really entered this huge market at all." They thought they would open a few restaurants, a few specialty stores, or an official Chinese website. Even if you enter the Chinese market. Actually, it's not, it's just a superficial entry. They don't know the country, they don't know the people of the country, they don't understand the economic level and traditional culture of the country, they directly copy the same set in other countries and regions. But this doesn't work in China. We are fortunate to have an assistant coach from China and a head coach who is so well-versed in Chinese culture. ”

Alan looked at Don and smiled. "You said that you almost made me think you were Chinese. ”

Donn became wary, he was too well-versed in Chinese culture. So he scratched his head: "Well, most of them were told to me by Don. And also...... The Chinese female journalist, we sometimes talk about these kinds of topics. ”

"It doesn't matter who told you about it, Tony. In short, I don't think there is any other club in the world that is more suitable to enter the Chinese market than our forest. Allen counted his fingers to Donne, "A Chinese player who is a household name in China, a newly rising Chinese assistant coach, and a 'China expert' head coach who is very interested in Chinese culture." We have the advantage of affinity over other teams. ”

Donn remembered beating teams that also enjoyed great prestige in China, humiliating their coaches and fans. Will those Chinese fans find themselves relatable? The devil knows......

"So, Tony. Evan turned his head and said, "We still want to talk to the guy from the talent show and try to work with them." I think it's a key, a key that helps us open the door to China. ”

"And I'm sure they'd be happy for us to work with them. Allen added, "The two clubs they were looking for didn't have a lot of influence, and if we were to join. It's different. ”

Donn agrees. The news he heard from Tang was that Tang Jing was a little dissatisfied with only finding Everton and Bolton to work with.

He's not an idiot who doesn't know anything. He knows that when it comes to interests, it's best to put aside personal emotional tendencies. For example, he hates drafts, but if they bring benefits to the team and the club, he has to say yes. What's more, if the club can make more money, won't he benefit? With sufficient funds for the construction of the new stadium, won't he have to be stretched thin in the transfer market?

Evan and Alan were both looking at him, and the two of them didn't speak, just looked at him, but what they meant, it was already obvious.

Don raised his hands and made a gesture of surrender: "Okay, I admit defeat." I don't have a problem with what kind of draft I want to do with them, anyway, I'm only responsible for leading the team to train and play games, and Allen is responsible for business development or developing the Chinese market. Do what you say. ”

The other two looked at each other and smiled. "Then it's settled, and I'll leave this matter to Alan. "Evan. Dogetty gave the final order in his capacity as the club's president.

When he arrived at London Heathrow, Alan did not board the plane with the two, and he refunded his ticket in front of Don. Donn was a little strange: "Aren't you going to follow us to Zurich?" ”

Alan smiled and shook his head: "I plan to follow you to Switzerland if I can't convince you in the car, and continue to persuade." But now it's not necessary. ”

Don grinned.

Subsequently, the three parted at the airport and said goodbye. Donn and Evan fly together to Switzerland. Participating in the draw for the Champions League group stage, Alan returned to Nottingham to find the relevant responsible person to explore the possibility of working together now.

As the defending champions, Nottingham Forest has received a lot of media attention. From the start of the draw to his departure from Switzerland and his return to the UK, the media followed him along the way. He is no longer the nobody who participated in the lottery for the first time and sat in the corner without anyone caring.

Wherever he goes. The flash will follow closely.

In the end, Nottingham Forest, the defending champions, drew a draw that wasn't bad. They are in Group A with Portugal's Porto, France's Marseille and Turkey's Besiktas.

The first match will take place on the evening of 18 September, with Nottingham Forest away to Euro 2004 winners Porto.

It's a championship vs. championship clash of champions. I believe there will be a good show.

By the time Donn and Evan return to Nottingham, something was waiting for them, and it was up to the three of them to decide together.

Allen is a guy who takes action as soon as it's decided, and he took advantage of the Champions Cup group stage draw to get all the organisers and co-organizers of the talent show.

The other party agreed that Nottingham Forest would join the talent show. But now there is a problem, the show organisers have already agreed with the two clubs, Everton and Bolton. The winner of the senior draft will go to Everton for a one-year trial, while the runners-up will go to Bolton Wanderers for a one-year trial. As for the third place in the final, he will have to accept the harsh reality that he is luckier than those eliminated and has the power to dream of the top two. In the end, he could only leave empty-handed.

Originally, the top three could all be rewarded, but in the end it will be a happy ending. But with Nottingham Forest refusing, they had to revise the final result. Of course, both China and the UK think this is a good result. Cruel enough, suspenseful enough, exciting enough. In the end, it can also incite a lot of feelings.

As a result, the plan has been communicated to two clubs, Everton and Bolton.

That's when Nottingham Forest suddenly joined again...... Originally, it was arranged for the champions to go to Nottingham Forest. In that case, will Everton be allowed to give up this seat? Obviously not, it's disrespectful to Everton FC.

So, if the Forest decide to join now, they will have to accept the offer of hosting a third-place tryout.

Allen didn't quite agree, he thought the European champions should have the status of European champions.

Don smiled when he heard this: "It's okay. Allan. We're going to take third place. Anyway, you want to be in the Chinese market, not a Chinese talent player. Besides, according to ...... Tang said that in China's talent shows, the most powerful ones are generally not the champions. ”

Evan also felt that it was boring to compete with Everton for that false name, and it didn't matter who won the first, second or third.

And so it was settled.

The organisers finally came up with the idea, and at first did not announce that the Nottingham Forest football team was going to join, only that Nottingham Forest officially supported the show. As for the treatment of the champions, runners-up and runners-up in the older age group. Again, as advertised – after the brutal final, only two lucky winners could get a one-year trial at a British club.

And then. Until the final moments of the final, when the third place is crying in front of the public, the representative of the "mystery guest" Nottingham Forest will appear on the scene and announce the decision of the third place to go to the European champion Nottingham Forest Club for a year of trial. Let the live audience, the TV audience and the third person himself feel the joys and sorrows of life, so that there is a dramatic effect.

Everyone thinks this idea is very good, just thinking about it is enough to make a group of foreigners and Chinese excited, this is the real "reality show", there is no performance component at all.

Tang En scolded this group of people in his heart - doesn't this play tricks? If anyone dares to use it on his head, he must be called better!

Not to mention whether this is good or bad for the final three lucky people who have already been arranged for their fate.

Anyway, for Tang Jing, who is bent on making achievements, Nottingham Forest's decision to join at the last moment is definitely a great thing. So the next day, Donn saw her in a crowd of reporters outside the Wilford training base.

"Mr. Donn!" She happily waved to Don and squeezed up, smiling brightly.

"What are you so happy about? Are you getting married? Don teased her with a straight face.

"Why!" Tang Jing retorted with a smile, not singing against Tang En for the first time.

"Want to interview me? I'm really sorry for working hours, not giving interviews. "In fact, Don has just entered the gate of the training base, and the team has not yet arrived. Where do "working hours" come from?

Unexpectedly, no matter how hard Tang En's words were, Tang Jing's face was still full of smiles.

Don felt that this woman had a nervous problem today, and he didn't want to deal with her anymore, so he planned to leave quickly. As soon as he turned around, he heard Tang Jing say in Chinese behind him, "Thank you, Mr. Tang En!" ”

Don didn't look back, and a smile appeared on his stiff face. This little girl, is it interesting......

He pretended not to hear and walked away.

Tang Jing was still looking at his background silly music, and Tang, who had been beside Tang En, who had not spoken, looked at her and asked strangely, "As for being so happy?" ”

So Tang Jing looked at him and smiled, "Thank you too, Tang." ”

Don finally muttered and left, and now he, like Don, felt that the woman in front of him was wrong today.

Mornings in Wilford, the sun is shining. Tang Jing, a Chinese female journalist from China who works alone in Nottingham, is in the same mood as the weather, and she feels great. Even if she behaves like a naïve little girl in front of Done, who she hates the most, she doesn't care.