Chapter 971 - Be a Man
Some people say that English football is very serious.
Absolutely!
In the early years, when players such as John Terry and Frank Lampard were young, they had to wash their socks and shine their shoes for their team-mates when they first entered the first team, and they had to be respectful to the bosses of the team.
For example, this is how Roy Keane of Manchester United taught Cristiano Ronaldo a lesson.
This is true in the team as well as at club level.
The owners of England's top flight have a long-standing tradition that almost catches up with the tradition of the home coach inviting the visiting coach to drink after the game.
But unlike the latter, which has gradually been forgotten and even abandoned early, the top league owners' summit has been passed down.
The establishment of the Premier League was negotiated at the Owners' Summit.
The layoffs in the Premier League were also made at this meeting.
Even how to further tap business resources, how to develop overseas markets, and how to attract more stars are all discussed at the boss summit.
The Premier League is nothing more than a façade for the Bosses' Summit, with CEO Richard Scudmore more like a butler and spokesperson hired by twenty Premier League bosses with an annual salary of nearly a million pounds, nothing more.
But even in the Premier League Owners' Summit, there are also seniors.
For example, the three teams that are newly promoted to the Premier League every year have basically no say.
Who knows if they will fall back into the Championship after one season?
Therefore, the boss of the promoted horse has to play the role of a good baby appropriately, so that he can fit in.
As for those like Southampton, who have just been promoted to the Premier League, they shouted that they want to boycott and withdraw from the Premier League, looking at the history of the Premier League Chairman's Summit, the only one!
In the past, the Premier League chairman's summit has been in the hands of five teams, all of whom are England's most traditional top five: Liverpool, Manchester United, Arsenal, Chelsea and Leeds United.
But then Leeds United declined and Newcastle gradually took their place.
But unfortunately, the magpie itself was not angry, and soon fell as well.
Over the past decade or so, teams such as Liverpool, Chelsea, Arsenal and Manchester United have changed hands, management has changed over and over again, and the voice at the chairman's summit is no longer as important as it used to be.
Today's chairman's summit is no longer the kind of one-liner that it used to be.
But relatively speaking, the strong teams still have the greatest influence, and once controlled the rules of the game in the Premier League to a certain extent.
As Manchester City has risen to prominence, so has its influence in the Premier League Chairman's Summit.
In the past two or three years, the Saints have become the upstarts of the Premier League from the original promotion horse, and now they have become the standard-bearers of the Premier League in Europe and even the world.
More importantly, the saints will be human beings.
John Stones, for example.
Originally, the Saints had already signed the youngster, but as soon as they heard that Everton needed it, they directly loaned Stones to Everton.
During Stones' time at Everton, the Saints did not charge even a penny on loan, and even when they recalled Stones, the Saints paid Everton a six-figure development fee, while also loaning two Academy youngsters to Everton for free.
Not only Everton, but also other Premier League and Championship teams, who want to loan the Saints' youth players, although the requirements will be relatively high, and even some conditions will be set, but the supporting services given by the Saints are also quite good.
The reason why Watford, who was promoted to the Premier League this season, was able to be promoted from the Championship because of the loan of three Saints youngsters, and after being promoted to the Premier League this season, Watford proposed to buy out, and the Saints did not set up obstacles in the transfer fee, but only added a buyback clause, and then released them directly.
It is precisely because the saints can be human beings that their prestige in English football is also increasing day by day.
Now, with the CEOs of Manchester United and Arsenal both new to the Premier League Chairman's Summit, Southampton is the team with the most to say.
Together with Manchester City, Tottenham Hotspur, Chelsea and Liverpool, they form the Premier League's first group.
This Premier League reform was initiated by Manchester City and Tottenham Hotspur, supported by teams such as Southampton, Manchester United, Arsenal and Liverpool, and finally brought to the Premier League President's Summit for discussion and voting.
According to the rules of the Premier League President's Summit, a two-thirds vote is required for the reform proposal to be passed.
Due to the high stakes of the meeting, FA President David Bernstein and the FA's Chief Executive Officer, as well as several other sponsor representatives and key industry insiders in English football were also invited to attend.
However, they only have the right to observe, not the right to speak, let alone the right to vote.
At the beginning of the meeting, Premier League CEO Richard Skudmore was the first to speak.
He first gave an overview of the Premier League's performance over the past season and his outlook for the season ahead.
Among them, one of the more eye-catching points is that the Premier League will cooperate with Miracle Media to actively carry out the Premier League pre-season overseas challenge, and the main target is the middle and lower reaches of the Premier League.
But this clearly made Abramovich feel depressed.
You must know that the current cooperation between the Premier League and Miracle Media is very close.
The Saints, Manchester United, Arsenal, Tottenham Hotspur, Manchester City and Liverpool all played in the International Champions Cup, while Everton and Swansea City all played in invitational tournaments organised by Miracle Media.
Everyone knows that these are the most lucrative and lucrative events.
But as a veteran team in the Premier League, Chelsea was excluded, which also has a lot to do with Chelsea's bet on the wrong stakes, who let them run to support Miracle Media's nemesis, RS Company?
The teams that participated in the North American Invitational Tournament held by RS Company, such as Chelsea and AC Milan, failed to cooperate with Miracle Media, and could only watch their competitors make a lot of money again and again, and they were salivating and anxious.
Nowadays, the Premier League is going to launch pre-season, although there is also an appearance fee, but it is very little, and it is more to promote the Premier League.
Chelsea, despite the title of the first army, had to be forced to participate in such a mid-to-lower team competition, and Roman Abramovich was indeed depressed enough.
But something is better than nothing, right?
Granovskia has calculated that missing out on the International Champions Cup would cost Chelsea at least €15 million in direct revenue each season, and even more so when you take into account the potential income from sponsorships and other aspects.
Therefore, at this moment, Abramovich had to secretly think in his heart, should he continue to fight with Yang Huan?
After introducing the pre-season, Skudmore focused on the budget for the season, which was not too controversial, so it was basically swept away.
The real focus came later, when Skudmore presented a plan to reform the Premier League.
This made everyone in the audience care.
After all, it's in every team's interest.
The whole reform plan is divided into three parts, one is the so-called European competition reward system.
Scudmore reminded everyone present that the promotion of European competition to the Premier League is still quite obvious.
The European competition is not effective, and the hat of the world's first league worn on the head of the Premier League is not honorable.
Therefore, he proposed that the Premier League allocate a part of the annual budget as a European reward, which will be distributed according to the performance of each team in the European competition.
This one didn't meet with much resistance.
The role of European competition in promoting the league is indeed obvious, and everyone agrees on this.
If the Premier League's European points are not enough, resulting in the reduction of the number of participants, the damage to the brand value of the Premier League is also quite serious, so it is understandable to appropriately stimulate the participation of European teams**.
What's more, the rewards given by Skudmore are concentrated in the hands of some teams, which is indeed a lot, but can be divided among twenty teams, which is not much.
In the case that the cake is getting bigger and bigger, everyone doesn't pay much attention to this little bit of money.
For example, in the past, the income of a season was 50 million, and now the cake is bigger, and it can earn 80 million, but the Premier League said that if you share a little less, it will be 78 million, and the rest will be used as a European reward to stimulate strong teams to brush up more European points, and the league broadcast fee will be higher in the future.
As a result, the vast majority of teams agreed.
The same is true for the second issue, which is the allocation of broadcast sessions.
According to the Premier League's plan, from 2016, a new Premier League broadcast contract will increase the number of live broadcasts, from the current 154 to 168.
The extra 14 games will be arranged according to the broadcaster's plan.
It's not irresistible.
Sky TV and BT are willing to auction the rights to the Premier League at such a high price in order to be able to pick out more games that fans like to watch, as well as some of the fixtures and other supporting matters.
If nothing happens, the extra 14 games will basically be a strong team, especially a superstar team like the Saints.
But so what?
In the Premier League's broadcast fee sharing plan, only 25% of the live broadcast is determined, and in the case that the strong dialogue has basically been sold out, the extra live broadcast will definitely be the match between the strong team and the middle and lower teams.
In other words, if Southampton broadcasts eight more games, there must be eight teams in the middle and lower reaches to eat the cake.
What's more, the remaining teams will benefit from the remaining 75 percent of the broadcast fee.
Imagine fourteen more games, averaging more than £10 million per game, that's £150 million.
Divided up, each team can get a lot of money.
Therefore, for this set of distribution methods in the Premier League, the twenty teams in the Premier League basically do not have too many objections.
It can be said that the atmosphere of the meeting has been quite good from the beginning to the present.
Whether it is the European reward system or the increase in the number of broadcasts, the Premier League teams have the same interests with each other, so there is hardly much controversy, and everyone has raised their hands in support of the pass.
But when it comes to the third issue, which is the plan for the adjustment of overseas copyright allocation, the problem is even bigger.
According to the current distribution model of overseas rights in the Premier League, the 20 teams distribute the broadcast fee income equally, and each team has long been accustomed to it.
But now, if the distribution model is reformed and the distribution is based on the local copyright of the Premier League, in the case of a substantial increase in overseas copyrights, although the income of each team in the new contract is still greatly improved, it is obviously not satisfactory.
Especially the lower reaches of the Premier League.
Almost as soon as Skudmore finished speaking, they took the lead in arguing that this series of reforms in the Premier League violates the principle of fair distribution in the Premier League.
Newcastle chairman Michael Ashley has pointed the finger at the top teams to further widen the gap between rich and poor.