Reaching the Carabao Cup final was a joy of course, and with the team's next league game postponed, Don was especially gracious and gave the team two days off to relax. Before the holiday, Donn specifically told the cheering players that when they reunited, there would be no more opportunities to relax. Want to be so relaxed? Yes, wait until you win the League Cup!

The saying continued, as always.

George. Wood was in good shape in training, and Donn felt that the kid was almost born a player because he was so much more mentally fit than his peers. Don't worry that he will be distracted by the mess off the field and affect his state.

After three successful races, he has completely replaced Eugen. Pope became the midfielder who partnered with Gunnelson in midfield. Even Gunelson enjoyed working with this taciturn but reassuring teammate. In the words of his "complaining" after a training warm-up game: "Oh my God! This is crazy! Watching George keep running, I can't stop following it! ”

That's what Don wants, this kid can drive his teammates to work with him. This is even the case with the former captain Michael. Dawson has never done it.

And what made him even happier was that Freddie. Eastwood's attitude towards George seems to be slowly improving, and it is no longer the feeling of saber rattling that has given people a sense of saber rattling when they met before. The two of them are the pillars of the team in the future, and being able to unite and cooperate is the guarantee for the team to continue to move forward.

Something is changing.

Barbara, the club's president's personal secretary and receptionist. Miss Lucy noticed that there were a lot more journalists visiting the team than before, and there were even people from other countries. They all wanted to come and interview the club's head coach Toney. Donn's.

So Evan suggested to Donn that he simply hold a small impromptu press conference after training to update the media on the team's recent situation, and by the way, call some players to come out and increase their popularity. It was a good way to make a name for Forest, and Donn had no objection.

The club is different in many ways. Allan. Adams has introduced some of the success of NBA club operations, such as the expansion of the outreach reception department, which is dedicated to welcoming visitors, reporters, and handling all kinds of interview requests, and the Forest team used to have only two staff members in this department, and the traditional way of working is extremely inefficient. Because of Forest's results, the club itself does not pay much attention to these "image projects".

Evan and Alan are very interested in that. All offices are equipped with computers, and IT professionals are specially invited to design the company's internal network, adopt modern office, and a complete set of electronic office procedures. This greatly improves work efficiency. To cite one that made Nottingham Evening Post reporter Pierce. Bruce's touching example. Before Evan took over at Forest, Corriere della Sera wanted to interview a player in the team, and if he wanted to do an exclusive interview, it would take at least three days from sending an application to Nottingham Forest to getting it approved. If Don hadn't called the Corriere della Sera newspaper office to ask for a photograph and asked the newspaper to seize the opportunity to ask him for an interview directly, it would have dragged on even longer, because almost no one cared about this kind of thing. Now, by fax, telephone, or even e-mail in the mailbox published on the official website, you can get a reply in the afternoon, and they will basically not refuse such a request for an interview - of course, because Corriere della Sera is now more closely associated with the Foresters, so their request for an interview will be fulfilled.

Another example is the fact that the External Relations Department has four people who are responsible for handling all kinds of fan correspondence from all over the world. The four of them had to open each letter, and then reply to it one by one, sending various souvenirs of the team and promoting the new Forest team. Every letter must be replied to, and not a single fan who wrote a letter to show his support must not be forgotten. This is the job requirement that Allen gives to those people, if it is not done, just wait for the deduction...... If these individuals find a letter in the course of their work that is more specific, they will give it to the head of the Outreach Department, who will determine how to deal with it and inform Allen as appropriate. If the team needs to cooperate, Allen will go directly to Don and discuss with him. Of course, there are very few such things.

Evan. After establishing his absolute dominance over the club, Doggetti began to overhaul the club's structure, dividing the club into two major divisions - the sports department and the commercial marketing department. From the name, it is clear which aspects of the work of each of the two departments are responsible.

In addition to the title of head coach of the team, Donn has also added a new official position - general manager of the sports department. Now he can be regarded as a real "manager", from the first team to the under-12 team in the club, he is in charge of everything in the club, and he can completely say the affairs of the team alone. He took the idea of buying and selling people, and the transfer plan was decided to ask Alan for money.

And Allen. Adams, on the other hand, is the General Manager of Commercial Marketing. He is responsible for all matters related to the club's operation and market development, from the price setting of football tickets, the development of peripheral products, to the long-term investment of the club, image promotion, commercial tours, and the selection and signing of sponsors...... His job is to do everything in his power to help Evan make money, and to be able to provide enough money when Don needs to pay for him. Of course, Don also has his obligations, that is, if Allen needs the team to cooperate with him on a business plan, such as an Asian Tour tournament or a sponsor's event, Donn must cooperate.

As for how these commercial activities will not affect the team's results, this is something that the two of them need to discuss. The two of them are second only to the president of the club in the club. Doggty was equal in power, which was why Evan had arranged it this way - he didn't want one of the two to be able to override the other and make decisions beyond his purview. Nottingham Forest is in ruins right now, and we need to be united. But the luncheon was somewhat reassuring to Evan: Tony and Alan were getting along well.

There are many clubs in England that, because of their long history, have always seemed to be relatively rigid and inflexible, and have gradually been eliminated by the world, such as those teams that once had a good time at the beginning of modern football in England, but now they have either disappeared or fallen into disarray. Evan. Dogotti wants to bring some more positive change to the Forest club through himself, although his aim is not to save English football or Nottingham Forest, but simply to make more money for himself.

Does he love Forest? If you can make money for him...... He loves.

Evan. Dogetty's club is gradually getting on the right track, and Tony. Donn's Forest team are also making strides on the right path and look set for a bright future ahead of them......

(To be continued)