Chapter 296: The Nature of the Media (9800)
The scene where Rong Guang and Günter Netzer meet on TV and have a grudge was well received after the broadcast.
You must know that Günter Netzer was not less black and glorious before Lu Dao, everyone thought that Rongguang was so young and vigorous, and he would definitely give Netzer a disadvantage.
How do you think that Rongguang is very self-contained and polite.
The politeness of an eighteen-year-old surprised the Germans.
Even the German audience, who was somewhat prejudiced against the Chinese, had to praise Rongguang after watching Rongguang's performance.
He presented the Germans with a surprising image of Chinese – he was relatable and talkative, just look at how pleasant his communication with the two presenters and Netzer was.
Rong Guang had not been interviewed by the media before, and everyone thought that he was the same as the Chinese they had heard of - taciturn, gloomy and low-key, refusing to communicate with Chinese, hiding in Chinatown to live his own little life, and being wary of strangers......
But the image of Rong Guang flashing on the TV screen and talking subverts the inherent impressions and prejudices of many people.
They found that the original Chinese can also be so cheerful, sunny and lively.
Rongguang performed so well on German television that even the mistakes and omissions of Rongguang in newspaper interviews were not exploited by the German media.
Although they can hype up the feud between Glory and Timo Bloom, because Glory replied with a prickly speech, emphasizing "I don't know him well".
After the show aired, Debora paid great attention to collecting public opinion.
She was delighted with the results.
Through this feedback, she finalized Rongguang's personal image - that is, cheerful, lively and sunny.
You don't need to deliberately pretend to be deep, and you don't need to be serious, just let the glory remain true to itself.
In terms of image promotion, she will highlight the characteristics of Glory in this regard.
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Molly also saw Glory in her rented apartment, participating in an interview with Germany One.
At the time, she had just finished writing a press release for Glory's interview. However, she always felt that it was just a simple retelling of what questions Rong Guang answered in the interview, which was meaningless and not deep enough.
The editor also asked her to seize the opportunity to dig deeper into the significance of the fact that Rong Guang was open to reporters for the first time since she came to Germany.
But she didn't know what to do.
Print media interviews may be new to German readers. But for the Chinese media, it's no longer news.
Except for one reason for his recent change in performance.
But this can't hold up a page......
Yoga training is not very deep, and Chinese readers' attitude towards Rongguang's training is already very clear, and it is not a gimmick.
She set her sights on Glory's answer to her questions about the national team.
"The national team? Well, I haven't thought about it that much. ”
What does this answer mean?
Did you say that you didn't think that you might enter the national team, or did you not think about the national team at all?
If it's the former, that's fine. But what if it's the latter?
If you take the national team as an example, it is full of gimmicks.
Molly had even imagined how many people would be interested and what topics would be raised after she wrote this.
But...... Is it so good?
I'm afraid this is not a good thing for Glory.
Now domestic fans have high expectations for Rong Guang to join the Chinese national team to participate in the Asian Cup held in China this year.
But if they know that Rongguang has never considered joining the national team at all, I'm afraid many people will feel angry, right?
Although they support Glory, if Glory tells them that he does not want to serve his country, then their feelings for Glory will change upside down. The number of people who support glory will also be greatly reduced.
In this regard, Molly is 100% convinced of the patriotic enthusiasm of the Chinese.
If you hype up this matter, it is tantamount to pushing the glory into the fire pit.
The media needs gimmicks, it needs eyeballs. But journalists should also have their own professional ethics, right?
You can't just do whatever it takes to make a sensation, right?
Even if Glory really doesn't plan to join the national team, it is his personal choice, and Molly, who has witnessed how Glory grows up in Germany, is not willing to do anything that hurts Glory.
It's a personal feeling, and it's not about the profession anymore.
But if you don't do the selection of topics for the national team, then what do you do?
Just when she was at a loss, she saw an interview with Glory on German TV.
When she saw the scene where Rong Guang answered questions with ease in the TV camera, always smiled, and hugged Netzer at the end, making Netzer take the initiative to admit his mistake and be impressed, her inspiration came.
When Yao Ming landed in the NBA, he showed a new Chinese image in front of the camera, breaking the inherent prejudice of many Americans against Chinese.
Isn't this the case with such a performance of Glory?
Isn't it telling to look at the change in attitude of Günter Netzer, who has always hacked him?
In fact, the responsibility of China's overseas players is not only to play well on the court. Whether they want it or not, they are shouldered with the task of disseminating the image of the country after China's reform and opening up.
How you behave in front of so many foreigners represents the image of China and the Chinese. If you have a bad image and speak rudely, then foreigners naturally think that the Chinese are like this.
If you are self-contained and silent, low-key and silent, then they think that the Chinese are like this.
If you are cheerful and lively, showing the image of Chinese who is diametrically opposed to their impression, then it will change their perception.
Isn't this also a form of "football diplomacy"?
Rong Guang was interviewed by the German media, especially the TV station for the first time, and he showed an unexpected goodness, I believe it will also make the Germans change their views on the Chinese, right?
She thought so.
But it didn't really work like that? It will also be interesting to see how German public opinion reacts after that.
So Molly decided to wait a day, and tomorrow she would collect opinions in the German press.
It will be interesting to see if the German media is really paying attention to this matter and whether they have the same thoughts as her.
When the time comes, it will be more convincing to quote the comments of the German media.
With this in mind, Molly began to write down her ideas on the computer.
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The competition among the media is fierce.
While Molly was still waiting for the reaction of the German media to the interview on Rongguangshang TV, another "Sports Weekly", which was also invited to be interviewed, couldn't wait to throw out the content of the interview and their blockbuster report.
On Tuesdays, everyone who is accustomed to buying newspapers at newsstands will see Sports Weekly prominently displayed.
Sports Weekly is one of the most successful professional newspapers in China, and they surpassed their old rival Football Weekly when the Chinese team reached the finals of the 2002 World Cup.
Buying Sports Weekly every Tuesday and Friday has become a regular program for many fans.
Because there are many news channels and cooperative media in Europe, "Sports Weekly" is often the first to provide Chinese fans with first-line news in Europe, so it is deeply loved by readers and fans.
But today, everyone who reads this newspaper, even those who are not interested in Sports Weekly, or who is a loyal reader of Football Weekly, can't help but pay for a copy of Sports Weekly.
Because the headlines on their front page today are quite shocking.
"The Chinese team? Rongguang: Not interested! ”
The bold and blackened title makes this sentence particularly shocking.
What's the situation?
Rongguang is not interested in joining the national team?!
Everyone was still looking forward to him appearing in the national team and participating in the Asian Cup on home soil this summer.
Why did it suddenly come out that Rongguang was not interested in joining the national team?
Damn, it won't be like running back and forth to participate in the Chinese team's competition after making money abroad in advance and becoming famous, right?
No, you have to see what he says!
So everyone paid for a copy of "Sports Weekly" to see what it was.
In this way, the "Sports Weekly" in major cities was quickly sold out, and the printing presses at each printing point had to run at full power, working overtime to reprint to supply the market.
So what exactly does Sports Weekly say?
“…… Our correspondent noted that when answering questions about the Chinese national team, Rong Guang showed some indifference. He said he hadn't thought about it. As a professional player in China, is there anything else to think about? Isn't joining the Chinese national team the goal of every Chinese player? Rong Guang did not answer, 'I am waiting for the call of the Chinese national team', nor did he answer 'I very much hope to win glory for the country'. Instead, he unexpectedly replied, 'I didn't think about it'. I think this answer is meaningful......"
This passage was highlighted in bold in the report.
Let the reader notice this passage at a glance. They don't need to connect with the context to know the core content of the Tao.
That is, Rongguang is not interested in joining the national team!
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Molly spent the whole day investigating the reaction of the German media to Rongguang's interview with German TV, and as she expected, the German media spoke highly of Rongguang's performance on television.
That's what she wants to see.
So she began to organize the materials and write the manuscript.
The manuscript was well written, because she had already typed out the manuscript many times when she was reading through the German media reports, and now she was just writing what was in her heart.
It was quickly written, and then polished.
Just when she was about to send it to the domestic editor by e-mail, she first received a call from the company.
"Molly, what's going on with Glory?" The caller was Li Yusheng, the editor-in-chief of the domestic football section of the club.
This makes Molly a little strange, she is a journalist for European football, and she has nothing to do with domestic football.
And Editor-in-Chief Li's question is also very strange, what is "Glory, what's going on"?
"What's wrong, Mr. Li?"
"Sports Weekly said that Rongguang doesn't want to join the national team, is it true? We didn't see anything about it in the transcript of the interview you sent back......"
Li Yusheng's later words, Molly didn't hear them. Her mind was full of his first sentence - "Sports Weekly" said that Rongguang did not want to join the national team...... Rongguang does not want to join the national team...... Don't want to join the national team ......"
Why did she forget about it?
Even if she has high requirements for her professional ethics, not everyone will demand such a high level of self-esteem!
The media, after all, is still in the hands of a group of people who are afraid that the world will not be chaotic......