Mr. Ma's Capital says that the economic base determines the superstructure. ▉█E█▋Net▉

This wise saying applies not only to society, but also to individuals, as well as to professional football.

In almost every aspect of professional football, traces of its existence can be seen.

In the past, the old school of managers, like Alex Ferguson and Van Gaal, the football environment they were in was very simple, there were no capital predators, and there was no huge gap between the rich and the handsome and the short and poor between the teams, so it was the construction that determined the strength of the team.

Alex Ferguson's Manchester United, Louis van Gaal's Ajax, are destined to be a dream that is gone and difficult to reappear.

Today's professional football is not about building, it's about business.

Running a football club is like running a company, you have to know what you're selling, who you're selling to, and how.

The same is out for sale, some are in and out of five-star hotels, there are BBA special car pick-up, and even some have to pick, only pleasing to the eye, if it is not pleasing to the eye, the old lady will not be accompanied.

But some can only stand on the street, regardless of the old and young, beautiful or ugly, pull one when they see one, licking their faces and wishing that others would eat her tofu and take advantage of her, and finally recruited an uncle, and they have to exhaust all means to please and serve, looking forward to turning back next time.

The same is true for football clubs.

Since it is a seller, there must be a distinction between high and low.

In a market economy, scarcity determines value.

In professional football, the top football superstars are undoubtedly the most scarce commodity.

They are not manufactured products, and they can be made as much as they want.

Especially those unborn geniuses who can be met but cannot be sought, are even more scarce.

In today's football, Messi and Cristiano Ronaldo are undoubtedly such unborn talents.

Almost as soon as they debuted, they were compared by countless people, and as a result, these two players became the most dazzling superstars in the world.

A survey conducted by a football specialist combined a range of data from players' transfer fees, market offers, annual salaries and stadium performances. ▋▉▋▌E ▊

Among all the professional players in the world, Messi is the most valuable, reaching 160 million pounds.

Cristiano Ronaldo is only worth about half of Messi's, £85 million.

But this is based on the competitive factor, but if you add the commercial element, then the situation is reversed, and Cristiano Ronaldo's value on the commercial level is much higher than Messi.

The reason for this is that Messi is too low-key.

is so low-key that he even turned off Twitter, WeChat is rarely used, and the number of followers is surprisingly small, but Cristiano Ronaldo is a master of social networks, whether it is WeChat or Twitter, he uses it with ease.

Unlike Messi, who attaches more importance to protecting his family, Cristiano Ronaldo is happy for the media and fans to pay attention to his private life, from the prodigal love history, to the illegitimate child who suddenly popped up, to the breakup, everything he is willing to share with the outside world, and even hype.

If Cristiano Ronaldo is behind Messi at the competitive level, then the Portuguese superstar has successfully packaged himself from a football superstar to an idol star, and then once again caught up with Messi in terms of commercial value, media attention, and social influence, and even surpassed Messi.

It's hard to say who is better or better between the two, except that they are both the most successful superstars.

And behind the dazzling light of the two superstars, there is undoubtedly an amazing chain of interests.

They all endorse the world's most high-end top brands.

Nike, Adidas, Armani, D&G, TAG Heuer, Audemars Piguet, Pro Evolution Soccer, FIFA......

Isn't there an interesting phenomenon?

Yes, the competition between these two superstars has extended from the football field to the commercial field, and even behind the two superstars has formed a rather powerful sponsorship team.

Whether it is the high-profile Cristiano Ronaldo or the low-key Messi, it is inevitable that they will be pushed forward step by step by various interests behind them.

That's why some people say that Messi and Cristiano Ronaldo, the two superstars, are like two sides of the same coin, and they can't do without either side.

In other words, it is precisely by relying on this kind of external comparison, as well as the intentional or unintentional competition between the two sides, that they have created their current influence and commercial value, which cannot be achieved without anyone. ▊E small ▌▌ said ▌ net ▉

Therefore, Yang Huan was even thinking that Real Madrid had just decided to sell Cristiano Ronaldo, Barcelona's Rusell peddled Messi as soon as he turned around, and even Messi took the initiative to show favor to Southampton, is it a coincidence?

Is it a coincidence that Cristiano Ronaldo's upcoming Tottenham Hotspur is in north London, while Messi's Southampton is in south London?

"Master Huan, I got the news that Adidas has been in contact with Tottenham Hotspur, if the north London team gets Cristiano Ronaldo, Adidas will sign them a blockbuster contract, and the sponsorship fee will be over Chelsea."

Peter Kenyon told Master Huan about the information he had scavenged from Daniel Levy.

"As we all know, Cristiano Ronaldo's sponsor is Nike, but Real Madrid's sponsor is Adidas, and Adidas has always wanted to turn Cristiano Ronaldo into its own players, gathering Messi and Cristiano Ronaldo, the two superstars, but it has never succeeded!"

When Yang Huan heard this, he smiled, "The two of them are also shrewd!" ”

"yes, even if they're not smart, but there's no shortage of smart people on the team behind them." Ron Gurley also laughed.

If these two players are really classified as Adidas or Nike, the market value of the two will definitely weaken each other and be greatly affected, and the side that loses the two superstars will definitely increase its efforts to support another player to compete with them.

In the end, the two joined hands and the good balance that dominated the football world was broken.

"That's right, Adidas has been instigating Bayern Munich and Manchester United to poach Messi for so many years, because they are now spending so much money on Messi, and as a result, when everyone mentions Messi, the first impression is Nike, because the jersey he wears is Nike, and no one will pay attention to his shoes."

Yang Huan suddenly couldn't help but laugh, isn't this nonsense?

Who watches the game and stares at the sneakers intentionally or unintentionally?

But it's understandable why many players are now trending with freshly coloured sneakers.

The rivalry between Nike and Adidas has carried over to Messi and Cristiano Ronaldo, and the players and the team behind them have taken advantage of this smartly.

"Therefore, it is basically impossible for Messi to go to the team sponsored by Adidas, Bayern Munich and Chelsea have never counted on it, and after Manchester United signed Adidas, it is also impossible, the only more likely is Manchester City and our Southampton."

In the final analysis, Messi's overtures to Southampton may have competitive considerations, but the main one is the commercial factor.

This is one point that has to be mentioned.

Many people wonder why Nike and Adidas are so desperate to compete for these two superstars, and even offer such a high sponsorship fee?

And these two brands sponsor so many teams and invest so much money in a year, how can they recover their costs?

This is a very real, but at the same time very suspenseful question.

You know why?

Because for Nike and Adidas, they probably never considered the issue of cost recovery.

In a company like theirs, the most important consideration when deciding whether to sponsor a team, a player, is the cost of exposure.

That is to say, at the same cost, they will sponsor whichever project has a higher exposure rate.

As for recovering costs, that's not something they think about.

If you really want to talk about the cost, then it can be said that all the sponsorship and advertising are basically impossible to recover the cost.

And like Nike and Adidas, after sponsoring a team and a player, they not only don't think about recovering costs, but even invest a lot of money to promote around the team and players.

Therefore, it is no coincidence that almost all the big names are sponsored by these two brands.

"Master Huan, think about it, when did the commercial value of Messi and Cristiano Ronaldo, and the market value of Real Madrid and Barcelona grow by leaps and bounds?"

Peter Kenyon's words really stimulated Yang Huan.

"What do you mean......"

"Yes, since '09, but not because Barcelona won the treble, but because Cristiano Ronaldo came to La Liga and competed with Messi!"

That's right!

Yang Huan slapped his thigh hard.

Since then, every game between the two players, who scores, who doesn't, who performs well and who performs badly, has immediately become the focus of attention of fans and media around the world.

Even, the goal game between them has attracted the attention of everyone in the world to La Liga.

Otherwise, how to explain that Cristiano Ronaldo before going to La Liga, and Messi before 09, will skyrocket in market value and annual salary every year after 09?

Real Madrid and Barcelona are not stupid.

There is no money to make, and they will give them such a high annual salary?

Thinking of this, Yang Huan suddenly understood what Peter Kenyon meant.

"What do you mean......"

"Yes!" Peter Kenyon nodded, "Good things come in pairs!" ”

The bald head means that when Cristiano Ronaldo went to Tottenham Hotspur, was Southampton embarrassed not to bring in Messi?

If these two superstars came from La Liga to England in the same year, they continued their past rivalry, especially in such a dynamic business environment in England......

Yang Huan couldn't imagine it anymore, it would definitely make the whole Ying Shuang unwanted.

And as long as it works well, Southampton and Tottenham Hotspur will definitely expand their influence greatly as a result.

When Yang Huan decided to buy Cristiano Ronaldo at Tottenham Hotspur, he had the idea of buying Messi.

It's just that he hides this thought relatively deeply, and only his own people know it, even when Russell is peddling Messi in person, he refuses to let go at all.

Because he wants to take the initiative in the negotiations.

Otherwise, why is there so much talk about Southampton buying Messi?

And now, several major sponsors have come forward to express their positions, and even the partners of Glory Plaza have decided to support it strongly, coupled with Peter Kenyon's analysis, Yang Huan has made up his mind.

Messi, you have to buy it!

It's just that before he can officially make a move, he still has to get a person!