When Yang Huan walked into the show on the third floor, it was already crowded and full.

Southampton's new season shirt catwalk, this is the first time in the football world.

Since it is the first time, it will inevitably be subject to some skepticism and even ridicule.

It's also quite normal, after all, that's how everything starts out.

What event was so lofty from the start?

Isn't it all about sticking to it step by step and slowly accumulating popularity before ushering in the explosion?

Relatively speaking, tonight, the guests who appeared at the scene were obviously giving face to Yang Huan and Southampton, or the rich second generation of eating, drinking and playing orchestras, these people are worthy of deep friendship.

See the truth in adversity!

Therefore, Yang Huan is also very rare, after walking into the show, he shook hands with all the guests who came to the venue and sat in the front row one by one, even if most of them did not have a big name.

And these guests were also flattered and greeted Yang Huan one by one.

The group of rich second generations of the eating, drinking and playing orchestra played the role of the host unceremoniously, helping Yang Huan and Southampton greet guests and guests.

The scene was also lively, and the atmosphere was good.

This is the first time, and it is not easy to do this in two days in a hurry.

"Young Master Huan!" Norman? Foster and a few of his designer friends were undoubtedly the heavyweight guests of the evening.

"Norman!" Yang welcomed the past, with Norman? Foster shakes hands.

The latter also immediately introduced Yang Huan to his friends, two or three of whom had participated in the design of Southampton's new jersey.

However, Norman? Foster attaches the most importance to the English gentleman next to him, who looks quite delicate.

"Let me introduce you, this is Burberry's Xi designer, Christopher? Bailey. ”

"Hello, Mr. Yang Huan!"

Christopher? Bailey's voice was a little soft, and when he shook hands, his movements were very gentle, giving Yang Huan the impression that this guy was a crook?

But it's not surprising that there are more twists and turns in the fashion circle, what's all the fuss?

"Hello, Christopher!"

Yang Huan saw Huang Ying again, she is not qualified to talk to Norman now? Famous designers such as Foster sat together, so they could only sit in the second row.

"Young Master Huan, now many people outside are saying that you are leading Southampton to set off a football two-point zero storm, and Christopher wants to set off a fashion two-point zero storm, I have always felt that you must have a common topic!"

Norman? Foster's words aroused Yang Huan's interest.

"How?" When he asked the question, he looked at Christopher? Bailey.

The English gentleman smiled gently.

It's strange to say, a big man smiles gently, it's really weird.

But Christopher? Bailey himself is quite handsome, he smiles gently, but gives people a feminine charm.

Of course, in Yang Huan's opinion, he still feels a little hairy.

It's just that it won't come out!

"Football and fashion have a long history, but they've always been self-contained, isolated from the rest of the world."

Christopher? Bailey just said a word, which made Yang Huan nod uncontrollably.

This kid has material!

"You see, in the past so many years, science and technology have progressed so much and so fast, but football has never benefited much from scientific and technological progress, even in the last two years, some teams have begun to pay attention to scientific training and diet, but it is still very rudimentary, but the football circle is completely unaware of this, but arrogantly feels that football does not need technology!"

"Well said!" Yang Huan felt that he was right.

Especially in English football, technology is almost impenetrable.

Even in many teams, the training and diet of the players is very primitive.

If nothing else, how many years has Arsene Wenger been in charge of Arsenal?

When he was in charge of Arsenal, how savagely backward was the Gunners?

"It's the same in fashion."

Yang Huan looked at the handsome and gentle British gentleman again, and listened with interest.

"All the fashion catwalks are very high-grade and invite heavyweight guests, but journalists and fashion lovers are turned away, and consumers can't even participate in them, so why can't they watch the catwalks together?"

"The reason is very simple, they will sue you that this group of people doesn't understand fashion at all!"

Yang Huan was really surprised.

It was surprising to hear such a remark from the mouth of a luxury brand designer.

"You're so right!" Yang Huan agrees with his point of view 100%.

"In these years, there is no one, and no brand can hang themselves up and sell, what consumers want is an experience, a kind of enjoyment from the heart, and no longer holding a certain brand of bag, walking out of the door, pointing to the logo to tell others, I am a certain brand, as if I am afraid that the world will not know."

Of course, such people are not absent, but there are few of them, and there will be fewer and fewer of them.

"That's right, that's right!" Christopher? Bailey seems to have found a soulmate.

"So, I'm really interested in some of your Southampton practices, your press conference is held directly on the Internet, you have an app and WeChat, you have fans to interact directly with the team, and you even often organize some community events."

"Also, the series of activities and promotions after you brought in the stars are amazing!"

Speaking of which, Christopher? Bailey looked at Yang Huan with interest.

"Mr. Yang Huan, I would like to know, what are you going to do in the future?"

Even Norman? Foster also looked at Yang Huan with interest.

"Didn't think about it!" Yang Huan shook his head, "I really haven't thought about it!" ”

This answer came as a surprise to everyone.

"I think we should try everything, technology is changing with each passing day, every day is changing, we thought it was impossible in the past, but now, in the future, is it still impossible?"

Christopher? Bailey and Norman? Foster listened and nodded incessantly.

What will happen in the future is indeed uncertain for anyone.

"Norman went and tried virtual reality, how did it feel?" Yang Huan asked suddenly.

"Virtual reality?" Christopher? Bailey was taken aback.

It's a legendary thing!

"Norman, haven't you heard of me?" In his tone, there was even a little resentment.

Norman? Foster smiled bitterly, how could such a secret thing be said everywhere?

"Young Master Huan's real room made a virtual reality helmet the size of a brick, I tried it, and the effect is very realistic, but many details are not satisfactory, such as dizziness, and some problems such as delay and inconvenient control."

Yang Huan couldn't help nodding, "As for me, I'm making great efforts to invest in it, and I plan to launch a two-point zero version in the shortest possible time to overcome these problems, and then I'm thinking, will fans be able to use virtual helmets in the future, sitting at home, and be able to get the kind of enjoyment of watching the game live?" ”

"And not just sitting in the stands, but even if he can get the sense of substitution that he likes to move and run on the football field?"

When the two of them heard this, they were a little dumbfounded, and this idea was too novel.

But when you think about it, it's really exciting.

Especially considering that more and more fans are being stopped off the stadium because of high ticket prices.

If the price of virtual helmets can come down, there will definitely be such a demand!

Not to mention a ball game, even if it's a movie, it's a subversive movie-watching experience!

Yang Huan is really getting more and more visible, this thing is so interesting!

"Mr. Yang Huan, you said it to my heart!" Christopher? Bailey couldn't help but laugh.

"You know what? In April this year, Burberry held a 3D fashion show in Beijing, China, and when we walked the catwalk, we added 3D holographic projection technology, and the effect was absolutely shocking, and I still seem to be able to hear the screams of more than 1,000 spectators at the scene! ”

Yang Huan really didn't expect it, Christopher? Bailey even used 3D holographic projection technology.

This is a first in the fashion industry.

"However, unfortunately, our core management is still very hesitant about the fashion 2.0 upgrade I proposed."

Speaking of which, Christopher? Bailey sighed deeply.

He is a Xi designer, but in the end, he is also a working boy.

"Why? I think this is a good idea, all industries should do their best to embrace the progress of science and technology, and keep pace with the times to use it to achieve their own upgrades and exhibitions. ”

Christopher? Bailey shrugged, "Who knows?" ”

Norman? Foster was somewhat understanding, and sighed, "After all, traditional ideas are in trouble. ”

"Sometimes it's not strange, like me, you ask me to go to social networks and brag and chat with a group of fans, which I can't do." After saying that, he couldn't help but laugh to himself.

Yang Huan looked at Christopher with interest? Bailey.

After some detailed discussion, he admired this kid very much.

Although it is a bend, it can be heard that most of the top designers are bent and lala.

"Are you interested in leaving Burberry and working for a company where you can make your own decisions?"

Christopher? Bailey didn't expect Yang Huan to suddenly ask like this, and thought it was a joke.

"Okay, now many luxury brands are designers who take the lead, and they have two major responsibilities of product design and company management, if you meet the right one, I will also go!"

"If it's a declining aristocratic brand, why not?"

Christopher? Bailey looked at Yang Huan's eyes, a little strange, isn't this a joke?

But soon, he caught a hint of signal from Yang Huan's eyes.

"How down?"

"Asprey!"

As if worried that relying on this brand is not enough, Yang Huan chased again.

"Recently, we are also acquiring Gerald Jewelry, and we are planning to restructure the aristocratic brand that used to be exclusively for British royal luxury!"

If this title is used well, the reputation is great.

Of course, it is not easy to operate.

"You mean really?" Christopher? Bailey was a little surprised.

"Of course, I bought Aspree two months ago, and I've been looking for a suitable operator and designer, and now, I think, you're the right fit, how about it? I can give you the power and resources you want! ”

Asprey and Gerrard, despite their scandals, are still aristocratic brands in the luxury industry.

In a recent survey of the world's high-end consumer groups by an independent high-end luxury research institute in New York, Asprey is still the second top luxury brand.

And one thing to know is that in the past ten years, this company has long been in distress and has lost the glory of its peak, especially in the last two or three years, it is even more difficult to make ends meet, otherwise it would not be possible to sell so cheaply.

It can be seen how much weight and influence Asprey has in the minds of high-end consumers.

Christopher? Bailey was shocked, he was originally just listening to Norman? Foster talked about Yang Huan and felt that the two had many similar ideas, so they wanted to come and join in the fun, and by the way, get to know this British upstart.

But who would have thought that after meeting once, and after less than half an hour, Yang Huan invited him to change jobs and promised him so much power, who else would be shocked!

"Nowadays, many luxury brands are just thinking about making quick money, desperately pushing through the old and bringing forth the new, wishing you to change a bag and a few sets of clothes every year, I think this is unreasonable."

"In my mind, a true luxury must have a unique personality, the price can be very high, but the gesture must be close to the people, can give people in daily life, surprise the unexpected beauty, so it can be a gemstone, can also be the most ordinary pencil."

"Only when people like it can luxury goods have the meaning and value of zài!"

"Rather than buying a bag, using it for a year and then replacing it with a new one, throwing it aside, throwing it away, and never paying attention to it again, I prefer that my product is the kind of perfect masterpiece that consumers really like, really crave, and use for many, many years, and even pass on to the next generation."

"Because I believe that no matter how society progresses, how the times unfold, and how technology changes with each passing day, the soul core of all luxury brands will never be separated from one thing, that is, the ingenuity that impresses consumers!"

Christopher? Bailey and Norman? Foster was a little surprised.

Even, they were shocked by Yang Huan's words.

From the mouth of a rich man who has little to no need to worry about money, and can buy all luxury goods with impunity, it is indeed hard to believe to hear this shocking insight about the definition of luxury.

Perhaps, in everyone's mind, there are completely different definitions and understandings of luxury.

But Yang Huan is right in one sentence.

Ingenuity is always the most scarce and precious luxury in the world!

Apple's mobile phone is so popular because Apple has a stubborn spirit, they are not only designing mobile phones, but also doing their best to use more advanced and advanced manufacturing processes to make better mobile phones for fans.

In the words of a fat man's advertising slogan, it is, die for yourself, and delight everyone!

And this kind of stubbornness is precisely a kind of ingenuity.

If one day in the future, Apple loses this spirit, then they will start to decline.

"Think about it, I'm sincere!"

Yang Huan himself also felt a lot of emotion, patting Christopher? Bailey's shoulder, no more to say.

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