The stands at Glory Stadium exploded!

The stadium, which can only accommodate 60,000 fans, turned out to attract nearly 200,000 people.

In front of every entrance to the Glory Stadium, there are full reminders of zero seats on the electronic display.

Outside each entrance, thousands of fans gathered at the stadium's exterior walls, staring at the giant advertising screens on the stadium's exterior walls to see if anyone had come out of it.

When one came out, a crowd of people rushed to get in.

It can be said that the popularity of Glory Stadium has reached an alarming level!

Not only the stands, but also the media center of the Glory Stadium exploded!

Originally, Southampton had expected the scene to be very hot, but considering the capacity of the stadium, 300 press seats were prepared, which can be said to be overloaded.

But who would have thought that in less than three days, the number of applicants for press seats would exceed 1,000, and spread all over the world, which shocked the whole of Southampton.

This is far beyond the reach of the Glory Stadium.

Eventually, Southampton selected 500 media outlets from among them and accepted their applications.

But today, when Messi joined, this number had to be broken again and increased to more than 700.

The reason is that many reporters and media have come uninvited, and there is a rush to get on the bus first and then pay the ticket.

Southampton, in a friendly manner, eventually had to support them by placing them in temporary stands and making it as convenient as possible for them.

British TV stations also exploded!

Southampton have been active since the decision was made to join Messi, with local broadcasters such as the BBC, Sky, Independent and BT, as well as overseas broadcasters including Al Jazeera Bein Sports, ESPN and Fox.

In addition to Sky TV and BT will broadcast Messi's joining ceremony live, BBC TV will also arrange a total of 90 minutes to report on Messi's joining today.

And if you know, just a week ago, Cristiano Ronaldo joined Tottenham Hotspur, although Sky TV specially produced the program, but the coverage time was only about ten minutes, and the BBC TV coverage time was only about ten minutes.

In comparison, Tottenham Hotspur is indeed far inferior to Southampton in terms of operational ability.

After preliminary predictions, today, in the British Isles, at least more than 10 million people will watch Messi's joining ceremony.

In other words, at least one of the six people watched the ceremony.

It's not just Southampton, it's a big event across the UK.

The city of Southampton even had to make a last-minute announcement of traffic restrictions around Glory Square, and at the same time, nearly 2,000 police officers were stationed in the square, including 600 who were to enter the stadium.

The rest of the police are scattered around the stadium, cooperating with the stadium security team to guard the area around Glory Square and the Royal Pier in case there is a problem.

And as soon as the Lagonda conqueror on which Messi was riding appeared at the Royal Docks, the Place of Glory suddenly boiled.

The fans who grabbed the seats in the stadium certainly took advantage, but those who did not make it into the stadium also benefited.

That's what Southampton was most shrewd about arranging this joining ceremony.

Combined with the unique location of Glory Plaza, Messi had to get off the bus at the Royal Pier and walk all the way from the Royal Pier to the Glory Plaza.

The whole process will take about 10 minutes, and he will interact with the fans throughout the whole process.

That's why so many fans flock to Glory Square.

Even though Messi is used to seeing countless big scenes, he is still stunned by all this in front of him.

There are a sea of people, a large area of black pressure, all of them are people.

Although the club has long carved out a separate passageway, both sides of the passage are crowded with fans.

Although there are security guards, police, and even personal bodyguards around and around to protect him, there is still a fan whose hand suddenly reaches out, and they are not trying to do anything, just to touch him.

Messi!

Messi!!

Messi !!

The screams were deafening, and everyone cheered and shouted Messi.

He felt like he was surrounded by so many passionate fans, and he really had a feeling of being swept up in the sound.

In it, he seemed to feel that the voices of these people, the passion of these people, seemed to melt him.

That's crazy, isn't it?

Is this football in England?

There are just too many people, too many.

It was originally expected to take about ten minutes, but although the whole journey did not stop, it ended up walking for a full fifteen minutes.

Yang Huan, Sun Yue, Peter Kenyon, Ron Gurley and others stood in front of the curtain wall on the second floor, looking at the square below with crowds of people, like an ant's nest that had been stabbed, their faces were full of joy and even excitement.

That's cool, isn't it?

"Master Huan, we have already negotiated with the sponsors, starting from the new season, the sponsorship fee will be increased in an all-round way, and the new contract can basically be increased by 30% on the original basis." Ron Gurley reported with a smile.

Yang Huan smiled, "Good job!" ”

"In addition, thanks to the support of Miracle Media, we will sign six sponsorship contracts in North America, Asia and South America, which are expected to bring in £40 million per year."

Yang Huan turned his head sideways, smiled appreciatively at Sun Yue, and nodded in affirmation.

With the increase in the original sponsorship fee and the signing of six new sponsorship contracts, Southampton's annual revenue is bound to surpass that of Real Madrid and become the world's number one gold absorber.

"Young Master Huan, there are still many rich people who have been contacting us recently, hoping to join our Saints Fan Club."

When Yang Huan heard this, he immediately laughed, "You tell them that we don't have the idea of expanding enrollment for the time being." ”

After a pause, he said again, "If the enrollment is expanded, the Saints fan club will be worthless!" ”

Today, the Saints Fan Club has only 1,000 members, and the membership fee is still 100,000 pounds, which has not changed in a few years.

But after a few years of operation, the Saints Fan Club has matured and is no longer the rich second-generation organization that was widely believed to be in its collapse by the outside world.

Although the members of today's Saints fan club also have some rich second generations, many of them have begun to take charge on their own.

In the past few years, fans have invested in many entrepreneurial and commercial projects around the world, although there are also a lot of losses, but overall, they have made more money.

In addition, in recent years, the Saints' results have improved by leaps and bounds, and they have faintly become the hottest top team in the Premier League.

The climate and environment of Southampton on the south coast, as well as the city's supporting facilities, have faintly become the most popular tourist and livable city in South London, and have begun to attract the attention of London's wealthy people.

In this case, membership in the Saints fan club has become hot and priceless.

Over the past few years, the £100,000 membership fee has been a bargain for members of the Saints Fan Club, but more importantly, the Saints Fan Club membership has become a status symbol.

What the? Southampton has only been on the rise for a few years, isn't it a traditional giant?

You all have too young, too simple Tucson broken!

Are traditional wealthy families amazing?

It doesn't matter whether the saints are wealthy or not, the important thing is that we want to make the saints more powerful than those traditional giants, and all the traditional giants are trampled on the soles of our feet, so that it seems that our means are out!

Yang Huan didn't think about expanding the enrollment, but later, after discussing it with Peter Kenyon, Sun Yue and others for a long time, he finally decided not to expand the enrollment and maintain the existing 1,000 places.

"Ron." Yang Huan watched Messi finally walk into the stadium and knew that it was almost time for him to go down.

"Young Master Huan."

"When the ceremony is over, you meet Sky TV, BT and the rest of the TV broadcasters."

Ron Gulley was a little puzzled, but he didn't ask, and stood silently behind Young Master Huan.

Because I know, Young Master Huan will say it.

'Richard Skudmore has already told me that the Premier League will push for internal reforms in the near future.

Yang Huan said with a calm and confident smile.

"Overseas copyright income will be distributed in the UK, the Premier League will also set up a European bonus system, and at the same time, the league will provide more live broadcasts, packaged into packages, for live broadcasters to bid on."

Ron Gulley's eyes lit up, "Young Master Huan, do you mean that the live broadcasters will come forward to increase the number of our live broadcasts?" ”

"That's right!" Yang Huan nodded appreciatively.

Talking to smart people is a matter of convenience.

The current Premier League live broadcast, even if it is as strong as Southampton, is about 30 games at most in a season.

If it's Manchester United, Chelsea, Manchester City and other teams, it's 26 games.

For example, Chelsea did not perform well last season, and the number of games was temporarily adjusted, and as a result, they got 18 live broadcasts.

You must know that every live broadcast is paid for money.

The Blues lost at least £5 or 6 million in this alone, plus the team's sluggish results and huge losses in the ranking bonus, which makes Chelsea lose at least £20 million in broadcast fees last year.

So, where do Chelsea have the money to bring in signings this summer?

For a team like Southampton, even the most suspenseful game is quite attractive to ordinary fans, especially now that a superstar like Messi has joined, it is completely possible to achieve all 38 live broadcasts.

If you include the distribution of copyrights on local, overseas and other platforms, the Saints will increase their income in this area by a large margin.

For live broadcasters such as Sky, BT and Al Jazeera, they also have exactly this need.

Therefore, it is only fitting for the live broadcasters to come forward and negotiate with the Premier League.

Ron Gurley nodded intently.

If it is really as Young Master Huan said and thinks, then the saint's annual broadcast fee income will be greatly increased compared to the current one, and it is even possible to increase it by more than half.

And now the Premier League wants to increase the number of live broadcasts and provide more auction packages, and the Saints will increase the number of games, which will not affect the share of other teams at all, and even they will receive more share benefits.

Of course, as a member of the Premier League, the Saints certainly can't do this kind of thing personally.

Therefore, it is best for the live broadcasters to come forward, the bad guys to do it, and Southampton to pretend to be innocent.

Ron Gulley knows very well in his heart that what Young Master Huan wants to do now is to slowly and step by step to set up the banner of the Saints in the Premier League and build the Saints into the flagship team of the Premier League.

In the past two years, teams such as Manchester United and Chelsea have declined, Arsenal has refused to invest heavily, Manchester City has never been able to find the right style, and Liverpool has not been able to rise for a long time.

Therefore, if the Saints do not exert their strength at this time and completely consolidate their dominance in the Premier League, will they not miss this God-given opportunity in vain?