Chapter 294: How to Treat the Media Correctly (9600)
When going to the TV station for an interview, Rongguang has to be interviewed by the print media.
The media chosen by Debora are very particular.
There are two Chinese media outlets, three Bremen media outlets and two Munich media outlets.
The local media in Bremen were chosen because Glory is now the most famous in Bremen, and in Bremen, there are also the most people who support Glory, and this support must be reciprocated.
So there are three Bremen media outlets, the most of the media invited.
And the Chinese media is naturally because Rongguang is Chinese, considering the future commercial development in China, it is necessary to involve the Chinese media. The invitation to the two companies is also to show the importance of the Chinese market.
Two Chinese media outlets, Debola, have learned about it, and it is the largest and most influential sports professional media in China.
One is Sports Weekly, and the other is Football Weekly.
There are two Munich media who want to form a certain public opinion influence in Munich and put pressure on Bayern Munich FC.
Debola doesn't know if Bayern Munich will continue to pay attention to Glory's performance, but whether they pay attention or not, she has to send information about Glory to them. They don't want to see it, and they don't want to see it.
However, she did not invite the "Munich Zeitung", because Timo Brauer has published articles that are not good for glory in the Munich Zeitung, although she can't offend the media, but there is no need to take the initiative to get close to her own media, there should still be a bit of a fight.
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The interview took place at the club's headquarters.
While driving to the interviewee's location, Debora explained the precautions to Rong Guang while driving: "You should pay attention later, reporters will set up a lot of traps when asking questions to guide you to say what they want to hear." So every question, before answering it, you have to think carefully about it to see if there are any pitfalls. ”
"No problem!" Rongguang replied very simply.
But Debora is still not reassured: "I will stand where you can see when you are interviewed, and not all questions have to be answered." You're a star now, you have to learn to say no. If there are some questions that are obviously ill-intentioned, just ignore them. If you don't know what questions you can answer and what questions you can't. Then you just look at me, I shake my head, you don't have to answer. ”
"What question can't be answered?" Glory asked.
"Questions that have nothing to do with the subject of this interview." Debora motioned for Glory to look at a folder in the back seat. "That's the subject of your interview, this time it's mainly about letting the public know what kind of person you really are, and for Germans, you're too mysterious to come from China. Mystery is both a good thing and a bad thing. Mystery can keep people expecting you, but if you don't let the other person know who you are, there will be all kinds of rumors and negative news about you. So this half-hour interview is mainly about your experience of playing football in Brazil and your experience in China. And, of course, how did you get the goal in the last game. ”
Glory looked down at the contents of the folder.
It's all about questions and suggestions on how to answer them.
"Those questions are all questions that I prescribe, and I basically choose from them. Of course, there will be surprises. If there is a question that is not on the list of these questions, if it is a question that is obviously malicious, you should not answer it, you can tell the reporter that these questions are not in our topic today, so you do not want to answer them. Of course, this is a newspaper interview, so it's fine for you to say that. After that, on TV, then you can't say that......"
Debora began to gush about how to deal with the media.
Although she didn't study journalism and communication in college, as a media marketing major, she also had to learn related knowledge.
Media marketing is the use of media for operations. The relationship with the media is crucial.
If the relationship is not good, don't think about successful media marketing.
Because the media controls public opinion, they control the direction of public opinion, and it is too easy for them to want to hack a person or praise a person.
Many celebrities must learn to properly handle their relationship with the media.
Neither offend them too much nor please them too much, a suitable distance is necessary.
In this regard, Debora is still very rich in theoretical knowledge.
Of course, in practice, Debora is also a novice, and she also needs to gradually explore in her work.
Now she is the same as the glory she was at the beginning, she is still raw melons and eggs.
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Although Debora was prepared, there were still many accidents during the actual interview.
After all, the questions prepared by Debora are too regular, and the reporters don't like it very much, and what they want to pursue is topicality.
After honestly asking a few questions in accordance with the outline, the reporters couldn't bear it.
"Do you have any thoughts on the criticism of Timo Brauer of the Munich Zeitung?" A reporter from the Munich Evening Post raised his hand to ask a question.
Glory glanced at Debola, and sure enough, Debora was shaking her head.
This is a matter of course.
So Rongguang said: "I'm sorry, I don't know him well, I don't have any opinion." ”
After answering, he looked at Debola, and to his surprise, Debora was covering her face - as if she was dissatisfied with her answer.
Did I say something wrong?
Glory doesn't understand.
The interview continues.
This time it was the only Chinese journalist on the scene who asked the question.
Molly saw that her German counterparts had broken the outline, so she also decided to put aside the rules set for her by Glory's agent, and threw out the questions that had been holding in his heart.
"Rongguang, there are a lot of fans in China who care about your performance. A lot of fans want you to join the Chinese team, do you have any thoughts on that? ”
She's playing a trick here. Because she noticed that Rong Guang would occasionally glance in the direction behind their reporter when answering questions, where his beautiful agent was standing. Apparently the agent will prompt him what questions he can answer and what he can't.
So she decided to bypass her agent and communicate directly in Mandarin Chinese, the lingua franca of Rongguang. She believed that the agent must not understand.
She succeeded.
Debora didn't understand at all, and she was stunned.
Glory did glance at Debola, but Debora didn't react.
So is that question he can answer?
But Rong Guang didn't know how to answer.
China?
He had no idea of the glory.
Almost all Chinese professional players have one goal, that is, to enter the Chinese team and wear the jersey of the Chinese national team.
This is a goal they have had since they were young in football training.
But Rongguang is different from them, he is a halfway monk, he plays football to make money, and he does not have such a great ideal of winning glory for the country.
He didn't even know what the Chinese national team was like - he hadn't seen a single national team game, not even the 2002 Japan Korea World Cup where the Chinese national team reached the finals for the only time.
There is no real Chinese football insider around him, so he has not been briefed on this aspect - although Sun Fengyang is Chinese, he is not a Chinese citizen, his home team is Brazil, and he doesn't know much about Chinese football. Maybe Sun Fengyang still hopes to join the Brazilian national team with honor......
"The Chinese team? Well, I haven't thought that much yet. "Without a concept at all, Glory tells the truth.
He really didn't want to join the national team for such a thing.
A male reporter from Sports Weekly, another Chinese media outlet who came with Molly, raised his hand and asked, "So has the Chinese Football Association contacted you?" ”
He also speaks Mandarin.
Rongguang shook his head: "No." ”
Seeing that the reporters began to be uncontrollable, Debora hurriedly came forward to end the interview.
The reporters didn't argue with her about whether the interview should be over.
Everyone began to pack up their interview tools, close their notebooks, and turn off their voice recorders.
A reporter from another Munich-based media outlet, the Munich Corriere della Sera, packed up his things and shook hands with Rongguang to say goodbye. When shaking hands, he asked in passing: "Werder Bremen has been doing well this season and has a good chance of winning the league title." If nothing else, the match against Bayern Munich in the 32nd round may decide the winner. If Werder Bremen won the championship, would you celebrate? ”
"Celebrate the championship, of course." Glory blurted out.
After saying that, he saw Debora glaring at him.
So he didn't understand where he was wrong.
And Molly and the reporter from "Sports Weekly" stepped forward to make an appointment with Rong Guang.
But Glory pushes them all to Debola.
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After the print media interview, Rong Guang and Debora will immediately rush to the airport, take a plane to Hamburg, and go to the headquarters of German TV to participate in a TV interview.
On the way to the airport, Debora complained about Rongguang's performance in the interview just now. Although the meaning of his answer is correct, he is not particular about his wording, and it is easy for the media to seize the loophole and take advantage of it, forming an unfavorable trend of public opinion for him.
After the end, she asked: "Then what question did the ******** reporter ask you?" ”
"Regarding the national team, ask me if I have any thoughts on joining the Chinese team." Rongguang said.
"How did you answer?"
"I said I didn't think about it that much."
"Uh......" Debora choked.
"What's wrong?"
"You should say, 'Of course I want to be in the national team!'"
"But I really don't have an idea......" Glory spread his hands.
"Don't you want to be part of the national team?" Debora was suddenly curious.
"I don't know. What are the benefits of joining the national team? Do you have the money to take it? Rong Guang asked.
"Of course not." Debora replied. "But if you're a member of the national team, your business value is different. In Brazil, there is a difference of 108,000 miles between the commercial value of non-internationals and internationals. There are many people who give the national team head coach before the game through their agents, just hoping to be selected for the national team, even if it is just to come off the bench to play a game, so that their value will skyrocket, they can attract the attention of European teams, and then go to Europe to play football and make a lot of money. ”
Although Debola is not a senior fan, she is in Brazil and knows a lot about football. Especially the news of the Brazilian national team, which is not news, she knows it - you must know that just four years ago, the domestic court in Brazil specially summoned Luxenberg, who was then the head coach of the Brazilian national team, to ask him about the black and gold transaction between the national team manager and the player's agent.
At that time, the Brazilian media was full of hype, and everyone knew it.
Glory felt incredible when he heard it.
If you don't have money to play in the national team, you don't have to take the initiative to stuff money?
He pouted and said: "If I am asked to stuff money into the national team, then I would rather not enter this national team!" ”
Want to get money out of my pocket? Don't even think about it!