80_80813Today's professional football, to put it bluntly, is commercial football and capital football.

Without capital, no one can play professional football, especially in Europe's top leagues.

Business, capital and football have become completely integrated.

It's hard for a layman to imagine how deep the water is.

To take the simplest example, Barcelona's official sponsor is Nike, but as the team's number one star, Messi's sponsor is Adidas, Real Madrid's official sponsor is Adidas, but the team's number one star, Cristiano Ronaldo's official sponsor, is Nike.

Is this really just an ordinary business practice?

Don't be funny, it's a war!

A war between Nike and Adidas for the industry leader!

This war is related to billions or even tens of billions of euros, and the transfer fee of superstars is only tens of millions, and at most more than 100 million euros, for them industry giants, it is simply a drop in the bucket and not worth mentioning.

Just running such a sensational super transfer around the world, the global effect created is much better than their advertising, and the benefits are even more amazing.

This is how to play capital football in the new era!

"It seems that Russell is really burning his eyebrows this time!"

Yang Huan shook his head and laughed.

Everyone else present also sighed.

If you want to talk about Rusell, you must be more familiar with the gameplay of modern capital football than Laporta.

At the very least, in the years when he was in charge of Barcelona, Barcelona was more outstanding in terms of business influence than in the era of Laporta, and his commercial income was also rising.

Of course, the price to be paid is that a group of old diehards who can't keep up with the times will accuse Russell's ruling director of Barcelona for becoming full of commercial copper stench.

As everyone knows, these days, professional teams have no commercial operations, and they can't survive at all.

Those who accuse Russell are standing and talking without backache, and they don't know the lord of Migui!

"Not long ago, Marcus Bowman from Adidas gave me a call."

Yang Huan glanced at everyone, "Guess what, what did he say?" ”

Without waiting for everyone to answer, Yang Huan took the initiative to uncover the puzzle.

"If we can bring in Messi, Adidas will pay us a transfer fee of 125 million euros, and at the same time increase the cost of the team's sponsorship by 40%!"

"What?" Sun Yue's whole person was stunned.

125 million euros?

This money is used to poach Messi, which may not be enough, but the gap is not very big!

Although it is rumored that Messi's transfer fee is as high as 200 million, everyone knows that it is nonsense, not so outrageous.

As for the 40 per cent increase in sponsorship costs, for Southampton, that's more than 10 million euros, which is also very high.

In this way, if Southampton poachs Messi, the team will not need to pay much at all, at most it will bear Messi's high annual salary, after all, the more than 10 million euros of sponsorship fees given by Adidas will not satisfy Messi at all.

Not to mention, the Premier League has an additional 50% personal tax burden.

Peter Kenyon nodded and smiled: "As far as I know, in addition to contacting us, Adidas also includes Real Madrid, Chelsea and Bayern Munich, all three of them are obviously tempted, and Bayern Munich is going to change the coach this summer, and the head coach is Pep Guardiola!" ”

Looking at the whole of Europe, those who can attract Messi are full of calculations, and there are only these teams.

Southampton is still because of the excellent table this season, if the table xiàn is not good, I am afraid that it will not be qualified.

As for being like AC Milan, let's not talk about the decline of Serie A, even if it doesn't decline, the Nerazzurri can't afford Messi's high annual salary, and they will lose everything!

Sun Yue also smiled, "One of the main reasons why Adidas did this is that the sales of Nike jerseys worn by Messi are dozens of times more than the Adidas boots he wears on his feet, and the first impression of everyone who mentions Messi is often Nike." ”

"From Adidas' point of view, the huge amount of money sponsored to Messi every year is equivalent to supporting Nike for nothing, and he has not received the slightest amount at all? Yes, it's not okay not to sponsor, Nike can't wait to win Messi's sponsorship contract, so they will do everything possible to encourage the team in the Adidas camp to poach Messi! ”

Peter Kenyon agreed with Sun Yue's remarks.

"Things haven't progressed yet, but I'm sure that Real Madrid and Bayern Munich are both tempted!"

"Real Madrid is going to repeat the Figo incident!" Sun Yue said with a smile.

From the fans' point of view, Figo's move from Barcelona to Real Madrid looks like a successful superstar transfer.

As everyone knows, this transfer has brought amazing off-field benefits and commercial influence to Real Madrid.

It was from this transfer that Florentino clearly saw the football model of big capital, big consortium and big business.

Perhaps, many, many years later, when someone writes football history, the Figo transfer incident will become a key node in professional football!

"And what about Messi's attitude?" Yang Huan asked with interest.

"I don't know, there is no statement, and Real Madrid and Bayern Munich are just planning, there is no substantive contact, but even so, it has already put a lot of pressure on Russell!"

Who's to say it isn't?

Barcelona has good grades, that's one thing!

For a top club like the Spanish Super League, fans don't just look at your results, but more importantly, how many superstars you have in your team!

As Yang Huan said in Charlene Lahri's off-field program before, fans in the new era prefer to entertain stars, and entertainment stars are often superstars such as Messi, Cristiano Ronaldo, and Ibrahimovic.

It is conceivable that if Messi leaves Barcelona, it will be a disaster for Russell!

And Yang Huan now understands that the reason why Real Madrid and Barcelona robbed Neymar was to get insurance.

If Adidas will encourage Southampton, Real Madrid and Bayern Munich to poach Messi, will Nike also encourage their sponsors to poach Cristiano Ronaldo?

Barcelona lost Messi and lost a lot of money, and Real Madrid lost Cristiano Ronaldo and lost just as much.

Therefore, the best thing to do is to plan ahead and bring in a player who has the ability to fill the void of Messi and Cristiano Ronaldo on both a competitive and commercial level, and that is Neymar!

To put it bluntly, Southampton's ability to operate on social media and commercial marketing has seen the likes of Zlatan Ibrahimovic, Didier Drogba, Neymar and Gareth Bale shine and attract the attention of countless fans.

In the WeChat star account, Ibrahimovic has an amazing number of followers, followed by Kaka, then Neymar, Gareth Bale and others, and Cristiano Ronaldo is not even in the top 10.

But on Twitter, Cristiano Ronaldo is number one, but the likes of Zlatan Ibrahimovic, Neymar and Gareth Bale all finished in the top 10, giving a glimpse of Southampton's ability to work on social media.

It also made both Rosell and Florentino see the potential and qualifications of a group of young players such as Neymar and Gareth Bale to replace Cristiano Ronaldo and Messi.

Yang Huan thought of this, and couldn't help laughing.

The laughter was hearty, as if he had finally cleared up the fog that had been hidden in front of him for a while, and saw the road ahead of him.

"If that's the case, it's much simpler!"

Peter Kenyon, Ron Gurley, Sun Yue and others all nodded and smiled.

"There is only one Neymar, whoever wants it, you can, take the money to buy it, whoever gives more money, I will give it to whomever I want, anyway, the player can't be retained!" Yang Huan had obviously made up his mind.

Anyway, it's going to be sold, so it's better to sell to the higher bidder.

Unlike in the previous life, when Neymar was in Brazil, part of the ownership was in the hands of himself and a third-party agency, when Southampton introduced Neymar, because the Premier League prohibited a third party from owning the player, Southampton directly bought out.

That is, now Southampton holds 100% ownership of Nell.

With a long contract, whoever wants to get Neymar has to come to Southampton to negotiate!

"Then, Young Master Huan, can you get to the bottom of it?" Ron Gurley asked with a smile.

Yang Huan suddenly laughed again, "When Manchester United wanted to buy Cristiano Ronaldo, Ferguson told David Gil that even if you offer 150 million pounds, Real Madrid will still buy it!" ”

When everyone heard this, they were all shocked.

I'll take it, Young Master Huan, your appetite is a little bigger, right?

This is to sell Neymar like Cristiano Ronaldo!

Is it possible?

But from a business perspective, scarcity determines value.

There is only one Neymar, and two teams have to grab, which is obviously completely different from when Cristiano Ronaldo only had one buyer for Real Madrid.

In this case, wouldn't Southampton be foolish if they didn't know how to take advantage of the opportunity to start the price?

"Black, black, Young Master Huan, you're too dark!" Sun Yue laughed so much that he almost didn't have a stomachache.

Yang Huan pretended to be pretentious, and slapped him with a smile, and the kid reacted quickly and took it directly.

"Of course you have to be black, what do you think we are in Southampton? Europe's No. 1 Black Shop, I Sue You! ”

Everyone laughed loudly.

Young Master Huan is thick-skinned, this black shop is really straightforward, and he holds his head up!

However, after thinking about it, it's right, if you dislike me and have the ability, don't come to me to buy it, my players are still unwilling to sell you!

"But ah, this incident also reminds us that now the gameplay of the top giant teams has changed, we are now a mess of fragrant gluttony, countless greedy and drooling guys are staring, if there are sponsors to add fuel to the fire, they can't stop it!"

Yang Huan's words suddenly made everyone present nod their heads.

"Ibrahimovic is old, although he is getting stronger and stronger, but we also have to guard against it!"

Peter Kenyon nodded and said: "Once Neymar transfers, I think the most promising player in the team is Gareth Bale, a local British player, and a Southampton academy. ”

Sometimes, from the perspective of marketing, either you are very handsome, or you are simply characteristic, or you are simply ugly, but those who are ordinary, not likable or popular.

Ronaldo's front teeth and Ronaldinho's big teeth are all very ugly, but they are all ugly in their own style!

Gareth Bale's image is also very distinctive, with a lot of potential for cultivation.

'With Neymar gone, Eden Hazard can be on top, and with the two homegrown players of Ravel Morrison and Sturridge, I don't think it will have much impact on the team.

Yang Huan nodded, "Then let's talk about this matter first, and talk to Bielsa first." ”

"Well, okay, I remember!" Peter Kenyon agreed