"Everyone, welcome to the Qatari National ********!"

When Sun Yue, the CEO of Miracle Media and a straight suit, stood in front of the main podium and greeted all the guests present, there was a burst of warm applause in the venue.

"I'm sure everybody knows very well why they're here."

Sun Yue raised his head and no longer looked at the manuscript, but at everyone present.

"Yes, we are officially launching a brand new national team competition, and that is the World Nations Champions League!"

With Sun Yue's words, the logo of the event was immediately played on the big screen behind.

It's an anthropomorphic event logo that's easy to understand.

There was a burst of magnesium lights at the scene, and obviously those reporters didn't expect that they would get to the point so quickly.

"In the United States, a well-known New York Times reporter once asked me in an interview, and he said, why can the International Champions Cup achieve such a good result? Why is it able to create such an amazing effect? ”

After a pause, Sun Yue smiled slightly, nodded and said: "I told him that because there is still a considerable demand for sports in the world, especially for football, and the International Champions Cup has only activated a small part of this demand." ”

"I said at that time that after the successful operation of the International Champions Cup, in addition to continuing to operate and expand the International Champions Cup, we will also open up a whole new field, that is, the national team!"

Sun Yue talked eloquently on stage, and many of the guests below either listened thoughtfully, or didn't understand at all, and may not even pay attention to listening.

"Before the International Champions Cup, warm-up matches have been around for a long time, to North America, to Asia, to the Middle East warm-up matches also want to be common, and even in Europe there are many warm-up matches, and there have even been many warm-up cups, but why can the International Champions Cup quickly stand out in just a few years and seize a place in world football?"

"The answer is simple, yes!"

Sun Yue asked himself very confidently, "On the one hand, we meet the needs of the European giants, we provide them with the most professional tournament level, provide them with the highest quality warm-up opponents, and at the same time, we also create a lot of income for them." ”

"But on the other hand, we're meeting the demands of fans all over the world for high-level events."

"As we all know, in July and August, European competitions have generally not started, and there are no national team events, this period is a blank period for football competitions, does that mean that fans during this period of time have no demand?"

Sun Yue shook his head, "No, it's not that they don't have needs, but you...... Football practitioners are not trying to find a way to meet their needs in this area. ”

"So, we started the International Champions Cup, and in just a few years, we have become more and more popular, and we are gradually expanding the size of our participating teams, as well as the influence of the event, and we have succeeded!"

Sun Yue spread out his arms, looking like he was holding the chance to win.

Yang Huan sat under the stage, watching Sun Yue's performance on the stage, and was quite surprised.

Is this guy still the sycophant Sun Yue who came to shoot his ass just now?

Looking at Long Wu again, it is estimated that this guy is also full of surprise.

That's too much of a change, isn't it?

It's exactly like two different people, okay?

"That's true for club competitions, isn't it true for national team competitions?"

When Sun Yue said this, he smiled slightly, pointed behind him, and the PPT on the big screen was suddenly refreshed.

"This is a survey that we commissioned from a professional body to show how the national team is playing warm-up games today."

"From the results of this survey, we can see that in the arrangement of warm-up matches, all national teams do not have a stable operating mechanism, and the selection of opponents and event arrangements for warm-up matches are very arbitrary, which makes it difficult to operate the commercial value of the game, and the income of the participating teams cannot be guaranteed, and even the purpose of training is not achieved in many cases."

What Sun Yue said is not unusual, on the contrary, it is very common.

Even those European teams, when arranging warm-up matches, although they have been contacted and arranged early, there is still a great chance of change, and even the possibility of death is not small.

This is the case in the arrangement of events, and it is even more obvious in commercial operations, even if it is the warm-up events of some top national teams, many of them have almost no commercial operations at all, and more are arrangements of sponsors, but this is quite passive.

Imagine Europe, where the professions are most advanced and the business environment is the most perfect, let alone on other continents.

You know, the European professional leagues have the biggest opinions on national team competitions, and it is precisely outside Europe that they have the most opinions.

Not to mention the long-distance back and forth, in order to ensure the commercial interests of the sponsors, it is also necessary to use those tired stars to death, and once there is an injury, the national team immediately pat the ass and do nothing.

That's why European teams complain about national team competitions.

It can be said that today, anyone with a little insight can see that the warm-up match of the national team is a huge waste of resources, which is the case for small and medium-sized teams, and the same is true for other top teams.

In this case, Miracle Media began to plan for the World Nations Champions League.

The inaugural tournament invites 16 teams, divided into four groups by lot, and after the group rankings are divided, they will compete in the form of group first against group second, and then enter the knockout round, semi-finals and ranking rounds, and finally enter the final.

All the cities where the matches will be held are finalized in advance by Miracle Media, and the time of the games is arranged to be held on the day of the national team match.

As we all know, at present, the national team chooses warm-up games, and the main purpose is two, one is to inspect the players and hone the lineup, and the other is that no one wants to admit it, but it is real, that is, to generate income.

It's not something unseemly.

Just like the England national team, the European Championship and the World Cup are held every four years, although there are qualifiers in between, which can get appearance fees, but it is far from enough to maintain such a large organization as the FA.

Therefore, warm-up matches are also one of the channels for the FA to generate revenue.

But in general, because in terms of exposure, it is incomparable with the club, so the gap between the national team and the club in the field of commercial operation is quite large, and the fame and influence of the national team are far from matching.

What Miracle Media wanted was to organize a brand new tournament that would use the national team break day to attract fans from all over the world with a high-level dialogue between the national teams and a competitive league standings.

First, the training of strong dialogue is of great significance, and it can test the team more, coupled with the league ranking, as well as high bonuses, I am not afraid that the participating teams will not go all out.

Second, the appearance fee is high and the bonus is generous, which meets the income-generating needs of the football associations of various countries.

In addition, in terms of the arrangement of the game venue, Miracle Media can minimize the impact of the national team's game time and the degree of players' back and forth.

Finally, there is such a top-level event platform, and it is completed every two years, which greatly improves the exposure of the participating national teams, improves their influence, and then drives their commercial income.

It is precisely because of so many benefits, and at the same time it does not conflict with the existing events of the national team, but only squeezes out the space for warm-up matches, so when Miracle Media proposed it and got the authorization of FIFA, the national teams of various countries immediately flocked to it, and Miracle Media selected sixteen teams from it.

They are Germany, England, France, Italy, Spain, Portugal, the Netherlands and Belgium in Europe.

The United States in North America, Australia in Oceania, Côte d'Ivoire and Ghana in Africa, Brazil, Argentina, Uruguay and Colombia in South America.

When Sun Yue showed the 16 participating teams of the first World National Champions League to everyone present on the main podium, there was an uproar at the scene, because these 16 teams are almost the strongest national teams in the world now.

Of course, for the sake of market operation, teams from all continents are arranged.

It is worth mentioning that in the Asian region, South Korea was originally considered, but in the end, South Korea politely declined the invitation because of its own problems, and Yang Huan and Sun Yue were unwilling to consider Japan, so the Asian region was empty.

But what shocked the reporters present even more was that after Sun Yue announced the participating teams, the main sponsors were announced immediately after, and everyone was surprised to find that Miracle Media had secretly planned for the past two years, and everything had already been ready.

Qatar Airways is the title sponsor of the tournament and the venue for the final is also scheduled to be held in Qatar.

That was why Doha was chosen for the press conference.

At that time, all participating teams will be picked up by Qatar Airways.

As soon as many reporters heard this news, they couldn't help but think that some media had previously disclosed that Yang Huan's Southampton and Qatar Airways signed a chest advertising sponsorship of up to 50 million pounds.

Now, it is Qatar Airways that is the title of this event, and it is not difficult to see that Qatar, a local tycoon, is also fighting hard to build momentum for the World Cup held in Qatar.

Not only Qatar Airways, but also Al Jazeera, in partnership with Sky TV and ESPN, have successfully bought the broadcasting rights of the World Nations Champions League, which means that from the first edition, the event will be broadcast live to the world.

Because of the previous experience in the operation of the International Champions Cup, Miracle Media is familiar with it this time.

All sponsors are divided into three tiers, and the highest level is undoubtedly Qatar Airways, the title sponsor.

Next up is the event sponsors, which have lower authority than the title sponsors and can be promoted globally, with only five sponsors signed so far: Adidas, Heineken, Coca-Cola, McDonald's and Samsung, but there are still several brands in negotiations.

In addition to these two levels of sponsors, there are also regional sponsors.

Because the competition venue will be arranged to be held in a third country, and Miracle Media will also attract investment for this.

In addition to not having any conflicts with the previous two levels of sponsorship, the third level of sponsorship is limited to a fixed region, such as the country in which the tournament is held.

Because this is only the first event, the income in terms of sponsorship and broadcast fees is not too high, and it is far from comparable to the World Cup and European Championship level events.

However, the appearance fee and match bonus offered by Miracle Media are higher than those of the World Cup and the European Cup.

Sun Yue promised on the spot that the organizer would bear the costs of the players' injury insurance and other expenses, and pay the game fees to the clubs where the participating players belong in accordance with the standards of the European Cup and the World Cup.

It is precisely because of this series of measures, coupled with Miracle Media's commitment to the arrangement of the match venue, as well as Yang Huan's connections in world football, that Miracle Media has also won the recognition of the club's team.

And all the reporters who came to the scene were surprised.

Miracle Media is really a blockbuster this time!

If nothing else, judging from the current situation, there is no reason why the World Nations Champions League should not succeed!

With so many big-name sponsors and backed by the wealthy Miracle Media, will it fail?