80_80813 James Murdoch last appeared in the conference room of the Ritz-Carlton Hotel on the South Coast in Miami two months ago, and he was sitting there waiting, with a stack of newspapers in front of him.

At that time, the International Champions Cup had just completed a huge group draw ceremony, which attracted the attention of the entire United States and even the world's football circles, and won the name of the International Champions Cup in one fell swoop.

But even so, there are still many people who are full of doubts about this event.

After all, everyone knows in their hearts that the United States has always had the title of football desert.

Even in the past few years, batch after batch of European giants have come to the United States to play commercial games, but they still have not been able to arouse the enthusiasm of Americans for football.

Now, two months later, sitting in this conference room, almost every stack of newspapers in front of me puts the International Champions Cup match on the most important page, and the prosperity of this event has already attracted the attention of the whole people in the United States.

In the past half month, a number of European giants, including Real Madrid, Barcelona, Manchester United and Southampton, have played a total of more than a dozen games in the United States, covering the entire east and west coast urban agglomerations.

After that, the semi-finals were burned directly to the middle.

Southampton beat Juventus in the semi-finals, while Barcelona beat Manchester United in the final tonight at the Sun Life Stadium in Miami.

It was a much-anticipated final

After half a month of competition, the duel between Southampton and Barcelona has attracted the attention of everyone in the entire North American region, and Southampton has won the affirmation of countless American fans with its excellent performance in the past half month.

For no other reason, this team is always thinking about attacking

This kind of aggressive team is always the most charming team

Fox, as the live broadcaster of the International Champions Cup in North America, also made a lot of money on the broadcast of this event.

When it comes to broadcasting fees, the broadcast fees of the International Champions Cup are not expensive, and Miracle Media even only considers recovering costs.

They pay more attention to the promotion and publicity of the event

Therefore, Fox won the broadcast rights at almost no cost and invested a lot of resources to operate.

As a result, the ratings of this event in the United States are quite high, and it directly leaves countless Major League Soccer games in the dust.

The ratings are high, and the advertising revenue is also increasing, and Fox is really making a lot of money.

No, the game is not over yet, the final has not yet been played, Fox is already thinking about the broadcast rights of the event next year, or even the next three years, and Sky TV is also considering winning the broadcast rights in the European region for the next three years.

But don't think that Miracle Media has suffered a big loss, as everyone knows, people value long-term interests.

It is important that they use the broadcast of the TV station to expand the influence of the event in a short period of time.

This makes the International Champions Cup more attractive when attracting investment, and it can attract the interest of big-name sponsors including Coca-Cola and Adidas.

At first glance, the broadcast rights are lost, but in the field of sponsors, they have made a lot of money.

And from another point of view, TV broadcast is equivalent to indirectly helping the event organizer to cultivate the market and promote the brand.

To put it mildly, the ownership of the event belongs to Miracle Media, and the TV station is now making wedding dresses for them, and when the event is stable in the future, it will become well-known, and at that time, some TV stations will come to grab it.

In the first few years of Sky TV and the Premier League, the rights were quite cheap, but after the success of the Premier League, all the rights changed, and Sky had to pay more than one time to buy the rights.

Every time I think of this, James Murdoch can't help but praise from the bottom of my heart.

"What a group of shrewd Chinese"

Just when he was amazed, the door of the conference room was opened, and Yang Huan was standing outside the door, just about to come in, but was stopped by Sun Yue, who was catching up from behind.

"Master Huan"

"What's the matter?" Yang Huan stopped.

"Apple's Mr. Cook has called and wants you to meet with you before returning to the UK, and he has invited you to Apple's headquarters."

Yang Huan thought for a while, nodded and said, "Okay, you tell Sù Cook that before I go back to the UK, I will go to Silicon Valley." ”

It's good to meet Cook, after all, the biggest revenue from the WeChat game platform and WeChat games comes from the Apple Store.

Seeing that Young Master Huan turned around to walk into the conference room, Sun Yue hurriedly stopped him.

"Early this morning, the president of Intel Corporation also called, hoping to sponsor Southampton and meet you"

Yang Huan frowned slightly, meet again? What's there to see?

"You go and see my itinerary, if you can get it, let's go"

"Also" Sun Yue stopped Young Master Huan again.

"MetLife Insurance also wants to sponsor our team."

"Insurance company?" Yang Huan was a little surprised, "How is the strength?" ”

You know, since the subprime mortgage crisis in the United States, the insurance industry has been hit hard.

It's like Manchester United's sponsor, N Insurance Company, almost suffered in the subprime mortgage crisis.

Yang Huan attaches great importance to the two brands of Southampton and Saints, and the selection of sponsors is also very strict.

"MetLife Insurance is the only insurance company in the U.S. subprime mortgage crisis that has not been affected, but has bucked the trend, and they are the title of the stadium for the opening match of our International Champions Cup, and in recent years they have been making big inroads into Asia Pacific and Latin America."

Yang Huan listened and nodded, "That's okay, you can do it."

"Okay," Sun Yue nodded, "In addition, we plan to negotiate cooperation with Microsoft in sponsorship and software development, the famous American casual clothing brand TMHIFA is also very interested in sponsorship, and there are also British snack giant Cadbury who have contacted us before, as well as KFC ......"

Yang Huan was a little impatient when he heard this, "Okay, okay, you go talk to Peter and Ron about these things."

Now Southampton is not only on fire in North America, but also around the world.

As Yang Huan said before, Southampton has created a brand that caters to young consumers, which can easily attract the interest of more like-minded sponsors.

It's not just Southampton.

"By the way, how are Manchester United and Chevrolet talking?" Yang Huan asked with concern.

Although Manchester United failed to qualify for the group stage of the inaugural International Champions Cup, they shone in their first game and won the admiration of countless fans.

GM Chevrolet saw the boom of the International Champions Cup in North America, and also became interested in sponsoring football, so it first contacted Southampton, but the Saints' car sponsor was Aston Martin Lagonda, which was Young Master Huan's own brand and would not change.

So Miracle Media threaded the needle and led the Chevrolet operation to Manchester United, and the two sides hit it off.

"Almost, the average annual sponsorship is expected to be as high as £50 million," Sun said with a smile.

The higher the sponsorship fee, the higher the commission of Miracle Media.

Besides, Manchester United signed such a sponsorship order, in fact, it is helping to promote the International Champions Cup, telling all the big teams to participate in the International Champions Cup, not only with a generous appearance fee, but also to win the big prize

"Wow, fifty million pounds?" Yang Huan got goosebumps on his back when he heard this

After the team was promoted, Southampton's current sponsor, Qatar Airways, only gave 30 million pounds a year, which is too big a gap with Manchester United.

But that's for Manchester United.

In the case of Southampton, the other party is definitely not willing to give such a high price.

The reason is simple, it's definitely a long contract, and with a new team like Southampton, who knows what you'll be like in a few years?

"Okay, I see" Yang Huan nodded.

"Oh, by the way, Lao Sun, hurry up and talk, it's best to try to negotiate a few contracts after the finals, and increase the momentum"

Of course Sun Yue understood, "I know, young master"

With that, he turned around and left.

Yang Huan walked into the conference room with a smile and looked at James Murdoch, who had already stood up and waited.

"Sorry, James, for keeping you waiting"

He and Sun Yue were talking outside just now, but they were not afraid of being heard by James Murdoch.

"It's okay, Mr. Yang Huan," James Murdoch smiled and shook his hand.

He had long expected that Yang Huan would definitely be very busy.

No, it should be said that the money is rolling in

"Come, Sit"

Yang Huan was the host and beckoned James Murdoch to sit down.

"How? I heard that the ratings of Fox and Sky TV are very good. ”

James Murdoch nodded, "Yes, in addition, we specialize in producing two or three football talk shows, and the ratings are also very good, thanks to the people Mr. Sun helped find."

At that time, Fox was going to do a talk show and wanted to find a few superstars to be interviewed, so Southampton sent players such as Ibrahimovic, Drogba, Neymar, Gareth Bale, Toni Kroos and Neuer.

In addition, Manchester United's Wayne Rooney and Robin van Persie, Real Madrid's Cristiano Ronaldo and Jose Mourinho, and Barcelona's Lionel Messi, Xavi and Andres Iniesta were all actively involved in the recording of their programs.

"You're welcome, let's all work together," Yang Huan said with a smile.

"James, this time, I don't know what's going on?"

James Murdoch nodded slightly, "In view of the success of the first cooperation, we are very satisfied within the group, and we hope to continue to cooperate with Miracle Media and continue to broadcast the international Champions Cup in the coming years." ”

"Of course, we will give our sincerity in terms of price"

After Yang Huan heard this, he shook his head, "James, you underestimate me too much"

James Murdoch was stunned, could it be that the other party is so ambitious that it will be held successfully, just like wanting a lion to open his mouth?

"I'm very happy with my partnership with Fox and Sky TV, and even if you don't come, I'll talk to someone."

This sentence directly reassured James Murdoch.

It can be seen that although this Young Master Huan is young, his eyes are very poisonous, and his brain is very clear, and he is not blinded by the achievements in front of him.

"I'm still the same sentence, I don't value the broadcast fee, what I want is promotion and publicity, you should understand what I mean."

After a pause, Yang Huan nodded again: "If Fox and Sky TV can meet our requirements, I will be happy to renew your contract with you for three years."

Everyone has tasted the sweetness, of course, to continue.

Yang Huan knows very well in his heart that the event has just started and has been successful for a season, but this is nothing remarkable, if it can't continue steadily in the next few years, it won't be long before this event can't be held.

Because the International Champions Cup is different from big competitions such as the Europa League, the World Cup and the European Cup, the schedule is too short, and it has the nature of a warm-up match, there is definitely no way to operate in a hurry.

James Murdoch understood what Yang Huan meant, "Okay, I'll arrange someone to come over to talk when I go back, and I wish us a happy cooperation."

"Of course, the cooperation is pleasant," Yang Huan agreed with a smile.

At this moment, Ryugo outside knocked on the door and came in.

"Young Master Huan, it's almost time, it's time to leave for the stadium."