In fact, after Nottingham Forest owned Beckham, the best place to pan for gold was not China, which has a vast and crowded market, but the land of projectiles.

It is said that my love and admiration for Beckham has reached the point of irrationality, as long as it is related to Beckham, it will cause them to be crazy to follow, and their pursuit is measured by real money. Although China has a vast market, it is affected by the developed piracy industry, and there are not many people who can actually pay for genuine goods. If they like Beckham, they will definitely go to a regular store to buy real goods, and only in this way can they produce the economic benefits that Nottingham Forest Club wants to see.

This may make Chinese uncomfortable, but it is actually true – it is the gold rush that many European clubs value. There are a lot of people who have money and come stupidly.

Nottingham Forest's itinerary in Japan was the same as in China, and the players were as tired as ever, and only a shopping trip to Ginza in Tokyo in the evening was a little bit of a relaxation. But what makes Don happy is that there is no stupid organization like the Chinese Football Association, and he doesn't have to worry about how to play the game.

From arrival to Tokyo and departure from Tokyo, Nottingham Forest has set off a red forest craze in the past four days, and fans wearing red Nottingham Forest jerseys can be seen everywhere on the streets.

Evan had to sigh when he saw this scene: "I'm afraid Chelsea can't have such an effect when they come." ”

"Actually, it's all David. Beckham is a credit to one person. "Alan knows who's the key guys." His influence in the book can only be described as 'terrifying'. ”

Allen is right, in Tokyo, as long as Beckham is present, there will be traffic jams. Giant billboards with his portrait on them stand on top of high-rise buildings, and the merchandise related to him is sure to be popular, and businesses don't need to advertise at all, and the name "Beckham" is the best publicity.

In China, George. Wood's popularity can rival that of David Beckham. In Ben, the whole Nottingham Forest team combined is not as popular as Beckham alone. Allen knows this, so most of the time it was David Beckham's solo show, with Nottingham Forest just his foil.

Here, Tony. Don has become a completely unknown staff member.

Don would take the situation and George. Wood joked: "Go back and criticize your agent, he has put too little effort into the firm." Look at David! ”

George. Wood declined to comment on Donn's joke.

On the final night, Nottingham Forest played local J1 League side FC Tokyo at the Tokyo National Stadium, and Nottingham Forest, who played in two sets of lineups, scored two goals in each half to defeat FC Tokyo, who are currently eighth in the J1 League, 4-1.

The players who finished the game were not given the treatment of going back to the hotel to get a good night's sleep, and they rushed to Narita International Airport en masse and flew directly to Hong Kong on the previous night's flight. Time is pressing, and I can't even squeeze out a night's extra rest time, so if you have any sleepiness, make up for it on the plane.

Upon arrival in Hong Kong, Nottingham Forest was also greeted with a warm welcome. As it was once a British colony, the Premier League has a very solid mass base in Hong Kong. Under the influence of Hong Kong, the entire Guangdong region is a loyal fan of the Premier League. So, when Nottingham Forest was in Ningbo, the Guangdong fans who couldn't get there due to the long distance flocked to Hong Kong this time, intending to catch a glimpse of the double.

For three days, not only to play games, Nottingham Forest also had a party with the stars of Hong Kong's entertainment industry. The big names who Donn once saw only on TV are now Beckham or Forest fans. This sense of accomplishment makes him feel very good.

At that party, he once prankfully held Andy Lau's hand and said: "I like to listen to your songs, and I will sing the water of forgetfulness!" ”

Then looked at Andy Lau's expression of surprise and joy, and smiled very happily in his heart.

At the end of the party, Hong Kong stars wore Nottingham Forest's red jerseys and posed for photos with the players, and the event was not only featured in the sports media, but also in the entertainment media. Allan. Adams' global outreach program is perfect here in Hong Kong.

Overnight, in Hong Kong, anyone who likes football or doesn't pay attention to the sport at all knows about Nottingham Forest.

And of course, don't forget about the game. In Hong Kong, Nottingham Forest played a friendly match with the provincial and Hong Kong United teams, and the two lineups were replaced, which not only satisfied the audience, but also gave as many players as possible the opportunity to play and practice. The only regret is that the performance of the Forest team in this game is obviously not as good as the first two games, and the main squad looks a little tired on the field and is not in shape. The two sides ended up in a 3-3 draw, which the media advertised as a happy result.

But is that really the case?

On the plane to Thailand again, Donn's brow was already furrowed. The bad effects of business competitions and frequent business activities are finally being felt. The players were physically fit, and whatever the Thai and Malaysian sides thought, he was determined to play the next two games with a second-tier team and a substitute line-up. Their players must get enough rest, originally this year because of the European Championship because of the reduction of the team's training time, now there are to go to East Asia to make money, the whole team together has not had systematic physical training at all, their performance is completely continued last season, just habitual surname. At the end of the day, Nottingham Forest's entire squad is still in the physical condition of last season and has not entered the new season.

This made him a little worried.

The lessons of history have taught us that such commercial games will inevitably affect the team's performance in the new season. How do you minimize this impression? Don had a headache.

Nottingham Forest in Southeast Asia is still enthusiastically followed, but there is less business activity here and the squad can finally train systematically. But the summer has been cut apart by the European Championships, commercial competitions, and the Olympics, so what's the use of this systematic training?

After small victories over local teams in Thailand and Malaysia, the team finally boarded the plane back to the UK, ending a busy and arduous trip to Asia.

It's hectic and hard for the team. But for Allen. For Adams, it was a fruitful summer. Forest earned €5 million in appearances for five games alone, an average of €1 million per game. You must know that when Real Madrid set off a new round of commercial competition in 2003, the price of each game was 2 million euros. Factoring in the income that comes directly to the account and the "hidden income" caused by the organizers' free accommodation, food, transportation, etc., Nottingham Forest earned 13 million euros in one summer. And this is not counting the commercial partnership package, which, if carried out successfully, is expected to generate at least €30 million in revenue for Nottingham Forest over the next six years.

There are also some very long-term investments, such as the proposed construction of a Nottingham Forest football training base in Ningbo, which will recruit young players from China and nearby countries. The school will fully adopt the training materials, standards and programmes of English professional football clubs to identify and nurture Asian talent. Like the University of Nottingham in Ningbo, the school is completely outside of the Chinese football environment, and has close ties with Nottingham Forest, sharing all that Nottingham Forest has to offer. The youngsters who excel will have the opportunity to train directly in the UK and are likely to sign with the Forest and then go on loan to one of Forest's satellite clubs – including the Chinese club, of course.

The reason why Ningbo was chosen was because of the strong support of Ningbo Municipal Axe. The leadership team of the municipal axe wanted to get rid of the image that Ningbo has long been a "strong economic city and a weak football city". Adams hit it off. By building a school here, Nottingham Forest can enjoy many preferential policies.

In addition to the construction of a new football school. By building a new stadium in Nottingham, Nottingham Forest intends to try their hand at entering the real estate industry. Allen saw the infinite real estate market in China and decided to invest in a real estate company in China, where he was solely responsible for investing in the real estate business.

Nottingham Forest's merchandise authorization has also been signed after negotiations with Nike, and the factory in Wenzhou has started producing a variety of souvenirs, including jerseys, backpacks, scarves, drinking glasses, lighters, key chains, cup holders, cutlery, tents, ...... Covers almost every aspect of life. The first store will open in Shanghai, and the second will open in Yanjing four months later. The merchandise sold here will be much cheaper than other teams' souvenir stores, Chinese fans don't need to spend half a month's salary to buy a genuine jersey, those small items are cheaper, and they are so well made that even if you are not a Forest football fan, it is very practical and beautiful to buy at home, and you can also give it as a gift to fans and friends.

Not only that, but Allen. Adams' ambitions were very large. He gave Evan. Dogti's plans aren't as simple as selling a few commemorative items. He's not even selling the Nottingham Forest brand, it's a lifestyle and culture. The most authentic English pub, the most flavorful English football atmosphere, the most leisurely British idyllic style, noble and elegant authentic English afternoon tea, he wants to make the name of Nottingham Forest appear in the life of any ordinary Chinese person.

That's all he had planned, and it sounds incredible. But maybe that's Allen. One factor that Adams could succeed in was that he always dared to think of things that ordinary people would not dare to think. No European professional football club has ever wanted to develop the Chinese and Asian markets in this way...... "Nottingham Forest's team is not all my business plan, it is just a stepping stone, a key. After opening the door to this market, it can develop as much as it wants, and the team no longer needs to play an important role. In my eyes, this market is simply virgin land without any traces of development, and there are countless possibilities. It's just amazing......"

※※※ If anyone thinks that during the two and a half weeks in Asia, Tang En, in addition to training the team, is also participating in business activities and being visited and photographed like a lifelike wax figure, then he is very wrong.

Even in distant Asia, Donn keeps an eye on every move in the transfer market. The Forest team has gone two people so far in the new season, but none of them have been brought in. This is clearly not in line with Donn's plans after the end of last season.

Although Kompany is training part-time midfielders, he is only part-time after all, and Don does not dare to pack up the ticket for what the effect of being a halfway monk. So it is still necessary to continue to look for George. Wood's replacements – not substitutes, but substitutes. After hitting several nails in a row, this time he fell in love with Thiago, who was not very happy at Juventus. Mendez.

Thiago joined Chelsea from Benfica in Portugal in 2004 and became part of Jose Mourinho's 'Portugal gang', winning the Premier League title as a member of Chelsea in the 04-05 season. But after only one season, he had to make room for the arrival of Essien. He moved to Lyon in the summer of 2005 for £6.5 million, and over the next two seasons he helped Lyon win two Ligue 1 titles. He then moved back to Juventus in Serie A.

Judging by this result, his career has been brilliant. But the experience at Juventus was a real failure. Juventus paid 13 million euros to bring in Thiago, making him Juventus' transfer bid champion that summer. However, just four months later, the Italian media gave him the title of "the most failed transfer of the season", and Ranieri, who was originally very optimistic about him, also sentenced him to death.

In fact, it's not that Thiago is not strong, but that he is not adapting to the rhythm of the game in Serie A and Ranieri's tactics.

Thiago is an excellent midfielder, but he is better suited to play his role in a triangular midfield formation, meaning he should play as a central midfielder alone rather than in a parallel 442 like Ranieri. This only made him lose his way and lose his position.

Thiago himself said that he always tried to break the ball in the game and then handed the football to his team-mates. A deeper midfielder suits him better.

Ranieri certainly won't change his overall tactics and formation for Thiago alone. However, Thiago's characteristics are very much in line with Donne's requirements.

In January this year, it was rumored that Thiago was going to transfer, but it didn't happen. Thiago is reluctant to move to the second tier. Now the only option in front of him seems to be to go back to Portugal, to Benfica or Porto, where he will be at the heart of European football...... Nottingham Forest stepped up in time to save his career.

When Tony. While Donne's side were still happy in Hong Kong, the Forest team had already made contact with Thiago's agent. Will Thiago have any objections to joining the European champions and the Premier League? The only problem is that Thiago knows George. Wood is a man, he is worried that he can only be a cold bench when he goes. Donn immediately called in to personally assure that the Forest team would be heavily rotated for the new season. Wood is definitely not the main force in this position, as the Forest team will be playing more games and the summer preparations are not done well, and the players will certainly not be as fit as they were in the previous two seasons.

The manager's personal assurances dispelled the last vestiges of Thiago's mind and he agreed to join Nottingham Forest.

Juventus is also eager to shake off this useless baggage. With this relationship, Nottingham Forest has the conditions to bargain on the transfer price. After several rounds of negotiations, Thiago, who originally spent Juventus 13 million euros, finally joined Nottingham Forest for 6 million euros, becoming the first player to join the Forest team this summer.

In this regard, and George. Wood's co-role in the central midfield role has been finalised, and Kompany certainly won't stop training after that. Every player has to know that to get enough of the Nottingham Forest appearances, being able to adapt to multiple positions at the same time is ideal.

This season, Evan has given Donn a transfer budget of 30 million euros and asked him to save as much money as possible, with the best result being that there is still 25 million euros left in the end. Part of the proceeds from the sale of players are added to the transfer budget, while the other part goes directly to the club's account.

Now Nottingham Forest have sold Grosso and Sidwell for 15.2 million euros, 5 million added to the transfer budget, 6 million out of 35 million, and 29 million euros. Don will also need to chase at least one midfielder and two defenders in the transfer market. This amount of money can't do anything big, he can only give up those talented players who have been coaxed by the giants or long-established stars, and instead dig up those "low-key factions" who don't seem to be famous but have good strength.

Poor said that the taste is not good, when Tony. Can Don realize his dream of wielding a checkbook to rob people all over the world?

When we have money, we can buy four cards! One game, one on the bench, another in the stands, and one on loan to a Championship team!

(To be continued)