"What? Thirty million pounds? ”

In the office of the Adidas branch in London, England, Marcus? Bowman's hand shook, and he stood up in fright.

My dear, that's 30 million pounds.

You know, when Adidas sponsored Liverpool in the early years, it was only 120,000 pounds a year.

Crazy, just crazy!

"Jack, come into my office!" Marcus? Bowman pressed the internal phone code.

In less than a minute, a middle-aged German man in his thirties knocked on the door and entered.

"Have you read this morning's paper?" Marcus? Bowman asked.

Jack nodded, "Yes, almost all the newspapers are reporting it, and I also read the report of the Southern Echo, which is said to be the Château Château Ch ”

"The Chiron family? Isn't it the love village? "Marcus? Bowman asked.

The wine label of Chryon Family Winery is a love heart, so it has a nickname called **Heart Village.

"That's him."

Marcus? Bowman was surprised, "This winery is very famous in the wine world, but do they have the financial resources to sponsor Southampton?" And 30 million pounds a year was given! ”

"I don't know." Jack was also distressed.

"But I also paid attention to it, and yesterday there was also a big news in the wine circle."

Marcus? Bowman didn't speak, motioning for him to continue.

"Will there be a connection between the Chryon family, which has always been a wine trade as its main business, suddenly announced yesterday that it will permanently withdraw from the en primeur trading system, and then gave birth to a high-profile sponsorship of Southampton with 30 million pounds?"

Marcus? Bowman felt very distressed, who can say clearly about business matters?

Besides, interlacing is like separating mountains, and who knows what is going on in the wine circle?

But this time, such a high-profile sponsorship of Southampton by the Chiron family is afraid that it will be popular.

People in the wine industry know that they don't have this ability, but the problem is, who knows outside the wine circle?

People who don't know, just look at the news and definitely think that this is the world's top luxury brand.

What even Raffi and Latour couldn't do, but they did.

"Earlier there had been rumours that the previous owner of the Chiron family wanted to pass on the estate to his descendants, but the inheritance tax was so high that it was almost 200 million euros, so it was decided to sell it."

Marcus? When Bowman heard this, he raised his head, "You mean, there is a big tyrant who bought the Chiron family, and then spent a high-profile amount of money to sponsor Southampton?" ”

"Probably right!" Jack is also speculating.

"The £30 million sponsorship of Southampton has had an unexpected and amazing effect, and now the media is hyping it up all over Europe, and even in China, because it's so shocking, and it's bound to skyrocket the value of the Chiron Maison's brand."

Yang Huan's acquisition of the Kailong family has never come forward in person, who can know the twists and turns inside?

"Anyway, now we're in trouble!" Marcus? Bowman was struggling.

"Who's to say it isn't?" Jack also smiled bitterly in embarrassment.

"Southampton has received a £30 million sponsorship and its reputation has skyrocketed, who wants to sponsor this team in the future, and they have to weigh their own weight first? A cuff advertisement has sold 30 million, what about your chest? What about jerseys? ”

Marcus? Bowman shook his head and sighed, "If it weren't for the Chiron family in France, I really suspect that this qiē is Southampton's own drama written and acted, that is, the venture capital set is transferred to the club sponsorship." ”

In the world of venture capital, such a practice of slaughtering fat sheep is popular.

A company wants to attract investment, so it first finds an acquaintance, invests millions to tens of millions, takes a pitiful share, and raises the company's valuation as much as possible.

When the real investors come in, the negotiation is much more favorable, what is the valuation of such and such a company, how much money has been invested, and your valuation can't be too low at least, right?

Okay, let you get a 20% discount, the price of favors is over, and it can't be less.

But the problem is, the eight-fold discount is still quite ridiculously high!

When Jack heard this, he also smiled wryly, who has a way?

"Did Liverpool sign with Warriors Sports?" Marcus? Bowman asked with concern.

"Signed!" Jack replied.

"How much?"

"Twenty-five million pounds, a year!"

Marcus? Bowman really has an urge to scold his mother, don't these Yankees think about input and output?

After the Istanbul Miracle, Adidas snatched Liverpool's shirt sponsorship from Reebok for £120,000 a year and will expire next year.

However, in recent years, Liverpool's record has not been ideal, but they have a big appetite in sponsorship negotiations.

Adidas originally wanted to be cold for a while, but he didn't expect that Warriors Sports stabbed out and won Liverpool at twice the price, which caught Adidas off guard.

'The headquarters have made it clear that we will do everything we can to complete a new round of layout, otherwise we will only have Chelsea left in the summer next year!' Jack reminded.

Marcus? Bowman himself knows this.

Nike and Adidas have always been-for-tat, on par.

But now, with the strong intervention of several brands in the United States, including Warriors Sports, this balance of power is gradually being broken.

"I've heard that Nike has recently been using Umbro's relationship to negotiate with Manchester City." Jack reminded again.

If this matter is not handled well, Adidas is likely to return to the passive situation of the beginning of the new century.

In those years, Adidas was almost nowhere to be seen in the British arena, and it was all Nike, Reebok and Umbro.

This also leads to Adidas' influence and share in the British market being greatly compressed.

If it weren't for Chelsea, the situation would have been dire.

But if a year later, Adidas is left with only Chelsea, it will become a dominant situation, too passive.

"Southampton, gotta win!"

This up-and-coming team is too dazzling and could well be a weapon to break the situation in England next year.

If you take it, even if you can't get Manchester City, as long as Southampton is upgraded, at least there will be Chelsea and Southampton in the English arena next year, and Adidas will still be able to gain a firm foothold.

"Price increase!" Marcus? Bowman made a quick decision.

"Price increase?" Jack was a little surprised.

"Let's start with thirteen million pounds!"

"Thirteen million?" Jack was shocked.

That's even higher than Liverpool's offer.

Isn't there a bit of revenge in this?

"I'll go to the head office and say, this time no matter what, we have to take Southampton, this step is very important!"

Marcus? What Bowman sees is not money, but market share!

…………

…………

"Has Adidas gone up in price?"

A day later, it was also in London.

Penta? Hoyet received such a message from the mouth of his assistant.

"Not only has Adidas increased its price, but Heineken has also increased its price, and if you look at today's newspaper, the official website of Southampton announced that it had signed a five-million-pound sponsorship contract with Heineken, and the details were not disclosed."

"Five million pounds?" Penta? Hoyet was really surprised.

"Manchester United's contract with Budweiser is only £6 million, right?"

"Hmm."

"Crazy, the world is crazy!" Penta? Hoyet has a hard time understanding the market.

Isn't all these people's money money?

"I heard, early this morning, Marcus of Adidas? Bowman rushed back to the German headquarters, and after Warriors Sports won Liverpool, they were also gearing up to sponsor Southampton, and it was said that the price offered was also good. ”

Compared with Adidas's bad situation, Nike's situation is not very good, but it is not too bad.

They have had a good conversation with Manchester City in recent days, and as long as they win Manchester City, even if one of Manchester United and Arsenal defects, they will have enough support points.

"Mr. Hoyet, what shall we do now?"

Penta? Hoyet pondered for a moment and hesitated for a moment.

"We also raise the offer, fifteen million pounds!"

Football clubs are a scarce commodity, especially for top teams, and they are even more of a luxury.

It's like teams like Real Madrid and Barcelona, once they want to renew their contracts, they must do everything possible to raise their requirements.

That's hard to come by.

If Barcelona asks for 50 million, Nike will not refuse as long as it feels acceptable.

The reason is simple, there is only one Barcelona in the world!

The same is true for Southampton now.

It's just a Championship team, but it's more important about the future.

…………

…………

With Southampton's official announcement of the completion of two blockbuster sponsorship contracts for two consecutive days, it immediately caused an uproar in the entire English football world, and even attracted strong attention in European football and the world.

Château Château Château Chryone sponsors Southampton for £30 million!

Heineken £5 million sponsors the Saints!

Both pieces of news came as a shock.

If the Chiron family is not very famous and may be a little greasy inside, then what about Heineken?

Heineken was officially announced at a press conference, and Southampton was given a high rating.

So, the world has come to the conclusion that Heineken is very bullish on Southampton.

This suddenly made Southampton's market rise.

There are even quite a few fans and media who believe that Southampton will sign a record shirt sponsorship.

"From all the past indications, sponsors are optimistic about the Saints, a very important reason is the advertising effect and influence, when Chryton Château Southampton sponsors the world, overnight around the world, those sponsors who want to promote the brand, who doesn't want to achieve such an advertising effect?"

But there are also many people who believe that this is purely a kind of propaganda and a kind of bubble.

"Manchester United and Budweiser have only £6 million in sponsorship deals, but Southampton is £5 million, so it's hard for me to imagine Southampton being able to give Heineken the kind of advertising effect that it has in the way of Manchester United."

"It's nowhere near as good as the Red Devils in terms of branding, even on the pitch, at least Manchester United can be on the English stadium broadcast live around the world every week, in the much-anticipated Champions League, can Southampton?"

These are some of the judgments of professionals or media reporters.

But for the average fan, who cares about your mess.

Especially for Southampton fans, does this have anything to do with them?

On the contrary, Southampton signed a heavy sponsorship fee, which is all their.

Whoever demolishes their platform will not be able to get along with them!

"No matter how much those reporters and the media say, it's all nonsense, in a word, Southampton is a cow, how about it?"

"That is, if you have the ability, pull another team out and kill Manchester United in the FA Cup final, and I will accept it!"

"That's right, as a team in the third tier, creating more than 100 years of English football, winning the FA Cup, and representing English football in the Europa League as a team in the second tier, who said Southampton is not good?"

"The people who say Southampton can't do it are sour grapes."

"Manchester United, Manchester United, they're a piece of, and they're not beaten down by us?"

"That's it, the defeated general, what is there to say?"

"On weekdays, these reporters say that the strength on the football field is true, but we beat Manchester United on the football field, shouldn't we catch up with it in terms of sponsorship money, or even surpass Manchester United?"

But soon someone came out against it.

"Do you know what a big club is when you support Southampton?"

"They are tyrants, they have never been rich in their lives, how can they know what a wealthy family is?"

"You know how much influence we have in the world?"

The Southampton fans are gone.

"We don't know how much influence you have, we know, we're going to kill you!"

"What about the promised Triple Crown?"

"Ferguson is too good at making excuses, losing to Southampton in the FA Cup final, saying that he lost to the referee, and losing to Barcelona in the Champions League final, just because he fought too hard with Southampton, I damn it, it's really logic!"

"Understand that Manchester United fans are just like Alex Ferguson, they are all old stubborns."

"It's the age of young people, and it's the age of Southampton!"

"Manchester United fans, just keep sleeping on your book of honour, we're going to move on!"

At a time when everyone was giving Southampton mixed reviews, the official website of the Saints was once again announced.

Aston Martin, a British luxury car brand that has just made its mark in China, will sponsor Southampton with an annual sponsorship fee of more than eight figures, which once again shocked the entire English football world.

Soon, Sunseeker officially announced that it had reached a sponsorship agreement with Southampton, and the specific details of the sponsorship were not disclosed.

This piece of news is undoubtedly pushing Southampton further to the forefront of public opinion.

The world's media has shown unprecedented interest in Southampton.

And this trend is also rapidly fermenting.

It's not just about professional football, it's also about the companies and brands that have a relationship with Southampton.

Tips: The new domain name "biquge.info" has been launched by Biquge, and the original domain name is about to be discontinued. Please tell each other, thank you!