Chapter 342 - Commercial Endorsement (13/40)

According to Schaaf's idea, after winning the league championship, those substitute players will be allowed to play in the last two league games, anyway, there is no requirement for results, and the strength and weakness of the substitutes are not tight.

Giving them more opportunities to play can also be regarded as a thank you and reward for them.

At the same time, it is also to allow the main players to rest enough to avoid injury.

After all, there is still the European Cup next, and those international players don't want to fight after the league championship is in hand, in case they are injured and therefore miss the European Cup, it will be worth the loss.

These main players themselves are not willing to play in the meaningless remaining two rounds of the league.

But there are people who are an exception.

Glory found head coach Schaaf after training.

"There are two rounds of league games left, coach, are you going to let me rest?" He asked straight to the point.

Scharf nodded: "I have this plan. I heard that the Asian Cup will be ...... in your home country this summer."

Rong Guang shook his head: "I'm not a player of the Chinese team." ”

Schaaf was stunned for a moment: "You're not an international?" ”

"It's not. What's wrong, coach? ”

"Uh, nothing." Schaaf shook his head.

He didn't understand what Rongguang was not, he originally thought that with Rongguang's performance, it should not be a problem to enter the Chinese team at all, but he didn't expect Rongguang to be ...... However, no, no, I don't necessarily want him to be a player of the Chinese team. If possible, the Chinese team had better not recruit him all the time! In that way, in the league progress, Rongguang will have less hard work of traveling thousands of kilometers back and forth, and will also reduce the possibility of injury, and he will be able to use his best form for club events. Werder Bremen will be in the Champions League next season, and by that time, they will need a healthy glory more than ever.

So if Glory wasn't an international, it couldn't be better.

Schaaf doesn't care about China's football honor, he only cares about the interests of his club.

"So my fitness is not a problem, and I want the coach to arrange for me to start the last two games." Glory made a request.

"This ......" Schaff only thought about it for a few seconds, then nodded, "Okay." ”

For Rongguang's physical fitness, he has a full understanding this season, and Rongguang's physical fitness is indeed better than many players.

By now, many players are feeling tired, but he is still alive. Against Bayern Munich, it is absolutely impossible for someone with poor physical fitness to be able to complete a hat-trick in a game of that intensity. And...... On the third ball, he can still make that kind of action, which shows that he has no physical problems.

※※※

So in the 33rd round of the league, Werder Bremen hosted Bayer Leverkusen.

Scharaf replaced almost all of his main players, even the goalkeeper.

The only players who remain in the starting lineup are honored.

The commentators and the media were not at all surprised that Schaaf replaced all the main players.

However, Rongguang continued to start, which surprised them a little.

They thought that Glory would be substituted as well.

As a result, Glory not only started, but also scored twice in the game!

Although Werder Bremen ended up losing 2:4 at home to Bayer Leverkusen. But at this time, everyone no longer cares about the result of the game.

Werder Bremen fans are also basking in the great joy of the league title.

Now that the league title is in hand, they don't care how the next game is taken.

Even though Werder Bremen scored four goals by Bayer Leverkusen in this game, their cheers and singing did not subside.

After the glorious goal, their cheers reached their peak, the climax.

Werder Bremen fans are now so easily satisfied, as long as a player can score, it's fine.

In the thirty-fourth round of the league, Rongguang continued to start and played the whole game.

Tower scored a goal in this game.

Of course, Werder Bremen, who had no intention of fighting, lost the game again.

They lost 3-1 away to Rostock.

After winning the league title, he ended the season with a two-game losing streak.

Bayern Munich saw this result and didn't know how unhappy Lu Dao was......

If they can beat Werder Bremen at home, then now they should be league champions!

Werder Bremen's two-game losing streak looked like it was a loss specifically for them.

In this way, Werder Bremen has 25 wins, 6 draws and 3 losses in the 2003-2004 season, accumulating 81 points.

The Glory missed the first four games this season, plus was rotated for a Northern derby, and delivered a perfect answer.

He made 29 appearances in the Europa League in his first season, scoring 21 goals and providing four assists.

In addition, in the German Cup, Glory did not play much, because it was mainly used by Schaff for rotation.

But he still had two goals on his net.

Throughout the season, in all competitions, Glory scored twenty-three goals and had four assists.

For an eighteen-year-old player who has just landed in Europe, it's nothing short of ...... Amazing!

※※※

On the other hand, perhaps affected by the defeat at home to Werder Bremen, Bayern Munich did not win their remaining two games.

They lost 1-3 away to Stuttgart in the 33rd round.

It was only in the last round that they beat Freiburg 2-0 at home.

In the end, Bayern Munich also became second in the league with 75 points. At least qualify for next season's Champions League......

After the game, FC Bayern Munich officially announced Heathfield's departure, along with the appointment of a new coach.

Stuttgart's head coach Magath will start next season in charge of Bayern Munich.

Interestingly, it was in the 33rd round that Magath led Stuttgart to defeat Heathfield's Bayern Munich.

The victory in this game is really meaningful.

Next season's Bayern Munich manager led his team to beat this season's Bayern Munich manager.

Does the fact that the incumbent loses to his successor mean that the successor is indeed on a par with his predecessor?

Because of Magath's victory in this game, everyone is full of expectations for Magath's prospects in charge of Bayern Munich next season.

※※※

After the league ended, the team went on vacation.

Players who have European Championship and Copa America assignments will report to the national team. Players who do not have the above tasks are free to go on vacation.

But Glory could not leave Germany.

He's going to sign a couple of contracts.

Although Rongguang is now very famous in Germany, there are many companies looking for Rongguang endorsements.

But Debora didn't say anything, she agreed, and it didn't mean that whoever gave more money would definitely get a glorious endorsement.

She needed money, but she wasn't like glory as if she hadn't seen money.

If these companies let Rongguang talk, I'm afraid he will agree to it - money, the more the merrier.

But Debora had to sift through it.

If you give a lot of money, you may not be selected, but it also depends on the fame and value of their brand, as well as their promotion of glory.

At the beginning, it was Adidas who studied the popularity of Rongguang, but now that Rongguang's fame has risen, it is his turn to pick the popularity of the other party.

Some obscure small enterprises do not have much development advantage in the industry, but they give a lot of money, and Debora is the first to filter it out.

In the end, after some comparison and negotiation, Debora finalized three companies for Rongguang.

They are a local sausage brand in Germany. As we all know, sausages are a traditional delicacy of the Germans, and the endorsement of sausage brands, although it does not look high-grade, can make Glory increase its exposure in the major German media. This is a well-known sausage manufacturer in Germany, and the market share of various varieties of sausages they produce in Germany has reached 20%, which is considered to be the top three brands.

Their products can be found everywhere.

When the glorious photos are printed on the outer packaging of their products, they will also appear in all corners of the streets of Germany.

Rongguang cooperated with this company for one year, and the endorsement fee was 150,000 euros.

The reason why it is a year is also because Debora considers that she will definitely become famous in the future, and this kind of brand that is not considered a world is not in the world, so there is no need to cooperate with them all the time.

When the time comes, endorsement of this kind of thing will be regarded as over-exploitation of the commercial value of glory.

The second contract is also a local German brand, a network operation service provider, and they chose Rongguang because they fancy the speed of Rongguang. The speed of Glory is very much in line with their brand appeal of "speed is king in the world of the Internet".

It is also one of the leading network operators in Germany.

Debora signed a two-year contract with them for 150,000 euros per year.

Another brand that is more famous is Siemens.

Rongguang will be the face of their Siemens home appliance brand. The two parties signed a three-year contract, and Siemens gave Rongguang 300,000 euros in endorsement fees each year.

I chose Siemens because Siemens is one of the top 500 companies in the world and has a great reputation.

Siemens' choice of Rongguang is mainly due to its influence and appeal in China.

Rongguang's image endorsement will be mainly used in the Chinese market.

These three contracts can bring 600,000 euros of after-tax income to Rongguang - all the income figures written in the contracts are after tax.

Debora does not accept any pre-tax income.

Plus two contracts signed at the beginning of the year.

Rongguang now has 800,000 euros in revenue from advertising endorsements.

When it comes to business development, Debora is doing much better than her father.

Of course, this is also because the glory is now in Germany, and in Europe, the stage is bigger than Brazil, and there is room for Debora to play.

In addition, there is one of the most important contracts, and that is the cooperation between Rongguang and Nike.

When Debora went to Brazil, it was only part of the conversation.

She didn't say dead, because Debora insisted on waiting until the league was over to talk in detail.

She believes that after Rongguang wins the league championship, she will talk to Nike and she will have more advantages.

She is convinced that her judgment is correct.

Sure enough, in fact, just after the match between Werder Bremen and Bayern Munich, Nike took the initiative to call Debola.

After two weeks of negotiations, the two sides finally finalized all the contract details.

The two parties agreed that Rongguang would become a signed star of Nike, enjoy the treatment of global promotion, participate in the shooting of many important advertising films, and in Asia and China, he will be promoted under Nike's number one star.

Every year, Nike pays Glory a million euros in endorsement fees.

Rongguang will sign a five-year contract with Nike.

This summer, Rongguang will sign a contract with Debora in the United States, and after the signing, there will be a series of intense publicity and promotion.

When the glory returns to China, Nike will hold a signing ceremony in China to announce it to the world.

This is a huge boost to the image promotion and fame of Rongguang.