"Dear Patrick? Mr. Bernard, I'm Laurent? Duff, the new General Manager of the Chryon Family. ”

"I am very sorry to inform you that after the decision of the company's core management, all the wines under our Kailong family will be withdrawn from the en primeur wine trading system from now on!"

"But we will still offer all traders bottled wines that are ready for drinking."

"If necessary, for specific cooperation details, please go to Chryon Family Winery to discuss in detail!"

In the office of the chairman of MI11ESIMA, the largest wine trading company in Bordeaux, Patrick? Bernard received a letter signed for Laurent? Duff's notification letter, which surprised and angered him.

With a thud, the letter was slammed on the desk with his right hand.

Also let the son sitting across from him, Oliver? Bernard was taken aback.

"Father, Laurent? What did Duff say in the letter? ”

Patrick? Bernard Hodi turned away, "See for yourself! ”

Oliver? Bernard immediately took the letter from the table, and when he looked at it, he was astonished.

"Are they crazy? Want to withdraw from the en primeur trading system? ”

You must know that the wines of Château

Isn't this a self-defeating road?

Patrick? Bernard didn't speak, he was thinking about the whole thing and the cause and effect.

Was this a sudden decision?

Or is it well thought out?

The so-called en primeur trade is actually a kind of buying and selling of wine as a future.

En primeur, also known as hops, is the sale of the wine to en vieur traders after it has been fermented, just after it has been aged in oak barrels, and then bottled and left the cellar after a year and a half or two.

Because of this, the price of en primeur is generally very cheap.

Just like the Chiron family, the price of en primeur is generally around 35 to 40 euros.

But in the market, the price of a bottle of Chryron's genuine wine is at least three or four times as high.

The huge price difference in the middle is the profit that is superimposed by the primeur wine traders, agents, wholesalers, etc.

The main reason for the en primeur trade is that after the Second World War, Bordeaux wineries were strictly short of money.

But now, the en primeur trade has changed.

There are even many wineries that have been kidnapped by en primeur traders.

Even the world's top wine brands, such as Lafite and Latour, dare not say that they want to completely withdraw from the en primeur trading system.

The Chiron family dared to withdraw?

"Dad, do you want me to go with Laurent? Duff to talk about? "Oliver? Bernard asked.

Laurent? Duff had previously held a key position in a well-known en primeur trading company in Bordeaux.

It's all people in this circle, Oliver? Bernard was very familiar with him and easy to talk to.

"No need!" Patrick? Bernard raised his right hand and stopped his son's move.

"Not really?" Oliver? Bernard was a little strange.

"Father, the Chiron family is one of the best-selling en primeurs in Bordeaux, and it won't even lose to Lafite and Latour, it's just a cash cow, and it's thrown away like that?"

In terms of fame, the Chiron family is only a third-class village, not a famous brand, but in the circle of many good wine people, the Chiron family is far more popular than Lafite and Latour.

And the label of the Chiron Maison is a red heart, which is unique among the wines in the world.

This has also made the Chiron family the most popular wine for wedding receptions in high society, and the sales are very large.

Otherwise, why would the Chiron family have a vineyard of the same size and annual production as Lafite and Latour, at the level of a third-class estate?

Patrick? Bernard smiled coldly, "If I'm not mistaken, this idea must have been proposed by the new boss of the Chiron family, and they won't listen to us!" ”

"Why?" Oliver? Bernard still didn't understand.

Patrick? Bernard looked at his son with some regret, he still didn't understand how to dabble in wine after so many years.

"The en primeur trading system divides the entire industrial chain, under which the winery is not engaged in sales, but only production, and all sales and marketing are given to the en primeur traders."

Oliver? Bernard is well aware of this.

"For those powerful wineries, they are certainly not happy to be kidnapped by en primeur traders, but if they are to leave the system hastily, they can't do it, they can't afford to take such a big risk, after all, they don't have their own sales channels."

"But over the years, they have been planning their own sales channels, and they have been thinking about getting rid of the en primeur trade, because only in this way can they better manage their own brand."

Speaking of which, Oliver? It dawned on Bernard.

"Father, you mean that the Chiron family wants to build its own brand?"

Patrick? Bernard still smiled coldly, full of disdain.

"Is it that easy? What neither Raffi nor Latour dared to act rashly of, could they do it? Thought to dig up a Laurent who is familiar with the wine sales trade? Is Duff enough? ”

"So what should we do?" Oliver? Bernard asked.

Patrick? Bernard clenched his right hand into a fist and slammed it on the desk with a muffled sound.

"Since they are going to quit, then fulfill them!"

Speaking of which, Patrick? Bernard turned around, "Go, call several other large en primeur traders, we have to reach a consensus that the Chiron family must be completely blocked!" ”

It's a game of killing chickens and monkeys.

The Chiron family was suppressed so that those who wanted to get rid of the en primeur traders, including Lafite and Latour, were able to restrain a little.

Don't think that the wine traders have nothing to do with them!

It's really annoying, the big deal is to break up in two and see who can get the benefits!

…………

…………

In the Chiron family estate in the north of Bordeaux, Yang Huan did not know that the large en primeur trading companies in Bordeaux were holding a meeting and plotting to ban the defected Chiron family.

He was having his first high-level meeting with a few of the old team at Château Ch

"I think we should go back to the château of the top château, and in the château of the top château, there are rooms for the overnight stay, but we don't have them here, and I think this should be improved."

Speaking is the winery's Xi architect Alain? Morality? Lavel, who has been working at the winery for more than ten years, has been engaged in various renovation works of the winery.

"I agree, the living conditions here are too poor, change!" Yang Huan waved his hand and agreed.

Zhao Yuanfang, who was on the side, immediately recorded Young Master Huan's instructions.

The renovation must be funded, and it must be recorded.

Liu Mingwei is thinking, I'm afraid it will take seven figures to transform it, right?

"Vincent, what is your opinion?" Yang Huan looked at the technical director Vincent? Millett.

Yang Huan has a characteristic that he attaches great importance to professional talents, especially the kind of technical experts.

Vincent? Millett is the typical kind of technical bull who is bullish and coaxing.

He was in charge of technology and research at Château Margaux, one of the five most famous French estates, before moving to Maison Chellon in 2006.

Over the years, the wines of the Chiron family have been very stable, and behind this Vincent? Millett's contribution is clear.

He is now one of the most talented winemakers in the Bordeaux region and in the wine industry around the world.

Vincent? Milett also did not expect that as soon as the new boss from China arrived, all the old employees would stay.

Not only that, after spending nearly 200 million euros to acquire the Chiron family, it even plans to continue to invest more.

No matter how you look at it, they are the kind of big people who are wealthy, do big things, and have great courage.

This also made his whole body become excited.

"Young Master Huan, I have always wanted to set up a research and exhibition department."

"Oh? Tell me about it! Yang Huan was a little interested.

His favorite thing to do is do research.

Engaging in research is burning money, but the problem is that the results made are real.

This next to Vincent? Millet is in full swing.

Finally able to show your ambitions!

"In the last few years, we have increased the density of vines from 7,000 to 10,000 vines per hectare, but this is not enough, there is still room for further improvement."

Yang Huan was a little confused, he didn't understand what the truth was.

Zhao Yuanfang immediately explained with a smile, "Young Master Huan, the greater the density of the vines, the less the yield of each plant, and the smaller the grapes, but relatively speaking, the quality will be higher, and the wine will be stronger, and it will remain natural and elegant." ”

"Oh!" Yang Huan suddenly realized.

It turns out that there is such a truth.

The grapes in the winery should be as small as possible.

"Mr. Zhao is right, but to do that, we need to further improve the water conditions and drainage channels."

"By the way, what is the density of vines in the two famous vineyards of Lafite and Latour?"

This next to Vincent? Millet was a little proud.

"The density of Lafite is 8,500 vines per hectare, and the density of vines at Château Latour and Château Margaux is around 10,000, and in this respect we are not inferior to the five great vineyards."

Yang Huan couldn't help nodding, "Go on." ”

Encouraged, Vincent? Millet was even more energetic.

"I'm going to set up a research team to study the DNA of each vine, to preserve the genetic diversity of all the cloned plants, to find a way to reduce the use of chemicals and make the vines more resistant to pests and diseases."

Liu Mingwei was dumbfounded when he heard it.

These grapes are not free-range, they are simply kept as pets.

No, even more than pets.

What kind of DNA research, what cloning, genetic technology.

My God, these grapes are treated more kindly than to people!

"Yes, you give me a budget, I agree!" Yang Huan said with a smile.

"Really?" Vincent? Millet was a little incredulous.

That's at least a million euros of investment.

"Yes, really, you buy the equipment that should be bought, and you dig the talents who should be poached, I fully support it!"

Just kidding, how much does it cost to do this?

Young Master Ben is three million pounds a day, or a few thousand pounds a minute, and he still cares about this?

Vincent? Milett immediately clenched his fists in excitement as his long-cherished wish was finally fulfilled.

"Don't worry, Young Master Huan, I won't let you down!"

Yang Huan smiled and smiled, and then looked at the general manager Laurent? Duff.

The latter also put forward some suggestions, such as a large-scale expansion of the cellar to exit the en primeur market, as well as a new winery and tasting room, etc., which are infrastructure investments.

Yang Huan also agreed on the spot.

Exiting the en primeur market was something he had decided to do, because he didn't like to put his neck under someone else's knife.

So he wants to control his own lifeline.

Since we have to take this step, we have to do all the other supporting facilities well and do it all.

Yang Huan also put forward some of his own opinions.

Because of his now, the Chiron family doesn't even have its own official website, which is too ouT!

It's no wonder that in the past, I could only be pulled by the nose by the liquor traders, and I couldn't help myself.

Therefore, the official website must be launched quickly, WeChat, Twitter, Facebook, etc., must also be opened as much as possible.

"Further integration and restructuring of our sales channels, especially to the Chinese market, is a top priority!"

Laurent? Duff understood.

This is the purpose of Yang Huantong's headhunting company, which poached him for coming to the Kailong family.

"Young Master Huan, when it comes to the Chinese market, I think of one thing." Vincent? Millet spoke suddenly.

"What's the matter?"

"Before the winery was facing an acquisition, a lot of things came to a standstill, so there were some things that we couldn't deal with."

Yang Huan almost kicked him, "Tell the point!" ”

Are these tech gurus so speechless?

Can you stop being verbose?

"Yes, Master Huan, we received a call from China earlier, and they want us to sponsor their movie!"

Yang Huan was stupid when he heard it.

Looking for a French winery to invest in a Chinese film?

This man is a cow!

Not only the cow, but also the cow is very creative!

It's kind of interesting!

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