There is no need to say how important the 80_80813 release is for a movie.

At present, there are two main types of domestic issuance models.

One is Huayi Pictures, which generally uses a large-scale film with a star lineup to establish the market appeal of the film with high-quality film quality, attract audiences, and influence the theater arrangement.

There is also a kind of light display film industry, they adopt a matrix model, that is, they arrange resident distribution personnel all over the country.

Both models have their advantages and disadvantages.

For example, the issuance cost is relatively low, after all, the labor cost is getting higher and higher these years, but the shortcomings are also very obvious.

That is, it is easy to lose touch with the market.

Hualuo builds, this is a well-known thing, and there are no distribution personnel stationed all over the country.

Even in the theater, some people joked that the distribution staff of Huayi Pictures is a master of the world, there is no fate, there is no lack of network in a lifetime, and the response to the market is not sensitive enough, so Huayi can only go on the road of large-scale zuò and star lineup, and in the past two years, especially this year, there have been problems.

In 2012, the two major productions of Huayi, Feng Xiaogang's 1942, did not respond as expected, and the box office revenue was not satisfactory, and the new genre work Taiji suffered a tragic Waterloo.

You must know that Huayi has high hopes for Tai Chi, and filmed Tai Chi 1 and Tai Chi 2 in one go, and Tai Chi 3 is also on the agenda, which shows Huayi's expectations for this movie.

But the greater the hope, the greater the disappointment, and the box office of both Tai Chi films is miserable!

The failure of these two large-scale productions has caused Huayi to suffer heavy losses, and there has been a very strict loss, so even the gold medal producer Chen Guofu has been under heavy pressure and announced his resignation.

It was in this situation that Miracle Pictures took advantage of the situation and brought the gold medal producer under its command.

If Huayi Pictures' distribution model is defeated by the lack of respect for the market, then the most proud and proud of Guangxian Pictures is its grasp of the market.

But there are also shortcomings to the distribution model of Guangxian Pictures.

One is that there is a lot of cost pressure, and it is not easy to manage a huge distribution system composed of so many people, and the cost required is quite staggering.

More importantly, you must release enough movies every year to ensure that this system is not idle and improve the efficiency of distribution personnel!, otherwise, only one film is released a year, and you have such a huge distribution lineup, so wouldn't it be a loss?

According to preliminary estimates, at least twelve films must be released a year, that is, one film is guaranteed to be released a month.

And the quality of these movies can't be too bad!

But the strength of the film industry is distribution, promotion and marketing, but the shortcoming is the film content system, after all, as a private enterprise, financial resources and resources are limited.

Therefore, when Yang Huan announced the establishment of Miracle Pictures and entered the film market with great fanfare, how to choose was in front of him.

Is it to learn Huayi to value the content?

Or do you want to learn to pay attention to the channel?

Young Master Huan finally chose to grasp the content and channels with both hands, and both hands should be hard!

There is no other reason, it's just money!

Therefore, it took more than a year for Miracle Pictures to quickly set up such a set, covering more than 120 major networks, and at the same time, it also attaches great importance to the content of the film.

"The release of Cold War is the first operation of our distribution system."

Zhang Qiang used PPT to introduce the distribution model of Miracle Pictures to everyone present.

"So far this year, we have only released one cold-strew, so most of the work of the distributors around the world is to understand the local market, actively go to various theaters to understand the situation, accumulate contacts, and build relationships, so that when the film is released, we can schedule more films, and at the same time cooperate with us to promote it."

"As early as a month before the release of the Cold War, our distribution staff had already done a good job of communicating with the local theaters, winning the film schedule, negotiating publicity activities and other matters, and they formulated a distribution plan based on these, including schedules, film schedules, publicity activities and promotional materials, etc., no matter how big or small."

"At present, we still use Guò WeChat, but as early as a year ago, we started the software development project of the distribution system, and in the future, we will use the Guò mobile app and computers to achieve contact and communication."

"After getting the distribution plan in each region, the headquarters decided whether to adjust the schedule based on various factors, so as to win the most favorable film schedule, and production? Various promotional activities, and then re-distribute them to local distributors! ”

"Chills did not adjust the schedule, but we got a fairly ideal schedule, and our upcoming Thai embarrassment, according to the feedback from all over the country, because of the 1942 box office network and social media, domestic fans are generally disappointed with this year's domestic films, we decided to adjust the schedule!"

"The newly confirmed schedule is December 12, 2012!"

When everyone heard Zhang Qiang's words, they all immediately laughed.

That's a rare number!

But after thinking about it carefully, I have to admit that this distribution system of Miracle Pictures is really shocking.

From the schedule to the promotion to the release, the whole process is completely based on the market trend.

Chills is only the first attempt of this system, and the box office of more than 500 million shows the potential of this system.

If it is run-in, with a series of publicity and marketing on land, sea and air, as well as online and offline, then this distribution system will definitely be able to fully tap the box office potential of a movie.

It's simply an invincible weapon, isn't it?

But it can also be seen that Young Master Huan has a far-sighted vision, and has invested more than 100 million yuan in the past year to set up such a distribution system, which can really only be described as wealthy.

As for the film to be released next year, there is no need to worry.

In addition to the Thai embarrassment that will be released in December, in 2013, the films invested by Miracle Pictures will also be released one after another.

For example, Xing Ye's Journey to the West, Zhao Wei's Youth, Chen Kexin's partner, as well as the first and second of the childhood, Andy's Storm, Huang Bai, Zhang Hanyu and Liu Ye participated in the chef riffraff play, Lin Chaoxian's fierce battle, Deng Huatao's Waiting for the Wind, and the love film 101 marriage proposals, etc.

Since the beginning of the year, the company has successively scheduled the films released to the end of the year, and the entire distribution system does not have to worry about being idle.

Among them, it is worth mentioning Xing Ye's Journey to the West.

At first, Miracle Pictures did not invest in this movie, but later, as the investment budget for this film became higher and higher, Huayi Industry was outside to attract investment, and Zhang Ning felt that this movie had potential, so he joined in a share.

But not long ago, director Xing Ye and Huayi Pictures had a bit of a stiff quarrel because of the sharing terms, and the gold medal producer Chen Guofu resigned and came to Miracle Pictures, under Chen Guofu's strong recommendation, Miracle Pictures took advantage of the trend and took over the copyright and dominance of the film from Huayi Pictures.

For this matter, Xing Ye also came to the capital, and after thanking Yang Huan and Zhang Ning, he also attended today's meeting.

Don't worry about the 2013 film, and in 2014, you don't have to worry.

Including Ning Hao, Xu Ke, Xu Zheng, Wang Jing, Chen Kexin and others' new films are about to start, and there are also films that cater to young people such as the small era, the year in a hurry, and you at the same table.

And the big movie of bear infestation has also been put on the agenda.

In addition, the works of Lu Yang, the new director hand-picked by Yang Huan before, embroidered spring knives and so on.

It is precisely because of such confidence that Yang Huan will let Zhang Ning and Zhang Qiang invest so continuously and generously.

Otherwise, do you really think that Young Master Huan is stupid and quick to come with money?

Supporting such a big scene as the distribution system, but in the end only one or two movies are released a year, isn't it laughed to death?

Everyone in the conference room, listening to Zhang Qiang's introduction, all showed happy and optimistic expressions.

With such a large investment, it is not difficult to see that Young Master Huan is going to unswervingly break through in the movie industry.

And judging from the current situation, the future of Miracle Pictures is bright.

Needless to say, relying on Yang's Cinemas, Miracle Pictures' films are still afraid that they will not have a box office?

Yang Huan has not said anything since he entered the meeting, and has been smiling and listening silently.

But he could see the expressions of everyone present.

There is no doubt that the momentum of Miracle Pictures is very strong and very good.

But there are also quite a few problems.

Some problems are common to the whole industry and may be unsolvable, but some problems can be solved.

And if these problems are not solved as soon as possible, and in the future, the development speed of Miracle Pictures will slow down, or the development speed of the Chinese film market will slow down, then these problems will be exposed one by one, and eventually become the fatal wound of Miracle Pictures.

Therefore, as soon as Zhang Qiang's speech ended, Yang Huan stood up.

As soon as Young Master Huan stood up, everyone present suddenly fell silent.

"Let me say a few words!" Yang Huan said with a faint smile.

Everyone immediately looked at Young Master Huan in unison.

Don't look at Young Master Huan, who is usually very kind, but in fact, those who are familiar with him know that Young Master Huan is a person who has a lot of ideas and adheres to the bottom line.

"First of all, let me ask you a question!"

Yang Huan swept over the crowd present and smiled slightly.

"What do you think is the percentage of moviegoers who know exactly which movie they want to watch the moment they walk into the cinema?"

Yang Huan's question suddenly made everyone in the conference room obviously stunned.

This question is indeed too unpopular.

It is so unpopular that even as senior practitioners in the film industry, it is difficult for them to answer.

"The proportion must be very high, I think!" Deng Huatao was the first to guess.

"I also think that in the era of a very high proportion, many audiences go to the cinema after learning about the movie released in advance, I think they should know which film they want to watch!"

Xu Zheng also supported Deng's statement.

"Yes, the main network of movie audiences is very common, and now it is an important publicity position for film companies, so there is no reason why it will not be in place!"

"That's right, I think so too!"

"I think it's half to half!"

"Half to half? No way, there are not so many viewers who randomly select films! ”

"It's just that I don't think it's that much!"

In the conference room, everyone was talking, and most of them thought that they knew very well what they were going to choose. The audience of the movie makes up the majority.

After all, watching a movie in recent years can be regarded as a relatively luxurious consumption, and if you play any movie in 3D, the ticket price is a lot higher than before, and it is clear that you are robbing money.

If you don't decide which one to watch in advance, do you go to the cinema and choose it randomly?

Young Master Huan never spoke, but let everyone argue.

After a full minute or two, when everyone was almost over, he smiled and uncovered the puzzle.

"You're all wrong!".